Alexa - A Nightmare or Reality?

In 2008, when I first started my website, I keep hearing about Alexa ranking from my fellow webmasters. They suggested me to use Alexa toolbar, and follow certain conditions such as switching to the Upgrade Plan or have more back links for acquiring a higher ranking. It's not that I didn't believe their words, but I thought these were additional requirements when the competition gets stiff. I was wrong!

My site has been generating a decent amount of traffic (an avg. of 100k visits a month), compared to many under the same category. Not only traffic, but we publish 40-50 unique articles each month which are shared in almost every social network. Companies such as Nintendo, Ubisoft, Paradox Interactive and many other video game publishers recognize as a valid medium and send their game copies for reviewing without hesitation. Not only the publishers, but celebrities in this industry never refuse our interview requests.

But Alexa, never recognizes us as prominent. We can hardly get passed a ranking over 600,000 mark. A friend of my recently started a Wordpress site that has hardly 5% content I have in my site, has a 400,000 higher ranking than mine.

So why do you think I'm going through such tragedy? We have a custom built website. Our site is submitted in almost every search engines. Then what is it that we are missing for Alexa to neglect us this much?

Highly appreciate your input regarding this matter. Have a nice day.