traffic ?

Getting traffic will ALWAYS be something you need to do for the life of your business.

Some points about getting traffic:

1. Basically, you can divide your traffic activities into two categories: 1) short-term and 2) long-term. You need both.

Pay-per-click (PPC) traffic costs money and is GREAT for getting a jumpstart and seeing results NOW (like, in just 15 minutes). There are free traffic methods too, like articles, but they are much slower and are a more long-term traffic strategy.

You need both.

2. Focus on WHO your target audience is and go where they are.

That is, too many people in the IM space focus on other IMers and give traffic resources that are really only for IMers, which is of NO help if your target audience is NOT other IMers or biz-op seekers! (Note the suggestions here on the WF. Almost every single suggestion assumes you're targeting other IMers.)

That said, here's a list of 15 different traffic methods. It's not an exhaustive list, but it will keep you busy for a long time to come.

1. Search Engines and Directories
2. PPC advertising
3. Your own e-zine
4. Your articles on other e-zines and websites
5. Ads on other websites
6. Ads in other e-zines
7. Online forums and discussion groups
8. Recommendations by other e-zine publishers (cross promotion)
9. Recommendations by other site owners
10. Affiliate programs
11. Your e-mail sig file
12. Exposure in radio, print and TV
13. Live speaking to groups
14. Postcard mailings
15. Social Media
16. Joint ventures

The mistake many Warriors make is trying to do it ALL. They end up exhausted, with no results. The key is to focus on just a handful (say 5) and do them over and over again. So pick the methods that best fit YOUR business and audience. Remember to include 1-2 fast-traffic methods and make the other 3 more long-term strategies.

It's VERY IMPORTANT to understand the online marketing process first. Online success is pretty basic and follows the same basic process for everyone, no matter what niche they're in:

Traffic > Opt-in page (to build your list) > Autoresponder series (or e-zine) (to follow up with your list) > Sales page

A sample traffic list could look like this:

1. Social Media
2. PPC
3. Direct mail
4. JVs
5. Video

So those traffic sources lead to your follow up systems like this:

1. E-zine/newsletter
2. E-mail
3. Direct mail

Which then lead to the actual conversion (sales) points like these:

1. Solo ads
2. Teleseminars
3. Webinars
4. Direct mail

These are where actual presentations and offers are made. They are generally the point of sale, where someone makes a decision to buy. To be successful with traffic, you need to reverse engineer the process and know where you're going before you start. Whether you're leading to a webinar, teleseminar or whatever will influence what traffic methods you use.

With all of that said, here are some resources for learning how to get traffic:

1. Kim Roach of MyTrafficMentor.com offers a good course for learning how to get traffic. Check out her information at Traffic LIVE!

2. Ana Hoffman at Get BIG Website Traffic for Small Budgets | TrafficGenerationCafe.com also offers a cornucopia of traffic-getting help and information.

For help with Facebook ads and general Facebook marketing, check out:

3. Michelle Pescosolido of Social Media Mastery

4. Ben Adkins of Evil Facebook Magician at Facebook Magician | Secrets To Getting Attention... Fast

Beware: Often, traffic generation info is geared to other IMers, so they'll give you resources geared to that. If your audience is other IMers, fine. If not, be wary and choose people who can help you get the traffic you need. Don't waste time, money and effort getting unqualified traffic.

Once you get started, you'll see recommendations for other resources. If it makes sense for your audience and business, then do it it. If not, don't, no matter how bright and shiny the newest, latest, greatest offer is.

Hope that helps!

Michelle

Well if you know what you are doing when running SEO campaigns no furry animals will hurt you.

Think about it, when you do SEO you try to recreate a natural process, so if you do a good job at it how would Google be able to determine which links you placed on your own and which link other people placed for you?