How to land a deal with Target, etc...??

by MilkyWayOne 5 replies
Hey everybody,

My buddy suggested I sign up here and ask some questions since he's had great experiences here.

I recently purchased a website that sells instructional videos in one niche.

The videos were contracted out to different people. Of the videos, about 7 of them were shot by the same person (let's call him Steve).

While doing some research on that person, I noticed that he landed a deal with Target to have one of his videos sold on the shelves. I tried getting in touch with him to no avail.

But I'm wondering what is the best way of trying to contact Target (or Wal-Mart) to see if they're interested in my videos that I own that were shot by Steve.

Thank you in advance for any suggestions,
Mike
#main internet marketing discussion forum #deal #land #target
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  • Profile picture of the author Matt Bard
    Large corporations like Target, Wal-Mart, and the others usually only deal with sales reps from established sales companies.

    If you are serious you should attend a trade show and do some networking with sales reps. If your product looks good to a rep they will approach their company about selling it. As far as Target goes, you really would not have much of a say as to where the rep's company should push your product. They know more outlets than you can imagine.

    Matt
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    • Profile picture of the author Melody
      Actually - Wal-Mart has a 'local vendor' program, and they actually will work with small local companies and do a regional test for your product if they like it.

      BUT - and this is a big but! - the pricing that Wal-Mart DEMANDS is often so low that a small company cannot meet the demands of the product and stay in business.

      Still - give it a whirl! Many of the major chains have a lot of the contact information for vendors right on their websites.
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      • Profile picture of the author Matt Bard
        I guess my age is showing.

        My post was how it was done "Old School"
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        • Profile picture of the author Jill Carpenter
          Originally Posted by Matthew Maiden View Post

          I guess my age is showing.

          My post was how it was done "Old School"
          I think your answer is great Matthew.

          I watched some time this past year a show (danny deutch?) on inventions. These gals that invented this silly t-shirt folder went to a t-shirt convention of some kind or someone selling t-shirts at a trade show and got noticed by having someone using their product. QVC ended up picking them up.

          I think the trade show idea is a good way to find interest and get the word out. Do the demonstrations live - or just a small portion of them. Depends on what they show you how to do.
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      • Profile picture of the author Matt Bard
        Originally Posted by Melody View Post

        the pricing that Wal-Mart DEMANDS is often so low that a small company cannot meet the demands of the product and stay in business.
        This is why most small businesses used sales reps because they, the reps could get on their phones and make appointments and do whatever they do with several outlets to see if there is going to be enough buyers to justify full scale manufacturing.

        The banks would give you a loan based on the value of the contracts with the outlets.

        But that was many moons ago

        AvenueGirl, the trade shows are still a great way for small businesses to network as you said.

        Matt
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