I write fantastic emails daily but don't sell

by 40 replies
48
Hey,

I work with a technique of Ben Settle who claims that you write a daily email that is valuable with WHAT TO soft-teaching.

No HOW TO - hard teaching (this comes in product)

I write fantastic emails but they don't sell

I know it's difficult to give advice when you don't see my email here but........ what could be the reason that I don't sell?

The emails are infotaining, problem-focused, with a valuable HOW TO-tip, a story and a link to my product.

Send it to 7k people but open rate is only 9%.

Possible reasons:

1.) My emails are not fantastic
2.) The sales-page is bad
3.) ???

Here 2 translated (sorry for bad english!) mails:

First Mail
Second Mail


PS: English is not my mother tongue.
#main internet marketing discussion forum #daily #emails #fantastic #sell #write
  • Is the traffic targeted? Are the emails REALLY as good as you say they are? Maybe you could give us an example for us to really give you some criticism on the emails. Are the titles of the emails intriguing?

    It's enough to say what you do is fantastic, but that may be only your perception; nobody else's.
    • [1] reply
    • Thanks for quick reply!

      Would give an example but it's not English

      Yes I think those e-mails are very good. Not excellent but...

      They're cool to read, with some stories, tips and a link to my frontend-product (at the moment an ebook-bundle 37 $)

      Totally right! But... sometimes I get nice compliments from other guys who opted in for example buddys who work in my niche as well. They say: "Wow, cool emails!"

      Yesterday I showed my last 3 emails to a co-worker of mine and he said: "EMails are great, man! Love the stories!"
      • [1] reply
  • Well, using that technique a lot depends on your relationship with
    your subscribers. In this type of email marketing you have
    to assume a certain personality that your readers would find
    engaging and some controversial. But with the low open
    rate you may have other problems such as subject line.

    Maybe you need to post one of those 'fantastic emails'
    so a better judgment can be made. It's hard to tell from
    just the information you provided.

    -Ray Edwards
    • [1] reply
    • Okay, I show you an example, I just translated it quickly:

      Click here

      Horrible translation, sorry, English is not my mother tongue!
  • if you could post one or two emails here for us to critique, it would give us an idea of how good your emails are.

    Include the subject line too
  • if you could post one or two emails here for us to critique, it would give us an idea of how good your emails are.

    Include the subject line too
  • What I would do:

    categorize your emails to different types. For example storytelling, short email, long email, urgent email, funny email, serious email, etc.

    Then track which type of email gets the most clicks / sales.

    Then take that email as a master version and make some tweaks to the content: put link first / last, use receivers name / don't use it, try shorter / longer version.

    Test those versions and iterate.

    I'm usually only interested in hard data. I personally HATE the squeeze pages I'm using but they do WORK. If something works and it brings sales, I don't care if I don't personally like it or I wouldn't buy from me myself.
    • [1] reply
  • Just an idea. If your fantastic emails don't convert, maybe it's time to try not such a fantastic emails. What i want to say, it might be that your emails just entertains readers but don't put them into buy mood. All those story and how to tips things are great, you give value and building trust, but there is time to sell. Try to send strictly promotional email, in which you are talking about the product, benefits etc. etc. Try hard selling and look how things are going, if you will see increase in conversion, then try to mix promotional emails with those "what to" and "great story" emails.
  • Poor advice i.m.h.o.
  • I looked at one of your email copy (first one - afraid.pdf) and it's too long... the online environment is a busy and fast place. If you want to get all the attention you need, you have to say a lot in a few words.

    Yes, the stories are great, but who has time for them? I would suggest to shorten your text and check the results.

    Really hope this helps!
    Good luck!
  • What are you doing before these emails? That might explain why your open rates are so low. Take a look at your entire funnel from the beginning and see how you can say less, provide more.

    Then test different headlines for all the emails in your sequence and see which ones get opened more.

    Are you getting single optins or double optins? Are you telling subscribers you'll be sending them more info in the mail or are they surprised and confused to see emails from you?

    If you prepare people, they'll expect and look forward to your emails.
    • [1] reply
    • Please excuse my directness . . . it's not meant to offend.

      I read both your emails and found nothing compelling in either one. No title to grab interest, no excitement, no controversy, no entertainment, no new information, no news, no call to action . . . in fact, no value.

      They were boring, the grammar and composition were bad, and there was no reason why I would purchase a suggested product or even follow your link.

      If the emails that you composed were a sample of the writing in your product, there is no reason for me to be excited to see what you offer in the paid product.

      When you say . . . "I write fantastic emails daily" . . . I think you have fallen in love with your own writing. But obviously, others don't share your opinion.

      I would suggest you turn to professional writers and pay them to do your copy (and most likely edit your books).

      I'm sorry to be so brutal, but really, your emails are not helping your cause in the least. You want to build interest, create excitement, give undeniable value in the niche, and practically "force" your readers to want more.

      I don't feel any of that.

      I hope you will get some help.

      Steve
      • [ 1 ] Thanks
      • [2] replies
  • If you're only getting a 9% open rate then it's your headline not doing its job.
    • [1] reply
    • I agree with this.
  • I would suggest you to review your call to action that you use in your emails. I also kept on sending great emails to my list and when I went through the higher training modules of online marketing in my company, I realized how important small things can be contributing to effectiveness overall..............and one of the crucial things is 'RIGHT CALL TO ACTION IN YOUR MESSAGE'...
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