Building my email sequence: A little guidance wanted

12 replies
Hello

I am getting into the writing of my email sequence and I think it is going ok. I have taken some tips from the forum about when to send and the kind of things to include. As I am writing these I have the following questions that maybe someone can help out on.

1) Within the emails I was going to offer links to a suitable CB product (yet to be chosen) the CB product will be related to the subject of my site. for example, My site could be about toothbrushes and so the CB product could be about the best way in the world to clean your teeth. So in future emails to my list, it seems I would promote other products that are again related, perhaps a guide on teeth whitening... Is this how it goes?

2) The subject of my website isn't something that I can write about forever and so I was going to introduce similar subjects into the email sequence (as per No1)

3) Do I create two email sequences 1 for people who have yet to buy and 1 for people that have bought? If so, How do I format and treat the tone and content of the 'bought product' list?

I am beginning to feel as though my head is stuck in mud and so I'm really after a sounding board so I can move on.

Thanks
#building #email #guidance #sequence #wanted
  • Profile picture of the author agmccall
    It is great to have a list for buyers and one for non buyers.

    But, if you are promoting affiliate products then how do you know who the buyers are to get them on the buyers list.

    You are on the right track with your funnel process. remember every email you send does not have to promote a product and sometimes a simple p.s. at the end of the email with an affiliate product works well.

    al
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    • Originally Posted by agmccall View Post

      It is great to have a list for buyers and one for non buyers.

      But, if you are promoting affiliate products then how do you know who the buyers are to get them on the buyers list.

      You are on the right track with your funnel process. remember every email you send does not have to promote a product and sometimes a simple p.s. at the end of the email with an affiliate product works well.

      al
      Thanks Al, As this is my first list I hadn't thought about if I could tell who had and had not bought affiliate products.
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  • Profile picture of the author gcbmark20
    Hi,

    If you are selling your own products to that list then you can certainly
    add those buyers to a separate buyers list.

    As for the emails themselves this is something you always have to test!

    You could go on for months pondering what, how and when to send your
    emails out to your lists.

    I know Getresponse allows you to compare one set of email campaigns
    against another.

    This will give you the vital data you need to see which set of emails
    work best for your campaigns.

    I always like to go for the content rich emails that also have links to
    offers mixed into the body copy too.

    You can of course add a P.S. at the bottom of your emails too.

    Like I said you can test 2 different campaigns against each other and
    by changing the sequence slightly will begin to show you what your
    visitors respond to the most.

    Hope this clears up any confusion you may have.

    Regards
    Gavin
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    • Originally Posted by gcbmark20 View Post

      Hi,

      If you are selling your own products to that list then you can certainly
      add those buyers to a separate buyers list.

      As for the emails themselves this is something you always have to test!

      You could go on for months pondering what, how and when to send your
      emails out to your lists.

      I know Getresponse allows you to compare one set of email campaigns
      against another.

      This will give you the vital data you need to see which set of emails
      work best for your campaigns.

      I always like to go for the content rich emails that also have links to
      offers mixed into the body copy too.

      You can of course add a P.S. at the bottom of your emails too.

      Like I said you can test 2 different campaigns against each other and
      by changing the sequence slightly will begin to show you what your
      visitors respond to the most.

      Hope this clears up any confusion you may have.

      Regards
      Gavin
      Thanks Gavin,

      The split testing is something I have read about but as yet untouched while building the site and email sequence. I'm nit yet sure how it works but I am with Aweber and so I can do the testing.

      That's yet another lesson :-)
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  • Profile picture of the author gcbmark20
    Hi,

    Yeah you could add the set of emails twice almost exactly as they are in
    terms of body copy etc but change little subtle things around on them.

    You could have one set that has links within the body copy and ones that
    have links as a P.S. at the bottom.

    That's the great thing about having this feature in your A.R. You can literally
    set this up in a few minutes.

    I know G.R. allow you to "Pre-Load" the messages into another campaign
    so this saves you time too.

    Just change a few things round on the 2nd campaign and throw some traffic
    towards your 2 campaigns to see which one wins.

    All the best
    Gavin
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  • Profile picture of the author WillR
    There is a great course called 'Autoresponder Madness' -- one of the best.

    I suggest you to buy it if serious about email marketing. It's a little expensive but should pay for itself in no time.
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    • Originally Posted by WillR View Post

      There is a great course called 'Autoresponder Madness' -- one of the best.

      I suggest you to buy it if serious about email marketing. It's a little expensive but should pay for itself in no time.
      Thanks Will, I'll take a look at that
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  • Looks interesting Will but at the $299 price tag it will have to wait a wee while :-)

    As you probably know I am new (ish) to all of this and so find myself (very easily) distracted and wanting to run from one shiny new bit of information to another like a dog chasing a ball.

    But thanks for the tip again
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    • Profile picture of the author WillR
      Originally Posted by wholesale blogger View Post

      Looks interesting Will but at the $299 price tag it will have to wait a wee while :-)

      As you probably know I am new (ish) to all of this and so find myself (very easily) distracted and wanting to run from one shiny new bit of information to another like a dog chasing a ball.

      But thanks for the tip again
      Yep, try and focus.

      It's funny, I hear people say they can't afford a course that is a few hundred dollars but then they are buying 2-3 WSO's each week that get them nowhere. I'm not saying this to you personally, this is just a common thing I have seen over the years.

      One or two good courses can actually save you a ton of money you would have otherwise spent on running from one shiny object to the next. So figure out what it is you want to do and then if you have to, save up to get he best course or training in that area so you can fast track your success.
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      • Originally Posted by WillR View Post

        Yep, try and focus.

        It's funny, I hear people say they can't afford a course that is a few hundred dollars but then they are buying 2-3 WSO's each week that get them nowhere. I'm not saying this to you personally, this is just a common thing I have seen over the years.

        One or two good courses can actually save you a ton of money you would have otherwise spent on running from one shiny object to the next. So figure out what it is you want to do and then if you have to, save up to get he best course or training in that area so you can fast track your success.
        Yep, I know what you mean about people buying courses that may turn out to be less than useful. That isn't me. What I mean is that I want to understand the basics. The nuts and bolts process before moving on. This may well take months but that's just how I work and there is indeed a lot of information to absorb but I am moving on.

        When this is done I have no problem in investing in the next step.
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  • Profile picture of the author fated82
    For simplicity sake, this is what I can recommend.

    1) draw out a mind map. this will help you organize your thoughts better.

    2) I recommend you have 1 main list. Most likely these are people who have not bought your product yet.

    3) You can promote just one product to your main list (the lowest amount) or you can promote different products randomly - its your preference.

    4) I suggest you have a list of buyers. But you don't want to bombard them with constant emails. So only email them when you have promotions new offers.

    5) Depending on your time availability and your content, you can have sequences for both the main list and the buyer's list.
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  • Profile picture of the author Carlaa
    Gooood (y)
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