Article Marketers - What's Your Keyword Research Formula? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

15 years ago

I used to be very strict about below 10,000 competing websites and over a 1000 searches a month. I always use google's keyword tool.

However the more i speak to people the more i have changed my methods.

Personally i think my article writing has come on in leaps and bounds over the last 2 months and that's just because i make sure i write every single day now. So i am getting much more practice!

Rather than worrying so much about SEO, i find that a lot of my articles are being picked up by website owners now, so they are getting far more views anyway.

Also my click through rate has improved significantly as well. So nowadays i don't mind if there is up to 30,000 competing websites for a certain LT keyword. If that KW only receives 300 or less searches a month, that's fine to!

I guess as your quality improves, more people want to have your articles on their sites anyway = more views!

Cheers
Partha

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edman

15 years ago

I do have a detailed formula, will just try to put it all in a few words

1: I start with record keeping...
- Things I record

Search queries used to get results.
Estimated search volume.
Competing pages for each search volume.
URL's of interesting places for your research.
Possible topics to consider.
Time and date of your research.
URL's to articles similar to what you are considering writing.

- Other records I keep is a document for related keyword phrases

2: Below are websites I use for my keyword research. Anyone will do the trick, however because I find that they all produce different results, I tend to switch between sites to get more variety of keywords.
What is common in all sites, is the ranking of the keywords based on search volume, so we can always get a good idea of the most competitive volume searches irrespective of the result.

STEP 3: I'll then begin with more general terms, then expand the list as best I can, recording everything I do as listed above.

STEP 4: Then use my software to find out competing pages for each keyword.

If I were to do it manually

I'll type your keyword phrase in quotes inside Google search box.
Then look at the top right of the page to see the competing pages.
I do this for all my keywords, and record them
STEP 4: I then carry out a research using those keywords too, and record articles and titles that show up in the top result, up to the first three on the second page, I figure these also have potential to get on the first page with a little push.

STEP 4: Then I write the titles and then the articles...
Sometimes I combine two keywords in the title and the body, but only if it flows, and I make sure my most important keywords and sentences in the title are in the first 55 characters. Inside the article , I'll then combine related keywords in the body as well.

... and off I go...

Of course because I have a detailed record, I don't really repeat those steps now, I just top up and the writing flows

... with time, you'll find out that once you've built good habits, you tend to just write them without having to follow each and every step, ...t with a proper structure you'll probably do a better job, than if you just went at it with a blind eye

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adamv 15 years ago

I think people pay waaaaaaaay too much attention to how many sites come up when you search in quotes. I've found key word phrases that only have 20,000 or 30,000 but a few of the sites on page one are big authority sites that would be tough to beat.

I have also found plenty of search terms that have 100K or 200K "competing sites" but when I search without quotes you see article directories, video sites, yahoo answers, etc. These sites are beatable with some backlinking.

I really don't care how many sites come up when I search in quotes because that's not an accurate assesment of the strenght of competition.

I like to search for a term without quotes and look at other factors for the sites that show up on the first page, like page rank, number of incoming links, age of the domain, etc. Just have a look at the sites that pop up on page one and you'll be able to tell if the sites are beatable or if you should move on.

By sticking to a limited number of sites when searching with quotes you could be ignoring a hell of a lot of great keywords.
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TimG

15 years ago

Originally Posted by JasonParker

Curious... what's your formula for finding longtail keywords to place in your articles in order to dominate SEs?

This is what I'm using right now:

*long tail keywords with more than 2 words

*more than 300 searches per month https://adwords.google.com/select/KeywordToolExternal

*less than 20,000 competing sites when you do a google search in quotes. use Google and remember to put in quotes eg: "keyword"

Do you a better KW research formula?

This is all I use and it never fails to show me what I need to dominate a niche with my articles;

site:ezinearticles.com KEYWORD PHRASE HERE "This article has been viewed" 2100..100000

Looks simple enough and very caveman like, but it's the Willy Wonka Golden Ticket of article marketing research.

Tim

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ptwain

15 years ago

Originally Posted by TimG

This is all I use and it never fails to show me what I need to dominate a niche with my articles;

site:ezinearticles.com KEYWORD PHRASE HERE "This article has been viewed" 2100..100000

Looks simple enough and very caveman like, but it's the Willy Wonka Golden Ticket of article marketing research.

Tim

Tim,

I saw that search script you use in anothe warrior post awhile back, and have been looking for it ever since. Thanks for bringing it back out!

As for the keyword formula I kinda use the formula that AdamV talks about. Many of my keywords research are based on the rankings of the first page. For example, I may find a long tail keyword with low competition, but if I search the term and the first few listings are ranging from PR4 or above, I leave it alone. But vice versa is true also.

If you do a search for keyword with alot of competition, but it has a low page rank of PR3 or lower I will probable target that keyword.

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TimG

15 years ago

Originally Posted by ptwain

Tim,

I saw that search script you use in anothe warrior post awhile back, and have been looking for it ever since. Thanks for bringing it back out!

As for the keyword formula I kinda use the formula that AdamV talks about. Many of my keywords research are based on the rankings of the first page. For example, I may find a long tail keyword with low competition, but if I search the term and the first few listings are ranging from PR4 or above, I leave it alone. But vice versa is true also.

If you do a search for keyword with alot of competition, but it has a low page rank of PR3 or lower I will probable target that keyword.

No problem, glad to see it filled your need. I think what I love best about this search script is that it really is easy to implement and you can also make changes to the search parameters in case you want to narrow your desired results in order to truly find the diamonds in the rough.

Tim

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JasonParker

15 years ago

Originally Posted by TimG

This is all I use and it never fails to show me what I need to dominate a niche with my articles;

site:ezinearticles.com KEYWORD PHRASE HERE "This article has been viewed" 2100..100000

Looks simple enough and very caveman like, but it's the Willy Wonka Golden Ticket of article marketing research.

Tim

Tim,

Cool. What exactly is your process with this?

How do you determind which KWs to test on ezinearticles.com? And how many pageviews do you look for?

If you don't feel like answering all this in the thread, just PM me, and I'll even pay you for a little outline of what you do. I'd really appreciate it. I want a better KW research process to give to the guys I outsource to.

EDITED: Nevermind, looks like you have a killer WSO in your sig with that info.

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Randy Bheites

15 years ago

^^^^
Very useful query string. You're right, seems too simple and yet so powerful...

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RebeccaL

15 years ago

My formula is simple: find as many keywords as I can and write articles for them all. Post to my own site and directories (rewritten version), wait 1-2 months and see which have the most views and clickthroughs, then write more articles for the best performing keywords.
Yes, its alot of work when you have a huge keyword list - but article marketing was never going to be that easy

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megaresp

15 years ago

Originally Posted by JasonParker

...what's your formula for finding longtail keywords to place in your articles in order to dominate SEs?

I don't have a keyword formula for articles. The idea that cramming loads of keywords into as little content as possible will payoff in search engines is a myth.

You're better of settling on a single keyword phrase that delivers at least 30,000 searches/mo, mastering the contextual link, and investing the next 6 weeks pushing your site onto page one of Google for that term.

As you write and submit articles, you'll accumulate a bunch of long-tail searches anyway. Consider these a bonus.

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cashcow

15 years ago

I like to search for a term without quotes and look at other factors for the sites that show up on the first page, like page rank, number of incoming links, age of the domain, etc. Just have a look at the sites that pop up on page one and you'll be able to tell if the sites are beatable or if you should move on.

This is what I do too. You'd be surprised at the keywords you can easily rank for and also at some you can't.

TimG - your method is very interesting - gonna try that one myself.

megaresp - that's food for thought. I'm so trained to thinking about long tail keywords and ranking quickly.

Lee

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TimG 15 years ago

Originally Posted by cashcow

TimG - your method is very interesting - gonna try that one myself.

Lee

If you can decipher the results properly (which I know you can because even a simpleton like myself can) than you will be able to see what you need to do in order to get page views for specific keyword phrases.

This creates the initial funnel from which a certain percentage will eventually end up on your site through the links in your resource boxes. once they arrive on your site it's up to you to convert them to $$$$$$$.

Tim
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- Terry Hatfield 15 years ago
  
  Hi,
  
  You really don't need to pay attention to the numbers for competition.
  
  Easy way to determine competition is to just look for other web 2.0 pages on the first page of the search results.
  
  If there are a couple other 2.0 pages on first page then you will be able to rank also with your ezinearticles.
  
  web 2.0 sites include any:
  
  video sites like youtube
  article directory sites like ezinearticles, goarticles, buzzle, etc.
  free blogger blog and free wordpress sites
  answer forums like yahoo answers
  social bookmarking sites like dig
  
  You get the idea.
  
  Just look for 2 or more of these type sites on first page and I can almost gaurantee you will rank on first page for your phrase with an ezinearticle article.
  
  If you want a complete list of 2.0 sites just google "web 2.0 sites" and you will find a bunch of them.
  
  And how many searches you do you want? As many as you can get. Just make sure ther are some 2.0 sites on the first page of the search results for the phrase and go for it.
  
  Hope this helps a little,
  Terry
  
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Article Marketers - What's Your Keyword Research Formula?

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