Considering spending $275 to have a "sales page" created - should I?
Anyway, I was looking in the Warriors for Hire section today, and I contacted someone who does sales page creation. I talked to her, and I asked her if she could make me a sales page that offers all 6 of my eBooks individually OR as a package deal.
She suggested to "market" it as a COURSE since all 6 books are geared toward achieving one main goal.
She would then create a "downsell" popup page such that if they decline to buy the entire "course" (aka. all 6 eBooks) they will still be offered to buy one single book. That way they at least buy SOMETHING.
Now, I figure that you usually get what you pay for, and therefore if I want a PROFESSIONALLY made sales page, I will most likely be looking at spending about this much.
My initial thoughts and concerns are as follows:
1.) Would I need to buy a brand new domain name for this sales page? I mean, the ONLY purpose of this sales page will be to sell this course (and also offer the downsell after they try to leave). Or would I be able to use the domain name that I already own, and maybe make this a subdomain (eg. www.mydomain.com/salespage)?
2.) Basically, I'm not really sure about how this page will be given to me for me to use - Do they just give me a PDF document, and then it's my responsibility to direct customers there on my own accord?
3.) Once I have this sales page created, if it turns out to be a really great one, would I then use some sort of paid advertising to drive people to this page (adwords or something?).
4.) Would I be able to make changes to the page once it's made - Maybe I want to play around with the prices. Maybe I may want to add another eBook to the course one day.
5.) In short, what would be the best course of action to take such that I actually make some sales from this sales page. I HAVE sold some of my books at $9.99. I have also sold my books at $3.99 and $0.99 as well. However, I've just never had them in front of a very large audience (because I'm a complete newb at marketing). Therefore, I know that at least some people are interested in my books (considering I've still even made sales with hardly any traffic!).
Sorry if these are completely newbie questions....but I've created 6 eBooks and a pretty damn nice website if I don't say so myself. However, I'm really trying to learn how to MARKET these things...I'm willing to spend some money in the process, but I just don't want to p*ss it away. Therefore I'm asking for some advice from the pros on here.
Thanks!
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