Here's the thing. I use some pretty fancy players on some of my sites to stream my videos. But sometimes I'm working on a spontaneous project and just want to get a video up on my site quickly without any hassles. When this kind of situation arises, where do most of us marketers typically turn?... YOUTUBE of course! And why not? It's quick, it's easy, and most importantly, it's free. Not to mention the fact that it saves you TONS of bandwidth. YouTube is an absolutely great solution... right?... Well, yes it is, however, if you use it, there is a MAJOR problem that could seriously be jeopardizing your overall sales profits!
Let me clarify:
I was reviewing a salespage recently for a product by a fellow warrior and ended up leaving the site prematurely due to nothing else but me being completely and utterly distracted after watching a video that had nothing to do with that person's sales presentation. I didn't really realize what had happened until about 10 minutes after the fact when I remembered that I had not yet finished the sales letter that I was supposed to be reviewing. I then navigated back to the site which I had left and finished reading the copy. But I wondered to myself, if I was an average customer and was not obligated to review the site, would I have returned back to it?... Probably not. It has little to do with the offer and everything to do with the unapologetically narrow attention span that the majority of internet shoppers seem to share.
You see, when your embedded video is played by a prospect on your site, after it's finished playing, the YouTube player automatically displays a scroll bar with several other video's that YouTube considers relevant the one that just concluded. With one simple click of a button, your prospects could go from listening to you talk about how powerful your product/service is, to watching another proposal by another marketer about another product entirely -- possibly even one that directly competes with yours! They can even be compelled to leave your site by the content in the other video, as was the case with me in the above situation. I simply wanted to learn more about the other product that was being advertised, and without even thinking about it, I left the sales page and checked out the other site.
Sucks right?! I mean taking away your prospect's attention even for one minute, or three for that matter (the average length of a YouTube vid), can seriously jeopardize your sales and virtually sabotage your conversions.
Well here's a simple solution to completely prevent that from happening in the future.
This will allow you to embed your YouTube videos onto your blog/salespage with confidence that you will not be facilitating "infidelity" on the part of your potential customers.
Here's what you need to do:
attach a rel=0 (zero) parameter at the end of the embed link. In other words, if you wanted to embed a video and inside the YouTube code was the following embed link:
Without adding a slash, you would simply add the following parameter: rel=0
It would look like this:
That's it. Simple yet powerful code.
If you have a YouTube video on your site, add this to your video code right now and stop risking anymore sales with those pesky "related videos"