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what do you think of this content marketing strategy?

by Ian Jackson
70 replies
I just read this amazing post from a genuis of the Internet marketing businbess...

Content Marketing Funnel Illustrated | Info Business University


Excerpt 1...

There are 2 sides to the content marketing puzzle - one is the real, live, traffic (read: interested humans) who want to learn more about
whatever it is you are writing, talking, picturing about. The other side is: if you are going to create all this content anyhow, why not get
the search engines to feature you in their top ten list when someone searches for your keyword phrase? (By the way, my keyword phrase for THIS
content piece is "content marketing funnel illustrated." Long tail, yes. Rarely searched, yes. BUT . . . number one in google (not the day I
write this, but in a few days). The key is having multiple, multiple (read: thousands and thousands) of keyword phrases for which you show up
#1 in google. Not 10. Not 100. Thousands.

I think this is masterful, and serves to demonstrate that we can all too easily get too deeply concerned with pleasing the search engines...
FOR the search engines. I think that this excerpt shows how we can box-clever by writing for humans, whilst appeasing exactly what the SE's
require too - would you agree?




Excerpt 2...

Sean then goes on to talk about a truly holistic approach to the whole model which I think is very illuminating...

...So the idea here is that we want to make this as simple as possible to create as many pieces of content in the shortest possible period of
time.

So to do that, make a list of the pieces of content you could create from one piece of content.

I don't know about you, but I think this is pretty cool - how about you?


Then...





Excerpt 3...

The content network is for prospecting. Of course, you can send your email subscribers to your content for . . . content . . . but the selling
occurs in your email campaign.

How we can use it to fantastic effect to bring some stunning dimension to our marketing strategy. I can certainly see the opportunities that
are possible from this approach, and how the multidimensional chatacteristics can unlfold, only limited by our imagination...

What do you think?
#agree #content #found #interesting #marketing #piece
  • Profile picture of the author mizesean
    The real key to making content marketing easy is to get to the place where you are able to create multiple pieces of content in one sitting - like 30-45 minutes to create 4-5 or more pieces of content . . .
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  • Profile picture of the author drbrucehoag
    This guy is absolutely spot on Ian!

    And the really cool thing is that this strategy shuts out the amateurs who keep trying to out-fox Google.

    It prevents them from separating high quality content, which they are incapable of producing, from the keyword phrases on which they depend.

    And that means that those of us who do create the best content will be rewarded by Google, over and over and over again. Because it's the content itself that is doing the marketing.
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    Cheers, Bruce

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    • Profile picture of the author Ian Jackson
      Originally Posted by drbrucehoag View Post

      This guy is absolutely spot on Ian!

      And the really cool thing is that this strategy shuts out the amateurs who keep trying to out-fox Google.

      It prevents them from separating high quality content, which they are incapable of producing, from the keyword phrases on which they depend.

      And that means that those of us who do create the best content will be rewarded by Google, over and over and over again. Because it's the content itself that is doing the marketing.
      Bruce,

      Yes, indeed; you make an interesting and astute point with your last sentence...

      "Because it's the content itself that is doing the marketing", not the marketer, per se

      Even if this has been said before, your context is unique and hits home well.
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    • Profile picture of the author Annie44
      What sort of PhD do you have that is appropriate to writing articles for the internet, please?
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      • Profile picture of the author mizesean
        Originally Posted by Annie44 View Post

        What sort of PhD do you have that is appropriate to writing articles for the internet, please?
        I think if someone has a PhD it shows that they are tough, able to finish things . . . I think the real key in hiring an article writer is to look at their work and decide if you like their writing style.

        If you are referring to Bruce here ( and I think you are ) he is an EXCELLENT writer - and can make complex topics clear.

        Sean
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      • Profile picture of the author Ian Jackson
        Originally Posted by Annie44 View Post

        What sort of PhD do you have that is appropriate to writing articles for the internet, please?
        Hi Annie

        Thanks for you contribution, but just as an observation... Bruce doesn't say that he's an excellent writer (although he is) because he has a PhD; his simply notes his qualification as some evidence of something achieved, so that one may feel more inclined to place trust in his skill set.


        Hope that puts your mind at ease?

        Thanks
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        • Profile picture of the author Annie44
          Thanks for your reply. For what it may be worth. I find it arrogant to emblazon ones qualifications. I choose not to. Yes, I really do have them. It is someone's overall track record that counts.
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          • Profile picture of the author Ian Jackson
            Originally Posted by Annie44 View Post

            Thanks for your reply. For what it may be worth. I find it arrogant to emblazon ones qualifications. I choose not to. Yes, I really do have them. It is someone's overall track record that counts.
            Y'know something, I've both reflected upon, and given your comment () some thought, and you can see the result. I didn't think my rather humble achievement would come across as arrogant, but since you've said it is, so be it. The last thing I want to do is appear arrogant, so I have edited accordingly....

            I'm sure Bruce will respond if/as he sees fit.

            Thanks for your contribution Annie
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          • Profile picture of the author drbrucehoag
            Originally Posted by Annie44 View Post

            Thanks for your reply. For what it may be worth. I find it arrogant to emblazon ones qualifications. I choose not to. Yes, I really do have them. It is someone's overall track record that counts.
            It probably does look a bit OTT to some people.

            Most of what occurs on the Warrior Forum looks over-the-top to most people, as do online sales copy. But the truth of the matter is that if you don't promote yourself, no one will take any notice.

            I've found that in the IM world, telling people that I've earned a PhD differentiates me from almost everyone else.
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            Cheers, Bruce

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            Bruce Hoag, PhD

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            • Profile picture of the author crpsmn
              There has been a lot of talk about procrastinating when it comes to writing content. I find myself doing the same, however, mainly because I don't know what to write about. I've also noticed that sometimes really good content which is well written, interesting and useful gets overlooked. And yet rehashed, recycled content gets more of its share of traffic and social sharing.
              I've known Sean for awhile now, and I know he is excellent at writing a 400 word article in about 5 minutes, all you have to do is give him the topic. This is where I always have a problem. Also, I know if someone or even myself could come up with something new and unique it would probably be a home run.
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              • Profile picture of the author Ian Jackson
                Originally Posted by crpsmn View Post

                There has been a lot of talk about procrastinating when it comes to writing content. I find myself doing the same, however, mainly because I don't know what to write about. I've also noticed that sometimes really good content which is well written, interesting and useful gets overlooked. And yet rehashed, recycled content gets more of its share of traffic and social sharing.
                I've known Sean for awhile now, and I know he is excellent at writing a 400 word article in about 5 minutes, all you have to do is give him the topic. This is where I always have a problem. Also, I know if someone or even myself could come up with something new and unique it would probably be a home run.
                Hi crpsmn, out of curiosity, how many words do you write each and every day? ...about anything

                Just give me a figure.
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                • Profile picture of the author crpsmn
                  Hi crpsmn, out of curiosity, how many words do you write each and every day? ...about anything

                  Just give me a figure.


                  Wow, Ian, you put me in a spot here. To tell you the truth as to a figure for how many articles I write a day, there is no answer. I find it difficult to write every day, yes probably a lot to do with procrastinating but I have been trying to do more and more. Up until last month when I went on a vacation, I was writing 2 to 3 articles a week. I came back on the 13th and have only written 1 article since then.
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                  • Profile picture of the author trevord92
                    Originally Posted by crpsmn View Post

                    Hi crpsmn, out of curiosity, how many words do you write each and every day? ...about anything
                    Just give me a figure.
                    Wow, Ian, you put me in a spot here. To tell you the truth as to a figure for how many articles I write a day, there is no answer. I find it difficult to write every day, yes probably a lot to do with procrastinating but I have been trying to do more and more. Up until last month when I went on a vacation, I was writing 2 to 3 articles a week. I came back on the 13th and have only written 1 article since then.
                    I keep a simple tick sheet near my computer to keep track - a grid with dates down one side, number of articles, etc across the top. Simple, easy, at a glance effective.

                    Start with a title - don't spend forever on this, at this stage Dan Kennedy's "good enough is good enough" suggestion will do.

                    Then jot down between 3 and however many (5,6,7,8,9,10 or more) topics you'll cover in the article.

                    Then write a paragraph or two on each - about the same as you'd put in an email or forum post.

                    This speeds up your writing no end as it gets over most of the writers block - writing a paragraph or two is quicker and less daunting than writing a whole article.
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                    • Profile picture of the author drbrucehoag
                      Originally Posted by trevord92 View Post

                      I keep a simple tick sheet near my computer to keep track - a grid with dates down one side, number of articles, etc across the top. Simple, easy, at a glance effective.

                      Start with a title - don't spend forever on this, at this stage Dan Kennedy's "good enough is good enough" suggestion will do.

                      Then jot down between 3 and however many (5,6,7,8,9,10 or more) topics you'll cover in the article.

                      Then write a paragraph or two on each - about the same as you'd put in an email or forum post.

                      This speeds up your writing no end as it gets over most of the writers block - writing a paragraph or two is quicker and less daunting than writing a whole article.
                      One way that I've found particularly effective is to write the titles on one day with a few points if I happen to think of any, and then write the articles on another day.

                      This probably has something to do with the way the brain works but, for me anyway, it takes a different kind of thinking to write titles than to write articles.
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                      Cheers, Bruce

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                    • Profile picture of the author crpsmn
                      Thank you, I'll try that!
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                  • Profile picture of the author Ian Jackson
                    Originally Posted by crpsmn View Post

                    Hi crpsmn, out of curiosity, how many words do you write each and every day? ...about anything

                    Just give me a figure.


                    Wow, Ian, you put me in a spot here. To tell you the truth as to a figure for how many articles I write a day, there is no answer. I find it difficult to write every day, yes probably a lot to do with procrastinating but I have been trying to do more and more. Up until last month when I went on a vacation, I was writing 2 to 3 articles a week. I came back on the 13th and have only written 1 article since then.
                    Re my post #41...

                    Finding Material for Improving Your Communication Skills - Using Forum Posts to Craft Your Own Content – maven business coaching

                    and as I suggest in #39... just write...anything old thing. Remember - no one sees anything you write until or unless you publish it.

                    HTH
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                • Profile picture of the author drbrucehoag
                  Originally Posted by Ian Jackson View Post

                  Hi crpsmn, out of curiosity, how many words do you write each and every day? ...about anything

                  Just give me a figure.
                  Sean taught me to write every other day. I write faster and better quality stuff when I do that.

                  The amount varies from session to session. It really depends on how much I have to do.

                  There have been days when I've written 7,000 or more, and other times when it's only been 3K or 4K.

                  It just depends on what I've scheduled.

                  One trick that works for me is to separate the research days from the writing days.

                  Let me give you an example. I write regularly for some management consultants. They give me the topics and a some ideas about what they'd like to have included, or maybe a couple of blog posts to "stir up the muse", and then I open a document and just start type out ideas. One right after the other.

                  I try to spend as little time on that exercise as possible. It's intense, and I want to save my little grey cells for other things in the day.

                  Then I come back to it the next day, or better still a few days later.

                  Now I'm fresh, and I've largely forgotten what the assignment is. And so when I see the topic and the ideas, it's much easier to create a rough outline, and then to start writing.

                  If I get stuck, I just set it aside for another time. But it's not unusual to be able to bang out 600-900 words.
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                  Cheers, Bruce

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              • Profile picture of the author drbrucehoag
                Originally Posted by crpsmn View Post

                There has been a lot of talk about procrastinating when it comes to writing content. I find myself doing the same, however, mainly because I don't know what to write about. I've also noticed that sometimes really good content which is well written, interesting and useful gets overlooked. And yet rehashed, recycled content gets more of its share of traffic and social sharing.
                I've known Sean for awhile now, and I know he is excellent at writing a 400 word article in about 5 minutes, all you have to do is give him the topic. This is where I always have a problem. Also, I know if someone or even myself could come up with something new and unique it would probably be a home run.
                You're right about it being a challenge to find new topics to write about. But one thing you might try is to look at the different social networking and social media sites to see what others are talking about.

                I can tell you from personal experience that this isn't very effective on EzineArticles. That's still an excellent place to put some of your content; but don't expect to find much in the way of ideas.

                I think that the place to look is on the newer sites, such as SlideShare. The quality of the presentations is much higher there, and the ideas are fresher.

                There's a search box at the top of the page.

                Just type in a word or phrase and see what pops up.

                Since each presentation has several slides, you may find that you can write something from an idea that you get from just one slide.

                It's also worth forming an opinion on an idea. Explain why the topic is important, for example.
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                Cheers, Bruce

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                Bruce Hoag, PhD

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          • Profile picture of the author kayfrank
            Originally Posted by Annie44 View Post

            Thanks for your reply. For what it may be worth. I find it arrogant to emblazon ones qualifications. I choose not to. Yes, I really do have them. It is someone's overall track record that counts.
            As someone who also has a PhD I feel compelled to respond.

            It takes an awful lot of hard work and guts to obtain a PhD - you really have to earn it. Writing your thesis at the end and being grilled on it by a panel of experts for hours is not to be taken lightly I can assure you! I was a wreck by the end!

            To put this into perspective - my thesis and I am sure Bruce and others will have a similar length - is over 300 pages long - A4 size pages with size 12 font - that's an awful lot of writing. Do you think it requires skill to write like that? As Bruce states - it has to make sense too!

            It takes a certain type of person with a certain mindset to earn a PhD.

            Committed to do whatever it takes.

            Here is an inspirational story.

            It took my cousins husband years and years to finally earn his PhD as during that time he suffered a shocking cycle accident that resulted in a neck injury. It took him a year to recover from the accident and so he was given an extension to finish his thesis (there is usually a time limit). We didn't think it would be possible as his mind (filing system) had been affected. Some of the files were in the wrong place. But he was determined....

            It's the exact same mindset you need to be a success online because that takes an awful lot of hard work and guts too!

            To state you have a PhD is a way to make it clear that you have a certain level of competence and increases peoples expectation of what you will deliver. You're not a "Jack the lad" you're a professional.
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            • Profile picture of the author drbrucehoag
              Originally Posted by kayfrank View Post

              As someone who also has a PhD I feel compelled to respond.

              It takes an awful lot of hard work and guts to obtain a PhD - you really have to earn it. Writing your thesis at the end and being grilled on it by a panel of experts for hours is not to be taken lightly I can assure you! I was a wreck by the end!

              To put this into perspective - my thesis and I am sure Bruce and others will have a similar length - is over 300 pages long - A4 size pages with size 12 font - that's an awful lot of writing. Do you think it requires skill to write like that? As Bruce states - it has to make sense too!

              It takes a certain type of person with a certain mindset to earn a PhD.

              Committed to do whatever it takes.

              Here is an inspirational story.

              It took my cousins husband years and years to finally earn his PhD as during that time he suffered a shocking cycle accident that resulted in a neck injury. It took him a year to recover from the accident and so he was given an extension to finish his thesis (there is usually a time limit). We didn't think it would be possible as his mind (filing system) had been affected. Some of the files were in the wrong place. But he was determined....

              It's the exact same mindset you need to be a success online because that takes an awful lot of hard work and guts too!

              To state you have a PhD is a way to make it clear that you have a certain level of competence and increases peoples expectation of what you will deliver. You're not a "Jack the lad" you're a professional.
              Thanks for your support, Kay.

              I actually had a mild heart attack when I was working on mine, and a breakdown during the year I was doing the revisions.

              And yes; it was over 300 pages. Something like 78K words, if memory serves. I also wrote a book and had a journal article published.

              The PhD was the hardest thing I've ever done in my life. You have to really want to do it to stay the course.
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              Cheers, Bruce

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              Bruce Hoag, PhD

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      • Profile picture of the author drbrucehoag
        Originally Posted by Annie44 View Post

        What sort of PhD do you have that is appropriate to writing articles for the internet, please?
        Hi Annie,

        The PhD is in Organizational Psychology. I thought I'd be a professor some day, and I did teach MBA students in leadership and management.

        But one of the things that doing the research and writing the thesis did was force me to work on something that was extremely complex and still be able to write it up in a way that made sense to everyone.

        The best way that I can explain this is with an example.

        Imagine that you have 10,000 jigsaw puzzle pieces. There's no box, and so no picture to look at.

        You have to decide which 6,000 pieces belong in your puzzle, and then put them together to form a picture that makes sense to everyone who looks at it, and they all have to see the same picture.

        I also co-wrote (which in this case meant that I wrote all 99K words) a hardback that's on Amazon, and I have almost 500 articles and blog posts on the Web.

        Is there something that I can help you with?
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        Cheers, Bruce

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  • Profile picture of the author Steve B
    Ian,

    I try to write my content with my prospects and customers in mind first and foremost. I think writing for the search engines is not a great strategy.

    What good does it do if you get to #1 in Google for some never searched five word long tail phrase? Long tail keyword marketing is great, but it is only really useful if your purpose is optimizing your content for the terms and phrases that are relevant to your site (business) and that will get you traffic.

    When the author talks about optimizing for not hundreds . . . but thousands of keyword phrases, that is a wonderful dream for most people. Sure it would be great, but let's be realistic . . . an original article written every day of the week would take nearly three years to amass this kind of article generation inventory.

    Spinning articles is not the answer either. That's mostly a worthless effort.

    I think the best compromise is to focus on targeting your articles to the top keyword phrases relevant to your site that you have a decent chance to rank for on the first page of Google and that will bring your traffic.

    Going after keywords that are nearly impossible to rank for and also going after rarely searched long tail phrases in your articles are both a lot of work that bring almost no results.

    The best to you,

    Steve
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    • Profile picture of the author mizesean
      Originally Posted by Steve B View Post

      What good does it do if you get to #1 in Google for some never searched five word long tail phrase? Long tail keyword marketing is great, but it is only really useful if your purpose is optimizing your content for the terms and phrases that are relevant to your site (business) and that will get you traffic.
      Well, you are right, if you are optimizing for never - searched - but I'm really talking about not-searched-much. There is a ton of long-tailed traffic out there that adds up to a lot of traffic all together . . . it's just a different take on seo - some folks like going after the super-competitive keywords, I prefer the less-competitive!

      Sean
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    • Profile picture of the author Ian Jackson
      Originally Posted by Steve B View Post

      Ian,

      I try to write my content with my prospects and customers in mind first and foremost. I think writing for the search engines is not a great strategy.

      What good does it do if you get to #1 in Google for some never searched five word long tail phrase? Long tail keyword marketing is great, but it is only really useful if your purpose is optimizing your content for the terms and phrases that are relevant to your site (business) and that will get you traffic.

      When the author talks about optimizing for not hundreds . . . but thousands of keyword phrases, that is a wonderful dream for most people. Sure it would be great, but let's be realistic . . . an original article written every day of the week would take nearly three years to amass this kind of article generation inventory.

      Spinning articles is not the answer either. That's mostly a worthless effort.

      I think the best compromise is to focus on targeting your articles to the top keyword phrases relevant to your site that you have a decent chance to rank for on the first page of Google and that will bring your traffic.

      Going after keywords that are nearly impossible to rank for and also going after rarely searched long tail phrases in your articles are both a lot of work that bring almost no results.

      The best to you,

      Steve
      Hi Steve,

      What I got from it was that it is not a model aimed specifically at a dedicated SEO/KW strategy for its own sake, but instead was one was that is friendly towards SE's

      Sean's model is based on a pull, not push, marketing strategy.

      Appreciate your input and thoughts, thanks!
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      • Profile picture of the author ronr
        Sean doesn't know what he's taking about... :p

        Seriously if you have any of his stuff he's got some great insights and is a master at churning out great content and teaching how to repurpose what you have.

        Ron
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        • Profile picture of the author Ian Jackson
          Originally Posted by ronr View Post

          Sean doesn't know what he's taking about... :p

          Seriously if you have any of his stuff he's got some great insights and is a master at churning out great content and teaching how to repurpose what you have.

          Ron
          He's mentored me historically, and his success model is something on which I keep a tag; hence having read the link in my OP. His insights stem from a kind of faith - which I happen to share, and an inner belief (not to be confused with arrogance). He's a gentle soul, but when he pushes - well, be prepared!!!
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      • Profile picture of the author drbrucehoag
        Content marketing IS slow. But it's also effective.

        And because it fulfils Google's mission, which is to provide the very best content to its users the first time they conduct a search, no changes that it makes to its algorithms will do anything except improve the rankings of those who practice it.

        This is in contrast to the amateurs who have almost nothing to say about their "niche".

        Amateurs have focused on keywords rather than content from the beginning. Keywords have been something that they've felt they could use to get rankings; that by doing so, they could somehow feature high in the search results, and Google wouldn't notice.

        And what content marketing has done is make the content itself the marketing pathway; not the keywords. So you can't separate them.

        If you write good content, then you'll get the rankings that you hoped to get through keywords. But if you rely on keywords without the content, then you'll get nothing.

        And so it's in that sense you that you can't separate the two.
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    • Profile picture of the author mizesean
      Originally Posted by Steve B View Post

      When the author talks about optimizing for not hundreds . . . but thousands of keyword phrases, that is a wonderful dream for most people. Sure it would be great, but let's be realistic . . . an original article written every day of the week would take nearly three years to amass this kind of article generation inventory.

      Spinning articles is not the answer either. That's mostly a worthless effort.

      I think the best compromise is to focus on targeting your articles to the top keyword phrases relevant to your site that you have a decent chance to rank for on the first page of Google and that will bring your traffic.


      Steve
      Steve,

      I just want to add this (and thanks for the discussion here!! ) - this may be a dream for most people - but if the people have no dream, what do they shoot for? If they don't do much, they won't get much results.

      And why not have a 3 year plan - we both know that building a solid business takes time, if they mean to be in business 3 years from now, they might as well do the work to have a big network 3 years from now.

      I remember when I started from scratch over at ezinearticles with just 1 article . . . and I kept writing until I had enough money coming in that I could take 20% of my income and start hiring writers to keep writing for me.

      And that's kind of what I'm planning to do here with this new content marketing scheme - is to do 5 piece chains, starting from scratch, just like anyone else can, and then as it grows, leverage and high people do the parts for me (like have someone do all the flowcharts, etc.)

      Thanks again for participating here with me on this!

      Sean
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      • Profile picture of the author Ian Jackson
        Originally Posted by mizesean View Post

        Steve,

        I just want to add this (and thanks for the discussion here!! ) - this may be a dream for most people - but if the people have no dream, what do they shoot for? If they don't do much, they won't get much results.

        And why not have a 3 year plan - we both know that building a solid business takes time, if they mean to be in business 3 years from now, they might as well do the work to have a big network 3 years from now.

        I remember when I started from scratch over at ezinearticles with just 1 article . . . and I kept writing until I had enough money coming in that I could take 20% of my income and start hiring writers to keep writing for me.

        And that's kind of what I'm planning to do here with this new content marketing scheme - is to do 5 piece chains, starting from scratch, just like anyone else can, and then as it grows, leverage and high people do the parts for me (like have someone do all the flowcharts, etc.)

        Thanks again for participating here with me on this!

        Sean

        This ^^^ is why I've kept tabs on Sean. Whatever I put at him, he responded, adding dimension to my question, suggestion, or proposal, with what sometimes was no more than just a single sentence!
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  • Profile picture of the author thedanbrown
    Ya I think it's a good idea to build up content of your own, syndicate accross the internet, and start building residual traffic that comes in steadily. That way you don't have to rely on jv partners, or running ad campaigns all the time for traffic because every day you contribute to your already growing traffic source and it continues to grow and grow the more you put into it.

    I think you will agree that it starts with having great content though which is something that Sean is very talented at creating and re-purposing.
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    • Profile picture of the author mizesean
      Originally Posted by thedanbrown View Post

      Ya I think it's a good idea to build up content of your own, syndicate accross the internet, and start building residual traffic that comes in steadily. That way you don't have to rely on jv partners, or running ad campaigns all the time for traffic because every day you contribute to your already growing traffic source and it continues to grow and grow the more you put into it.

      I think you will agree that it starts with having great content though which is something that Sean is very talented at creating and re-purposing.
      Thanks for the kudos . . the thing is it's not the hard . . . just a matter of slow and steady -

      like today, I've written one article, participated in this post, responded to maybe 20 emails, send 2 emails to my list, and recorded 2 youtube videos.

      Each day, a few pieces of content - it adds up fast!

      Thanks again!

      Sean
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    • Profile picture of the author drbrucehoag
      I know that you start the conversation, Ian. But I wonder what Sean has to say, apart from his replies to us?

      So let's ask him.

      Hey Sean. This is an Interesting concept.

      But how can you start from scratch and have thousands of long-tail keywords in one lifetime?
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      • Profile picture of the author mizesean
        Originally Posted by drbrucehoag View Post

        I know that you start the conversation, Ian. But I wonder what Sean has to say, apart from his replies to us?

        So let's ask him.

        Hey Sean. This is an Interesting concept.

        But how can you start from scratch and have thousands of long-tail keywords in one lifetime?


        Bruce,


        A few a day, it adds up.

        How many do you think I have in 5 years over at ezinearticles?

        Sean
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        • Profile picture of the author drbrucehoag
          Originally Posted by mizesean View Post

          Bruce,


          A few a day, it adds up.

          How many do you think I have in 5 years over at ezinearticles?

          Sean
          True. In the last five years, you've done something remarkable at EzineArticles; something that no one else in the world has done.

          But what about the person who is just starting?

          What suggestions can you make for him or her?
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          • Profile picture of the author trevord92
            Originally Posted by drbrucehoag View Post

            True. In the last five years, you've done something remarkable at EzineArticles; something that no one else in the world has done.

            But what about the person who is just starting?

            What suggestions can you make for him or her?
            The best advice is just start.

            Much the same as the Nike slogan.

            You won't have much to show for it for a few weeks but - so long as you keep at it - it mounts up.

            I've just checked my EzineArticles stats and currently have 264 articles under my own name plus considerably more under various pen names. Of that, over a quarter (76) have been added in the last 50 days. Plus various videos, blog posts, WSOs created, other stuff I've been working on and - recently - a handful of documents to document sharing sites.

            One piece of content per day re-purposed so it serves you 3 or 4 times as per Sean's flowchart will make the world of difference. And, once you get in the swing of things, that shouldn't take more than an hour a day to do, leaving you plenty of time for other things.

            But you need to start!

            And since it's generally thought to take us between 14 and 28 days to form a habit, nudge yourself to do it for the first month. Then it should just be another of the things you do.
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          • Profile picture of the author mizesean
            Originally Posted by drbrucehoag View Post

            True. In the last five years, you've done something remarkable at EzineArticles; something that no one else in the world has done.

            But what about the person who is just starting?

            What suggestions can you make for him or her?
            But here's the thing: I'm not doing anything different
            NOW than I would recommend anyone else do right now.

            And when I started out at ezinearticles, I wasn't the "big guy" I just did what I do now - write a few articles and posts a day.

            It's the same thing I teach my clients - write a few pieces of content everyday.

            Anyone starting out can do that.

            And it's nothing different than I do now.

            Just because I've already done it for 25,000 articles doesn't mean it's any different for me, I haven't changed my methods because I'm a "big guy"

            In fact, I have been trying to really keep everything I do really simple so I can simply share my techniques with others so that they really work and fast for them too -

            And that was the whole point of the initial post - with the link to the "content marketing funnel illustrated" post - because it explains EXACTLY what someone could do to start from scratch, which is the SAME thing I personally do and my clients personally do.

            Hope this helps -

            Sean
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            • Profile picture of the author drbrucehoag
              Originally Posted by mizesean View Post

              But here's the thing: I'm not doing anything different
              NOW than I would recommend anyone else do right now.

              And when I started out at ezinearticles, I wasn't the "big guy" I just did what I do now - write a few articles and posts a day.

              It's the same thing I teach my clients - write a few pieces of content everyday.

              Anyone starting out can do that.

              And it's nothing different than I do now.

              Just because I've already done it for 25,000 articles doesn't mean it's any different for me, I haven't changed my methods because I'm a "big guy"

              In fact, I have been trying to really keep everything I do really simple so I can simply share my techniques with others so that they really work and fast for them too -

              And that was the whole point of the initial post - with the link to the "content marketing funnel illustrated" post - because it explains EXACTLY what someone could do to start from scratch, which is the SAME thing I personally do and my clients personally do.

              Hope this helps -

              Sean
              Yes. Anyone can do it.

              You have to admit, however, than when you see a number as big as 25K, it feels like you're at the bottom of a Redwood tree looking up.
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              • Profile picture of the author mizesean
                Originally Posted by drbrucehoag View Post

                Yes. Anyone can do it.

                You have to admit, however, than when you see a number as big as 25K, it feels like you're at the bottom of a Redwood tree looking up.
                Well, I guess you are right.,

                And that is what holds a lot of people back from anything in life -

                they see someone who is doing something well, they think, I could never do that, and of course they don't.

                It's actually a common thing in life, has nothing to do with IM, actually.

                People simply have to learn how to personally decide they are going to do something and use someone else;s success as a motivator instead of a detractor.

                For example, someone who needs to lose 50 pounds could look at someone who lost 50 pounds and say, that was really tough, I can;'t imagine doing that, so they don't.

                or they can say, if they can do it, so can I.

                That's actually what I said when I was starting out in ezinearticles . . .

                if Lance can do it (he had like 9,000 articles then) then I can do it.

                So I just decided to be #1.

                It all starts with the decision.

                And the mindset of "I can do it" rather than, "that seems impossible"

                I guess the only thing for someone to do is change their mindset.

                And to me, mindset is a choice.

                I think it's in the mindset.

                You know, back to the fact that I already have 25,000 articles at ezinearticles - sure - I don't forget that I;'m at the top - my biggest focus lately has been making this EASY for the guy at the bottom -

                but all of this is about how to make it easy for the new guy -

                But the thing is, right now I am starting at the bottom of slideshare with 2 slideshares, and starting at the beginning of youtube with like 10 videos.

                Right now someone could what I plan to do - going forward.

                Or they could sit around and wait until I have 1000 slideshares and say, wow! that is a lot, I could never do that.

                or start today.

                I guess it's in the mindset.

                frankly, almost EVERYTHING I show in that article is brand new for me - facebook, pinterest, slideshare, even youtube (I only have like 10 videos over there)

                ANYONE could copy what I am doing RIGHT NOW and duplicate what I am doing - as a small guy, right now. If you take out the 25,000 ezinearticles, you can see that I am starting from scratch with this new content marketing - anyone can do what I am doing now, what I did this morning by sitting down and writing that article -

                And the video shows how easy it is to create a fast video and upload it fast - here's the video I put on youtube about how easy it is, just forget that I have 25,000 articles on ezinearticles and focus on that fact that I only have about 10 videos on youtube, I am starting from scratch there just like everyone else:


                Sean
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                • Profile picture of the author Ian Jackson
                  Originally Posted by mizesean View Post

                  Well, I guess you are right.,

                  And that is what holds a lot of people back from anything in life -

                  they see someone who is doing something well, they think, I could never do that, and of course they don't.

                  It's actually a common thing in life, has nothing to do with IM, actually.

                  People simply have to learn how to personally decide they are going to do something and use someone else;s success as a motivator instead of a detractor.

                  For example, someone who needs to lose 50 pounds could look at someone who lost 50 pounds and say, that was really tough, I can;'t imagine doing that, so they don't.

                  or they can say, if they can do it, so can I.

                  That's actually what I said when I was starting out in ezinearticles . . .

                  if Lance can do it (he had like 9,000 articles then) then I can do it.

                  So I just decided to be #1.

                  It all starts with the decision.

                  And the mindset of "I can do it" rather than, "that seems impossible"

                  I guess the only thing for someone to do is change their mindset.

                  And to me, mindset is a choice.

                  I think it's in the mindset.

                  You know, back to the fact that I already have 25,000 articles at ezinearticles - sure - I don't forget that I;'m at the top - my biggest focus lately has been making this EASY for the guy at the bottom -

                  but all of this is about how to make it easy for the new guy -

                  But the thing is, right now I am starting at the bottom of slideshare with 2 slideshares, and starting at the beginning of youtube with like 10 videos.

                  Right now someone could what I plan to do - going forward.

                  Or they could sit around and wait until I have 1000 slideshares and say, wow! that is a lot, I could never do that.

                  or start today.

                  I guess it's in the mindset.

                  frankly, almost EVERYTHING I show in that article is brand new for me - facebook, pinterest, slideshare, even youtube (I only have like 10 videos over there)

                  ANYONE could copy what I am doing RIGHT NOW and duplicate what I am doing - as a small guy, right now. If you take out the 25,000 ezinearticles, you can see that I am starting from scratch with this new content marketing - anyone can do what I am doing now, what I did this morning by sitting down and writing that article -

                  And the video shows how easy it is to create a fast video and upload it fast - here's the video I put on youtube about how easy it is, just forget that I have 25,000 articles on ezinearticles and focus on that fact that I only have about 10 videos on youtube, I am starting from scratch there just like everyone else:

                  Content Marketing Chain Example - YouTube

                  Sean
                  Thanks for your comment Sean.

                  What I would observe is that you are starting to create content in diverse areas, but off the back of...

                  1) a LOT of content elsewhere
                  2) already being a time-served content marketing expert
                  3) existing strong presence

                  unlike many others (some in this thread).

                  What would you say to someone who may not have the existing experience/traction/presence/success elsewhere (i.e. article directories) you have?

                  I'm not disagrreing with you, I'm just curious and it's something that may benefit others to know too.

                  Thanks
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                  • Profile picture of the author mizesean
                    Originally Posted by Ian Jackson View Post

                    Thanks for your comment Sean.

                    What I would observe is that you are starting to create content in diverse areas, but off the back of...

                    1) a LOT of content elsewhere
                    2) already being a time-served content marketing expert
                    3) existing strong presence

                    unlike many others (some in this thread).

                    What would you say to someone who may not have the existing experience/traction/presence/success elsewhere (i.e. article directories) you have?

                    I'm not disagrreing with you, I'm just curious and it's something that may benefit others to know too.



                    Thanks
                    Ian, I answered almost exactly the same thing for someone else a few days ago - just go to my youtube channel and search for the video: "How to do What Successful People Do"
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    • Profile picture of the author Ian Jackson
      Originally Posted by thedanbrown View Post

      Ya I think it's a good idea to build up content of your own, syndicate accross the internet, and start building residual traffic that comes in steadily. That way you don't have to rely on jv partners, or running ad campaigns all the time for traffic because every day you contribute to your already growing traffic source and it continues to grow and grow the more you put into it.

      I think you will agree that it starts with having great content though which is something that Sean is very talented at creating and re-purposing.
      Yes indeed, i know what you mean.

      Part of what i said above was because back at that time, Sean held me to account - well Sean and another guy (a separate coach), and I just had to get on with it. Creating my first my first content was a struggle, but being held accountable to Sean helped me get into the groove and apply my mind. It's still a struggle, but a struggle in the right direction with clear objectives.

      I Have learned that creating content can be as easy or difficult as you make it. For me self-belief was a key factor too.
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  • Profile picture of the author slanier2
    I try not to over complicate content marketing. Research your keywords and write QUALITY content daily and the traffic comes. Easy to do with the awesome blogging and content management tools available to today's internet marketer.
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    • Profile picture of the author mizesean
      Originally Posted by slanier2 View Post

      I try not to over complicate content marketing. Research your keywords and write QUALITY content daily and the traffic comes. Easy to do with the awesome blogging and content management tools available to today's internet marketer.
      Yeah, I agree with you!

      Sean
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    • Profile picture of the author Ian Jackson
      Originally Posted by slanier2 View Post

      I try not to over complicate content marketing. Research your keywords and write QUALITY content daily and the traffic comes. Easy to do with the awesome blogging and content management tools available to today's internet marketer.
      Thanks, yes, I BEGIN with some KW research, but it's not such a fundamental issue for me, as once my subscribers get to know me, they can tell me what they want and in doing so provide my KW research for me. So KW's are just a bit of a fire starter really.
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      • Profile picture of the author mizesean
        You know, I just want to add something here . . . this isn't designed to be HARD to do -
        '
        really quite simple -

        like this:

        write one 600 word post (15 mins)

        create a 200 word excerpt for facebook (3 mins)

        then create a flowchart (png) (5 mins)

        upload to pinterest (1 min)

        then to slideshare (2 mins)

        then record a 5 min youtube video (5 mins)

        31 minutes total

        do this everyday

        announce everything you do in every circle you are in - g+, linkedin, anywhere else - this forum - anywhere else you can -

        do this for 30 days straight, I think you will be amazed at how much QUALIFIED traffic you are getting -

        you will tempted to just keep going and let it all snowball!

        Sean
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        • Profile picture of the author Kingshouse
          There is quite a bit here to get ones teeth into but let me go this way for now...

          Any attempt to try to game the search engines is simply foolish as Google for instance is there to protect its own interests. They will certainly not sit by and watch someone ...some real small time business try to game them hence the Panda, Penguins and other Zoo animals unleashed in recent times.

          Why not give the search engines what they want... CONTENT and stop fooling around with this business of here today (in the top 10) and gone tomorrow (deindexed or whatever). Why does anyone want to search for a particular keyword/phrase and find 4 of the same articles in the top 10...sometimes total gibberish?

          Is that fair to the searcher who Google is trying to end their search?
          Of course not.

          Once we agree to give the search engines the content it needs rather than trying to game it then we have to also agree that we are going to need to find a way of providing this content fast. It appears to me that that is what Sean did and raked up 25,000 articles and is advising us to do same with YouTubes, Articles and whatever content we may have in mind.

          Based on the sheer number of articles (written Content) by Sean I believe he is certainly worth listening to...if we really want to get ahead in the content or should I say traffic generation.

          Kingshouse
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          • Profile picture of the author mizesean
            Originally Posted by Kingshouse View Post


            Why not give the search engines what they want... CONTENT and stop fooling around with this business of here today (in the top 10) and gone tomorrow (deindexed or whatever). Why does anyone want to search for a particular keyword/phrase and find 4 of the same articles in the top 10...sometimes total gibberish?


            Kingshouse
            Will, you are totally spot- on!

            Thanks for participating in this discussion!

            Sean
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          • Profile picture of the author Ian Jackson
            Originally Posted by Kingshouse View Post

            There is quite a bit here to get ones teeth into but let me go this way for now...

            Any attempt to try to game the search engines is simply foolish as Google for instance is there to protect its own interests. They will certainly not sit by and watch someone ...some real small time business try to game them hence the Panda, Penguins and other Zoo animals unleashed in recent times.

            Why not give the search engines what they want... CONTENT and stop fooling around with this business of here today (in the top 10) and gone tomorrow (deindexed or whatever). Why does anyone want to search for a particular keyword/phrase and find 4 of the same articles in the top 10...sometimes total gibberish?

            Is that fair to the searcher who Google is trying to end their search?
            Of course not.

            Once we agree to give the search engines the content it needs rather than trying to game it then we have to also agree that we are going to need to find a way of providing this content fast. It appears to me that that is what Sean did and raked up 25,000 articles and is advising us to do same with YouTubes, Articles and whatever content we may have in mind.

            Based on the sheer number of articles (written Content) by Sean I believe he is certainly worth listening to...if we really want to get ahead in the content or should I say traffic generation.

            Kingshouse
            What I found, and was shown, from Sean was (once I'd been savaged by the flashy stuff (elsewhere), that there is more than enough room for - and indeed demand for - an approach that one would take in the off line world of business marketing.

            There are too many bells and whistles that fail to deliver solid, sound strategies; they are designed to appeal to the "get-rich-quick" mentality. Content marketing the way Sean does it, proves there is a more viable, more workable way - but a more
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          • Profile picture of the author mizesean
            Originally Posted by Kingshouse View Post

            Once we agree to give the search engines the content it needs rather than trying to game it then we have to also agree that we are going to need to find a way of providing this content fast. It appears to me that that is what Sean did and raked up 25,000 articles and is advising us to do same with YouTubes, Articles and whatever content we may have in mind.

            Based on the sheer number of articles (written Content) by Sean I believe he is certainly worth listening to...if we really want to get ahead in the content or should I say traffic generation.

            Kingshouse
            Yes, that is what I did . . . it really is about providing quality content that humans want to read . . . and streamlining the production in a way that makes it fast and easy.

            I mastered it at ezinearticles with one medium (articles) now I've created a new strategy I'm planning to use to duplicate what I did there, but in several other areas

            Sean
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          • Profile picture of the author Ian Jackson
            Originally Posted by Kingshouse View Post

            There is quite a bit here to get ones teeth into but let me go this way for now...

            Any attempt to try to game the search engines is simply foolish as Google for instance is there to protect its own interests. They will certainly not sit by and watch someone ...some real small time business try to game them hence the Panda, Penguins and other Zoo animals unleashed in recent times.

            Why not give the search engines what they want... CONTENT and stop fooling around with this business of here today (in the top 10) and gone tomorrow (deindexed or whatever). Why does anyone want to search for a particular keyword/phrase and find 4 of the same articles in the top 10...sometimes total gibberish?

            Is that fair to the searcher who Google is trying to end their search?
            Of course not.

            Once we agree to give the search engines the content it needs rather than trying to game it then we have to also agree that we are going to need to find a way of providing this content fast. It appears to me that that is what Sean did and raked up 25,000 articles and is advising us to do same with YouTubes, Articles and whatever content we may have in mind.

            Based on the sheer number of articles (written Content) by Sean I believe he is certainly worth listening to...if we really want to get ahead in the content or should I say traffic generation.

            Kingshouse
            What I found, and was shown from Sean was (once I'd been savaged by the flashy stuff elsewhere), that there is more than enough room for - and indeed a demand - for a more solid approach; rather like one that would be used in the off line world of business.

            There are too many bells and whistles that fail to deliver solid, sound strategies; they are designed to appeal to the "get-rich-quick" mentality. Content marketing the way Sean does it, proves there is a more viable, more workable way online - but a more "mature" mental approach is necessary. It's about delivering the right stuff and in more imaginative ways, not trying to beat the system in any way
            IMHO
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  • Profile picture of the author Nics
    I am digging this new multimedia content marketing strategy that sean has laid out. I've been brainstorming this kind of thing myself wondering if it's worth pursuing and I now strongly believe that it is. Sean has laid out a good plan for execution. I will be building this out for myself. I like doing videos so I will do that for 30 minutes and repurpose it in all the ways he discusses, articles, powerpoint, pdf, audio etc. and spread it around all linking back to each other. Great stuff Sean!
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  • Profile picture of the author Nics
    Hi Sean,

    I noticed you are not doing clickable links at slideshare. For example this piece of content here
    Is there a reason for that? Isn't one of the steps to have everything link back to another piece of content?
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    • Profile picture of the author Ian Jackson
      Originally Posted by Nics View Post

      Hi Sean,

      I noticed you are not doing clickable links at slideshare. For example this piece of content here How to Write 10 Articles a Day

      Is there a reason for that? Isn't one of the steps to have eve(or everything link back to another piece of content?
      Well spotted Nics

      I haven't yet been too deeply into slideshare yet so couldn't confess as to how it works - from a technical perspective.

      Maybe Sean weigh in on this one... Sean...?
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    • Profile picture of the author mizesean
      Originally Posted by Nics View Post

      Hi Sean,

      I noticed you are not doing clickable links at slideshare. For example this piece of content here How to Write 10 Articles a Day

      Is there a reason for that? Isn't one of the steps to have everything link back to another piece of content?
      Yeah, everything should be clickable - still tweaking the production process!

      So that isn't designed to be a perfect example, just to show the potential of what can be done -

      Thanks for commenting!

      Sean
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  • Profile picture of the author Nics
    Here's an article of interest that will speed up your graphics creation. I particularly like tool #4. 8 free tools for creating infographics | Infographic | Creative Bloq
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  • Profile picture of the author SteveMarx
    I enjoy Sean's content, writings, audio and more, and always learn something of value. I'm always amazed at how people can produce great content every day that is truly of value to others.

    I myself find it difficult to write everyday, and also what subjects will be of interest to readers. It doesn't come easy for me, but once I have a topic of interest I like, I work on it and an hour or hours later it can be published.

    Does it start to become easyier, less time consuming and more fluent the more you do it?
    What would be a motivating factor when procrastination and writers block hinder producing quality content?

    Thanks for any input.
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    • Profile picture of the author mizesean
      Originally Posted by SteveMarx View Post

      I enjoy Sean's content, writings, audio and more, and always learn something of value. I'm always amazed at how people can produce great content every day that is truly of value to others.

      I myself find it difficult to write everyday, and also what subjects will be of interest to readers. It doesn't come easy for me, but once I have a topic of interest I like, I work on it and an hour or hours later it can be published.

      Does it start to become easyier, less time consuming and more fluent the more you do it?
      What would be a motivating factor when procrastination and writers block hinder producing quality content?

      Thanks for any input.
      yeah, it definitely becomes easier after you do it 100 times -

      it;s like your golf swing - first time, off big time

      50 times better

      100 times getting better

      1000 times muscle memory

      same with content creation online

      Sean
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  • Profile picture of the author JPBailey
    I learn a lot just from Sean's article titles... Very targeted.

    I like his email subject lines also.

    I didn't pay much attention to articles I wrote a couple years ago until recently when I started doing some video SEO for my self-help book, and when I went to search for how they were ranking, lo and behold, there were some of my articles! On Page 1.

    I think I'm going to do some more articles now that I get the 'big' picture a lot more now.

    JP Bailey, MA
    Psych Marketer
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    • Profile picture of the author Ian Jackson
      Originally Posted by SteveMarx View Post

      I enjoy Sean's content, writings, audio and more, and always learn something of value. I'm always amazed at how people can produce great content every day that is truly of value to others.

      I myself find it difficult to write everyday, and also what subjects will be of interest to readers. It doesn't come easy for me, but once I have a topic of interest I like, I work on it and an hour or hours later it can be published.

      Does it start to become easyier, less time consuming and more fluent the more you do it?
      What would be a motivating factor when procrastination and writers block hinder producing quality content?

      Thanks for any input.
      I used to find it terribly difficult, but I've reached the point now where I find writing rather therapeutic. I think one has to find a sweet-spot, and that spot is one at which you enjoy the creative process of getting words onto paper - or onto your screen.

      When you are at that point, then you can craft informative content into the framework.

      I tell people to write hundreds of words about anything and everything that comes to mind - it doesn't need to make any sense whatsoever when you're "practicing".... i.e. no one sees your work until it's published anyway.

      One good way is to simply write an account of what you've done every day - a bit like a diary, or blog - get your daily activities into words. I did that for ages and my words flowed, no one saw them, and my confidence grew - THEN I started writing for others.

      Procrastination...? you simply have to believe in yourself and that there are (not will be) fabulous benefits for first) other people, and second) yourself

      HTH

      Originally Posted by JPBailey View Post

      I learn a lot just from Sean's article titles... Very targeted.

      I like his email subject lines also.

      I didn't pay much attention to articles I wrote a couple years ago until recently when I started doing some video SEO for my self-help book, and when I went to search for how they were ranking, lo and behold, there were some of my articles! On Page 1.

      I think I'm going to do some more articles now that I get the 'big' picture a lot more now.

      JP Bailey, MA
      Psych Marketer
      Indeed, I think mixing the methods of content creation are exciting and the leverage will prove amazing.

      Also different segments of your target audience learn in different ways, so providing more variation to the ways in which you can present your information, the wider will be the audience to which your content appeals!
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  • Profile picture of the author kayfrank
    Interesting thread and discussion. Remember that anything you add to the internet is in effect content marketing - just like this thread! :-)
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    • Profile picture of the author Ian Jackson
      Originally Posted by kayfrank View Post

      Interesting thread and discussion. Remember that anything you add to the internet is in effect content marketing - just like this thread! :-)
      Thanks Kay, yes my thoughts too actually. I in the process of penning an article about this very observation.

      The good thing is that is provides interesting other related aspects which I will address in my article - will post it here over the weekend
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    • Profile picture of the author mizesean
      Originally Posted by kayfrank View Post

      Interesting thread and discussion. Remember that anything you add to the internet is in effect content marketing - just like this thread! :-)
      Yeah, notice how this thread is up to like 63 pieces of unique content so far . . . and growing.

      THIS is content marketing - and user generated at that!

      Of course, this is just one facet - the initial content creation is huge.

      But think about this, out of the 60+ posts here so far, how many could have been free-standing articles?

      If you are wondering if you can write 5-10 articles a day, but you are writing 1000 words a day in here responding in threads - you can do it - you are just writing articles instead of responding to threads in here.

      It is about a different perspective on the use of your time :-)

      Sean
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      Have you thought about starting a group coaching program, but don't know how?

      If so, Watch This YouTube Video: Group Coaching Program
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  • Profile picture of the author seonutshell
    Bruce, shame your name isnt steven.

    Hi, Im, Steven

    Oh Cool. Is that steven with a v or steven with a PH?

    Actually, its steven with a PHD
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    • Profile picture of the author drbrucehoag
      Originally Posted by seonutshell View Post

      Bruce, shame your name isnt steven.

      Hi, Im, Steven

      Oh Cool. Is that steven with a v or steven with a PH?

      Actually, its steven with a PHD
      Very clever!

      In the "real" world, I tend not to make a big deal out of it.

      I get bit annoyed sometimes when I'm called Mr., and if I think that someone is giving me a hard time, then I will gently remind them that "it's Dr Hoag." That usually changes the dynamics of the conversation.

      When I was teaching MBA students, I just had them all call me by my first name.

      The informality, I'm sure, helped to put them at their ease, and probably encouraged them to interact with me more than they might have done otherwise.
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      Cheers, Bruce

      Hire a Published Author With PhD to Write Your Articles >> Click Here

      Bruce Hoag, PhD

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  • Profile picture of the author Stuart Walker
    Personally I like to spend more time working on high quality content and then syndicate and promote than than churning out endless blog posts, PDFs, videos and slides.

    I'm sure both methods work well but I don't like just cranking out content for content sake.
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    ATTENTION WARRIOR: INCREDIBLE NEW POST AT NICHEHACKS.COM
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    • Profile picture of the author drbrucehoag
      Originally Posted by RockingLastsForever View Post

      Personally I like to spend more time working on high quality content and then syndicate and promote than than churning out endless blog posts, PDFs, videos and slides.

      I'm sure both methods work well but I don't like just cranking out content for content sake.
      The one doesn't exclude the other.

      In fact, every piece of content you create should be high quality.

      But while you're at it, you might as well find the most efficient way to spread it around the Web while you're at it.
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      Cheers, Bruce

      Hire a Published Author With PhD to Write Your Articles >> Click Here

      Bruce Hoag, PhD

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    • Profile picture of the author Ian Jackson
      Originally Posted by RockingLastsForever View Post

      Personally I like to spend more time working on high quality content and then syndicate and promote than than churning out endless blog posts, PDFs, videos and slides.

      I'm sure both methods work well but I don't like just cranking out content for content sake.
      I appreciate your contribution, and you are spot on. But I'm interested to learn where you see that this method is about churning out endless content, rather than high quality.

      Do you not see it as a map for how high quality can be used to advantage?
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  • Profile picture of the author Mkeating3
    Man this is a hot thread because it is a useful topic. Creating quality content is important, but also getting multiple content types from the same topic. For example, writing a blog post, turning it into an ebook, a powerpoint presentation, a youtube video and an infographic. This will help get the most impact.

    If you are taking the time to create infographics, it is also a good idea to make them easily shareable by your readers. Social buttons are a must, but also adding an embed code will help. I created a free tool that will generate an embed code for infographics. The files are also free to download if you want to make it better or add them to your website.

    Check it out here:
    - > Free Infographic Embed Code Generator - Share Your Infographic Today!

    I hope you enjoy!

    Cheers,
    Mike
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    Hit me up to collaborate :)

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  • Profile picture of the author PHPGator
    Content marketing is great and all, but at the end of the day if you aren't convincing your readers you are spinning your wheels. I don't know what niche you're thinking about taking this to, but whether it's a blog with affiliate marketing links, ecommerce, or simply an effort to establish authority, the real money comes when the traffic you do get takes the action you are hoping for (typically in the form of purchasing or opting into a list).

    If your goal is to target search engines and forget about your readers and what they want, they won't interact with your website the way you are hoping they will. Even if you get 20 times the amount of traffic you would get if you were writing to your potential readers, if the traffic isn't converting it's not worthwhile. That's why I never "purchase traffic". Numbers don't convert.

    In my book it's Readers first, search engines will come along if you have good content.
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    • Profile picture of the author Ian Jackson
      Originally Posted by PHPGator View Post

      Content marketing is great and all, but at the end of the day if you aren't convincing your readers you are spinning your wheels. I don't know what niche you're thinking about taking this to, but whether it's a blog with affiliate marketing links, ecommerce, or simply an effort to establish authority, the real money comes when the traffic you do get takes the action you are hoping for (typically in the form of purchasing or opting into a list).

      If your goal is to target search engines and forget about your readers and what they want, they won't interact with your website the way you are hoping they will. Even if you get 20 times the amount of traffic you would get if you were writing to your potential readers, if the traffic isn't converting it's not worthwhile. That's why I never "purchase traffic". Numbers don't convert.

      In my book it's Readers first, search engines will come along if you have good content.
      Thanks for your contribution PHPGator, but with respect, I think you've perhaps missed the point of this post/thread.

      It IS about content marketing to people, but with respect to keeping in line with SE rules, and hence in favour with them.

      "20 times..." absolutely; nowhere is quantity over quality advocated.
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