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all you need to make money online

by DoWhatWorks
52 replies
All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable. On the other hand, if you try to sell a product or service that is only average or above average, your conversion rates will suffer, and you'll have to spend far more on advertising and marketing, because you'll need to get in front of far more people before getting a sale. Struggle with conversions and marketing methods that "don't work", for the lifetime of your business, or create or acquire a great product or service one time. The choice is yours.

-Terry
#make #money #online
  • Profile picture of the author Chris Luck
    Couldn't agree more.

    If everyone out there took the time to build a great product or service, instead of just throwing something together to make a quick buck - the Internet would be a far better place.
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    • Profile picture of the author Greg guitar
      There is no doubt that a great product or service is an advantage, plus you can feel good about it, but an average product or service with great marketing will always beat a great product or service with poor marketing.

      If you doubt that, go to your local farmers' market, and check the fine quality of produce and cheese, honey, or whatever else is being offered. Then go to your local chain grocer, and it becomes obvious that it's all about the marketing.

      If quality ever starts trumping marketing, most chains of all sorts, that currently dominate their markets, will immediately stop making sales, while millions of small businesses will thrive beyond their wildest dreams.
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      • Profile picture of the author DoWhatWorks
        Hi Greg,

        That's a really good point you made about offline businesses like farmers markets and big box stores versus small mom and pop stores. I think your point is also applicable to online businesses too. If your marketing is bad, people will never know that you've got a good product or service.

        -Terry


        Originally Posted by Greg guitar View Post

        There is no doubt that a great product or service is an advantage, plus you can feel good about it, but an average product or service with great marketing will always beat a great product or service with poor marketing.

        If you doubt that, go to your local farmers' market, and check the fine quality of produce and cheese, honey, or whatever else is being offered. Then go to your local chain grocer, and it becomes obvious that it's all about the marketing.

        If quality ever starts trumping marketing, most chains of all sorts, that currently dominate their markets, will immediately stop making sales, while millions of small businesses will thrive beyond their wildest dreams.
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        • Profile picture of the author Greg guitar
          Originally Posted by DoWhatWorks View Post

          Hi Greg,

          That's a really good point you made about offline businesses like farmers markets and big box stores versus small mom and pop stores. I think your point is also applicable to online businesses too. If your marketing is bad, people will never know that you've got a good product or service.

          -Terry
          Thanks Terry. Just to be clear, I wasn't lumping together farmers' markets and big chains; quite the opposite. I was contrasting them. The farmers' markets are typically very high quality, and have very limited ad budgets, and relatively small profits. The chains are the reverse; very low quality, huge ad budgets, and huge profits.

          I do agree that quality is the way to go, but from the standpoint that it is simply the right thing to do, even if it is less profitable, which sometimes it is, in cases where the quality is very expensive to produce, but the market doesn't know how much more, and may think they're being gouged if you charge enough to make up the difference.
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          • Profile picture of the author DoWhatWorks
            Hi Greg,

            Yes, I completely understand what you're saying and I agree.

            Of course, a huge company with low quality products but a high ad budget might not be getting as much of a percentage return on their ad investment, even though they might generate more revenue. Since their ads capture a larger audience, they only need a much smaller percentage of a response rate, as compared to a smaller company that may only run a smaller ad. The smaller company could, in effect, be getting a larger percentage response to their local market, but still bring in fewer customers.

            I think that most people realize that they are treated a lot better at their local town's business as compared to when they walk into a big box store, so they need less convincing to do business with local businesses whom they know and trust. Since the big box store is constantly pumping out huge ads every week though, to a much wider audience, they can afford to provide a lower quality product or service. So, yes, definitely for the big box store, they have more room for error in their ads. On the other hand, smaller, local businesses probably don't have to advertise as much to their existing customers, whom they have good relationships with. At my local pizza place, for example, I know the owner on a first name basis and I'll be in his store this weekend, to pick up dinner, regardless of whether or not he invests in an ad that reaches me tomorrow.

            Thanks!

            -Terry

            Originally Posted by Greg guitar View Post

            Thanks Terry. Just to be clear, I wasn't lumping together farmers' markets and big chains; quite the opposite. I was contrasting them. The farmers' markets are typically very high quality, and have very limited ad budgets, and relatively small profits. The chains are the reverse; very low quality, huge ad budgets, and huge profits.

            I do agree that quality is the way to go, but from the standpoint that it is simply the right thing to do, even if it is less profitable, which sometimes it is, in cases where the quality is very expensive to produce, but the market doesn't know how much more, and may think they're being gouged if you charge enough to make up the difference.
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  • Profile picture of the author CyberSEO
    Yes, exactly. Sell exclusive and something really useful.
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  • Profile picture of the author dewayneboyd
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable. On the other hand, if you try to sell a product or service that is only average or above average, your conversion rates will suffer, and you'll have to spend far more on advertising and marketing, because you'll need to get in front of far more people before getting a sale. Struggle with conversions and marketing methods that "don't work", for the lifetime of your business, or create or acquire a great product or service one time. The choice is yours.

    -Terry
    Just build it and they will come, huh? LOL.
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  • Profile picture of the author bob33229
    Not true completely. To make money you need traffic. No traffic = no money.
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  • Profile picture of the author illiptic
    Great point actually.

    If you are selling something that people want that actually does solve their problems, its a lot easier to go out and find people that ALREADY want it and sell it to them.

    Not the case with crappy products the don't help people and exist only to make money for those who promote it.

    The only way to really make money doing this stuff is to sell good stuff that helps people, and to build a marketing skillset that you can rely on to easily and quickly sell it.

    People go out there and sell crap, and wonder why that is what they are making

    Great post
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    • Profile picture of the author DoWhatWorks
      Hi illiptic,

      Exactly!

      I'm always puzzled when I read posts by people, asking how they can increase their conversions on garbage cpa offers like "win a free ipad". My solution: Stop trying to drive traffic to nonsense "win a free ipad" offers and start selling something that offers actual value.

      -Terry

      Originally Posted by illiptic View Post

      Great point actually.

      If you are selling something that people want that actually does solve their problems, its a lot easier to go out and find people that ALREADY want it and sell it to them.

      Not the case with crappy products the don't help people and exist only to make money for those who promote it.

      The only way to really make money doing this stuff is to sell good stuff that helps people, and to build a marketing skillset that you can rely on to easily and quickly sell it.

      People go out there and sell crap, and wonder why that is what they are making

      Great post
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  • Profile picture of the author David Raybould
    Gonna respectfully disagree here.

    Yes, it's good to have a great product. And
    everybody should work hard to make that
    happen.

    But all you need? Hardly. The world is littered
    with "great" products that never got off the
    ground.

    The whole "build a better mousetrap" school of
    thought is completely inaccurate.

    You could have the greatest product in the
    history of the planet... but if nobody knows
    about it, it's irrelevant.

    More realistically, success is about marketing
    and positioning. Products can sometimes be
    interchangeable, and sometimes they're just
    plain bad. But that doesn't stop them being
    successful if they have great marketing.

    Marketing is the engine driving your business.

    Don't ever doubt or forget that.

    Having a great product AND great marketing
    is a much more powerful, and realistic recipe
    for success.

    -David Raybould
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    • Profile picture of the author DoWhatWorks
      Hi David,

      Respectfully, I think you might have missed the point of my post. I wasn't saying that you don't need to market great products. I was saying that marketing becomes much easier when you're marketing a great product versus an average or above average product. I'm assuming that we all do marketing as a given. I'm just saying take care of getting the great product or service one time as opposed to struggling with poor conversions on a less-than-great product, for the lifetime of your business. We've all gotta market, though, no way around it....We're in agreement on that. I also agree with your point that some marketing can be so slick that it can dupe people into buying horrible products and services. At the end of the day, though, you can't fool all people all of the time. Better to start with a great product or service from the start, as opposed to trying to become a deceptive, overly slick marketer.

      -Terry


      Originally Posted by David Raybould View Post

      Gonna respectfully disagree here.

      Yes, it's good to have a great product. And
      everybody should work hard to make that
      happen.

      But all you need? Hardly. The world is littered
      with "great" products that never got off the
      ground.

      The whole "build a better mousetrap" school of
      thought is completely inaccurate.

      You could have the greatest product in the
      history of the planet... but if nobody knows
      about it, it's irrelevant.

      More realistically, success is about marketing
      and positioning. Products can sometimes be
      interchangeable, and sometimes they're just
      plain bad. But that doesn't stop them being
      successful if they have great marketing.

      Marketing is the engine driving your business.

      Don't ever doubt or forget that.

      Having a great product AND great marketing
      is a much more powerful, and realistic recipe
      for success.

      -David Raybould
      Signature
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    • Profile picture of the author illiptic
      Originally Posted by David Raybould View Post

      Gonna respectfully disagree here.

      Yes, it's good to have a great product. And
      everybody should work hard to make that
      happen.

      But all you need? Hardly. The world is littered
      with "great" products that never got off the
      ground.

      The whole "build a better mousetrap" school of
      thought is completely inaccurate.

      You could have the greatest product in the
      history of the planet... but if nobody knows
      about it, it's irrelevant.

      More realistically, success is about marketing
      and positioning. Products can sometimes be
      interchangeable, and sometimes they're just
      plain bad. But that doesn't stop them being
      successful if they have great marketing.

      Marketing is the engine driving your business.

      Don't ever doubt or forget that.

      Having a great product AND great marketing
      is a much more powerful, and realistic recipe
      for success.

      -David Raybould
      Also a great point. Amazing products will never get sold without good marketing. And people who are excellent marketers can make money selling crappy products.

      However, isn't it true that would make more sense to be a great marketer that also sells GREAT products? When your list buys awesome products that actually help them...a funny thing happens...

      They keep buying more stuff from you and your email open rate goes up!

      Not so if you just slam your list with crappy launches.

      There are tons of people out there doing that and honestly I respect them for putting in the work and getting a result. However that is just a model of diminishing returns in my opinion.

      But yes right to point out the a primary focus on marketing is essential.

      Love threads like this
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  • Profile picture of the author GuruGuna
    Terry.

    I believe what you are trying to say is that when you provide something that really adds value to the end user, your marketing efforts will be a breeze.

    I agree.
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    • Profile picture of the author DoWhatWorks
      Hi GuruGuna,

      Yes, that was exactly what I was driving at.

      I think that people fall into the trap of thinking that putting out a product or service that isn't great is a short cut. In reality, though, the real short cut is taking a little extra time up front to create a great product or service. Then, you won't have to struggle with poor ROI in you rmarketing for your entire business. I think Abraham Lincoln once said, "If I had 3 hours to cut down a tree, I'd take two hours to sharpen the blade and just one hour to actually cut down the tree." I think that too many marketers spend 5 minutes sharpening the blade (creating or selecting a product or service to sell) and 2 hours and 55 minutes trying to cut down the tree (market their mediocre product or service). Then, they can't figure out why their conversions are horrible.

      -Terry


      Originally Posted by GuruGuna View Post

      Terry.

      I believe what you are trying to say is that when you provide something that really adds value to the end user, your marketing efforts will be a breeze.

      I agree.
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  • Profile picture of the author David Raybould
    Missed your point?

    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service.
    -Terry
    Respectfully, that's a direct quote.

    And is completely inaccurate.

    -David Raybould
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service ... and marketing skills (including targeted traffic-attraction, retention and communication skills).
    "Fixed that for you".
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  • Profile picture of the author adelewilliams
    Banned
    This is true. But if you want to have good sales of your product, you also need a great marketing campaign.
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  • Profile picture of the author Hannah Gardner
    I should add „Read a lot!” as a must for success in IM.
    Getting very well informed is quite an essential key to discover and develop your niche.
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  • Profile picture of the author CharlesL
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable. On the other hand, if you try to sell a product or service that is only average or above average, your conversion rates will suffer, and you'll have to spend far more on advertising and marketing, because you'll need to get in front of far more people before getting a sale. Struggle with conversions and marketing methods that "don't work", for the lifetime of your business, or create or acquire a great product or service one time. The choice is yours.

    -Terry
    This is a bit like saying 'All you need to do to make money from blogging is publish great content'. Well, yes, but the real question is: how do you write great content? And how do you get that content in front of the people that matter?
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  • Profile picture of the author Steve B
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable.

    Terry,

    In my own experience, your statement is far, far from the truth.

    Great products or services rarely sell themselves and they don't assure your marketing methods will be profitable in the least. The Internet highway is littered with great products that had poor marketing.

    Think about it - buyers don't know you've got a great product until after the sale when they can experience it. So what makes the sale? It's not the great product that the prospect knows nothing about.

    What makes the sale is your marketing. How many lousy products have we all purchased because the marketing was great? More than I care to name.

    Yes, great products are critical for your credibility, repeat sales, customer loyalty, and all the rest, but they are hardly, as you say, "all you need to make money online." Such gross oversimplification is not helpful to newbies that listen to such advice and then do little to market their product.

    Steve
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    • Profile picture of the author DoWhatWorks
      Hi Steve,

      I certainly get your point.

      My post was directed more towards areas outside of the internet marketing niche though.

      Specifically, what I was getting at is that if you're in the business of selling insulin that diabetics need to live, you're going to have an easier time selling something like that, as opposed to if you're one of a million insurance agents in a local area, trying to sell the same policy that no one wants. I agree with you fully though: poor marketing will definitely foul up the sales of any product or service, no matter how great it is.

      -Terry

      Originally Posted by Steve B View Post

      Terry,

      In my own experience, your statement is far, far from the truth.

      Great products or services rarely sell themselves and they don't assure your marketing methods will be profitable in the least. The Internet highway is littered with great products that had poor marketing.

      Think about it - buyers don't know you've got a great product until after the sale when they can experience it. So what makes the sale? It's not the great product that the prospect knows nothing about.

      What makes the sale is your marketing. How many lousy products have we all purchased because the marketing was great? More than I care to name.

      Yes, great products are critical for your credibility, repeat sales, customer loyalty, and all the rest, but they are hardly, as you say, "all you need to make money online." Such gross oversimplification is not helpful to newbies that listen to such advice and then do little to market their product.

      Steve
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  • Profile picture of the author thedanbrown
    I definitely agree but I think what you're leaving out is everything that happens AFTER the sale...

    A lot of people focus too much on their marketing and the product they are selling, but once someone buys that product what happens to them?

    If you just forget aboiut them and move on you're leaving a lot of money on the table...

    Especially in our little community here people know that most of the profit is in the back-end right so I think it's important to mention that if you don't have multiple offers that go up in price, and a campaign to turn your buyers into repeat buyers, then you're missing out on most of the profit.
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    • Profile picture of the author DoWhatWorks
      Hi Dan,

      I'm glad you mentioned that because that's an area that I've always found to be a challenge. Specifically, I offer my own products, but it gets dicey when I look at other people's offerings that I could recommend to my customers. There's a lot of garbage out there. I had an experience where I did a JV with someone, who told me he'd create software specifically for my product, which I could sell to my customers. Despite his assurances that he'd provide great customer service to my customers, he basically vanished after my customers purchased his software. So, in that regard, it's not just about recommending good products, but knowing the companies whom you work with are going to fulfill their promises to you and your customers. Ever since that bad experience, I've been very skeptical to recommend anyone else's products to my customers. That can be a really slippery slope, though I agree that offering additional products is important. Sorting the good from the bad is a major issue, because there are a lot of really bad products and bad service providers out there.

      -Terry


      Originally Posted by thedanbrown View Post

      I definitely agree but I think what you're leaving out is everything that happens AFTER the sale...

      A lot of people focus too much on their marketing and the product they are selling, but once someone buys that product what happens to them?

      If you just forget aboiut them and move on you're leaving a lot of money on the table...

      Especially in our little community here people know that most of the profit is in the back-end right so I think it's important to mention that if you don't have multiple offers that go up in price, and a campaign to turn your buyers into repeat buyers, then you're missing out on most of the profit.
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  • Profile picture of the author brenda221
    Isn't it normally supposed to be really hard to properly market a product or service whether it's good or bad? I've seen a lot of evidence that shows how low quality products are often very easy to find, and you have to go against a lot of strong competitors to get your product to the top since people simply won't trust a new provider - at least not at first. I think this topic is a lot more complicated than just "build it and they'll come".
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    • Profile picture of the author DoWhatWorks
      Hi brenda221,

      I'm actually talking about offering things that rise above the noise, not selling products that force you to compete against other companies. When I say create a "great" product, I mean something that puts you in a different category. As an example, think about all of the insurance brokers and real estate agents that might compete for the same local market. Then, let's say a brand new restaurant opens in town with amazing food that no one else offers, good prices, and friendly staff. Of course, the restaurant is going to have an easier time getting customers in the door, as compared to the insurance agents and realtors who are all fighting for market share.

      -Terry

      Originally Posted by brenda221 View Post

      Isn't it normally supposed to be really hard to properly market a product or service whether it's good or bad? I've seen a lot of evidence that shows how low quality products are often very easy to find, and you have to go against a lot of strong competitors to get your product to the top since people simply won't trust a new provider - at least not at first. I think this topic is a lot more complicated than just "build it and they'll come".
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  • Profile picture of the author DubDubDubDot
    The OP should put her theories to practice and buy advertising instead of creating shallow forum posts that flow seamlessly into her sig

    "The Best Type of Business? Offering Something that People Would be CRAZY to Turn Down!"
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    • Profile picture of the author DoWhatWorks
      Hi DubDub,

      I don't put my theories into practice, DubDub? Really? Not too smart to make an assumption like that, DubDub. After all, you know what happens when you "ass u me", right? Not that I need to prove myself to you, but you can feel free to check out the first page of the WSO section. I just bumped my WSO this morning, which costs $40 and I've ran it on here for 18 months, at $40 a pop. Perhaps the $100 banner ad I ran yesterday doesn't count either. Are there any other areas where you'd like to make an incorrect assumption about me? Sorry my post above, on examining how product quality effects the importance of marketing is too "shallow" for you. I'll try to work on making posts that are "deeper" in the future. (lol) I love folks like you, who judge others as if you know what you're talking about, and make statements about people that are 100% false.

      Maybe you should consider whether or not you know the facts about someone first, before incorrectly stating what they do or do not do in their day-to-day business.

      -Terry

      Originally Posted by DubDubDubDot View Post

      The OP should put her theories to practice and buy advertising instead of creating shallow forum posts that flow seamlessly into her sig

      "The Best Type of Business? Offering Something that People Would be CRAZY to Turn Down!"
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  • Profile picture of the author clever7
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable. On the other hand, if you try to sell a product or service that is only average or above average, your conversion rates will suffer, and you'll have to spend far more on advertising and marketing, because you'll need to get in front of far more people before getting a sale. Struggle with conversions and marketing methods that "don't work", for the lifetime of your business, or create or acquire a great product or service one time. The choice is yours.

    -Terry
    Wish I could agree with you. However, the truth is that even if you will create the best product of the world, and even if this product is something that every human being surely needs, if you won't heavily promote it, you won't be able to sell it.

    Why?

    * Because nobody is able to evaluate the quality of your product. This is why the low quality products that are competing with yours are selling, while your excellent product is neglected by the ignorant public.

    * Because people don't buy what they need (unless they are forced to). They buy what they want.

    * Because people like to believe in illusions. They don't like the ugly truth. They prefer beautiful lies.

    * Because people are lazy. They want magical products.

    * Because nobody trusts you and your business.

    * Because everywhere you will find fierce competition from strong competitors.

    Therefore, I cannot agree with you when you say that 'all you need to make money online is a great product or service'.






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    • Profile picture of the author DoWhatWorks
      Hi clever7,

      I enjoyed reading your counterpoints to my post.

      Here are my counters to your counterpoints :
      even if you will create the best product of the world, and even if this product is something that every human being surely needs, if you won't heavily promote it, you won't be able to sell it.

      I was assuming that we are all marketing as a given, so I'm not disagreeing with you there.




      * Because nobody is able to evaluate the quality of your product. This is why the low quality products that are competing with yours are selling, while your excellent product is neglected by the ignorant public.

      Not all products can be evaluated, but many can. Solution: Create a product that can be evaluated/tried out ahead of time.


      * Because people don't buy what they need (unless they are forced to). They buy what they want.

      Solution: Create a great product that people want, not one that they need.


      * Because people like to believe in illusions. They don't like the ugly truth. They prefer beautiful lies.

      Solution: Reach that segment of people who prefer beautiful lies by creating sales copy for your great product that appeals to that demographic.


      * Because people are lazy. They want magical products.

      I buy products that aren't magical all the time. I just bought some bananas last night. Am I in the minority?


      * Because nobody trusts you and your business.

      There are successful businesses whom people trust. They started earning that trust at some point.


      * Because everywhere you will find fierce competition from strong competitors.

      Really? Fierce competition everywhere? No untapped markets or solutions? Everything that can be invented has been invented? This sounds pretty bleak. Maybe I should apply for a job with one of those fierce competitors. It sounds like they know what they're doing.

      Of course, I joke with many of my responses...thanks for sharing your thoughts on this topic.

      -Terry
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      • Profile picture of the author clever7
        Originally Posted by DoWhatWorks View Post

        Hi clever7,

        I enjoyed reading your counterpoints to my post.

        Here are my counters to your counterpoints :
        even if you will create the best product of the world, and even if this product is something that every human being surely needs, if you won't heavily promote it, you won't be able to sell it.

        I was assuming that we are all marketing as a given, so I'm not disagreeing with you there.




        * Because nobody is able to evaluate the quality of your product. This is why the low quality products that are competing with yours are selling, while your excellent product is neglected by the ignorant public.

        Not all products can be evaluated, but many can. Solution: Create a product that can be evaluated/tried out ahead of time.


        * Because people don't buy what they need (unless they are forced to). They buy what they want.

        Solution: Create a great product that people want, not one that they need.


        * Because people like to believe in illusions. They don't like the ugly truth. They prefer beautiful lies.

        Solution: Reach that segment of people who prefer beautiful lies by creating sales copy for your great product that appeals to that demographic.


        * Because people are lazy. They want magical products.

        I buy products that aren't magical all the time. I just bought some bananas last night. Am I in the minority?


        * Because nobody trusts you and your business.

        There are successful businesses whom people trust. They started earning that trust at some point.


        * Because everywhere you will find fierce competition from strong competitors.

        Really? Fierce competition everywhere? No untapped markets or solutions? Everything that can be invented has been invented? This sounds pretty bleak. Maybe I should apply for a job with one of those fierce competitors. It sounds like they know what they're doing.

        Of course, I joke with many of my responses...thanks for sharing your thoughts on this topic.

        -Terry
        I'm glad because you agree with the first paragraph. I believed that you were naïve and you thought that just by having a good product and promoting it a little bit you could make money.

        I disagree with your solutions, especially with this one:

        'Solution: Reach that segment of people who prefer beautiful lies by creating sales copy for your great product that appeals to that demographic.'

        But I like your sense of humor.

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  • Profile picture of the author DoWhatWorks
    Hi Ken,

    LOL, yes, thank you. That was, indeed, all I meant to say.

    Reading some of the responses had me thinking I was speaking another language, but maybe I'm not after all.

    -Terry

    Originally Posted by Ken_Caudill View Post

    I think all the OP was really trying to say is that having a good product and offer makes everything in the entire sales process much, much easier.

    He is right.
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  • Profile picture of the author Rob Maggs
    Oh my, did I really waste 5 minutes plus of my life reading this thread?
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  • Profile picture of the author Rasa2722
    Yes having a great product/service is the core and equally important is the marketing engine. They both go together. In making a business success full there are 4 components one is product, customers, profits and employees (yourself if a single person). Well the product is great and customers are great where is my profit? without profit we cannot be in biz. then comes the employees or yourself. Lets say we create a product which is great but no customer support obviously we are not going to get heart felt testimonials.

    Where i am going with this? It is good point that the Dowhatworks has brought out about products quality. Equally important are other aspects of the business such as marketing, customers, profits and research/development. Earl Nightingale in his audios talks about it very thoroughly. How we need to treat a business and reap the rewards we are after.

    Summary: A balanced approach on all areas is required just as we need body/mind/heart and spirit to grow oneself. Any one of these is violated then we suffer.
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    • Profile picture of the author DoWhatWorks
      All excellent points, Rasa....thanks!

      -Terry

      Originally Posted by Rasa2722 View Post

      Yes having a great product/service is the core and equally important is the marketing engine. They both go together. In making a business success full there are 4 components one is product, customers, profits and employees (yourself if a single person). Well the product is great and customers are great where is my profit? without profit we cannot be in biz. then comes the employees or yourself. Lets say we create a product which is great but no customer support obviously we are not going to get heart felt testimonials.

      Where i am going with this? It is good point that the Dowhatworks has brought out about products quality. Equally important are other aspects of the business such as marketing, customers, profits and research/development. Earl Nightingale in his audios talks about it very thoroughly. How we need to treat a business and reap the rewards we are after.

      Summary: A balanced approach on all areas is required just as we need body/mind/heart and spirit to grow oneself. Any one of these is violated then we suffer.
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  • Profile picture of the author bostjan33
    Banned
    Nothing new, these are just the basics.
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  • Profile picture of the author JanePlaten
    Banned
    I believe that the real challenge for good marketers is to sell crappy products without owing an arm and a leg for ads. You have to be creative and really find a way and the proper light in which to present even the crappiest of products. Sure, the world would be a better place without low quality products on sale everywhere, but, since they are still being purchased, this means that either:
    A. there is a market out there for the crappiest of products,
    B. people really do not know how to shop and will buy just about anything.
    Either way, as a marketer, you should be able to promote and sell almost anything.
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    • Profile picture of the author DoWhatWorks
      Hi Jane,

      I respectfully disagree. There is no reason why marketers should feel that they have to promote "crappy" products. There are enough good products out there that it's not necessary to knowingly market bad products to people. Selling "crappy" products is not the challenge of good marketers. Ethical marketers are not going to knowingly promote bad products. Plus, when you try to market a low quality product, you're only hurting your future relationship with that customer. Sure, you might get away with burning them the first time, but you're actually just hurting your own profits because most people are not going to buy from you again if you sell them junk the first time.

      -Terry


      Originally Posted by JanePlaten View Post

      I believe that the real challenge for good marketers is to sell crappy products without owing an arm and a leg for ads. You have to be creative and really find a way and the proper light in which to present even the crappiest of products. Sure, the world would be a better place without low quality products on sale everywhere, but, since they are still being purchased, this means that either:
      A. there is a market out there for the crappiest of products,
      B. people really do not know how to shop and will buy just about anything.
      Either way, as a marketer, you should be able to promote and sell almost anything.
      Signature
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  • Profile picture of the author dadafarash
    Exacty, but we should work hard with it to have a success
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    All helps for your internet marketing
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  • Profile picture of the author SaraHendren
    Originally Posted by DoWhatWorks View Post

    All you need to make money online is a great product or service. Once you have this, your marketing methods will typically be profitable. On the other hand, if you try to sell a product or service that is only average or above average, your conversion rates will suffer, and you'll have to spend far more on advertising and marketing, because you'll need to get in front of far more people before getting a sale. Struggle with conversions and marketing methods that "don't work", for the lifetime of your business, or create or acquire a great product or service one time. The choice is yours.

    -Terry
    It's true that a great product automatically makes selling it much easier, but there are tons of scammers that will sell you nothing for some good money. Unfortunately, marketing is still very powerful and people fall for it.
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