What should I do with my [GROWING] list?

by MrLeN
25 replies
I have a website which attracts YouTube users. So every single visit that comes to the site is clicking from YouTube.

Currently the website is getting about 1000-2000 unique visitors per day, and 20 odd people are signing up on my list. The unsubscribe rate is about 5% per day.

However, I am not promoting anything on this list, I just decided to put an aweber lightbox on my site that has been popular but not making me any money for years, and I realised I am getting 20 new signups a day to my email list.

I kind of slapped myself when I realise I should have done that 2 years ago.

This will be 7300 by the end of a year (at current rates).

The traffic will be all targeted for people who want to increase their YouTube views/traffic.

I am wondering what I should do with this kind of email list.

Any ideas? Should I start promoting to people now? Or should I wait until the list has more people? The list has grown to 70 people in 2 1/2 days.
#growing #list
  • I'd set up an autoresponder (a.k.a., a sales funnel) so basically you write 10 or 20 emails, some promoting things other just sharing good articles and set up the series to send every two weeks or so. So as soon as your subscriber is added, the series starts. It's a good way to build relationships and passive income. You have one of the most sought after assets online. Good luck.
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    • Profile picture of the author MrLeN
      Originally Posted by PathofLeastResistance View Post

      I'd set up an autoresponder (a.k.a., a sales funnel) so basically you write 10 or 20 emails, some promoting things other just sharing good articles and set up the series to send every two weeks or so. So as soon as your subscriber is added, the series starts. It's a good way to build relationships and passive income. You have one of the most sought after assets online. Good luck.
      I already have an autoresponder set up. That's what I am saying.

      But so far I am only collecting the emails. I am not promoting.

      I am looking for specific ideas/strategies to add to the followups.
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  • But your unsubscribe rate is 5% per day? That sucks
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    • Profile picture of the author MrLeN
      Originally Posted by PathofLeastResistance View Post

      But your unsubscribe rate is 5% per day? That sucks
      I don't understand what you are saying.
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  • Gotcha, so basically you are looking for affiliate programs to promote to your list

    looks like you niche is biz ops? if so go to clickbank, there are actually biz ops on there that have emails already written for you so you could probably just slip them into your autoresponder series
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    • Profile picture of the author MrLeN
      Originally Posted by PathofLeastResistance View Post

      Gotcha, so basically you are looking for affiliate programs to promote to your list

      looks like you niche is biz ops? if so go to clickbank, there are actually biz ops on there that have emails already written for you so you could probably just slip them into your autoresponder series
      Hmmm. I've never done clickbank. I have an account though.

      So, I should just find products related to YouTube and videos from clickbank and send hem straight there? Should I be consistent promoting the same product, or all different stuff?
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    • Profile picture of the author Michael Shook
      A reasonable strategy - that won't increase your unsub rate too much, try something like this.

      First send them something free that will help them get more YT views. (maybe you are already doing this, but i couldn't tell from reading your posts)

      Find 7 - 10 decent programs that you can be an affiliate for that are about Youtube. There are probably dozens of products like that right here in the WF. But find some that aren't like through JVZoo or CB.

      Every other day or so, or on a schedule like 2,3,1,4 days apart, something you can keep up with, send out a good tip about Youtube usage or video marketing news tips. Like they just came out with those new ads, you could talk about that in your email. Write a lot about it on your blog, and send them the link to that article.

      In those tips emails about half the time, mention a product that will help them in their quest for YT dominance and put in your affiliate link. And half the time, don't.

      If you view this as a long term relationship, without hammering them into the ground, you have the opportunity to set up great relationships with your subscribers, do good by them and do well for yourself.
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      • Profile picture of the author MrLeN
        Originally Posted by JMichaelZ View Post

        A reasonable strategy - that won't increase your unsub rate too much, try something like this.

        First send them something free that will help them get more YT views. (maybe you are already doing this, but i couldn't tell from reading your posts)

        Find 7 - 10 decent programs that you can be an affiliate for that are about Youtube. There are probably dozens of products like that right here in the WF. But find some that aren't like through JVZoo or CB.

        Every other day or so, or on a schedule like 2,3,1,4 days apart, something you can keep up with, send out a good tip about Youtube usage or video marketing news tips. Like they just came out with those new ads, you could talk about that in your email. Write a lot about it on your blog, and send them the link to that article.

        In those tips emails about half the time, mention a product that will help them in their quest for YT dominance and put in your affiliate link. And half the time, don't.

        If you view this as a long term relationship, without hammering them into the ground, you have the opportunity to set up great relationships with your subscribers, do good by them and do well for yourself.
        That seems like good advice. My website isn't a blog. They come to the website directly from various YouTube videos that various people have displayed a link to to get extra views. So, there's no real relationship. They are just random people with one thing in common. They're at my site because they ant views.

        So far I have 84 subscribers and 6 unsubscribers in the last 3 1/2 days. How big do you think I should get the list before I start sending messages? Should I start right away sending 1 mail a week? Or should I send 1 every day? Or what? I have never really ran a list before.. so I can very easily make mistakes.
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        • Profile picture of the author Michael Shook
          Originally Posted by MrLeN View Post

          That seems like good advice. My website isn't a blog. They come to the website directly from various YouTube videos that various people have displayed a link to to get extra views. So, there's no real relationship. They are just random people with one thing in common. They're at my site because they ant views.

          So far I have 84 subscribers and 6 unsubscribers in the last 3 1/2 days. How big do you think I should get the list before I start sending messages? Should I start right away sending 1 mail a week? Or should I send 1 every day? Or what? I have never really ran a list before.. so I can very easily make mistakes.
          Start now. Make a list of 10 tips they can do to increase their views, or 7 or 5, it doesn't make any difference. You don't have a relationship yet, but you are going to be the one who creates it through emailing with them. It doesn't matte if your website is a blog, add a blog to it in a subdomain or directory and put a link o your home page to the blog.

          You've got a chance here that many people don't have. Real people are coming to you because they are interested in what you have to offer. if you offer them what they are looking for, you are going to look good in their eyes.
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          • Profile picture of the author MrLeN
            Originally Posted by JMichaelZ View Post

            Start now. Make a list of 10 tips they can do to increase their views, or 7 or 5, it doesn't make any difference. You don't have a relationship yet, but you are going to be the one who creates it through emailing with them. It doesn't matte if your website is a blog, add a blog to it in a subdomain or directory and put a link o your home page to the blog.

            You've got a chance here that many people don't have. Real people are coming to you because they are interested in what you have to offer. if you offer them what they are looking for, you are going to look good in their eyes.
            How much money do you think I can make with such a list? growing at 20 people per day?
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            • Profile picture of the author Michael Shook
              In all seriousness, it depends on how you treat them. If you hammer them with nothing but buy now offers, the answer is not very much. If you ease up a bit and give them good stuff and only send top quality offers, by which i mean, products that do what they say they will do, you have a chance for a long term profitable relationship.

              So in that second case, a substantial sum. A lot depends on the price point of the products you sell, and if the tactics actually work, because when you sell it, its your name on the line too. If you send just a bunch of crap offers, they will start not opening your emails and then quit.

              But if you are getting that many optins - who want something specific for which there are multiple solutions, you have the opportunity to make a lot of money.
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              • Profile picture of the author MrLeN
                Originally Posted by JMichaelZ View Post

                In all seriousness, it depends on how you treat them. If you hammer them with nothing but buy now offers, the answer is not very much. If you ease up a bit and give them good stuff and only send top quality offers, by which i mean, products that do what they say they will do, you have a chance for a long term profitable relationship.

                So in that second case, a substantial sum. A lot depends on the price point of the products you sell, and if the tactics actually work, because when you sell it, its your name on the line too. If you send just a bunch of crap offers, they will start not opening your emails and then quit.

                But if you are getting that many optins - who want something specific for which there are multiple solutions, you have the opportunity to make a lot of money.
                What do you think about sending them to articles that have adsense?
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                • Profile picture of the author Michael Shook
                  A decent solution if you have targeted articles or can write them. You will make more money in the long run by sending offers to buy something. I ran adsense sites for a long time and made quite decent money doing so.
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                  • Profile picture of the author MrLeN
                    Originally Posted by JMichaelZ View Post

                    A decent solution if you have targeted articles or can write them. You will make more money in the long run by sending offers to buy something. I ran adsense sites for a long time and made quite decent money doing so.
                    Hmm.. well, I want to have a go at maybe trying to hold onto the list. I guess if I send them something exciting or useful and create trust with them, they would be more prone to click on stuff that I send to them to buy.

                    I just have to find some cool products.. or, maybe I can make my own product and keep 100% of the profit. Thinking thinking...
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                    • Profile picture of the author Michael Shook
                      Start with one item to send them to buy after you have sent them some tips on getting more views. Even better, if you can sell something that you have used and gotten good results with. But send them something, so you can stay in touch with them
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                      • Profile picture of the author MrLeN
                        Originally Posted by JMichaelZ View Post

                        Start with one item to send them to buy after you have sent them some tips on getting more views. Even better, if you can sell something that you have used and gotten good results with. But send them something, so you can stay in touch with them
                        okies, you gave good advice, thanks
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                        • Profile picture of the author Michael Shook
                          You're welcome. Good luck with this, it sounds quite cool.
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                          • Profile picture of the author MrLeN
                            Originally Posted by JMichaelZ View Post

                            You're welcome. Good luck with this, it sounds quite cool.
                            Yeah, well, I made a site years ago and I was trying to sell advertising spots on there for $10.00 - but all I get is like 1 order every month or two. Hardly profitable. Lately, I've been messing around with lists - so I threw a lightbox up on the index page and voila! 20 people sign up a day. So I am kind of kicking myself, because I've had over a million people pass that page. What a waste. I guess I just want to do things right now that I have found a way to at least get some eyeballs. I don't want to waste another 2 years.
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                            • Profile picture of the author Michael Shook
                              Back when keyword named domains were all the rage, i had a number of them. I bought some really well written articles, put them on one of these sites and had some backlinking done on it. Didn't pay much attention after that. One day I looked in my adsense account and there was a lot of money in it. On par with what the gurus were talking about at the time.

                              Turns out my site was regularly beating gigantic sites with thousands of pages, and getting multiple thousands of clicks from a 10 page site. I kept it like that and did not start a list or anything for it that could have been the basis for a long term relationship. I have learned a lot since then and I empathize greatly.

                              You've got a sweet thing here and you can provide people what they want and do well for yourself.
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                              • Profile picture of the author MrLeN
                                Originally Posted by JMichaelZ View Post

                                Back when keyword named domains were all the rage, i had a number of them. I bought some really well written articles, put them on one of these sites and had some backlinking done on it. Didn't pay much attention after that. One day I looked in my adsense account and there was a lot of money in it. On par with what the gurus were talking about at the time.

                                Turns out my site was regularly beating gigantic sites with thousands of pages, and getting multiple thousands of clicks from a 10 page site. I kept it like that and did not start a list or anything for it that could have been the basis for a long term relationship. I have learned a lot since then and I empathize greatly.

                                You've got a sweet thing here and you can provide people what they want and do well for yourself.
                                Why didn't you start a list?? I mean, what.. are you some kind of IDIOT?

                                Um, scratch that.. I'm guilty now too, lol
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  • Profile picture of the author Matt59000
    You can try promote clickbank products on your list, they have some products related to your niche
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    • Profile picture of the author Steve B
      MrLeN,

      You may find your list difficult to monetize. With 100% of your prospects coming from YouTube and with a 5%/day loss rate, it sounds to me like you're getting video junkies that just want to be entertained but aren't really serious about sticking around.

      I would poll your list and see if you can determine what their interests are and how you might satisfy those desires. Even if you lose 90% of your list, having hundreds of subscribers targeted to what you offer is much better than having thousands that don't really care about anything.

      Just my two cents . . .

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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      • Profile picture of the author MrLeN
        Originally Posted by Steve B View Post

        MrLeN,

        You may find your list difficult to monetize. With 100% of your prospects coming from YouTube and with a 5%/day loss rate, it sounds to me like you're getting video junkies that just want to be entertained but aren't really serious about sticking around.

        I would poll your list and see if you can determine what their interests are and how you might satisfy those desires. Even if you lose 90% of your list, having hundreds of subscribers targeted to what you offer is much better than having thousands that don't really care about anything.

        Just my two cents . . .

        Steve
        That's true. I have made them double opt in so that I know that they actually want to be on the list.

        I am relatively sure that they are after traffic, because everyone on YouTube that's promoting my website is promoting it as "get YouTube subscribers here".

        I do know though that the audience is extremely generalised. It's people from all over the world, who generally just click, click, click. I might be better off making some kind of "goss" blog and sending them over there to "cllick", "click", "click".. maybe some kind of who's who of YouTube blog with the latest antics or commentary of the latest YouTubers. Maybe I should just start trying to entertain them.

        I just checked my account - I have so far 89 subs. 26 of them were from today. 6 have unsubbed since I created the list 3 1/2 days ago. I am assuming they just joined to see what's on the other side and then unsubbed when they saw nothing. But then again, as far as I've read about lists, that's normal isn't it? For people to do that?

        I am taking everything into consideration. I'll do what ever turns out to be the easiest and most lucrative way to make a buck out of the list.
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  • Profile picture of the author slanier2
    autoresponder is your best bet for managing emails. You can also get a plain list mailer like what hey have in fantastico if you know how to work cpanel, its cheaper and you will get higher delivery rates than the mainstream autoresponders if you know what you are doing.

    Hope this helps!
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  • Profile picture of the author Victor Edson
    They're signing up and getting nothing in return? That's odd, give em something about traffic and they'll be like... OH DAT GUYY COOWL

    Then either create an info product about traffic and sell it by sending DAILY emails and giving more advice and providing a link to your sales page or just send info and promote affiliate offers (much easier than creating a product)

    Right now, you don't really have a sales funnel if you aren't sending emails or providing any type of content. Fill that autoresponder with a few months of daily emails that provide content and promote products, then you'll have a sales funnel.

    You're getting warmer..
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