Need Help to Set Up Buyers Email List

18 replies
Hi Warriors,

I am in the process if setting up my Aweber account lists and I'm stuck.

I have a free product and a low priced paid product.

How exactly do I structure the freebie and the buyer email lists?

I have a few products in the niche that I will offer. So do I do a buyers list for EACH product? or do I have just 1 buyer's list for that niche?

Either way how do I progress from there?

I mean If I have 1 buyer's list for the niche, then when they buy another product, I'll still be marketing the the other products to that list so there will be redundancy.

If I have a new buyer's list for every product and keep moving the buyer from list to list, that can get really messy plus how will I know which products they already bought after a while? And there still may be some redundancy.

So I'm just not sure how to proceed right now.

How do you handle this?

Thanks for the help.
#buyers #buyers lists #email #email lists #list #list building #set
  • Hi,

    "I am in the process if setting up my Aweber account lists and I'm stuck.

    I have a free product and a low priced paid product.

    How exactly do I structure the freebie and the buyer email lists?

    I have a few products in the niche that I will offer. So do I do a buyers list for EACH product? or do I have just 1 buyer's list for that niche?

    Either way how do I progress from there?

    I mean If I have 1 buyer's list for the niche, then when they buy another product, I'll still be marketing the the other products to that list so there will be redundancy.

    If I have a new buyer's list for every product and keep moving the buyer from list to list, that can get really messy plus how will I know which products they already bought after a while? And there still may be some redundancy.

    So I'm just not sure how to proceed right now.

    How do you handle this?

    Thanks for the help."



    In answer to your question I also use Aweber and always create a new list for each new product/campaign regardless of the niche but Aweber allows campaign sharing and also the sending of broadcasts where you can select which lists to also send them to at the same time so you can select all within the same related niche and send the same message.

    Also you can send a newsletter and also choose which campaigns to send them to. So although you could group them into niches instead there may be a problem with seperate free gifts or products on different campaigns and not all will be suitable for what you are trying to achieve?

    I always remove the freebie downloaders who never buy after say 12 to 18 months so that the ratio of buyers on my lists increases over time? All you do is delete those who never take action and respond to your emails.

    I expect others may have their own ways so lets hope you also get their replies soon so you can decide the best course of action.

    Stephen & Jennifer.
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    • Profile picture of the author Melodye Lorrayne
      Thank you for your response. I'm also having an issue with sending the buyers info to aweber from my shopping cart - the problem is them having to confirm the add to the buyers list.

      I don't want that. I just want them to be added to the list once they buy the product without them having to confirm. Is that possible? Is there a way around this?
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      • Profile picture of the author AuthorityRush
        That really depends on the shopping cart. Usually if you are going through third party platforms like that, Aweber automatically makes your signups double optin whether you want it or not. It's super annoying and one of the reasons I moved to Get Response.

        If you use JVZoo and Get Response, single optin. Nice feature
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        • Profile picture of the author Melodye Lorrayne
          Thanks for that. I just found out about GetResponse so I'm signing up now.
          How do you compare the 2 services: Aweber and GetResponse since you've used both?
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  • Profile picture of the author AuthorityRush
    I actually have both right now and I am starting to get a lot more familiar with Get Response. After being with Aweber so long, I need to kind of relearn things as the user panels are very different. But now that I have spent some time in it, I'd say Get Response is FAR better than Aweber. Although I can not say conclusively on the deliverability aspect as I haven't been using it long enough. But I haven't seen any red flags so far.
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    • Profile picture of the author Melodye Lorrayne
      Originally Posted by William C Allen View Post

      I actually have both right now and I am starting to get a lot more familiar with Get Response. After being with Aweber so long, I need to kind of relearn things as the user panels are very different. But now that I have spent some time in it, I'd say Get Response is FAR better than Aweber. Although I can not say conclusively on the deliverability aspect as I haven't been using it long enough. But I haven't seen any red flags so far.
      Thanks, I'm still unsure of what to do. I am used to Aweber. And I have come up with an idea of how to entice buyers to opt-in and confirm ( a bonus ) but I haven't decided yet.

      Thanks for sharing your experience with me!
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  • Profile picture of the author WillR
    I would always put buyers of different products on different lists. It's much better going forward as you can then choose which customers you want to send future promotions to so you don't have to send emails to all customers if they are not relevant.
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    • Profile picture of the author Melodye Lorrayne
      Originally Posted by WillR View Post

      I would always put buyers of different products on different lists. It's much better going forward as you can then choose which customers you want to send future promotions to so you don't have to send emails to all customers if they are not relevant.
      Thanks, Will. That makes sense, I just think that I would still have redundancy since the products are for the same niche. How will I remember who bought what after a time?

      But I think either way, I'll have redundancy unless I'm missing some kind of strategy to this.
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      • Profile picture of the author WillR
        Originally Posted by Melodye Lorrayne View Post

        Thanks, Will. That makes sense, I just think that I would still have redundancy since the products are for the same niche. How will I remember who bought what after a time?

        But I think either way, I'll have redundancy unless I'm missing some kind of strategy to this.
        You either have one list or you have them on separate lists for each product. I think what you are saying is that by having separate lists for each product, you will end up with many of the same subscribers on different lists? Yes, that will happen. But again you need to weigh things up for yourself. Would you rather be able to followup with people based on the exact product they bought or do you just want everyone on the one single list. You will find most marketers use separate lists for each product. It just allows for much easier segmentation when going forward. Sometimes you gotta spend a little extra money to make a whole lot more extra money.
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        • Profile picture of the author Melodye Lorrayne
          Originally Posted by WillR View Post

          You either have one list or you have them on separate lists for each product. I think what you are saying is that by having separate lists for each product, you will end up with many of the same subscribers on different lists? Yes, that will happen. But again you need to weigh things up for yourself. Would you rather be able to followup with people based on the exact product they bought or do you just want everyone on the one single list. You will find most marketers use separate lists for each product. It just allows for much easier segmentation when going forward. Sometimes you gotta spend a little extra money to make a whole lot more extra money.
          No, not that I'd have same subscribers on different lists b/c I know I can remove them from a list but what is the strategy?

          Say I have 4 products different prices that I sell all in the same niche - A, B, C, D

          Buyer buys product A and moves to that list

          I then promote products B, C, D to that list

          Now if the buyer buys product D and not C and D but is on the D list with other buyers who all bought different products, how do I keep from offering products they already bought? I don't really see a way.

          Wouldn't I still want to offer all of the products?

          How do you keep from offering the same products to your lists?

          I hope I'm making sense. I'm just trying to wrap my head around this.
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  • Profile picture of the author AuthorityRush
    You would need to create a different autoresponder series for each different set of circumstances.
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    • Profile picture of the author Melodye Lorrayne
      Yeah I'm digging into Getresponse now and it's very different from Aweber. So I have to get used to this. I'm trying to see how I can do this with GR.
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  • Profile picture of the author veekay31
    Get Response delivery to Hotmail is poor. I have a hotmail account and whenever I subscribe to someone using Get Response the mail lands up in spam folder. Almost 8 out of 10 subscriptions land in spam folder.
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    • Profile picture of the author Melodye Lorrayne
      Originally Posted by veekay31 View Post

      Get Response delivery to Hotmail is poor. I have a hotmail account and whenever I subscribe to someone using Get Response the mail lands up in spam folder. Almost 8 out of 10 subscriptions land in spam folder.
      Thanks for letting me know about this.
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    • Profile picture of the author JimDucharme
      Originally Posted by veekay31 View Post

      Get Response delivery to Hotmail is poor. I have a hotmail account and whenever I subscribe to someone using Get Response the mail lands up in spam folder. Almost 8 out of 10 subscriptions land in spam folder.
      Some people have issues with Hotmail and others have better success. I know most deliverability managers with ESPs (and I know more than a few of them) tell me Hotmail runs "hot and cold" (pun intended). GetResponse is constantly working with them to improve deliverability as we do with every mail service. That work for any ESP is an ongoing effort.

      Regards,
      jim
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      • Profile picture of the author danbrey2010
        I don't know if this addresses your exact problem or not but here's the method that I use after a Paypal transaction...

        Once someone buys one of my info products, through Paypal I have them redirected to a "special page" with another email optin form. At the top of the page I have the following statement:

        Congratulations and Thank You for Your Purchase!

        You're only a couple of more steps away from accessing your purchase. In order to ensure that the integrity of our products remains of the highest quality and maintain fairness to our paying customers, we must make sure that only the people who ordered and paid for our products are the people who are actually accessing them...yea there are bad guys out there that will hijack digital products without paying for them.


        Please verify your purchase by entering your name and your email address in the form below. Your email address must be the one that you used to purchase our products through PayPal.
        I use Aweber and use this new optin form to build the buyer's list. I set it for single optin so my customer's don't have to confirm before getting access to the products. I have also set up my Aweber account to remove the freebies from that list once a customer is opted into the buyer's list.
        Signature

        If your business generates revenue of $60,000 or more per year, you're probably paying too much taxes. Most small business over pay their taxes by nearly $12,000 per year. Creative Tax Planning and Strategic Business Entity Selection are critical elements for limiting your tax liabilities and safeguarding your wealth and assets. Contact me if you want to drastically reduce your tax liabilities. Sorry...USA businesses only.

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        • Profile picture of the author Melodye Lorrayne
          Originally Posted by danbrey2010 View Post

          I don't know if this addresses your exact problem or not but here's the method that I use after a Paypal transaction...

          Once someone buys one of my info products, through Paypal I have them redirected to a "special page" with another email optin form. At the top of the page I have the following statement:

          I use Aweber and use this new optin form to build the buyer's list. I set it for single optin so my customer's don't have to confirm before getting access to the products. I have also set up my Aweber account to remove the freebies from that list once a customer is opted into the buyer's list.

          Thanks so much for that. I think another marketer a while back mentioned about having buyers opt in again after purchase. I was thinking "what reason can I give them?"

          That's perfect and true (I'm using a secure expiring link as well) but anywho, excellent idea. I will add your copy to my file.

          Right now my main issue is exactly how I setup/manage the flow of my autoresponder messages on each buyers list.

          I know I may be unclear - but, for instance, A buyer is moved to a buyers list for that product he bought. Now do I only focus on promoting the NEXT product in my sales funnel to that list or do I promote the others as well (in addition to free valuable content as well of course)?

          I'm thinking, just the next product in the funnel and when they buy that, they move to that list, BUT what if they don't buy? Do I then after the mail sequence is over, assume they are not going to buy and move them to the next product offer campaign? and so on...

          I'm probably gonna stay with GR and they use campaigns which I'm trying to get used to. But if I look at each campaign as a series of messages with 1 promotional goal, then that makes sense to me to only market the one product with it.

          How does this sound to you?

          Yeah, I know I'm long-winded

          Thanks again!
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          • Profile picture of the author danbrey2010
            Personally, once someone is on my buyer's list I leave them on that list...whether they buy the next promotion or not...because they are still buyers. My main goal is to move them from "freebie" to "buyer"...after that I pretty much leave the list alone.

            If the buyer's are in the same niche and the promotional product's price point is similar to other products they've purchased, I just don't see a reason why I should move them to another buyer's list.

            The only exception I make to this is when a buyer decides to purchase personal coaching or another product at a much higher price point.

            Hope this helps

            Ed
            Signature

            If your business generates revenue of $60,000 or more per year, you're probably paying too much taxes. Most small business over pay their taxes by nearly $12,000 per year. Creative Tax Planning and Strategic Business Entity Selection are critical elements for limiting your tax liabilities and safeguarding your wealth and assets. Contact me if you want to drastically reduce your tax liabilities. Sorry...USA businesses only.

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