Do you really get your money back with Solo Ads?

32 replies
Hi. Could you tell me your experience with Solo Ads?

When I purchase Solo Ads I can make 1 or maybe 2 sales but still is more what I paid that what I get back. I never really get all my money back.

Do you get all your money back by doing sales or still you always loose a Little bit of money? Well, of course you get a lot of subscribers but the point here is to still get your money back and earn a Little bit for you.

Tell me your experience or maybe is just me. =)
#ads #back #money #solo
  • Profile picture of the author WillR
    1. All solo ads are not built equal. Results are going to vary significantly depending on the quality of the solo ad seller you have used.

    2. Your main goal of a solo ad should not be to make profit. It's great if you can make a few sales and get most of your money back but the aim of solo ads is to build your list. You then make profit from your list over time. I wouldn't look at solo ads as a form of advertising but instead a form of list building.
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    • Profile picture of the author smoor2012
      I definitely agree with WillR. Buying solo ads is a way of building your list, then you build a relationship with that list and with that trust you develop you will find a percentage of those who are willing to buy from you.

      You have to be willing to provide value to people first before you expect them to spend money.

      I know that everybody's experience will be different.

      I am setting up an auto responder campaign now and will be experimenting with different providers soon to work on my list. I am writing my own campaign with my own voice.
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    • Profile picture of the author talfighel
      Originally Posted by WillR View Post

      1. All solo ads are not built equal. Results are going to vary significantly depending on the quality of the solo ad seller you have used.
      Some solo ad vendors are very good and you can make sales right away when someone joins your list but others, no matter how many email you send out, no one is buying. So it is a good idea to track everything and see which vendor gets you sales.

      Originally Posted by WillR View Post

      2. Your main goal of a solo ad should not be to make profit. It's great if you can make a few sales and get most of your money back but the aim of solo ads is to build your list. You then make profit from your list over time. I wouldn't look at solo ads as a form of advertising but instead a form of list building.
      I don't agree. You want to build a list but you also want to make money.

      If you are not happy with the results solos get you, I would go with pay per click advertising on sites like Google, Yahoo, and Bing.
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      • Profile picture of the author Agamemnon
        Originally Posted by talfighel View Post

        Some solo ad vendors are very good and you can make sales right away when someone joins your list but others, no matter how many email you send out, no one is buying. So it is a good idea to track everything and see which vendor gets you sales.



        I don't agree. You want to build a list but you also want to make money.

        If you are not happy with the results solos get you, I would go with pay per click advertising on sites like Google, Yahoo, and Bing.
        Pay per click can cost you a fortune if you do not understand how to properly use it.
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      • Profile picture of the author Daniel Evans
        Originally Posted by talfighel View Post

        If you are not happy with the results solos get you, I would go with pay per click advertising on sites like Google
        Using adsense to direct traffic to a single opt-in page will see your Google banned sharpish.
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    • Originally Posted by WillR View Post

      1. All solo ads are not built equal. Results are going to vary significantly depending on the quality of the solo ad seller you have used.

      2. Your main goal of a solo ad should not be to make profit. It's great if you can make a few sales and get most of your money back but the aim of solo ads is to build your list. You then make profit from your list over time. I wouldn't look at solo ads as a form of advertising but instead a form of list building.
      I must agree with Will it seems every one thinks that solo ads are going to bring in the sales. While you may make some sales from solo ads most of your sales will come from the list you have developed a good relationship with.

      Solo ads are a great asset for list building.
      I am currently compiling a list of solo ad providers that have either been recommended to me or I felt would be a good source as far as placing solo ads and took a chance on them.

      I purchase 100 clicks with my own money from these solo ad providers and have them all direct traffic to the same opt in page. If they choose to write the solo ad swipe they must provide me a copy of it.

      I will be reporting the results at the end of March 2014.
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  • Profile picture of the author CyberAlien
    The problem is that you're looking at short term profits - the sales right after the email goes out. Instead, you have to consider how much you're going to make off your new subscribers for years into the future.
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    • Profile picture of the author michaelcorvin
      Originally Posted by Escalate Hosting View Post

      The problem is that you're looking at short term profits - the sales right after the email goes out. Instead, you have to consider how much you're going to make off your new subscribers for years into the future.
      That's true as well. The value of the list long-term is a huge part of this. However, I do like to make sure that I cover the costs of my solos when I purchase. Right now I spend about $15,000 to $20,000 a month in solos and am in it to build the list as well as cover my costs with a nice multiple in sales.

      Michael
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  • Profile picture of the author jfalxr
    Haven't tried it yet.. But i know all the situation going here..
    Well, if you purchase a solo ads, never think about the sales..
    Or maybe if you are tired with solo ads, lead impact can be your great choice to build your list.. See my signature
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  • Profile picture of the author Alex Blades
    If you're looking to make money directly from solo ads, you will be broke in no time. You should use solo ads to build a quality list, and if you make a few sales to to recoup some of the cost, great.

    Alot of people are being mislead to think that you can make a fortune simply by using solo ads to get buyers to a sales page or upsell, that's not how it works. If it was that easy people wouldn't sell their subscribers.

    Solo ads is a great way to build a list, that you can sell to later. By having the mindset that you are trying to build your list with solo ads, will save you from future disappointment.

    High optin rate = good solo ad. A few sales to go along with a high optin rate = great solo ad
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  • Profile picture of the author michaelcorvin
    Originally Posted by azulita View Post

    Hi. Could you tell me your experience with Solo Ads?

    When I purchase Solo Ads I can make 1 or maybe 2 sales but still is more what I paid that what I get back. I never really get all my money back.

    Do you get all your money back by doing sales or still you always loose a Little bit of money? Well, of course you get a lot of subscribers but the point here is to still get your money back and earn a Little bit for you.

    Tell me your experience or maybe is just me. =)
    There are several factors involved. 1) The quality of the list and 2) the strength of your offer. Sounds like you need to tweak your sales funnel a bit to make sure the solos are converting. And make sure you are only buying solos from quality vendors with good lists.

    Michael
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  • Profile picture of the author timpears
    Seldom if ever will you get ALL your money back, until you start mailing to the people who oped in. Don't focus on the short term, look more to the long term.
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    Tim Pears

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    • Profile picture of the author heavysm
      Interesting that everyone here thinks that making profit from solos doesn't often happen. In my eyes making my money back should be the minimum goal whereas profiting would be the bonus. Quality providers will typically get me my money back with a solo, and exceptional providers will give me some profit. Those that give me low opt-ins I sort of forget about.

      The key here is the strength of your sales funnel. That's it really. I put a ton of time into tweaking my sales funnels so they produce a solid ROI for me rather than simply breaking even on solos.

      I will admit it takes time to gather a list of quality solo providers, but once you have that list of sellers I would just cycle through them continuously and only occasionally try out new providers.

      I agree that the main point of a solo should be to gain subscribers, but if you can make some money from the same process...why not?
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  • Profile picture of the author SuperKC
    The right solo ad is awesome man.. I have a list of 3,800 people that I can hit with a new product and drive out $4-8k in sales consistently and instantly.. those malilign lists are fantastic for product releases. I havent had a lot of luck with other peoples lists but if I found someone with the quality of my list.. would be worth ANYTHING to mail it.
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    • Profile picture of the author Unlimited Income
      Originally Posted by SuperKC View Post

      The right solo ad is awesome man.. I have a list of 3,800 people that I can hit with a new product and drive out $4-8k in sales consistently and instantly.. those malilign lists are fantastic for product releases. I havent had a lot of luck with other peoples lists but if I found someone with the quality of my list.. would be worth ANYTHING to mail it.
      You are right, the QUALITY of a list makes all the difference in the world.
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  • Profile picture of the author LimitlessTraffic
    It really depends on what your intention is!

    Sometimes I make no money upfront but make a massive profit in the back end.
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  • Profile picture of the author Unlimited Income
    Yes, I totally agree. The aim of solo ads is to build your list.

    You then make profit from your list over time.

    Don't focus on the initial sale, but have a sales funnel in place and capture your leads.
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  • Profile picture of the author drlelong
    You need to have a high converting upsell funnel and a follow-up sequence in place in order to get into profit.

    This way you can have a high average customer lifetime value so you know for a fact that every sale you make is worth a certain amount.

    So, even if you make a $7 sale initially, you know on average that customer is actually worth $500.

    Then, buy solos like crazy.
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  • Profile picture of the author drr
    Like any IM tactic, you can end up with a huge loss with solo ads unless you know what you're doing. Some things to think about:

    1. Is your solo ad just trying to make the sale or are you trying to capture the lead too? The second is more important - your own list provides you with true power, and research shows it takes about 7 points of contact online for a prospect to trust you. Your own list gets you to that 7th contact point.

    2. Is your sales funnel well honed? Good free content leading to a mix of big/medium/low ticket plus recurring income are important aspects of a well balanced funnel.

    3. As mentioned above, not all solo ad providers are genuine. Lot of tricky merchants who will flog dodgy clicks or rubbish leads (sad but true). So, you kinda need to see what other people are saying about the solo ads you're considering buying.
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  • Profile picture of the author cuie
    Never ever direct them to your offer. Otherwise you'll have to keep buying more and more solos everytime you want to advertise your offer.

    Send them to your squeeze page and make them YOUR subscribers. Then you can market them over and over again.

    Let's say you buy 500 solo ad and get 300 subscribers. Your conversion is lousy 1%. Then you get 3 sales for every email you send. BUT you can email them again and again. Of course you don't email them the same offer the same way.

    The point is that the value of the subscriber is much more than just the sales you make from one solo ad.
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  • Profile picture of the author Tim Fuhrman
    Like anything else with online marketing the key is to test and keep learning. You can get to where you break even or even make money on solos on a regular basis. You need to tweak your opt in funnels and you solo ad sources until you get the right mix. I will tell you that one key is to direct to an offer after an opt in that has low cost of entry but some nice upsells down the road.
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  • Profile picture of the author nicheblogger75
    I have awesome success with solo ads, both as a buyer and as a seller. As many other Warriors have said, the aim of solo ads should not be to make sales, but to add subscribers to your list.

    In order to have success and maximize your ROI as a solo ad buyer, you need the following:

    1. A high converting squeeze page (aim for 40% or better)
    2. Good email swipe copy
    3. A seller who has a responsive list in your niche (preferably includes their "buyers list")
    4. A good one time offer (converts at 3%-5% or higher)

    If you have those 4 components in place you will not fail with solo ads.

    That being said, getting all 4 of those specs in place is easier said than done.

    As a solo ad seller, I will not even accept a solo request that directs to a sales page. I require all of my solo buyers to send their traffic to a squeeze page with a good free gift. This makes it beneficial for both my subscribers because they can get a nice gift, and for the buyer because he/she is adding subscribers to his/her own list.
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  • Profile picture of the author IMMaster
    A solo ad is just an e-mail sales copy. It’s a sales copy that’s going out to people’s e-mails. For some reason though, e-mail sales copy wasn’t classy enough so people started calling it a “solo ad”. Who knows but regardless, that’s essentially all it is.

    Anyone wants to know more about solo Ads There is a complete free course on Solo Ads on my signature below. Hope you like the course.
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    • Profile picture of the author Jassen
      [DELETED]
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      • Profile picture of the author duf1310
        Originally Posted by Jassen View Post

        There's more to it than that. Just about all marketing data shows that the quality of the list is more important than your sales copy. Solo ads are sent to email lists that are constantly bombarded with sales pitches. There's also never a guarantee regarding how the list was actually built. You have zero quality control over the source and actual buyer potential of the emails on that list. People that make money off selling solo ads to their list are often going to do things to grow that list that a business person with a long term outlook and a concern over the list quality just won't do.

        Your sales copy can be the best in the world, but sending it to a crappy list won't do you any good.
        I totally agree. One thing I want to add though is that solo ad providers either buy solo ads from the same people we buy from or they do swaps. Basically, their list just gets recycled over and over.
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        • Profile picture of the author Daniel Evans
          I'd advise that you don't get caught up in this "test, test, test" business to the extent of letting money go without clarity of thought.

          Many people just "suck it and see" on the basis that they are either going to lose or win ready to accept either of the two willingly under the delusion that a lose is part of the learning process, when they could have just opted for a better option from the get go.

          Find someone in your niche who's serving up something similar, someone who is witnessing great results and just contact them with your proposal to buy a solo ad.

          I suggest you forget the rest, otherwise you are throwing yourself into the suck it and see lottery.
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  • Profile picture of the author Peter Maina
    I have bought some solo ads and am just waiting to see how well they turnout to be. Those who have bought and succeeded with them can share their experience.
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  • Profile picture of the author janicetalberty
    2. Your main goal of a solo ad should not be to make profit. It's great if you can make a few sales and get most of your money back but the aim of solo ads is to build your list. You then make profit from your list over time. I wouldn't look at solo ads as a form of advertising but instead a form of list building.
    that means that you must have all your week or monthy of autoresponder sequences in place before you place the order ...
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  • Profile picture of the author Phillip Nguyen
    I like to use solo ads as a testing ground for my squeeze pages.
    See which one converts better.
    But the main purpose of using solo ads is to build your list and make sales
    through your autoresponder. Don't worry too much about the initial sale.
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  • Profile picture of the author dmarc
    Look for genuine testimonials from well known warriors who've used a solo sellers services. If none of the reviews mention making OTO sales, you probably won't either. Offer a quality, affordable OTO to increase conversions, and then offer an upsell and down-sell to recoup more of your investment or make a profit.

    Also, you could consider promoting some PPL programs. These are marketers who will pay you simply for getting people to subscribe to their list. You can easily list a few of these as "free bonuses" or "free gifts" on your thank you/download page. This can be an easy way to quickly recoup some of your investment, as many folks are more likely to sign-up for something free rather than make a purchase.

    Granted, there is a downside to this. You're pretty much ensuring that your subscribers will now be getting emails from even more other marketers, thus decreasing the odds of your own messages standing out and being opened and clicked. If you're building a list with the main goal of eventually being a solo seller yourself, then it's not necessarily so bad, as you're going to want your subscribers to get used to signing up for other people's freebies/lists.

    The key is to develop a solid funnel with multiple points of monetization. Figure out what works for you and your list.

    Though it is great (and entirely possible) to break even or profit from solo ad purchases, it is important to think of it as an investment in long-term profits from building a quality list.
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  • Profile picture of the author gcbmark20
    Hi,

    You need to have an effective "Back End" email selling sequence in place too.

    One that offers products that actually get your prospects real results in whatever
    it is they're wanting to achieve.

    NO MATTER HOW BIG OR SMALL.

    Once they see results from the first product they buy from you then
    they'll keep buying from you further down your sequence.

    All the best
    G.B.
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  • Profile picture of the author jaytheanalyst
    The main purpose of the solo ad is to build your list. The list turns into sales over time as you build a relationship with your list.
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  • Profile picture of the author jamescanz
    Originally Posted by azulita View Post

    Hi. Could you tell me your experience with Solo Ads?
    Love 'em, that's all I use for paid traffic

    Originally Posted by azulita View Post

    When I purchase Solo Ads I can make 1 or maybe 2 sales but still is more what I paid that what I get back. I never really get all my money back.
    You need to work on your funnel, simple as that.

    If you don't have at least 1 upsell, then you are going to have a very difficult time at least breaking even.
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