What Are Contextual Ads From Yahoo?

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I have seen some traffic in my Google Analytics come from here and I presume from the Ads in my Bing Account.

Is this an option I select in my account to have my ads displayed on other websites or are all Ads potentially available to be displayed on other sites...:confused:

Just want to make sure that this is targeted traffic and a good source of traffic or wether it is something that I should ideally do without like the content network option..:confused:

Any info or advise appreciated.
Thanks..
#ads #contextual #yahoo

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