My Two Day Sale Figures

Don't expect any exciting figures here. I just want to show people my figures as a case study example.

I held a two day sale on Monday and Tuesday and I offered this sale to a list of 189 people.

My usual open rate is around 33% but my Day 1 open rate was 24% and Day 2 open rate was 20%.

I was a little disappointed with the Day 1 open rate, especially since I gave away great stuff in the previous two mails, but I had expected a fall off in open rates on Day 2.

Anyhow 45 people opened the mail on Day 1 of which 2 people clicked through and bought.

On Day 2, 2 more people clicked through and bought.

So my sales for the video were $81.

I did not sell a OTO on Day 1 but on Day 2 I sold 3 OTO's for sales of $143.

Therefore my total sales were $224.

I've read that you should make $1 per person on your list per month so my goal for November was achieved.

2 people unsubscribed from my list and I had send the email out both mornings.

The products were not in the IM niche.


I am aiming to release a new product once per month.

Edit: After posting this post I found a nice message in my inbox. I sold another OTO so OTO conversion was 100%.

Total sales $272.