Domain name - .net or longer .com
Their site was only registered in March and still boasts an "under construction" page, so I doubt they're really going to do much with the site yet.
Or, do I just create a longer brand w/ the keywords using some prefixes and suffix changes something like "TheKayakingGearShop.com" or something similar that would at least get me a .com
Or another direction entirely?
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