The Death Of Article Marketing Reports Are Exaggerated But...

by TimG
14 replies
The death of article marketing reports are grossly exaggerated but long gone are the days when you could simply submit some half-baked article and expect to get massive amounts of visitors to your website. In fact, if you're still operating with the mentality of producing article marketing sludge (poorly written articles using archaic methods) then you should expect to see poor results from your Stone Age efforts.

The truth is I'm stunned and even saddened when I see folks putting forth the effort needed when using articles to build their online business but in such a manner that I immediately know they will have lackluster efforts. Even more disheartening is that these same individuals will then label article marketing as a poor means of promoting a website (after all, their own results were inferior) and they then fall victim to the false information that is slung about the Internet on how article marketing is worthless and ultimately this prevents them from truly experiencing and enjoying the real and tangible benefits that a correct article marketing campaign can deliver.

If you do a quick analysis of why these marketers fail with their article marketing efforts you can easily see where their issues begin - Quite honestly, they haven't taken the time to learn how to properly run an article marketing campaign starting with constructing the visitor eyeball grabbing article title and ending with the click-through obtaining resource box.

Don't believe me, take a minute and look at some of the article titles appearing at ezinearticles.com and see if they would grab your attention and precious time needed to read the actual article. I mean really, do any of these titles get you excited enough so that you want to spend time reading the article content:

Samsung PN50A760 Review

Genealogy Supplies

The Good and Bad of Debt Consolidation

How to Make Quick Money Online

Find Out More About Affiliate Marketing

Yes, those were actual article titles that were recently used.

Unfortunately, it doesn't end there. Perhaps even worse is the aspiring article marketer who has taken the time to create a great resource box and an article that is full of sizzle only to completely derail everything they worked for with a resource box that looks like this:

"John Smith is a marketer who lives in Pennsylvania and ..."

"For more insights into this subject ..."

"Jane Doe works full-time from home online and invites you to visit..."

"Jay Namrog has been trading stocks and providing advice for 15 years. To learn more visit..."

First, I mean absolutely no disrespect to any of those people. The mere fact that they are at least taking action puts them ahead of a majority of people who fail online due to a lack of action. Unfortunately, because they have put forth an effort that is often times met with little to no results they end up worse off because they believe article marketing is a waste of time and a worthless means to develop/generate a sizeable online income.

As I mentioned previously, gone are the days of merely throwing up content to succeed online with article marketing. Today's successful article marketer knows how to create an article that will allow them to win the battle for visitor superiority. They routinely practice the information shared in threads like this - http://tinyurl.com/never-fear-eza-changes


The successful article marketer knows that success is going above and beyond in their article marketing efforts by employing a strong backlinking strategy with resources like http://tinyurl.com/angelas-backlinks and http://tinyurl.com/pauls-backlinks

The successful article marketer reads and follows the methods of successful article marketers like Steven Wagenheim, Dean Shainin, Josh Spaulding, Allen Graves, Jeremy Kelsall and they pay attention when slumbering giants like Mike Long surface to spread some article marketing wisdom instead of relying on the naysayers who proclaim that article marketing doesn't work because they haven't figured out how to do it properly themselves.

The successful article marketer spots technological advances that allow them to leverage their article marketing efforts and get more ROI from their articles using software such as Dragon Naturally Speaking and research tools like http://tinyurl.com/articleresearch and they ignore the proclamation that article spinners and mass submitters don't work and see tremendous gains employing them. There are several that are sold in the Warrior Forum that will increase your article marketing results but the good ones require the user to work which is something many people that dispel the rewards of article marketing refuse to do.

The savvy and prosperous article marketer knows that they need to employ Web 2.0 sites, Social Bookmarking, Squidoo lenses, Hubpages, Twitter, Facebook, Yahoo Answers, Youtube and a select group of article directories (to include the undisputed king of directories Ezinearticles.com) in their article marketing campaigns to enjoy sizeable traffic and exposure for their websites.

The profitable article marketer embraces software that turns their articles into videos and distributes them throughout the Internet. They learn to turn their articles into podcast and press release. In short, they realize the value of recycling their article content by morphing it into many different mediums for mass delivery and exposure.

The successful article marketer understands that blogs are an important part of their success and they know without having to be reminded that they need to continue to add content to their own websites while submitting content to the article directories.

And finally, they learn how to truly create an online business built from the ground up using methods taught in products like this http://tinyurl.com/articlebully

Article marketing is indeed dead if you were to believe the words of those who continue to rely on the methods used years ago and avoid following the successful article marketers that constantly evolve their methods in order to see increased gains from each and every article they create.

In the end there are three types of article marketers:

1 - Those article marketers that do nothing and wish profitable things would happen

2 - Those article marketers that rely on outdated methods thereby experiencing no profits and wondering what happened

3 - Those article marketers that continue to educate themselves thereby experiencing an increase in generated traffic and profits by making things happen

The choice is yours but the reality is; Article marketing is alive and well when done properly.

Respectfully,
Tim
#article #but… #death #exaggerated #marketing #reports
  • Profile picture of the author dvduval
    The way I look at it there is always going to be an ebb and flow. It will at times feel saturated as fewer people can get there foot in the door, and some will give up, clearing space for new people with fresh ideas. I've heard the same thing about the link directory industry, and fortunately people keep innovating, finding new niches to make money.
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  • Profile picture of the author TimG
    That's ultimately what seperates the wheat from the chaff (successful from non-successful) the ability to take time tested concepts and add new innovative methods and strategies in order to continue to harness the benefits which made the original strategy profitable.

    Incidently, I attempted to make the hyperlinks in the posting more user friendly (easier to read) but for whatever reason the html I kept using was getting hosed so I had to stick with the long hideous looking URL.

    Tim
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by TimG View Post

      That's ultimately what seperates the wheat from the chaff (successful from non-successful) the ability to take time tested concepts and add new innovative methods and strategies in order to continue to harness the benefits which made the original strategy profitable.

      Incidently, I attempted to make the hyperlinks in the posting more user friendly (easier to read) but for whatever reason the html I kept using was getting hosed so I had to stick with the long hideous looking URL.

      Tim
      Tim, why not just take the link and toss it in a TinyURL?

      The post as it is now is painful to try to read.

      Just a suggestion.
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      • Profile picture of the author TimG
        Originally Posted by Steven Wagenheim View Post

        Tim, why not just take the link and toss it in a TinyURL?

        The post as it is now is painful to try to read.

        Just a suggestion.
        Steven,
        Thanks, I made that change. I was trying to use the forums html editor format but for whatever reason it kept screwing up so in desperation I posted as is because I had an errand to run.

        Tim
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  • I´m sure when you are good at it and know how to get the most out of it, you can make money with article marketing. But if everybody would do what has to be done, it would be over.
    Let´s take EZA. There are a limited number of categories and products suitable for article marketing. And there are a limited number of keywords for your articles to rank. Every day numerous articles are written. If everybody would succeed (by making backlinks for the articles) in staying on the first page, soon there wouldn´t be any spots left for the new articles submitted every day.
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  • Profile picture of the author Tyrus Antas
    Article marketing will continue to be a valid strategy for a while... Until Google cracks down on it. Why? Simple, Google hates sites that have no or little editorial control over links.

    If Google penalizes ezine, goarticles and others for following links by default, these directories have no option but to start no following links. The link-juice factor will be removed and only raw traffic from these sites will matter in our overall article marketing strategy.

    This will inevitably raise the quality of articles since it will remove the incentive for spammers to create crappy articles.

    Tyrus
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    • Profile picture of the author Steven Wagenheim
      Tim, as usual, just an excellent realistic look at article marketing and why
      some succeed and some fail.

      I'm going to add my 2 cents to this, if I may.

      I've been doing a lot of thinking lately about what truly separates the
      good writers from the average and poor writers. Sure, you need to get all
      your X's and O's right, but the truth is...anybody can do that. Or at least
      anybody SHOULD be able to do that. After all, there are plenty of good
      books on the subject that cover the basics of how to construct an article
      and resource box that gets read and gets click throughs. There is also
      plenty of info on actual marketing strategies such as linking to your
      articles from a variety of hubs.

      But the truly successful article marketer, at least in my opinion, is the
      one who develops his own style of communicating with people. In my case,
      especially with my IM related articles, it's my "in your face" approach to
      imparting info. Some of the articles I've written, after reading them, I
      sometimes wonder how I don't have more people writing to me to tell me
      what an SOB I am.

      If you write like a wallflower, nobody is going to notice you. You're just
      going to blend in with everybody else who writes that way.

      Now, that doesn't mean that you have to piss people off to get noticed.

      There are lots of ways to develop a style that gets noticed.

      You can make people laugh.

      You can move them to tears.

      You can make them think by using your spaghetti logic.

      You can write articles that leave mysteries in the minds of your reader,
      while at the same time delivering on the promise of the article. This is
      kind of tough to pull off unless you have a lot of experience at mystery
      writing, which I did for 6 years for the University of Miami drama department.

      It was probably one of the most enjoyable times of my life.

      But I digress.

      Point is, you have to bring something to the table that is unique to YOU.
      Otherwise, nobody is going to remember you, your article or why they
      should bother going to your dumb blog in the first place.

      You need to remember that you are competing with professional writers
      for your prospects' time. Professionally written and directed shows,
      produced from major networks, have bitten the dust after half seasons.

      What makes you think your half baked, uninspired and uninteresting
      writing is going to hold anybody's attention?

      Remember, these are the same people who are bailing out on these
      TV shows after 3 months...sometimes sooner.

      There is a lot of competition for your prospects' dollars.

      Unless you come up big...you're not going to get YOUR share.

      So yeah, learn your marketing and learn your backlinking strategies
      and learn how to convert your articles into videos and how to break them
      up into smaller articles.

      But make sure you have something to say that people actually give a rat's
      behind about and say it like you mean it.
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      • Profile picture of the author Mike Long
        Originally Posted by affiliated survivor View Post

        There are a limited number of categories and products suitable for article marketing. And there are a limited number of keywords for your articles to rank. Every day numerous articles are written. If everybody would succeed (by making backlinks for the articles) in staying on the first page, soon there wouldn´t be any spots left for the new articles submitted every day.
        This is in my opinion, the reason why so many article marketers fail.

        They close their minds off to the infinite possibilities before they've really begun.

        While it's absolutely true that some niches are far more profitable than others, the fact remains that there are enough niches where decent money can be made that we won't hit a true saturation point for at least a decade, and probably much longer.

        I've told the story a couple of times of my close friend who ears $130,000/year in a horrible paying niche. He averages 7 cents a click, and 85% of his income comes through Adsense.

        That payout is about as bad as it gets. And yet a VERY healthy income is still there for the taking if you are willing to commit to the "Four D's" of building a BUSINESS online via Article Marketing:


        1. Dedication
        2. Determination
        3. Diligence
        4. Desire

        It tears me up inside to see people develop a "scarcity" mindset when in truth, we're still VERY early on in the overall development of the internet.

        Just because things are changing doesn't mean that all opportunity has been lost.

        I hope you will think about it a little more and reconsider.

        Originally Posted by Tyrus Antas View Post

        Article marketing will continue to be a valid strategy for a while... Until Google cracks down on it. Why? Simple, Google hates sites that have no or little editorial control over links.

        If Google penalizes ezine, goarticles and others for following links by default, these directories have no option but to start no following links. The link-juice factor will be removed and only raw traffic from these sites will matter in our overall article marketing strategy.
        This only matters if your entire business model is built around Google. It would be akin in the offline world to opening a Sporting Goods store and concentrating all your efforts on only drawing professional athletes to your store, while ignoring all the smaller groups of recreational sportsmen (and women) who may want to come inside.

        In the longer view, Google becomes only one of hundreds of traffic resources. I'd MUCH rather have 1 visitor from 100 different sources, than 100 visitors a day from Google.

        Why?

        What happens when inevitably, Google has a hiccup and your rankings disappear?

        You've lost up to 100% of your traffic!!

        If you're building for the long term, what happens if 5 of your smaller sources disappear overnight?

        You've lost 5% of your traffic. Big difference.

        It took me years to break out of this "IM Mind" that so many seem to be lost in. Now that I see clearly where everyone is running aground, I want to bring as many people with me as I can.

        Stop thinking of IM as a game, and start thinking of it as a traditional business with low start-up costs. Plan, think ahead, take the long view of everything and choose one (and ONLY one) niche to dominate.

        If you can begin to see article marketing in this light, the paradigm shift you will undergo will be swift and dramatic, and you'll wonder why it took you so long to see it.
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      • Profile picture of the author Mike Long
        Originally Posted by Steven Wagenheim View Post

        But the truly successful article marketer, at least in my opinion, is the
        one who develops his own style of communicating with people. In my case,
        especially with my IM related articles, it's my "in your face" approach to
        imparting info. Some of the articles I've written, after reading them, I
        sometimes wonder how I don't have more people writing to me to tell me
        what an SOB I am.

        If you write like a wallflower, nobody is going to notice you. You're just
        going to blend in with everybody else who writes that way.

        But make sure you have something to say that people actually give a rat's
        behind about and say it like you mean it.
        Steven,

        What you say here is so true.

        I tend to be an exceptionally passive writer who overuses adjectives and adverbs to create colorful, but overly descriptive sentences, with too many commas, that tend to run on and on forever, thereby putting most people to sleep who try to read my ramblings.

        Are you still with me after that last paragraph?

        Writing in a shorter, more concise manner is one way to train yourself to be noticed. And as you stated, developing a style that is uniquely your own is the next logical step in that progression.

        To me, this also ties hand in hand with limiting the number of niches you work in. How easy is it to write convincingly, uniquely, and with authority if you are trying to juggle 10, 20 or 100+ niches?

        Unless you want to work 16+ hours a day and burn yourself out, it just isn't going to happen.

        There have been some very solid understandings and conclusions drawn on this forum over the last week about article marketing that have very little to do with the "mechanics" of building a good article.

        (Don't get me wrong, the mechanics of article marketing are a vital part of being successful. But they are just that - a part.)

        The other item that hasn't been discussed much until recently, is the concept of approaching your article marketing venture as a business, with all that entails....

        • Standing out in the marketplace
        • Becoming an expert in your field
        • Focusing all of your efforts into one niche (or least a very limited number of niches)
        • Using that focus to leverage your content in EVERY possible manner
        • Building an empire that your competitors, Google or anyone else can NEVER tear down.

        It's the combination of both sides of this coin that will allow far more people to become successful than we are seeing now.

        And as mentioned above, there is still plenty of room for everyone right now, no matter how dire things may seem at any given moment.
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    • Profile picture of the author FSherrill
      "When one door closes another opens!"

      Many years ago when I was brand-new in the field of direct sales I worked for the Prudential insurance company. One of the more senior salespersons told me that the insurance business was going into the toilet. Government health insurance was to take the place of insurance companies.

      At first I feared he might be right and when I went home I told my wife that I have made a tremendous blunder by choosing insurance sales as a career. She handed me a 3 x 5 index card with those powerful words that I quoted earlier.

      Years later as a regional vice president for Northeastern sales I again had the opportunity to understand the wisdom of those few words.

      Unfortunately, there are just too many "Chicken Little's" in this world. No matter what happens, no matter who comes and goes... there will always be an opportunity for those individuals that Dare look for!

      Just my three cents...
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  • Profile picture of the author Zeus66
    What really changed things for me was doing proper keyword research. Going after the long-tail is where it's at if you want quicker success and a much larger playing field. If you're focused only on a few highly competitive keywords that everyone in your niche is going after, best of luck. Give me a dozen "underserved" keywords and a fraction of the traffic. It'll be motivated, targeted traffic and I won't have to wait months to see it.

    John
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  • Profile picture of the author Lillian
    Thanks to all for a great discussion. I am finding myself surprized at how easy it is to write articles. it just takes time.
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    Lillian

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  • Profile picture of the author bannor32
    I agree that staying away from competitive keyword phrases is the best (and quickest) way to succeed with article marketing. Even if each article only gets you a few visitors per day they are more likely to convert. Someone who searches for "fat loss" is hardly targeted, but someone who searches for "best diet for rapid fat loss" is obviously searching for something much more specific, and is thus much more likely to buy whatever product you happen to be pushing. Crank out enough of these longtail keyword articles and article marketing can still produce good returns for you.
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  • Profile picture of the author monopuff
    I for one am glad that the garbage articles have started to be replaced by quality content, it's the natural progression.

    There's a saying "People are stupid, a Person is smart" .. I know when the content I'm reading uses proper grammar, and flows like it should. What does it say about the quality of the product you are promoting if your words sound like they were written by a third grader. Don't treat your customer like they are garbage only worth a re-spun $1 article.
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    • Profile picture of the author TimG
      Originally Posted by monopuff View Post

      I for one am glad that the garbage articles have started to be replaced by quality content, it's the natural progression.

      There's a saying "People are stupid, a Person is smart" .. I know when the content I'm reading uses proper grammar, and flows like it should. What does it say about the quality of the product you are promoting if your words sound like they were written by a third grader. Don't treat your customer like they are garbage only worth a re-spun $1 article.
      That's a good point but you have to make sure that your quality content doesn't contain complicated words and phrases because I seem to remember that the general reading level for the average person is not that high and I don't say that lightly or to insult anyone.

      For that reason alone you need to make sure your articles are broken down into small parts using subheadings, bullet points...etc, so that your readers can undrstand what you're article is saying and ultimately end up on your site.

      Great points from all that have contributed to this thread - much appreciated!!!

      Respectfully,
      Tim
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  • Profile picture of the author Allen Graves
    I've been lurking around over the last few weeks watching the threads on article marketing. Let's just say that I've become rather proficient at biting my virtual tongue! It is crazy to see what some people not only believe, but will preach to everyone else as if they had supreme knowledge of IM and inside info on the search engine algorithms.

    I keep saying that if you are going to teach someone what to do on this forum, that you should know what you are talking about. If you are just faking it till you make it, you could be ruining people's businesses along the way.

    Nobody here can tell you what Google does. Nobody here can predict the future, but I think it has become obvious in the last few AM threads, including this one, who you can listen to and trust.

    I also believe that there is no end in sight for those who know how to manage a successful article marketing campaign and keep up with the changing trends in search engine technology and writing techniques.

    And to be completely candid about it, all it really takes is a little common sense and integrity. Just think about the whole process and the individual pieces will start to fall into place for you. If something isn't working, try something else. If something works, stay with it and tweak every once in a while.

    Article marketing is not any more time consuming than any other IM technique. Who ever said that you have to submit 10 articles a day? Yes, quantity is important, but why not spend a little time on your articles and get them some traffic rather than throwing a bunch of crap at the EZA wall and hoping some of it sticks?

    On the other hand, you can't just submit 10 articles and expect a flood of traffic. It takes time and energy, but it feels good when you start seeing the free, consistent results.

    INTEGRITY and common sense are the keys to article marketing success. Use it to open the door and realize a whole new world of prospects, clients and those really cool sales notification emails. It works when you do it right.

    And this is not new.

    I've been using AM as a strategy for many years and I've seen all of the tricks and gimmicks come and go - I've even fallen for many of them - but one thing that has prevailed over everything else through all these years is providing quality, original content. In other words, integrity and a little old-fashioned hard work vs. questionable short-cuts.

    Think about it for a while. Not many other IM strategies have been around as long as white-hat article marketing. Feel good about yourself and start using it.

    Allen Graves
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