Do you really get your money back with Solo Ads?

1. All solo ads are not built equal. Results are going to vary significantly depending on the quality of the solo ad seller you have used.

2. Your main goal of a solo ad should not be to make profit. It's great if you can make a few sales and get most of your money back but the aim of solo ads is to build your list. You then make profit from your list over time. I wouldn't look at solo ads as a form of advertising but instead a form of list building.

The problem is that you're looking at short term profits - the sales right after the email goes out. Instead, you have to consider how much you're going to make off your new subscribers for years into the future.

Haven't tried it yet.. But i know all the situation going here..
Well, if you purchase a solo ads, never think about the sales..
Or maybe if you are tired with solo ads, lead impact can be your great choice to build your list.. See my signature

If you're looking to make money directly from solo ads, you will be broke in no time. You should use solo ads to build a quality list, and if you make a few sales to to recoup some of the cost, great.

Alot of people are being mislead to think that you can make a fortune simply by using solo ads to get buyers to a sales page or upsell, that's not how it works. If it was that easy people wouldn't sell their subscribers.

Solo ads is a great way to build a list, that you can sell to later. By having the mindset that you are trying to build your list with solo ads, will save you from future disappointment.

High optin rate = good solo ad. A few sales to go along with a high optin rate = great solo ad

There are several factors involved. 1) The quality of the list and 2) the strength of your offer. Sounds like you need to tweak your sales funnel a bit to make sure the solos are converting. And make sure you are only buying solos from quality vendors with good lists.

Michael

Seldom if ever will you get ALL your money back, until you start mailing to the people who oped in. Don't focus on the short term, look more to the long term.

The right solo ad is awesome man.. I have a list of 3,800 people that I can hit with a new product and drive out $4-8k in sales consistently and instantly.. those malilign lists are fantastic for product releases. I havent had a lot of luck with other peoples lists but if I found someone with the quality of my list.. would be worth ANYTHING to mail it.

It really depends on what your intention is!

Sometimes I make no money upfront but make a massive profit in the back end.

Yes, I totally agree. The aim of solo ads is to build your list.

You then make profit from your list over time.

Don't focus on the initial sale, but have a sales funnel in place and capture your leads.

You need to have a high converting upsell funnel and a follow-up sequence in place in order to get into profit.

This way you can have a high average customer lifetime value so you know for a fact that every sale you make is worth a certain amount.

So, even if you make a $7 sale initially, you know on average that customer is actually worth $500.

Then, buy solos like crazy.

Like any IM tactic, you can end up with a huge loss with solo ads unless you know what you're doing. Some things to think about:

1. Is your solo ad just trying to make the sale or are you trying to capture the lead too? The second is more important - your own list provides you with true power, and research shows it takes about 7 points of contact online for a prospect to trust you. Your own list gets you to that 7th contact point.

2. Is your sales funnel well honed? Good free content leading to a mix of big/medium/low ticket plus recurring income are important aspects of a well balanced funnel.

3. As mentioned above, not all solo ad providers are genuine. Lot of tricky merchants who will flog dodgy clicks or rubbish leads (sad but true). So, you kinda need to see what other people are saying about the solo ads you're considering buying.

Never ever direct them to your offer. Otherwise you'll have to keep buying more and more solos everytime you want to advertise your offer.

Send them to your squeeze page and make them YOUR subscribers. Then you can market them over and over again.

Let's say you buy 500 solo ad and get 300 subscribers. Your conversion is lousy 1%. Then you get 3 sales for every email you send. BUT you can email them again and again. Of course you don't email them the same offer the same way.

The point is that the value of the subscriber is much more than just the sales you make from one solo ad.

Like anything else with online marketing the key is to test and keep learning. You can get to where you break even or even make money on solos on a regular basis. You need to tweak your opt in funnels and you solo ad sources until you get the right mix. I will tell you that one key is to direct to an offer after an opt in that has low cost of entry but some nice upsells down the road.

I have awesome success with solo ads, both as a buyer and as a seller. As many other Warriors have said, the aim of solo ads should not be to make sales, but to add subscribers to your list.

In order to have success and maximize your ROI as a solo ad buyer, you need the following:

1. A high converting squeeze page (aim for 40% or better)
2. Good email swipe copy
3. A seller who has a responsive list in your niche (preferably includes their "buyers list")
4. A good one time offer (converts at 3%-5% or higher)

If you have those 4 components in place you will not fail with solo ads.

That being said, getting all 4 of those specs in place is easier said than done.

As a solo ad seller, I will not even accept a solo request that directs to a sales page. I require all of my solo buyers to send their traffic to a squeeze page with a good free gift. This makes it beneficial for both my subscribers because they can get a nice gift, and for the buyer because he/she is adding subscribers to his/her own list.

A solo ad is just an e-mail sales copy. It’s a sales copy that’s going out to people’s e-mails. For some reason though, e-mail sales copy wasn’t classy enough so people started calling it a “solo ad”. Who knows but regardless, that’s essentially all it is.

Anyone wants to know more about solo Ads There is a complete free course on Solo Ads on my signature below. Hope you like the course.

I have bought some solo ads and am just waiting to see how well they turnout to be. Those who have bought and succeeded with them can share their experience.

that means that you must have all your week or monthy of autoresponder sequences in place before you place the order ...

I like to use solo ads as a testing ground for my squeeze pages.
See which one converts better.
But the main purpose of using solo ads is to build your list and make sales
through your autoresponder. Don't worry too much about the initial sale.

Look for genuine testimonials from well known warriors who've used a solo sellers services. If none of the reviews mention making OTO sales, you probably won't either. Offer a quality, affordable OTO to increase conversions, and then offer an upsell and down-sell to recoup more of your investment or make a profit.

Also, you could consider promoting some PPL programs. These are marketers who will pay you simply for getting people to subscribe to their list. You can easily list a few of these as "free bonuses" or "free gifts" on your thank you/download page. This can be an easy way to quickly recoup some of your investment, as many folks are more likely to sign-up for something free rather than make a purchase.

Granted, there is a downside to this. You're pretty much ensuring that your subscribers will now be getting emails from even more other marketers, thus decreasing the odds of your own messages standing out and being opened and clicked. If you're building a list with the main goal of eventually being a solo seller yourself, then it's not necessarily so bad, as you're going to want your subscribers to get used to signing up for other people's freebies/lists.

The key is to develop a solid funnel with multiple points of monetization. Figure out what works for you and your list.

Though it is great (and entirely possible) to break even or profit from solo ad purchases, it is important to think of it as an investment in long-term profits from building a quality list.

Hi,

You need to have an effective "Back End" email selling sequence in place too.

One that offers products that actually get your prospects real results in whatever
it is they're wanting to achieve.

NO MATTER HOW BIG OR SMALL.

Once they see results from the first product they buy from you then
they'll keep buying from you further down your sequence.

All the best
G.B.

The main purpose of the solo ad is to build your list. The list turns into sales over time as you build a relationship with your list.

Love 'em, that's all I use for paid traffic

You need to work on your funnel, simple as that.

If you don't have at least 1 upsell, then you are going to have a very difficult time at least breaking even.