Maybe I'm just missing something, but I could care less about "Likes", "Shares", "Cost per Click", "Click through Rate", "User Engagement", "Tweets", "Re-Tweets", "Status Updates", and "Opt-Ins".
The only metric I care about is ROI. Yet, one marketer after another keeps posting up videos, showing how their latest and greatest plugin got them 10,000 Likes. Who cares? Seriously, what is the point of making a video like that, without showing what type of ROI it resulted in?
Marketers are starting to talk about opt-ins, "Likes", CTR, CPC, etc., as if those stats equal income, without ever connecting these meaningless stats to the money it puts in their pockets. These marketers are starting to talk as if Facebook is sending out checks to people, for every "Like" they get. They're starting to speak as if we all win some financial reward for getting a penny click.
This madness needs to stop, because all that matters at the end of the day is how much money you made. I'm not in online marketing to get 10,000 likes. I'm in marketing to make money.
I don't get why or how it's become fashionable for marketers to post and email out a video, showing how their post went viral, or how they got likes, re-tweets, penny clicks, and a high CTR, without then showing what the ROI was on all of those superficial stats. It's like they're showing us half a movie and acting as if they're telling us everything that we need to know.
ROI is all that matters and it's all that ever will matter. I'm sure, for many marketers, they've been able to put a monetary value on a like, share, etc. and they know how much these things are worth to them over the long term. It would be nice, however, if they let us all in on that, though, because I could care less about how many "Likes" they got, how low their CPC is, or how high their CTR is.
The fact that they never connect the dots over to show what their ROI is makes me wonder if any of these "experts" are making one red cent with the latest plugin they're telling us to buy, which just got them a bajillion "Likes".
I wish the online marketing community would collectively get back on track and focus on the only thing that matters: ROI. Discussing all of these other things, without correlating it to ROI, is a waste of oxygen.