A "cheaper" product means broke people will buy it, complain and request refunds?
I met these guys at a marketing seminar on the subject, and thereafter got coffee with them individually in the city; they both are "small ebook" authors and I tried to extract opinions on pricing.
One of them is all for selling "reasonably" cheap, inexpensive ebooks i.e. less costly than most of the competitors. He said selling an "expensive" product means standards have to be incredibly high, but for the same income (higher price but less sales).
The other guy said never ever sell low cost ebooks because people who are looking for a bargain, who are broke or close to broke, who are cheap skates etc. will make up 50% of your customers and cause hassle - give bad reviews, look for refunds - etc.
I'd appreciate your 2 cents on this, thanks.
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