build list with single opt-in or double opt-in

13 years ago

I personally go with single opt-in. They have already agreed to be on your list by signing up in the first place, so why make them confirm it for a second time and lose subscribers in the process? (my personal experience that around 50% don't double opt in)

However, from what I have heard and read, apparently double opt-in lists are of higher quality. Don't know how true this is (maybe you can comment on this

) as I haven't actually tested on this subject

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Oswald Justin

13 years ago

Originally Posted by IzzuDino

I personally go with single opt-in. They have already agreed to be on your list by signing up in the first place, so why make them confirm it for a second time and lose subscribers in the process? (my personal experience that around 50% don't double opt in)

However, from what I have heard and read, apparently double opt-in lists are of higher quality. Don't know how true this is (maybe you can comment on this

) as I haven't actually tested on this subject

Me too

i love single opt-in

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slanier2

13 years ago

I only do single.

Double opt / triple opt in / quadra opt ins are only good if you are planning on selling solo ads or marketing your list itself. And you lose a lot of money doing that if you actually have a responsive list.

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Oswald Justin

13 years ago

Originally Posted by slanier2

I only do single.

Double opt / triple opt in / quadra opt ins are only good if you are planning on selling solo ads or marketing your list itself. And you lose a lot of money doing that if you actually have a responsive list.

we same love single opt in

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gcbmark20

13 years ago

Hi,

It depends really for me.

If I'm paying for traffic then I always go for the SINGLE opt in option
so that I can offer my visitors a chance to buy something.

If you are capturing an email from your blog then maybe you would
want to go for the double opt-in but this is something you can always
test anyway.

That's all part of testing.

So you know what works and what needs to be dropped.

All the best!
Gavin

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wesawu 13 years ago

When I first started building lists, I tested both double and single opt ins. When using double opt ins I noticed a good majority of people would not confirm their subscription. I am thinking that is was close to 65% that did not confirm. As such I had very few sales. With single opt ins you don't have to worry about anyone confirming. My sales went up considerably after switching to single opt ins. Some would argue that a double opt in list is of a higher quality. I would argue that a list that brings in the most sales is the higher quality list. For me that has been the single opt in list.
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carlamae

13 years ago

Double opt in is always safest.

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cuie

13 years ago

What is your opinion on solo ads: should solo ad seller use double opt-in on his/her squeeze page?

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James Clark 13 years ago

It really doesn't matter. What I would focus on is how they got to the Opt-it page. Based on my experience, that is the important issue. Personally, I would prefer that they Opt-in having read two or more of my articles and or Utube videos.

Humans traditionally do things in threes especially when they believe they have found the solutions to their problem. So, when they get to your squeeze page they have been pre-sold. And that is always a good thing.
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zimzalabim

13 years ago

Personally, double opt-in every time. Gives me a feeling of comfort that by going through the confirmation process that person wants to get my stuff enough to do it and I have an audit trail of that.

Though the single/double debate will run and run.

A matter of personal preference in the end I suppose.

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Randall Magwood

13 years ago

Single opt-in. I've seen no increase in conversions and sales with double opt-in implemented.

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samkadya 13 years ago

I personally think that a double opt in is the way to go. I would rather give people a second chance to consider whether they really want to be on my email list. It is really a good quality control for any business.
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Stephen and Jennifer

13 years ago

Hi Oswald Justin,

Double opt-in always and I will tell you why. Those who use single opt-in run the risk of being accused of spam because there is no proof that the opt-in was the person who you send emils to follow up, because some people enter someone else's nameand email as a joke?

.

With double opt-in people recieve a thank you, please confirm it was you by clicking on this link message. Almost all of them do, so you can always prove they did opt-in if they accuse you of spam.:rolleyes:

I don't know what that reply you got from another guy was doing to get less than 50% confirming because my follow up thank you message always tells them to do precisely that.

So far in the last 3 months, to keep things up to date, only one of all my many different sign ups has failed to confirm. This is well above average to normal when done correctly.

As far as I am concerned those very few who cannot follow simple instructions either never read their emails often or forget what they subscribed to or maybe found something more interesting for themselves? Either way, they most likely wouldn't have purchased anything so no loss?

So double opt-in saves any hassles in the long run and yes, they are higher quality, at least for me. It all depends if you want quality or quantity. I get up to 86% open rate for many of my follow up emails and up to 30% buying some of my offers. I doubt single opt in would get as good results?.

Stephen & Jennifer.

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clairelynn23 13 years ago

Single opt in. As has been said, the customers don't feel like opting in twice.
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beasty513

13 years ago

I go double opt-in and for me single

just didn't cut it.

I've had more conversions and

interaction from those who did double.

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cuie 13 years ago
Originally Posted by beasty513

I go double opt-in and for me single

just didn't cut it.

I've had more conversions and

interaction from those who did double.

Isn't this just a statistical illusion?

If you had in the same list:
- 100 subscribers who double opted in
  10 % sales conversion = 10 sales
- 100 subscribers who single opted in
  2 % sales conversion = 2 sales
Those who double opted in would have also opted in with single.
So the 200 sub list conversion rate is 6% (12 : 200) but you have 100 more subscribers and 2 more sales.

So you are losing sales from those who didn't manage to confirm their subscribtion..
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jfalxr

13 years ago

Single opt-in in my opinions
Your squeeze page is not your sales page..
In a sales page, it is higly recommended you provide more than 1 buy button

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WillR

13 years ago

Single optin. No reason to use double optins anymore.

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Mr Unconventional

13 years ago

Test it or continue to assume things. And we all know what assumptions get you.

What works wonders for someone else might not work at all for you. Too many variables from type of prospect to niche to market conditions blah blah blah.

TEST TEST and TEST