The Money Is In The List?

18 replies
I've been following list building for quite some while and haven't really perused it until recently. So I'm diving HEAD first into building a strong, responsive list that is ready to spend money!

Easier said than done? I don't know?

Double opt-in? Single opt-in? Advertising? Forum marketing? YouTube? Facebook? etc......

Spill just a LITTLE of your beans on how you're getting this amazing list (no matter the niche) and how you're generating an email ATM.
#list #list building #money
  • Profile picture of the author thelawlessone
    I am using mailchimp to start my list off since it is under 500 subscribers at the moment. I am then just providing excellent information for internet marketers on my blog and offer to update them on any new posts by signing up for my email list.

    My list is extremely responsive this way and no one seems to have any problems!
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    • Profile picture of the author Jarodd W
      Originally Posted by thelawlessone View Post

      I am using mailchimp to start my list off since it is under 500 subscribers at the moment. I am then just providing excellent information for internet marketers on my blog and offer to update them on any new posts by signing up for my email list.

      My list is extremely responsive this way and no one seems to have any problems!

      That's a pretty cool idea. So how are you driving your traffic to your blog?
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      • Profile picture of the author thelawlessone
        Through forums and light SEO. Also, most of my posts are over a thousand words so I bring in long tail traffic. You may also want to take a look at a software called Buzzbundle. It basically finds people on social media that have questions or concerns based on keywords that you enter and you can direct them to whatever web page you have with that info (where you also have an opt in form)

        I have used that technique pretty extensively to drive many affiliate sales.
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    • Profile picture of the author Warrior X
      Originally Posted by thelawlessone View Post

      I am using mailchimp to start my list off
      Watch out for Mailchimp as they are not at all internet marketing friendly (no
      affiliate marketing for example.) Your auto-responder is one of those things
      you need to get right from the start, as it is not something that's easy to change
      down the line. Getresponse or aweber would be much better choices.
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  • Profile picture of the author Stefan Shields
    I'm no expert but I plan on starting a list in the next couple of months after I've done a bit more research and preparation.

    I can tell you that you should go for double opt-in for sure and that you need to give people an incentive to sign up.

    Something like an ebook usually does the trick for most people.

    Another thing to remember is that you should treat the list with respect and genuinely give people value for their time. People who send regular emails with affiliate links all over the place fail

    Make them feel like they are actually benefiting from reading your emails rather than it being clear that you are using them for your own monetary needs
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  • Profile picture of the author garyt
    Of course, the money is in the list but you need money to build your list! Put your lead capture form anywhere and everywhere you can think of. If you can afford it, buy ads, if not, go for free. Do whatever you can to build that list.

    But of course, you need a good email management system with reliable delivery plus great follow up messages.
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  • Profile picture of the author AllanJames
    Originally Posted by Jarodd W View Post

    I've been following list building for quite some while and haven't really perused it until recently. So I'm diving HEAD first into building a strong, responsive list that is ready to spend money!

    Easier said than done? I don't know?

    Double opt-in? Single opt-in? Advertising? Forum marketing? YouTube? Facebook? etc......

    Spill just a LITTLE of your beans on how you're getting this amazing list (no matter the niche) and how you're generating an email ATM.
    I have several responsive lists (though the response is slowing down because so many people don't even get the email) but your objective above is dead on target.

    Your thread headline however only states part of the truth. The accurate statement is 'The money is in the relationship you build with your list' and this, and low open rates, is the reason so many fail to make decent money.

    Relationship building by email is not easy!

    Getting your emails seen, much less read is not easy!


    Good on you for building a list (so many don't and it's part of why they fail) but keep a close watch on your open rates. And your buying response (conversions to buyers)

    Have to admit I've become a bit disillusioned with email by itself
    and now go for a blend. Optin and followup by SMS text messaging, build a relationship by txt (and make them a heap of money while doing it) then add in email down the track (after they whitelist me).

    I always use single for email
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    50% Sales Conversions?? YES!, check my blog.
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    • Profile picture of the author webmonopoly
      Originally Posted by AllanJames View Post

      I have several responsive lists (though the response is slowing down because so many people don't even get the email) but your objective above is dead on target.

      Your thread headline however only states part of the truth. The accurate statement is 'The money is in the relationship you build with your list' and this, and low open rates, is the reason so many fail to make decent money.

      Relationship building by email is not easy!

      Getting your emails seen, much less read is not easy!


      Good on you for building a list (so many don't and it's part of why they fail) but keep a close watch on your open rates. And your buying response (conversions to buyers)

      Have to admit I've become a bit disillusioned with email by itself
      and now go for a blend. Optin and followup by SMS text messaging, build a relationship by txt (and make them a heap of money while doing it) then add in email down the track (after they whitelist me).

      I always use single for email
      How do you follow up by SMS?
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      • Profile picture of the author AllanJames
        Originally Posted by webmonopoly View Post

        How do you follow up by SMS?
        Ethically I cant answer that in this open forum but PM me'and I'll point you in the right direction
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        50% Sales Conversions?? YES!, check my blog.
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    • Profile picture of the author Jarodd W
      Originally Posted by AllanJames View Post

      I have several responsive lists (though the response is slowing down because so many people don't even get the email) but your objective above is dead on target.

      Your thread headline however only states part of the truth. The accurate statement is 'The money is in the relationship you build with your list' and this, and low open rates, is the reason so many fail to make decent money.

      Relationship building by email is not easy!

      Getting your emails seen, much less read is not easy!


      Good on you for building a list (so many don't and it's part of why they fail) but keep a close watch on your open rates. And your buying response (conversions to buyers)

      Have to admit I've become a bit disillusioned with email by itself
      and now go for a blend. Optin and followup by SMS text messaging, build a relationship by txt (and make them a heap of money while doing it) then add in email down the track (after they whitelist me).

      I always use single for email

      That was truly an awesome response and really gets my gears turning on how to execute exactly what you just mentioned.

      The SMS optins are a bit over my head - but I'm sure there'll be a product on that that'll be purchased by me. (big cue to you product creators)

      Thank you very much for your response. Sending you a PM.
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  • Profile picture of the author Christopher Fox
    I have several responsive lists (though the response is slowing down because so many people don't even get the email) but your objective above is dead on target.
    This is what I have been wondering about lately. I am amazed every time I open my spam folder with the amount of email from marketers in there. I am not trying to coerce the starting of threads with titles such as Is list marketing dead?, but I have been suspecting a drop off lately. Interesting to hear your confirmation such.

    Wonder how prevalent that is becoming ...

    To the OP, well, take this knucklehead's opinion for what it is and what it may or may not be worth, but the money is everywhere. There are people making money in article marketing, pure affiliate marketing, lead generation, service selling, SEO, design, etc. And list building. Perhaps you were wondering if you could catch the crest of the List Wave? Dunno about that with new Gmail stuff, but there are people still making money with lists, and will be a couple years from now.

    Take this for whatever it is worth, as well, but the money isn't just in a system or segment of IMing, but also in what system you are comfortable with and works for you and your personality. The guy I quoted I have no doubt would be way more comfortable selling and cold selling in person than I would be, I would guess. I'm not a mind reader, but from a few of his posts I have read, that is the limited image I have of him - that he is probably a better salesman and closer, relative to me. And I mean that as a compliment. It is a skill that most don't have.

    You won't see my ugly mug on a webinar anywhere, even though there is money to be made in such. Just ain't my thang.

    For me, the money will never be in certain areas of IM, as my personality is not suited to succeed at all of it. It's the different strokes for different folks, round hole / square peg thing. Again, nothing more than an opinion of a random knucklehead, but I think one of the key things for a lot of people in this gig is to find the method that suits their personality.

    Give that as much weight in the decision making process when choosing methods, 'cause there is money to be made everywhere with a computer and an internet connection. Many doors closed in 2013, economy is a bit slower, shortcuts eliminated by search engines, but plenty of money to be made in many areas.

    And like every thing else, always include the 'outside the box' thinking. That and 'Take action!" are oft thrown around platitudes that don't tell you all you need to do, but every successful person does both of them at some point. Look for a twist, your own hook. Maybe you'll get lucky and stumble upon the next 'wave' or method that you will be atop the crest of, sittin' pretty. Or at the very least, making money for yourself so that you don't have to go get a 'job'.

    One thing about lists, that you don't read too much about, is that Google can still screw with you. I would imagine that if you compile all of the emails of all the lists of all the members on this forum, the majority of those emails end with:

    @gmail.com.

    Fodder for the noggin' ...
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    • Profile picture of the author webmonopoly
      Originally Posted by Christopher Fox View Post

      This is what I have been wondering about lately. I am amazed every time I open my spam folder with the amount of email from marketers in there. I am not trying to coerce the starting of threads with titles such as Is list marketing dead?, but I have been suspecting a drop off lately. Interesting to hear your confirmation such.

      Wonder how prevalent that is becoming ...

      To the OP, well, take this knucklehead's opinion for what it is and what it may or may not be worth, but the money is everywhere. There are people making money in article marketing, pure affiliate marketing, lead generation, service selling, SEO, design, etc. And list building. Perhaps you were wondering if you could catch the crest of the List Wave? Dunno about that with new Gmail stuff, but there are people still making money with lists, and will be a couple years from now.

      Take this for whatever it is worth, as well, but the money isn't just in a system or segment of IMing, but also in what system you are comfortable with and works for you and your personality. The guy I quoted I have no doubt would be way more comfortable selling and cold selling in person than I would be, I would guess. I'm not a mind reader, but from a few of his posts I have read, that is the limited image I have of him - that he is probably a better salesman and closer, relative to me. And I mean that as a compliment. It is a skill that most don't have.

      You won't see my ugly mug on a webinar anywhere, even though there is money to be made in such. Just ain't my thang.

      For me, the money will never be in certain areas of IM, as my personality is not suited to succeed at all of it. It's the different strokes for different folks, round hole / square peg thing. Again, nothing more than an opinion of a random knucklehead, but I think one of the key things for a lot of people in this gig is to find the method that suits their personality.

      Give that as much weight in the decision making process when choosing methods, 'cause there is money to be made everywhere with a computer and an internet connection. Many doors closed in 2013, economy is a bit slower, shortcuts eliminated by search engines, but plenty of money to be made in many areas.

      And like every thing else, always include the 'outside the box' thinking. That and 'Take action!" are oft thrown around platitudes that don't tell you all you need to do, but every successful person does both of them at some point. Look for a twist, your own hook. Maybe you'll get lucky and stumble upon the next 'wave' or method that you will be atop the crest of, sittin' pretty. Or at the very least, making money for yourself so that you don't have to go get a 'job'.

      One thing about lists, that you don't read too much about, is that Google can still screw with you. I would imagine that if you compile all of the emails of all the lists of all the members on this forum, the majority of those emails end with:

      @gmail.com.

      Fodder for the noggin' ...
      It makes sense that we all have our strong points and areas we excell in. But we also still need to find ways to build assets and way to have a long term business, I think list building adds to the long term idea.
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      • Profile picture of the author Jarodd W
        Originally Posted by webmonopoly View Post

        It makes sense that we all have our strong points and areas we excell in. But we also still need to find ways to build assets and way to have a long term business, I think list building adds to the long term idea.

        Just to play "devils advocate"......we ALL want to build assets. Who doesn't want to do that?

        BUT.....what if your personality doesn't suit the asset you build and you're unhappy doing it OR worse yet, you feel like you're in another 9.5?
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      • Profile picture of the author Christopher Fox
        Originally Posted by webmonopoly View Post

        It makes sense that we all have our strong points and areas we excell in. But we also still need to find ways to build assets and way to have a long term business, I think list building adds to the long term idea.
        For sure a valuable component to add to the arsenal, and one I am setting up for an authority type site under construction.

        And I'll add to that another platitude, thrown around but true: Many successful people have, at some point, pushed themselves beyond their comfort perimeters at some point, too. Definitely a fair caveat to attach to my post; to not always be stuck in the constraints of your personality. There are times where it would definitely behoove one to do explore further than comfortable ...
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        One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

        - Seldom Seen Smith
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      • Profile picture of the author JimDucharme
        Originally Posted by webmonopoly View Post

        It makes sense that we all have our strong points and areas we excell in. But we also still need to find ways to build assets and way to have a long term business, I think list building adds to the long term idea.
        Amen.

        Not everyone will succeed with email marketing. Every channel has it's own dialect and some people speak certain dialects better than they do others. Nothing wrong with preferences or opinions so long as it doesn't become dogmatic.

        Regards,
        jim
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    • Profile picture of the author Jarodd W
      Originally Posted by Christopher Fox View Post

      This is what I have been wondering about lately. I am amazed every time I open my spam folder with the amount of email from marketers in there. I am not trying to coerce the starting of threads with titles such as Is list marketing dead?, but I have been suspecting a drop off lately. Interesting to hear your confirmation such.

      Wonder how prevalent that is becoming ...

      To the OP, well, take this knucklehead's opinion for what it is and what it may or may not be worth, but the money is everywhere. There are people making money in article marketing, pure affiliate marketing, lead generation, service selling, SEO, design, etc. And list building. Perhaps you were wondering if you could catch the crest of the List Wave? Dunno about that with new Gmail stuff, but there are people still making money with lists, and will be a couple years from now.

      Take this for whatever it is worth, as well, but the money isn't just in a system or segment of IMing, but also in what system you are comfortable with and works for you and your personality. The guy I quoted I have no doubt would be way more comfortable selling and cold selling in person than I would be, I would guess. I'm not a mind reader, but from a few of his posts I have read, that is the limited image I have of him - that he is probably a better salesman and closer, relative to me. And I mean that as a compliment. It is a skill that most don't have.

      You won't see my ugly mug on a webinar anywhere, even though there is money to be made in such. Just ain't my thang.

      For me, the money will never be in certain areas of IM, as my personality is not suited to succeed at all of it. It's the different strokes for different folks, round hole / square peg thing. Again, nothing more than an opinion of a random knucklehead, but I think one of the key things for a lot of people in this gig is to find the method that suits their personality.

      Give that as much weight in the decision making process when choosing methods, 'cause there is money to be made everywhere with a computer and an internet connection. Many doors closed in 2013, economy is a bit slower, shortcuts eliminated by search engines, but plenty of money to be made in many areas.

      And like every thing else, always include the 'outside the box' thinking. That and 'Take action!" are oft thrown around platitudes that don't tell you all you need to do, but every successful person does both of them at some point. Look for a twist, your own hook. Maybe you'll get lucky and stumble upon the next 'wave' or method that you will be atop the crest of, sittin' pretty. Or at the very least, making money for yourself so that you don't have to go get a 'job'.

      One thing about lists, that you don't read too much about, is that Google can still screw with you. I would imagine that if you compile all of the emails of all the lists of all the members on this forum, the majority of those emails end with:

      @gmail.com.

      Fodder for the noggin' ...

      I don't come on WF very often because people do say a lot of things and throw around a lot of things, ideas and nonsense - but that really made me thing. Very well put! I do 100% agree with 98% of what you said.

      That was DEEP....

      We are all here to make money, create a business and more importantly create a lifestyle! But - I think that a lot of us forget about a few important things.

      1. Taking Action
      2. Thinking Outside the Box (This is internet MARKETING)
      3. Remembering and treating this like a business

      I think we get blinded by the fact that we just WANT to make money VERSUS treating this like a business and catering our personalities AROUND the business that we do. No one wants to NOT do what they love. I've never thought about our personality dictating what works best......VERY GOOD.

      I have so much more to say but then this would turn into a book! Thank you for your comment!!!
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  • Profile picture of the author tomm
    Building email lists is archaic, difficult, costly and futile. It's one of the biggest time wasters ever. Never believe the saying that money is in the list because 99.5% of the time it isn't

    If you want to try something more modern, use Facebook, where you can build a list of friends, much easier, less hassle, no third party software, no junk folder, no costs, and you can engage in social relationships right there.
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  • Profile picture of the author sam770
    as long as you do it the right way - you are likely to see money
    make sure to have a high openings rate
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