The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

40 replies
The Belcher Button was created by Perry Belcher.

All questions, rights and gratitude should flow there. Perry rocks!

You can learn more about the button here:
Belcher Button | Perry Belcher Top Cinverting But Button

Per Perry, "Split tests show close rates increased by 35 to 320%
over ANY other buy button I have ever used. Every element of the
button has been tested individually in over 10,000 closed transactions."

Unfortunately, there aren't any PSD files to download at his site. Without the PSD, it's hell for the common man to change the Price or Text. (Not everyone is using a cart...some people use memberships)

Today I created the button for personal use and thought I would share with the rest of you.
(The zipped PSD uses the text "Add To Cart"...not "Download Me".)



P.S. I posted on Perry's blog that I would be doing this. My comment was approved out of moderation, so I'm assuming he's cool with it. If it's not, shoot me an email and I'll remove the link asap.
#belcher #button #buy #downoadincrease #page not found #photoshop #psd #sales
  • Profile picture of the author dvduval
    I enjoyed watching the video, and I plan to do some more split testing on my payment buttons now.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author bgmacaw
    Thanks for pointing this out. I'm giving it a try on some of my product sales sites.
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  • Profile picture of the author Trixxie12
    Thanks, trying it out now !
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    • Profile picture of the author bgmacaw
      Originally Posted by Trixxie12 View Post

      Thanks, trying it out now ! Any tutorials on how to edit this sort of stuff in photoshop?
      It's not too hard to do. The way I did it from the original JPG was to erase the "regular price" text and replace it with what I wanted using an Arial font.

      I also made the white background transparent where I could use the button where I had an off-white or lightly textured background. I saved this version as a .png file.

      Changing the button text would be a little tricky since it's kind of blended in but you could just replace it entirely with an orange textured rectangle layer and your own text above that.
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  • Profile picture of the author Mark Riddle
    Thanks BlueSquares

    Mark Riddle
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    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author dealers
    This has got to be one of the clearest call-to-action button I've seen, Thanks Jesus and, of course, Perry Belcher.
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    Friends and acquaintances are the surest passport to fortune. ~ Arthur Schopenhauer
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  • Profile picture of the author Scott Murdaugh
    I have this on dozens of sites now. I use it constantly. This will save a little bit of time. I appreciate it.

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author Chris Stigson
    Great button... But isn't the words "Add To Cart" the ones that will pull the best? I've used it on various sites around and seen it to work best
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    • Profile picture of the author Jesus Perez
      Originally Posted by Chris Stigson View Post

      Great button... But isn't the words "Add To Cart" the ones that will pull the best? I've used it on various sites around and seen it to work best
      Yes, the PSD file in the original post uses the "Add To Cart" text. I changed it for this thread.
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      • Profile picture of the author ostrich99
        I love this button. Been using it on one of my sites now for a couple months.

        I also saw Perry Belcher speak at Yanik's Underground in February. He was talking mostly about Twitter, but he's always a fun speaker.

        Ostrich99
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  • Profile picture of the author JayXtreme
    Hey Dude..

    I like the added download me text, it brings the focus onto instant download..

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Johnathan
    Well, I've implemented it... I'll wait and see what kind of results I get...!
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  • Profile picture of the author Zoheb M
    I should start designing these for my clients now...Thanks for the heads up!
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  • Profile picture of the author Tonytsports
    I am going to began as well designing with this. Thank you very much.

    Tony
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  • Profile picture of the author GoldTrack
    Never used this before but can see the merits of it so will start testing it and see what we get.
    Thanx..
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  • Profile picture of the author Ron Killian
    Thank you BlueSquares! Great post. Not only the button in a usable format, but the video link has a ton of great info
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  • Profile picture of the author DonDavis
    Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?
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    • Profile picture of the author RebeccaL
      Originally Posted by DonDavis View Post

      Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?
      Yes it is, which PS version are you using?
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  • Profile picture of the author RebeccaL
    BlueSquares what font is being used in the button?
    I get a prompt to update as if i dont have the font installed, but it looks like Arial to me.
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  • Profile picture of the author malcasid
    How do I get the dashes around the button? _ _ _ _ _ _ _ _ _ _ Perry said that most people leave it out and are missing out on the increased conversions.
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    • Profile picture of the author Jesus Perez
      Originally Posted by DonDavis View Post

      Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?
      There are layers. I made the PSD using CS4 with maximum compatibility. I'm not sure how far back the "maximum compatibility" goes though.

      Originally Posted by RebeccaL View Post

      BlueSquares what font is being used in the button?
      I get a prompt to update as if i dont have the font installed, but it looks like Arial to me.
      Plain old Arial font.

      Originally Posted by malcasid View Post

      How do I get the dashes around the button? _ _ _ _ _ _ _ _ _ _ Perry said that most people leave it out and are missing out on the increased conversions.
      Check out the attached PDF inside the download. I put the table code inside.
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  • Profile picture of the author RebeccaL
    There are instructions provided in the PSD download.

    Best way is to enclose it all in a div, eg:

    <div style="border:4px dashed red; padding:8px;">
    button code here
    </div>

    Values above may need to be changed to make it look exactly right.
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  • Profile picture of the author Fendi Salim
    BlueSquares, is the download still available? Can't get it on my end...

    Fendi
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  • Profile picture of the author yezbick99
    Originally Posted by BlueSquares View Post

    The Belcher Button was created by Perry Belcher.

    All questions, rights and gratitude should flow there. Perry rocks!

    You can learn more about the button here:
    Belcher Button | Perry Belcher Top Cinverting But Button

    Per Perry, "Split tests show close rates increased by 35 to 320%
    over ANY other buy button I have ever used. Every element of the
    button has been tested individually in over 10,000 closed transactions."

    Unfortunately, there aren't any PSD files to download at his site. Without the PSD, it's hell for the common man to change the Price or Text. (Not everyone is using a cart...some people use memberships)

    Today I created the button for personal use and thought I would share with the rest of you.
    (The zipped PSD uses the text "Add To Cart"...not "Download Me".)



    P.S. I posted on Perry's blog that I would be doing this. My comment was approved out of moderation, so I'm assuming he's cool with it. If it's not, shoot me an email and I'll remove the link asap.


    It is amazing how subtile changes make a dramatic affect on the public and your sales. Thank you for the post.
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  • Profile picture of the author Shakul
    I am excited to know the results
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  • Profile picture of the author Harry Behrens
    Oh man, I love stuff like this. Split testing is an addictive, profitable, wonderful thing.

    I'll be testing this one for sure.
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    - Harry Behrens

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  • Profile picture of the author DavidO
    I've been using this button for a couple weeks and I have to say I've noticed a slight decrease in sales. It throws me for a loop because I sure like it and I'm confident of the results others have had.

    But they always say to test things and so far the results are not good. But it's too early to say that I'm not being affected by something else. I need to split test it.
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  • Profile picture of the author DavidO
    Here's a cool way to add a rollover effect to the button that will also work with Paypal buy now button code:

    http://www.warriorforum.com/main-int...ts-paypal.html

    That's something I was trying to do for a long time!
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  • Profile picture of the author dodge1832
    H Folks,

    Thanks so much for the Belcher graphics. I've just been fooling about with Perry's excellent button and I wanted to produce a graphic for my new product. It's a seven-step system, and I got to thinking that a "Belcher-style" bullet would be a good idea...

    Anyhow, I have average Photoshop skills, so used BlueSquares excellent work, and from that, created a few PSD graphic blanks.

    Unfortunately, I am not allowed to send you links in this forum - but if you email me, I'll send them to you.

    Dave
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