Who is really making money with solo ads?

by TXjb
39 replies
Everybody seems to talk like solo ads are an awesome way to make money online. From what I've seen, the traffic sucks and hardly converts. I've tried using one funnel and got around a 30% opt in rate. Is this normal? It seems like to get a decent sized list you need to spend around $2000, after that start doing ad swapping to build it further. Is there anyone on here that is an expert on solo ads and can point me and some other warriors in the right direction?
#ads #making #money #solo
  • Profile picture of the author petelta
    Originally Posted by TXjb View Post

    Everybody seems to talk like solo ads are an awesome way to make money online. From what I've seen, the traffic sucks and hardly converts. I've tried using one funnel and got around a 30% opt in rate. Is this normal? It seems like to get a decent sized list you need to spend around $2000, after that start doing ad swapping to build it further. Is there anyone on here that is an expert on solo ads and can point me and some other warriors in the right direction?
    Solo ads work extremely well. You need all the pieces to be perfected though. Here's a simple breakdown of what you need to constantly be testing and improving to make any solo ads work...

    1. The solo ad source - Most people start selling solos because they can't make sales from their subscribers... what's this tell you? The list isn't interactive enough and doesn't listen to the seller. You think these guys are going to be good on your list? Maybe, but chances are probably not.

    Find provider with great reviews and take notes when you purchase. Soon enough, you'll have a list of 30 providers that you can cycle each month.

    Check out if the provider has a list offering content related to what you offer. If you sell Facebook products, find a solo provider who has a FB list. It will help every step of your system.

    2. The squeeze page - this thing needs to convert well or you're instantly losing out on your investment. The more that subscribe, the more the rest of your system can do it's job. 30% is on the lower side of an average solo ad... the copy, the offer, and the traffic are going to be factors in making that improve.

    3. The OTO - if you're buying solos, you should have an upsell system made for champions. 1,2, or even 3 OTO/Downsells is a great way to turn that investment into a return. This again comes down to the offer and the traffic you're bringing in.

    4. The autoresponder - A big misunderstanding people have that try solos is they think they are instantly going to make their money back from the OTOs or the first promotion. THis will happen from really great solo ad providers... but in most cases, you're not making your profit for 30-60 as the subs go through your autoresponder and gain trust in what you are offering.

    It will take $2000 to make any decent list from solo ads... but those leads can lead to much more if you do it right.

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  • Solo ads are one of the most effective and still the cheapest way to build your list. However - as mentioned above, you have to check your source (seller) and use your good tracking system.

    I myself, use 2 step system - first - test the waters (with a smaller solo) and if the seller delivers - go for the bigger order.

    You have to (very important) check your opt in rates (conversion rates).

    You have to make sure, you use good tracking system.

    You must never quit (it takes a while to establish a trust from your list) - don't expect miralces with your first mail - however - don't be shy - hard sell

    You have to offer them better value (free gift) than they expected (this of course has to be true for your future products also).

    You have to develop your own personal touch with your list (don't just copy someone, because you are not that guy) - think outside the box

    Re-invest the money you get back - initially, if you have good strategy - you can get from the ground with around $600 (of course, it is not necessary to make it one time investment).

    Meaning - you only need this initial investment and then grow the list to four, five figure numbers...

    Very crucial, even your list is big - keep working on it (building it further).

    Use alternative methods - like youtube, Facebook, twitter, linked in...

    And Never, Ever Surrender !!!
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    • Profile picture of the author TXjb
      Thanks for the replies guys. What skills do you think would be necessary to have in order to be successful in solo ads? Should I work on copy writing ect? What I'm trying to do is prepare the best I can so I don't waste a lot of money buying solos. I guess it all comes down to testing.
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  • Profile picture of the author jrwoods
    As they say, "the fortune is in the follow up". Solo ads are a great way to build a list, but don't expect to make sales from that alone. You need a follow up system in place that will offer more "value" than a constant stream of sales pitches.

    Believe me, I learned this the hard way... I've spent a ton of money on solo ads! Hope this helps!
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  • Profile picture of the author William2010
    Well.. you need to learn to do a bit of everything,because the people who really make good money out of this, have a great squeeze page, a great offer, and killer follow ups..
    Each one has equal importance. It doesn t matter if you write great solo.. if you have a crappy squeeze page you will leave a lot of money on the table...it doesn t matter if you have a great squeeze page if your offer is totally unrelated to the niche you re having..etc hope you ve got the idea.
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  • Profile picture of the author BeniAl
    Personally i don't really like solo ads . I will suggest you to spend that money with Facebook Ads.
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    • Profile picture of the author TXjb
      Do you guys use safeswaps to buy solos or other sources?
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      • Profile picture of the author ChrisDH
        Originally Posted by TXjb View Post

        Do you guys use safeswaps to buy solos or other sources?
        I use the Facebook groups and Skype to buy my solos. I find that on Safeswaps you often do not get a good judge of the quality of traffic as most of the good reviews are along the lines of "Great Swap" "Awesome" ect....

        If you look for testimonials on the Facebook groups and peoples sales pages you will get a good idea of who's selling quality traffic and who's selling crap....
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  • Profile picture of the author mrgoe
    Originally Posted by TXjb View Post

    Everybody seems to talk like solo ads are an awesome way to make money online. From what I've seen, the traffic sucks and hardly converts. I've tried using one funnel and got around a 30% opt in rate. Is this normal? It seems like to get a decent sized list you need to spend around $2000, after that start doing ad swapping to build it further. Is there anyone on here that is an expert on solo ads and can point me and some other warriors in the right direction?
    I`M making money with solo ads. Just because something isn`t working for you it doesn`t mean it isn`t working.. so try and so something you are good at and buy services you`re not good at providing yourself.
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    • Profile picture of the author The Rich Brother
      Solo ads is one of the most profitable internet business today, i personally know 2 people who got into this business in the last three months and allrady make more then $3k.

      The only reason that these businesses work is because it is a win win situation for the buyer and the seller.
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      • Profile picture of the author Devilfish168
        Originally Posted by The Rich Brother View Post

        Solo ads is one of the most profitable internet business today, i personally know 2 people who got into this business in the last three months and allrady make more then $3k.

        The only reason that these businesses work is because it is a win win situation for the buyer and the seller.
        :confused:

        actually I 'm confuse about this "solo ads" yes i heard a lot about it...

        and many IM recommend is good to buy solo ads to promote your stuffs

        and chances to get sales actually quite high....


        actually these people sell solo ads...is selling "email" ?

        they got large list and offer a service by promote your stuffs to email these people?

        I'm right?

        because I maybe going to buy few to try promote
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        • Profile picture of the author cuie
          Originally Posted by Devilfish168 View Post

          :confused:

          actually I 'm confuse about this "solo ads" yes i heard a lot about it...

          and many IM recommend is good to buy solo ads to promote your stuffs

          and chances to get sales actually quite high....


          actually these people sell solo ads...is selling "email" ?

          they got large list and offer a service by promote your stuffs to email these people?

          I'm right?

          because I maybe going to buy few to try promote
          Yes, they will send your offer to their email list. You pay for clicks that they send to your offer.
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          • Profile picture of the author honestim
            Igor, here on the forum is a big name in solo ads. I have heard of many people doing it and some of the biggest names that I know use it as one of the traffic sources. So I believe like anything else in IM it's not a case of whether it works or not, rather it's a case of whether you can make it work for you or not.

            Best
            HonestIM
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  • Profile picture of the author webbizgold
    Solo ads seem to work better for me than FB Ads at this point. It could just be a matter of which one you're more familiar with.

    The key is to get the entire sales funnel setup correctly. Assuming you have got a good squeeze with OTOs lined up, then it comes down to choosing a solid vendor. There are many WSOs that show case studies, as well as review sites and FB groups that show actual user results.

    Safe swaps is good for testing out vendors that you are less familiar with.
    But if you are already familiar with a particular vendor, you might work out a better deal with them directly since its less safe swap fees.
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  • Profile picture of the author Patrick Brown
    Banned
    The fact that its creating a buzz even in your own ears means that its something is working.

    Don't whine about it, learn the trade and benefit from the wave too!
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    • Profile picture of the author oneday
      As mentioned already - test, test and test again. Then tweak for improvement, and test that, too

      I'm learning that right now.
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  • Originally Posted by TXjb View Post

    Everybody seems to talk like solo ads are an awesome way to make money online. From what I've seen, the traffic sucks and hardly converts. I've tried using one funnel and got around a 30% opt in rate. Is this normal? It seems like to get a decent sized list you need to spend around $2000, after that start doing ad swapping to build it further. Is there anyone on here that is an expert on solo ads and can point me and some other warriors in the right direction?
    I have sold thousands of info products of my own online over the years and solo ads are the most incredible cool traffic I jus stumbled on with huge potential. The key is tracking and split testing without that i'm sure it sucks.
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  • Profile picture of the author webbizgold
    Besides choosing the famous solo ad vendors, always make sure you look at the entire funnel too: your squeeze page, solo ad email, OTOs, and your backend. If you know your offer is already solid, then test out with a few different vendors and track your conversions and see.
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  • Profile picture of the author raymond009
    I love solo ads though initially I lost lots of money on it because I was inexperienced and didn't know how to use it but I love it now. If you get to know solo ads , you will really love it.
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    • Profile picture of the author webbizgold
      Originally Posted by raymond009 View Post

      I love solo ads though initially I lost lots of money on it because I was inexperienced and didn't know how to use it but I love it now. If you get to know solo ads , you will really love it.
      Glad to hear Raymond! Same experience here, I guess with any paid traffic, there's some paid 'lessons' to be learnt too. :p Once you've got the right vendors connected to the right offers, then the fun begins
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  • Profile picture of the author bob33229
    Solo ads is nothing but scam. The only people making money from solo ads are list owners.

    If it is my list and make money from it, I'll will not sell it for others. That is one important key for email marketing guys.

    So avoid the fuss!!
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    • Profile picture of the author ChrisDH
      Originally Posted by bob33229 View Post

      Solo ads is nothing but scam. The only people making money from solo ads are list owners.

      If it is my list and make money from it, I'll will not sell it for others. That is one important key for email marketing guys.

      So avoid the fuss!!

      This is NOT true at all. Have you tried and failed with solo ads or is this just something that you have been told?

      If you don't know how to build your funnel or set up a high converting squeeze page then true you will likely fail but that is no different to any traffic source, if you don't know how to use it you will likely fail....
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    • Profile picture of the author webbizgold
      Originally Posted by bob33229 View Post

      Solo ads is nothing but scam. The only people making money from solo ads are list owners.

      If it is my list and make money from it, I'll will not sell it for others. That is one important key for email marketing guys.

      So avoid the fuss!!
      Not all lists are created equal. While some are awful, the solid vendors have proven themselves by giving you sales, if not on the front end, then on the back end. All provided your sales funnel and offer is solid. Otherwise even the best vendor's traffic would be meaningless.

      While we can debate on the point you raised, that is why would a vendor sell clicks if he could profit from them himself? Well, he sure could, it's just that he's making a choice to get a guaranteed payout by selling clicks instead of promoting offers which may or may not convert.

      It's just a different way to monetize your list if you're the seller.
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    • Profile picture of the author oneday
      Originally Posted by bob33229 View Post

      Solo ads is nothing but scam. The only people making money from solo ads are list owners.

      If it is my list and make money from it, I'll will not sell it for others. That is one important key for email marketing guys.

      So avoid the fuss!!
      As with any traffic source, there are good and there are bad. It's up to each affiliate to run small tests and track results. Send 50 clicks to the same offer from several solo sellers. Then track the ones who perform well. In no time, you'll end up with a great "go-to" list.

      And on your 2nd point about why anyone would sell their list if it's doing well. Here's my view on that... No one person can possibly offer every list subscriber precisely what they're looking for. Even in the same niche, there are some products that some list subs will want and buy, and there are other products that others want and buy.

      Selling solos brings additional variety to list subs, giving everyone something they want. Knowing their list and segmenting them is key. If I have 15000 subscribers, there are literally thousands of wants and needs within that list. Rather than me trying to sign up for thousands of offers, why wouldn't I sell to solo buyers who can provide it for me? And make a little guaranteed money, too?
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  • Profile picture of the author lotsofsnow
    Solo ads used to be an excellent traffic source. Now it has become a pain in the butt to filter out the crap from the good ones. Unfortunately the crap is growing like nothing else.

    Here is one very important thing to keep in mind:

    If a person has a decent list they will usually not sell solo ads as they can get way more by sending traffic to affiliate offers or by selling their own products.

    If somebody offers solo ads for $0.35 to $0.70 there is a reason for it.

    Yes, there are a few solo ad sellers that deliver excellent quality traffic but based on my
    test it's just not worth the hassle.
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  • Profile picture of the author briankoz
    There's definitely a handful of very good solo ad sellers out there where you can get good leads and sales (if you have a good funnel). The problem is that most people only look at the subscription rate and not how active the leads are, and that can lead to being taken advantage of by a lot of "fake" sellers that are sometimes out there.

    There's also a lot of people teaching others how to "sell" solo ads through selling dirt cheap "crap" traffic and pretending like it's from their own list, so the market can get over-saturated with crap offers. The key is to weed them out, find the legit ones, have a good funnel, and track your leads and sales.

    The problem is that most people won't do the necessary steps, or they only look at their opt-in rate...

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  • Profile picture of the author 0oo0
    Solo ads work great, it's probably your advertising and copy that suck. sorry.
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  • Profile picture of the author drlelong
    There will always be good and bad solo ad providers.

    Read reviews and run small tests.
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  • Profile picture of the author JLatham
    Solos work good for me..I make money selling them and running traffic to my OTOS...last month did over $8,500 in sales...SOLOS work and it is all about testing your traffic sources and having a solid OTO.
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  • Profile picture of the author yamilsenior
    Solo ads work great but only if you know where to buy them, it's all about targeting the right lists, here is what you should look for:

    - A list specific to your target audience
    - A list of buyers (Who are most likely to buy again)
    - Who is buying from that list and how many people?
    - What is the average open rate on every email?

    The best way to determine these things is to contact the provider and ask, if they refuse to give you the information just go to someone else...

    Also you need to bare in mind your numbers:

    Cost Per Click, Cost Per Lead, Cost Per Acquisition and Customer Lifetime Value...

    In short, on average how much is 1 click costing you (clicks divided between the cost of the ad) then how many of those people opt in to your capture page, and how many of those buy from you. But more importantly what you really need to know is your CLV

    Customer Lifetime Value:

    Let's say you're promoting an affiliate product that costs $300/month and you get paid 40% commissions supposing they stay in for 3 months on average you would make a total of $360 per customer so you know that if the solo ad costs less than that and it can bring in one new customer you break even.

    What I can explain in this amount of space is very limited but I hope you got a better idea of how to make solo ads work.
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  • Profile picture of the author dengkane
    I bought several WSOs which recommend some good solo ads providers, and I tried them, they are great. The solo ad source is very important.

    Then your sales funnel is the key element, sharpen it every day and not just setup it up then leave it alone.
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  • Solo ads used excellent source of traffic.
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  • Profile picture of the author webbizgold
    Yes, there are some really good WSOs lately that recommend the reliable solo ad providers. Of course, your results will vary based on your sales funnel, and all other aspects of your offer from Squeeze page, copy, OTO, and email followups.

    Like any paid traffic source, split test different providers, or even test different offers with the same provider. At the end, you will build a some good, responsive lists for different niche products.

    For those that are skeptical about solo traffic, try split testing with PPC or even PPV traffic and compare the results.
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  • Profile picture of the author gcbmark20
    Hi,

    Looking for dirt cheap clicks is a bit of a myth too my friend.

    I'd rather pay $3 per lead easy for a proven buyer lead rather than a
    0.30 cents for a freebie seeker lead that will just hang around and
    devour all the free stuff you send out.

    Also I would recommend you at least add one recurring paying program
    offer into your sales funnel too as this allows you to get paid multiple
    times for one single sale.

    You can then re-invest those monies back into your system on paid
    traffic, tweak your system as you move forward, find those trust
    worthy solo ad sellers as you move forward too and allow your
    system to start feeding itself.

    A self sustaining system is where you want to focus most of
    your time on creating.

    Hope these tips help
    Gavin
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  • Profile picture of the author Slin
    To be completely honest, who is really making a lot of money off of these things?

    Well the guys selling them of course
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  • Profile picture of the author Rory Singh
    Solo ads do work well for many people. I know a few guys who became Millionaires (yes millionaires) using Solo Ads. It does work but you need to be patient.

    Here are 5 Tips for using Solo Ads:

    1- Opt in first to see what kind of emails the provider sends out.

    2- Contact each provider and ask them for some kind of deal if possible.

    3- Now if you find a good source, you will need some good ad copy. If your ad copy is not 'compelling', you are wasting your dollars. No one will respond.

    4- Have a compelling subject line that would make them actually open your emails.

    5- Long term plan. Your success with Solo Ads will require a long term commitment to figure out how it works and to find good providers along with learning how to 'convert' your efforts into dollars.

    So in a nutshell, solo ads can work but this is still a learning curve that will take time, dollars and perseverance to become successful with.
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  • Profile picture of the author megamind22
    I know a few people that makes money selling g solo ad so I will say there is money to be made here if you know how or ways to build your list.

    The good thing about solo ad is our don't have to sell anything go anyone other than clicks. Igor the solo ad king is making a killing with this so are is students a few that l happen to know myself on Skype groups

    It takes time and dedication but definitely a good business model to venture into.
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    • Profile picture of the author Devilfish168
      some bros does mention to me what is solo ads..

      I wonder if I plan to start selling solo ads...what things to look out?

      I do know the buyer also have ways to check..how many clicks etc..

      hmm how to show them?

      I know some are "dishonest solo ads seller" surely some bros know....

      next I believe most of us also received others IM emails..to our inbox..

      usually I don't click ..or even bother to read ...

      thus I was thinking ....how solo ads works..I always keep hearing if people have difficult on promoting their IM products...
      buy solo ads SURELY will have buyers...
      you see ...I don't even bother to click the email send by other IM...
      some bros also claim...they will block it..
      thus ...how is it possible ? there will be buyer for your products using solo ads?
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