build list with single opt-in or double opt-in

23 replies
hi warrior,

which 1 you prefere to build you list,

Single opt-in or double opt-in ?

have 5k list.... with double opt-in
#build #double #list #optin #single
  • Profile picture of the author IzzuDino
    I personally go with single opt-in. They have already agreed to be on your list by signing up in the first place, so why make them confirm it for a second time and lose subscribers in the process? (my personal experience that around 50% don't double opt in)

    However, from what I have heard and read, apparently double opt-in lists are of higher quality. Don't know how true this is (maybe you can comment on this ) as I haven't actually tested on this subject
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    • Profile picture of the author Oswald Justin
      Originally Posted by IzzuDino View Post

      I personally go with single opt-in. They have already agreed to be on your list by signing up in the first place, so why make them confirm it for a second time and lose subscribers in the process? (my personal experience that around 50% don't double opt in)

      However, from what I have heard and read, apparently double opt-in lists are of higher quality. Don't know how true this is (maybe you can comment on this ) as I haven't actually tested on this subject
      Me too i love single opt-in
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  • Profile picture of the author slanier2
    I only do single.

    Double opt / triple opt in / quadra opt ins are only good if you are planning on selling solo ads or marketing your list itself. And you lose a lot of money doing that if you actually have a responsive list.
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  • Profile picture of the author gcbmark20
    Hi,

    It depends really for me.

    If I'm paying for traffic then I always go for the SINGLE opt in option
    so that I can offer my visitors a chance to buy something.

    If you are capturing an email from your blog then maybe you would
    want to go for the double opt-in but this is something you can always
    test anyway.

    That's all part of testing.

    So you know what works and what needs to be dropped.

    All the best!
    Gavin
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    • Profile picture of the author wesawu
      When I first started building lists, I tested both double and single opt ins. When using double opt ins I noticed a good majority of people would not confirm their subscription. I am thinking that is was close to 65% that did not confirm. As such I had very few sales. With single opt ins you don't have to worry about anyone confirming. My sales went up considerably after switching to single opt ins. Some would argue that a double opt in list is of a higher quality. I would argue that a list that brings in the most sales is the higher quality list. For me that has been the single opt in list.
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  • Profile picture of the author carlamae
    Double opt in is always safest.
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  • Profile picture of the author cuie
    What is your opinion on solo ads: should solo ad seller use double opt-in on his/her squeeze page?
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    • Profile picture of the author James Clark
      It really doesn't matter. What I would focus on is how they got to the Opt-it page. Based on my experience, that is the important issue. Personally, I would prefer that they Opt-in having read two or more of my articles and or Utube videos.

      Humans traditionally do things in threes especially when they believe they have found the solutions to their problem. So, when they get to your squeeze page they have been pre-sold. And that is always a good thing.
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  • Profile picture of the author zimzalabim
    Personally, double opt-in every time. Gives me a feeling of comfort that by going through the confirmation process that person wants to get my stuff enough to do it and I have an audit trail of that.

    Though the single/double debate will run and run.

    A matter of personal preference in the end I suppose.
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  • Profile picture of the author Randall Magwood
    Single opt-in. I've seen no increase in conversions and sales with double opt-in implemented.
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  • Hi Oswald Justin,

    Double opt-in always and I will tell you why. Those who use single opt-in run the risk of being accused of spam because there is no proof that the opt-in was the person who you send emils to follow up, because some people enter someone else's nameand email as a joke?.

    With double opt-in people recieve a thank you, please confirm it was you by clicking on this link message. Almost all of them do, so you can always prove they did opt-in if they accuse you of spam.:rolleyes:

    I don't know what that reply you got from another guy was doing to get less than 50% confirming because my follow up thank you message always tells them to do precisely that.

    So far in the last 3 months, to keep things up to date, only one of all my many different sign ups has failed to confirm. This is well above average to normal when done correctly.

    As far as I am concerned those very few who cannot follow simple instructions either never read their emails often or forget what they subscribed to or maybe found something more interesting for themselves? Either way, they most likely wouldn't have purchased anything so no loss?

    So double opt-in saves any hassles in the long run and yes, they are higher quality, at least for me. It all depends if you want quality or quantity. I get up to 86% open rate for many of my follow up emails and up to 30% buying some of my offers. I doubt single opt in would get as good results?.

    Stephen & Jennifer.
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  • Profile picture of the author beasty513
    I go double opt-in and for me single

    just didn't cut it.


    I've had more conversions and

    interaction from those who did double.
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    • Profile picture of the author cuie
      Originally Posted by beasty513 View Post

      I go double opt-in and for me single

      just didn't cut it.

      I've had more conversions and

      interaction from those who did double.
      Isn't this just a statistical illusion?

      If you had in the same list:
      • 100 subscribers who double opted in
        • 10 % sales conversion = 10 sales
      • 100 subscribers who single opted in
        • 2 % sales conversion = 2 sales
      Those who double opted in would have also opted in with single.
      So the 200 sub list conversion rate is 6% (12 : 200) but you have 100 more subscribers and 2 more sales.

      So you are losing sales from those who didn't manage to confirm their subscribtion..
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  • Profile picture of the author jfalxr
    Single opt-in in my opinions
    Your squeeze page is not your sales page..
    In a sales page, it is higly recommended you provide more than 1 buy button
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  • Profile picture of the author WillR
    Single optin. No reason to use double optins anymore.
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  • Test it or continue to assume things. And we all know what assumptions get you.

    What works wonders for someone else might not work at all for you. Too many variables from type of prospect to niche to market conditions blah blah blah.

    TEST TEST and TEST
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    "Smile, if you're still breathing... it's a good day!" :)

    "Stop Being The Same in A World of Sameness"
    :)
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  • Profile picture of the author ebizman87
    An expert list builder that I personally know, reckon single opt ins as the conversion will be higher.
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  • Profile picture of the author spiked
    I prefer single optins. I find too many unconfirms when I use double optins.
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  • Profile picture of the author Oswald Justin
    i Choose Single Opt-in because we can create huge email list...

    for conversion depands on you Squeeze page
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