How Do I Monetize A Celebrity Website?

by PrimaDNA1989 Banned
16 replies
I have built a celebrity website myself earlier this year. It was built as a hobby. I get about 5k uniques per month sometimes more. Hardly any seo done. I actually did come up with this site because there is a coaching teacher on here who promotes the following method.

Just open a celebrity site. Not all celebrities, but specific celebs. Check out if they are trending. Open with their name in site. Like ____news. Then write articles which are news items on these celebs.

The coach then said to put up Clickbank banner ads. Of course those don't convert because people just want to gawk at celeb pics or read about their news.

I thought about this:

I cannot do Amazon. There is no relation. And no high priced items.

I cannot do CPA. Well, I won't actually because offers keep getting taken down.

Infolinks payouts too low.

Left with Adsense but would be very risky because just about anything could be deemed wrongful by the might Google so don't want to risk an account ban due to this site incorporating Adsense.

Building subscriber list doesn't seem apt for this.

I don't want to be negative just yet and say this was a horrible idea.

I asked this coach what do I do, do I just copy paste Clickbank product banners at the end of each post? Imagine what happens if I have to make changes every single time.

Can anyone help me with some suggestions?
#celebrity #monetize #website
  • Profile picture of the author jamescastle
    This is why I've never made a celeb site. Well first of all, try to check your traffic. Where does the traffic come from? Their age? And so on. Then, either market something appropriate or, work on some SEO and you could monetize with CPM/CPC. Gonna need more than five thousand monthly for that though.

    But no, Clickbank might get you a sale here and then but it's gonna be way to slow to make an income from it unless you find the perfect product for your audience. Maybe a clickbank product regarding fashion or something shallow? People who love to stalk celeb sites usually like looking like them.
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  • Profile picture of the author TryBPO
    Interesting problem you've gotten yourself into here...

    If your site were getting 50K hits per day you'd have options, simply because of the amount of traffic you're getting. You could test through a few different things that would all work (to varying degrees) simply because of the volume.

    The issue is that you're only at 5K/month. That's not enough to simply throw some stuff up and start tweaking it. You're not likely to make enough from those methods for it to be worth your time.

    The real problem here is that they're likely nothing about the audience that's a "niche"...know what I mean? What is there about people searching for "Brad Pitt" that tie them together? Do they have any common interests? Is that a great marketing target for advertisers?

    Not much and not really...that's the problem.

    I'd rather have 300 visitors a month that have cash and are looking to purchase cat furniture than 5K that are looking for pictures of "Angelina Jolie"...
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    • Profile picture of the author Lady D
      Just trying to suggest something - maybe you can monetize it with fashions stuff, accessories and so.

      I saw a gossip site for women with celebrities criticized for clothes posts long time ago with those ads, and it seems to be doing fine (I was looking for its name but couldn't find it)
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  • Profile picture of the author Matt59000
    Try list building or adsense
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  • Profile picture of the author dewayneboyd
    Originally Posted by PrimaDNA1989 View Post

    I have built a celebrity website myself earlier this year. It was built as a hobby. I get about 5k uniques per month sometimes more. Hardly any seo done. I actually did come up with this site because there is a coaching teacher on here who promotes the following method.

    Just open a celebrity site. Not all celebrities, but specific celebs. Check out if they are trending. Open with their name in site. Like ____news. Then write articles which are news items on these celebs.

    The coach then said to put up Clickbank banner ads. Of course those don't convert because people just want to gawk at celeb pics or read about their news.

    I thought about this:

    I cannot do Amazon. There is no relation. And no high priced items.

    I cannot do CPA. Well, I won't actually because offers keep getting taken down.

    Infolinks payouts too low.

    Left with Adsense but would be very risky because just about anything could be deemed wrongful by the might Google so don't want to risk an account ban due to this site incorporating Adsense.

    Building subscriber list doesn't seem apt for this.

    I don't want to be negative just yet and say this was a horrible idea.

    I asked this coach what do I do, do I just copy paste Clickbank product banners at the end of each post? Imagine what happens if I have to make changes every single time.

    Can anyone help me with some suggestions?
    Yes, AdSense does work for this. Every business has its risks. Would you buy a car and never use it cause you were afraid you might get in an accident?
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    1,574,810 unique visitors and counting. And that's just one of my websites.

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  • Profile picture of the author brittlesnc
    I know you made the comment that you can't do Amazon because there are no high-priced items but it seems to me like that may be your best option...

    Because you can promote items related to that celebrity, i.e., his/her movies or music or whatever makes them famous, posters of him/her, if there's any books about him/her, etc.

    You won't make a lot on any 1 of the items mentioned above but you can hope that site visitors buy multiple items on Amazon related to the celebrity and while the person is on Amazon they could buy some more unrelated items that you could get credit for...

    Meanwhile you could build up your traffic so that although you don't make a lot of money on each individual item you could maybe make up for that by volume...

    But warrior TryBPO said it best:

    The real problem here is that they're likely nothing about the audience that's a "niche"...know what I mean? What is there about people searching for "Brad Pitt" that tie them together? Do they have any common interests? Is that a great marketing target for advertisers?

    Not much and not really...that's the problem.

    I'd rather have 300 visitors a month that have cash and are looking to purchase cat furniture than 5K that are looking for pictures of "Angelina Jolie"...
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  • Profile picture of the author brittlesnc
    Just had another thought...

    You could check out other celebrity websites to see what they're doing...it doesn't mean that they're successfully monetizing their sites either but it could give you some additional ideas that aren't being mentioned in this thread...
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  • Profile picture of the author Stefan Shields
    Simple adsense is you only option imo.

    Even that isn't much of an option in the circumstances.
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    • Profile picture of the author Michael Shook
      I think that many of these type of sites are monetized with general interest CPM banners or CPA. For sure CPA is a big PIA, with offers being taken down without warning.

      How about a general interest type of insurance quote. There are a number of companies that will provide you with an account on a general interest site if you have the traffic.
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  • Profile picture of the author travlinguy
    This is interesting. Do you have photos of these celebrities? And if so, where do you get them? I've thought of doing something like this but getting rights to pics is a challenge.
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  • Profile picture of the author Frank Donovan
    Originally Posted by PrimaDNA1989 View Post

    Just open a celebrity site. Not all celebrities, but specific celebs. Check out if they are trending. Open with their name in site. Like ____news. Then write articles which are news items on these celebs.
    I don't think it's a particularly good idea to include a celebrity's name in your domain name. You're always at risk of a take-down notice, or even a lawsuit if it looks like you're exploiting the name for monetary gain.

    It would be better to register a generic domain name (e.g. celebritynews.com) and feature each celebrity as a sub-heading. So, you'd dedicate a page to a particular celebrity, and that page's URL would be: celebritynews.com/celebrityname. That way, you'd still be getting search traffic.

    To monetize the site, look for merchandising opportunites, such as T-shirts, calendars, accessories etc. And if you sign up as an affiliate for AllPosters (AllPosters.com Affiliates Program!), you can legitimately use their celebrity images as bona fide affiliate links, thus circumventing the issue of image copyrights.


    Frank
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  • Profile picture of the author drem
    Been there, done that. I used to own an Adele site that was on page 1 for over a year. Some weeks you could make very nice money off of Adsense. When award shows were going on, the site would bring in $60 a day or so. However, the rest of the time it was not a "big hit" even with a thousand or 2 people a day. CPM rates were low, AdSense was blah and getting people to go through offers was impossible. Amazon was horrible as well. I think it is the audience really. A bunch of 12 - 13 year olds running to look at one celebrity news site to the next. I gave up as it was not lucrative compared to the time put into it. However, I did have management contact me to offer free CDs to visitors or a DVD before it came out. I forget what it was, but they were very nice nonetheless.
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  • Profile picture of the author muzikal
    Why not monetize the images? If this is a celebrity site, you can use shopping widgets from Shopstyle or Paletly. You can make upto 10% in commissions from sales.
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    • Profile picture of the author desbravador
      I would just abandon the website or take it down because most websites like that attract visitors who are not interested in buying anything or are too young to buy anything. It would just be a waste of time trying anything ore than you have already done and concentrate on some niche that has valuable traffic with people who have money in their pockets
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  • Profile picture of the author jwmann2
    Starting out, go with adsense. They use "cookies" that caters to the reader based on other websites the reader has visited. It's a neat program and just a few clicks a day adds up over a month. I get paid monthly from Adsense ($100+).
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  • Profile picture of the author Randall Magwood
    Get out of that niche and go into something smaller, and something that is easily and obviously monetize-able.
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