I have a very specific list of 5,200 people that bought from my websites selling DVD box sets over the last couple years. Today I finally launched an email campaign for Black Friday and I'm pleasantly surprised at the results so far. Emails went out to all 5,200 at 3:00am EST. So far 485 opened, 145 clicked and 7 sales have been made. That's a 9.6% open rate and 2.9% click rate so far. And I'm thinking many people on the west coast haven't even read their email yet.
What do you experienced email marketers think of these results so far? Average? Better than average?
Also, is there a place you can go to buy targeted lists of any niche and just build a site around that niche and shoot out an email campaign? I know most places like Aweber won't let you email them without first confirming them on the list but Mailchimp will.