I don't want to focus on opt-ins and squeeze pages etc. Only because I tend to change niches fairly regularly. I want more flexibility with my marketing and hope to concentrate less on the traditional marketing models.
Many on this forum will shout 'Build a list!' all day long and I'm not here to challenge their methods. Just wondering if emailing is petering out to some extent. What are your thoughts?
Would I be wise to use solo ads instead of trying to build a massive list of my own contacts?