How much could I charge for a ebook of 950 pages?

43 replies
I got everything together and working but I realized today that I'm probably not being realistic about what I'm charging for the course. Mainly because it's just a .pdf, it's not a real physical course, therefore even though I think it's worth more chances are I can't get away with charge big dollars for it. I think because I'm just starting out I have to be realistic about it. But the course is 950 pages long.

How much could I charge for that in .pdf format. It's on the subject of investing (in a certain niche). Like $197 maybe? :rolleyes:
#950 #charge #ebook #pages
  • Profile picture of the author Alex Blades
    I'm not sure people will be willing to read a 950 page pdf on investing, that is information overload. Maybe $19 if it was a fictional story

    People would pay $197 if it was a video course though, 950 page ebook is just way to much IMO... people will forget what they've read by page 300
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  • Profile picture of the author John J M
    I would DEFINITELY break that up into smaller e-books. People wouldn't want to read it. Plus, you have much more potential in follow up sales if you break it up in a creative way.

    It's all about adding perceived value.
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  • Profile picture of the author JasonJason
    I think 950 pages seems a bit long for most people's attention span. And after all, you do want them to feel like they've learned a lot by purchasing your product, so you do need to hold their attention at the very least. How about breaking it up into 2 or 3 different products? Just an idea...

    The $197 price that you mentioned is far too high, though. Then again, price is so dependent on your niche and the value buyers in that niche place on the information that you have to offer. So ultimately, being an expert in your niche, you will be the best judge of that.

    Best of luck in all that you do and keep us posted.
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  • Consider reformatting your pdf into a full blown home study course, and you will be able to charge much more for it due to its perceived value.

    To start, you could create other formats such as recorded audio material, video material, PowerPoint presentations, etc. Once you have converted your pdf content into other formats, and yes, even a physical product, then you will be able to offer everything together as a much higher end Big ticket product.

    You may have observed the difference in pricing between a book on a specific topic, versus the price of a full-blown course on the same topic. A book sells for only $19.99 whereas a course on the same topic could sell for hundreds of dollars.

    There may be no difference between the content in your 950 page book, and a full blown course, however, if you attempt to charge let's say $100 to $500 or more for a pdf, there will be a very slim chance that you will sell a lot of copies, a multimedia course however with the same content, may fly of the shelf.

    It's all in the presentation, that's where the perceived retail value comes in.

    Hope this gives you some ideas.
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  • Profile picture of the author Kecia
    Wow, that is a LOT of reading - this day and age, consumers want a way to digest information as quickly as possible. I don't know anyone that would take the time to sit through a 900 page book! I would highly recommend you reformat some of the content into videos or audios. For the rest of the text, split it up into different modules, with 1-2 pdfs in each.

    Having several different mediums inside your course, rather than 1 ginormous book, will make it much more value -- and less overwhelming for the buyer.
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  • Profile picture of the author Randall Magwood
    What do YOU feel like charging for your ebook? A $197 isn't easy... 950 pages or 50 pages. If you've already sold things from a website successfully before then great! If not... i would first test and see if you can even make it sell at a low ball price. Plus.... what good is a 950 page ebook without a killer sales page and marketing campaign?
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  • Profile picture of the author WillR
    If it's an information course then 950 pages is too long.

    Remember people like quick and easy. No one is going to be excited about buying a course that has 950 pages in it. That just sounds like hard work.

    Somewhere along the line someone may have told you quantity is better than quality. Trust me, the complete opposite is true. Some of the best products I have ever bought were nothing more than a few pages long.

    Strip back your offering and make it more appealing. Focus on quality of information not the quantity. People come back for quality but rarely for quantity.
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  • Profile picture of the author mr2monster
    Your page count doesn't matter... The value within it is what matters.


    How much would you pay for 950 pages of jumbled text vs 1 page of something amazingly valuable?
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    • Profile picture of the author Michael Shook
      Without a loyal following or an outstanding sales letter, it doesn't matter if your ebook is 950 or 95 or 10 pages. You may put your heart and soul into it, but it is your reputation or your marketing (for your first product) that is going to being you sales.
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  • Profile picture of the author mrrightme
    Oh,man,it doesn't depend on the page number.
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  • Profile picture of the author drr
    So, here are a couple of things that the OP may want to consider:

    1. There is info overload out there in the finance/investment niche (and many more). Lavih video courses are available for free, so the likelihood of getting a fat fee for an investment ebook are remote. Unless...

    2. You are an authority figure or expert (and by that I mean a leader in your fields). In this case, people may be willing to pay a tidy sum for literature they believe would assist them get better ROI. Having said that, you can buy books from experts like Warren Buffet for a tenner or so...

    If this sounds negative, it's not meant to be. 900+ pages is a great content asset to have. You could turn this into a powerful website - the investment niche has tons of high paying affiliate program opportunities to earn from. As mentioned above, you could create a series of mini ebooks or videos or a membership site course. You could even consider selling the PLR to the content. Many exciting possibilities - good luck
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  • Profile picture of the author cuie
    The value has nothing to do with the amount of pages. It can actually be inversely proportional to the value.

    I'll rephrase: it is not how you say it, it is what you say.
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  • Profile picture of the author Adam Monroe
    I would use a strategy with this ebook to earn subscribers and money at the same time - break the ebook into chapters and send them separately using some marketing techniques:

    - present the ebook summary on your website for everyone, and emphasize the major benefits they might have for entirely reading it.

    - send the chapter individually, one at a time (make it look like a paid course) - don't just give people 1000 pages at once - they will definitely not read it. It's just too much. Online is all about valuable and short content.

    But you can use this: send over to your subscribers the first chapter for free and remind them the benefits. Encourage them to pay the price (which is very very small compared to the value your ebook is providing) and receive weekly chapters.

    And for your visitors (not subscribed ones), encourage them to subscribe to receive the first chapter for free.

    Here are some ebook pricing tactics - 7 Must-Consider Strategies for Ebook Pricing

    Hope this helps.

    And remember, it's not about the number of pages, it's the value and the marketing which makes online content successful.
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  • Profile picture of the author TeamBringIt
    Originally Posted by aceshigh888 View Post

    I got everything together and working but I realized today that I'm probably not being realistic about what I'm charging for the course. Mainly because it's just a .pdf, it's not a real physical course, therefore even though I think it's worth more chances are I can't get away with charge big dollars for it. I think because I'm just starting out I have to be realistic about it. But the course is 950 pages long.

    How much could I charge for that in .pdf format. It's on the subject of investing (in a certain niche). Like $197 maybe? :rolleyes:
    It all depends on the subject matter and what you teach and how advance you get. Page length does not determine a price point, value determines that.

    You could have a 20 page report that is worth gold, due to its content vs a much larger ebook, that does not provide as much value...
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    • Profile picture of the author profitsforall
      One option - Take your ebook and turn it in to a fixed term membership.
      Break it up into lessons that are delivered weekly (or monthly)

      If you have enough for 26 weeks worth of content (6 months) then divide your desired price of 197 by 26. (Works out at about 7.58 per week).

      As others have said, a sample chapter might be worth giving away so prospects can see the quality of the material before hand (and get them on your list for follow up).
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  • Profile picture of the author clever7
    You can create three ebooks, give the first one for free and the other one (which will be longer than the first one) to those that will care about learning all the details of your method. The third ebook will be an added bonus.
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  • Profile picture of the author aceshigh888
    All good points....

    Well with what I'm teaching I could tell you on 1 page what to do. But the problem is then you'd have to figure out all the rest. So what I'm doing instead is giving the buyer all the details.

    But my thought behind it was also if it was really long then when they open it, then they'd at least feel like they got a lot of value. I think studies show that 85% of people that buy home study courses never read or use the whole thing anyway. I've done that tons. It's crazy. Like I remember buying Traffic Secrets for 1000 bucks and..well...I opened the box. lol Never even read the thing. A few moves later I don't even remember what happened to it.

    But ya I think maybe I should start off a lot cheaper and then see if it will even pull anything. Then add a few additional offers after they buy and stuff like that. But I got to see if it will sell anything, unless I know that then I'm wasting my time.
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    • Profile picture of the author WillR
      Originally Posted by aceshigh888 View Post

      All good points....

      Well with what I'm teaching I could tell you on 1 page what to do. But the problem is then you'd have to figure out all the rest. So what I'm doing instead is giving the buyer all the details.

      But my thought behind it was also if it was really long then when they open it, then they'd at least feel like they got a lot of value. I think studies show that 85% of people that buy home study courses never read or use the whole thing anyway. I've done that tons. It's crazy. Like I remember buying Traffic Secrets for 1000 bucks and..well...I opened the box. lol Never even read the thing. A few moves later I don't even remember what happened to it.

      But ya I think maybe I should start off a lot cheaper and then see if it will even pull anything. Then add a few additional offers after they buy and stuff like that. But I got to see if it will sell anything, unless I know that then I'm wasting my time.
      Whatever you do, do not go and sell it at 950 pages long. That's just not going to work.

      You said yourself you buy large courses and never finish them. Is that what you want your customers to do also -- by the sounds of your post above you want and expect the same from your customers.

      Well do you think people are going to come back and buy more from you if they can't even consume the first product they bought from you? No way. So unless you are only out to get one time sales, you really want to rethink your strategy. That's just way too big to be selling. No one is ever going to get excited about a 950 page book especially when you admitted above that the same can be taught in a much shorter manner.

      If it's something that needs to be taught in 950 pages, then maybe video is a much better format for your course.

      Anyway, we've all told you about the length of your course. What you do now is up to you. But remember there is no point coming to a forum full of marketers and asking for their opinion if you never intend to use it.
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      • Profile picture of the author Frank Donovan
        Of course, for all we know, there may only be 100 words on each page.

        Seriously, releasing a PDF of 950 pages is simply inconsiderate to your buyers. It's tiring enough to get through more than around 50 pages on screen, and printing out such a massive tome would be a costly business.

        Think about how your customers would prefer to digest the information. There are several better options you could consider.


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  • Profile picture of the author Ben_Doyle
    That's a massive book!

    Why is it so long? What does it cover? Does it go from beginner right the way to advanced?

    This is what I would do with something that big. (as long as it was progressive and of high quality)

    I would break it down into modules. Maybe 30-50 pages a module and add some video along side it and charge a subscription for it, maybe $47 a month (depending on value of course).

    I would give your first month away for free to get people in the door.

    That way your readers can digest the information and you make more that your $197.
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  • Profile picture of the author rfulkuljian
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    • Profile picture of the author kayfrank
      Definitely information overload! People struggle to read 20 pages!
      You need to break it down into simple reports. If you have so many pages it must include chapters? Have one chapter per report.
      By the way do you know if people are looking for this information? Is there a market for this?
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  • Profile picture of the author Rose Anderson
    As someone who has read tons of ebooks and written tons of ebooks; I have to say I agree with everyone else. It's too long. EDIT and then EDIT again.

    Then consider all the options that others have suggested. Sell it as four or five books. Give buyer's the option to purchase one books or the entire set at a reduced price.

    Turn it into a weekly course that you send to them. If you offer feedback or advice along the way it makes the course more valuable.

    Make a membership site.

    All of the above are good options.

    Rose
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  • Profile picture of the author Hannah Gardner
    I have always hated books with lots of pages :-) Even if I liked the subject.
    What I would do?
    I would make chapters out of it, with suitable titles, like different stages of the course. Insert some images. Maybe provide a preview like a „pilot”chapter for free to instigate readers.
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  • Profile picture of the author automationhero
    just depends on how good it is and how good it is in the eyes of the buyer. if you already have a strong relationship with a community then that is definitely not out of the question. no relationship then it will most likely be difficult.

    at the same time, you don't want to make it too cheap or people will think it's not the real deal. perceived value is your biggest battle in my opinion
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  • Profile picture of the author Devin X
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    Originally Posted by aceshigh888 View Post

    I got everything together and working but I realized today that I'm probably not being realistic about what I'm charging for the course. Mainly because it's just a .pdf, it's not a real physical course, therefore even though I think it's worth more chances are I can't get away with charge big dollars for it. I think because I'm just starting out I have to be realistic about it. But the course is 950 pages long.

    How much could I charge for that in .pdf format. It's on the subject of investing (in a certain niche). Like $197 maybe? :rolleyes:
    Uhhh that's too much for a digital ebook. Turn that content into a newsletter or membership site. Or turn it into 6 ebooks that don't go past 200 pages or so. 950!? Forget it man. That's like textbook material. If you wanna go that route then great...but I think you're talking about putting that on CB for retail...and that's too much.
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    • Profile picture of the author Joey J
      Some GREAT Advice in this thread!

      I especially like the idea of turning all that
      info into a home study.

      I've also found that by just outsourcing and
      voice over talent to read and record my ebooks,
      the perceived value increases and buyers are
      much more likely to consume it.

      When it comes to price... SPLIT TEST!!!

      You might find that a $197 price tag gets you
      1% conversions but $97 gets you 3%
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      • Profile picture of the author Steve B
        Here's my take on it . . .

        Investing is a very pro-active topic and having the latest information is very important because the financial markets respond to news, events, actions of the Fed, and investor sentiment.

        If I were you, and was serious about my business, I would probably create a membership site that could deal my customers the latest information.

        Your 900 page ebook could be broken down into small bite-sized chunks or reports that could be downloaded by your members. At the same time you, and your members could discuss and filter investor actions based on the news of the day.

        Recurring income from an active investing community is great for you and easy to justify for your membership.

        If you sell all your investing expertise in one book, what are you going to do for back end sales?

        Investing is exactly the kind of topic that a membership site excels in covering because active investors don't just read one book and are done learning. They want to know where the opportunities and pitfalls lie on a constant and timely basis.

        Good luck to you,

        Steve
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  • Profile picture of the author thedanbrown
    Really it depends on the information contained within... seems like a pretty long book but if it's not really a book and more of a reference guide then you could charge more than you think I would imagine...

    The most expensive book I have ever heard of was by Jay Abraham it was like $500.00 or something maybe more I can't remember... just to give you an idea.

    Here's a sales page for an ebook that costs $97 it's not for sale anymore but the sales material is still up. Here's the link:

    Free Stuff for Entrepreneurs on the Internet
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  • Profile picture of the author datingworld
    Oho 950 pages

    It depends on the quality in it and not the quantity of the pdf.
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  • Headbutt time...

    aceshigh888, please...take everything you've just read with a pinch of salt, a light sprinkling of pepper and a drizzle of olive oil.

    I don't mean to step on any toes, but here's some stuff to consider...

    a) We don't have enough information on you or your product to really give you any definitive answer. (Stuff like whether this is your first product, if you have a list, what type of products you've sold before and at what price points...etc)

    b) There is no definitive answer. This is internet marketing so it's all guesswork until the testing is done.

    3) I mean c) I've been doing this for 12 years and I've sold PDFs for more that in the past. Some were only a few pages long. Others were hundreds of pages. Granted I've never sold any 950 page PDFs, but I think 200pgs - 300pgs illustrates that it is entirely possible. It all depends on the content -- and how desperate your market is for details.

    4) Different can be GOOD! Yes, short reports are universally loved. That might be exactly why a giant-sized offering stands out. Ask yourself - if you ran across a niche with thousands of people offering short reports and thing one guy offered a giant 900 page report, which would you probably remember at a later stage if you didn't make an impulse purchase in that niche?

    5) Have good copy. It will make a difference.

    vi) If you're second guessing yourself that you can sell a PDF for $197 -- you probably won't sell any at even half that price.

    I hate meta-physics and all that "magic" stuff but what you believe about your product shows up in everything that leaves your desk. Your products carry the energy with which you believe in them. Two sales letter can have the same 9 word "call to action" for a product at the same price-point -- one converts 5% the other converts 0.2%. Because one guy believed in his product and the other just wanted to pretend to be a big shot.

    7) Being able to sell the PDF for $197 (or more) aside, Steve B is dead-on about the nature of the investment industry. People want fresh up to the minute information in most sub-categories of that niche. That's why people like the folks at Agora sell subscriptions to the tune of $400,000,000. Memberships and newsletters do very well here.

    43) If I'm the only one saying these things there must be a lotta newbies here. Where are my old-school peeps? Allen, Kumar, Mani? Sheesh, I'm feeling old. ;-)
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    • Profile picture of the author copybum
      A couple of ideas...

      1. Ask the people in your market if they'd read 950 pages on
      investing. Then you'll hear it from the horse's mouth.

      2. Consider offering a membership. Break up the book into a
      logical monthly sequence. 80 pages a month. But not all in one
      shot. Main manual with two or three bonuses.

      3. If you're an expert at investing using the system in the book
      why not offer to do it for them. Like financial advisories. People
      join those programs not to get the info but to get the stock
      picks from the expert. (If that's the kind of investing info you
      are offering.)
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  • Profile picture of the author hotconcepts
    950 pages is huge one try and break your ebook in 9 modules,100 pages per modules. This is a good strategy to engage your reader.This also will ensure readers don't feel taxed and bored.
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  • I would have nightmares if I opened a 950 page ebook. lol

    You've already gotten a lot of good advice and information overload is definitely a gigantic problem in peoples lives. Help people simplify their lives... not complicate it.

    You can create more value by breaking it up into a larger project package or multiple products.

    - Dave
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  • Profile picture of the author Rod Cortez
    Originally Posted by aceshigh888 View Post

    I got everything together and working but I realized today that I'm probably not being realistic about what I'm charging for the course. Mainly because it's just a .pdf, it's not a real physical course, therefore even though I think it's worth more chances are I can't get away with charge big dollars for it. I think because I'm just starting out I have to be realistic about it. But the course is 950 pages long.

    How much could I charge for that in .pdf format. It's on the subject of investing (in a certain niche). Like $197 maybe? :rolleyes:
    Turn it into a membership website, drip feed the content, and test different pricing formats.

    You can charge a monthly fee for 6 months, 12 months or whatever or a one-time fee or a one-time fee that can be broken up into payments.

    E-books should generally be treated as lead generators, not necessarily the only whole product unto themselves.

    RoD
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    • Profile picture of the author JohnMcCabe
      Let's look at some comparisons, just for laughs...

      > Over the course of a year, I get about that many printed pages for free from the phone company.

      > Several years ago, I bought one by Ken Evoy that actually came out to over 1,000 pages spread across 5-6 pdfs. Paid $17.95 for it.

      Like one poster said, we don't have nearly enough info to give you a solid answer.
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  • Profile picture of the author Gengis
    In my opinion 950 pages is way too long for an ebook. You'll get 1 out of 1000 who might finish it.

    But if you are going to sell it like that, I would say based on your market and what they're accustomed to pay for ebooks in their niche. Size doesn't matter as much as the quality of the product.
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    • Profile picture of the author honestim
      Hi,

      First of all I am making this post not knowing your niche. So please consider it as info only. In most niches 900+ pages would be a very difficult thing to sell across. It's not the number of pages you should be selling rather it should be the easy actionable steps in your niche that you should be selling. People love instant gratification and have a very short attention span. Knowing that a 900 page pdf will not be put to good use that it so deserves by your users.

      Regarding the pricing, it depends on how precious your niche is and what the consumers are willing to pay. Do not think in lines of the .pdf not being a tangible product, because it is. And most books sell for one reason - the info contained within. For the same reason yours' is a product that must be sold for the fair price.

      Hope that helps...

      Best
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  • Profile picture of the author kennytan
    You should break it down into smaller report and sell it piece by piece as upsell or downsell.

    This could make you more in long term. Imagine people don't have that patience to read such a long PDF guide, they would rather read a smaller report in about 40-50 pages the most.
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  • Profile picture of the author mizesean
    Originally Posted by aceshigh888 View Post

    I got everything together and working but I realized today that I'm probably not being realistic about what I'm charging for the course. Mainly because it's just a .pdf, it's not a real physical course, therefore even though I think it's worth more chances are I can't get away with charge big dollars for it. I think because I'm just starting out I have to be realistic about it. But the course is 950 pages long.

    How much could I charge for that in .pdf format. It's on the subject of investing (in a certain niche). Like $197 maybe? :rolleyes:
    The price of an ebook should have nothing to do with the number of pages, it should have to do with the value of the content itself, and the results someone can get in using that content, along with the scarcity (or lack of ease or conversely, the ease thereof) in creating that content.

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  • Profile picture of the author Victor Edson
    I think the word you were looking for is Novel. How much would you sell a 950 page novel for? $27.

    How much is this content worth? Probably $197 or more if it's good.

    How could you recreate the ebook into a video series, membership site, or training course?
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  • Profile picture of the author onlinemarketer23
    depends on how actionable and workable is the info inside the ebook.. in the event the info is so many generalities...keep in mind you are lilely to charge a bit less as people looking to get info with actionable steps to get them to massive success!! regards,
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