I am getting into the writing of my email sequence and I think it is going ok. I have taken some tips from the forum about when to send and the kind of things to include. As I am writing these I have the following questions that maybe someone can help out on.
1) Within the emails I was going to offer links to a suitable CB product (yet to be chosen) the CB product will be related to the subject of my site. for example, My site could be about toothbrushes and so the CB product could be about the best way in the world to clean your teeth. So in future emails to my list, it seems I would promote other products that are again related, perhaps a guide on teeth whitening... Is this how it goes?
2) The subject of my website isn't something that I can write about forever and so I was going to introduce similar subjects into the email sequence (as per No1)
3) Do I create two email sequences 1 for people who have yet to buy and 1 for people that have bought? If so, How do I format and treat the tone and content of the 'bought product' list?
I am beginning to feel as though my head is stuck in mud and so I'm really after a sounding board so I can move on.