On the anniversary day of the product's release I decided to run a birthday sale promotion. I discounted the course 10 percent, threw in another product free for everyone who purchased on the anniversary day, and for the first time, added a one-time payment option.
I'd never offered an option to just buy it all at once before, because I assumed people would balk at the price. Well imagine my surprise when the first two people to sign up went with the lump sum option! In fact more people have gone with the lump sum option at $145 than the 6 payment option at $27!
This really speaks volumes to me about not only offering people a choice, but not assuming too much. It also, I believe, gives my course more credibility somehow. I can't help wonder how many more sales I would have made by now had I had the option available from the beginning. I'm still wrapping my head around generating traffic so my site gets a modest amount, mostly organic.
But in two days with nothing more than a couple of e-mails to my list and a facebook post pinned to the top, I've managed to make over $500 from only a handful of sales thanks to people opting for the lump sum option.
Man was this an eye opener! I thought you guys would appreciate this story. Took me a year to figure it out, lol!
Take care everyone.