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Email marketers, on what do you spend most of your time?

by tdanz
12 replies
On what do you spend most of your time in email marketing? (you could write percentages)

-content creation
-technical issues - linking forms to databases, setting up autoresponders
-analysing, segmenting the database
-creating landing pages
-lead capture
-planning the flow
-what else?

Which of these activities has the highest value for you?
#email #email marketing #marketers #spend #time
  • Profile picture of the author NatesMarketing
    I would not call myself an "email marketer."

    But, I do have mailing lists, so I'll try and answer your question.

    I am more of a blogger, so my content remains "permanent" on the Internet.

    Then I use my mailing lists to let folks know when updates have occurred, things are on sale, etc.

    A very small amount of my time is actually spent on "email marketing."

    I'd say like 80% of my time is content.
    10% is analyzing information.
    10% is everything else.

    Obviously when first constructing things...100% of my time is spend on that - but you get the idea.
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  • Profile picture of the author jasondinner
    Acquiring more leads to engage via email marketing
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  • Profile picture of the author jasondinner
    Also monetizing the list post optin to break even before the first message even goes out

    And what NopboymnFob said ^^^
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    • Profile picture of the author PathofLeastResistance
      Originally Posted by jasondinner View Post

      Also monetizing the list post optin to break even before the first message even goes out
      Jason - can you expand on this please? Are you paying for traffic to your squeeze then hitting them with a CPA or something.

      Thanks
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      • Profile picture of the author jasondinner
        Originally Posted by PathofLeastResistance View Post

        Jason - can you expand on this please? Are you paying for traffic to your squeeze then hitting them with a CPA or something.

        Thanks
        Something like that.

        Just putting something in front of them right after they optin that could produce revenue.

        Could be an offer of your own, an affiliate offer that pays per sale, or a CPA offer.

        What you use to monetize depends on your niche, what you're promising your visitors in exchange for them to opt-in, and what types of relevant offers you can present.

        Doesn't matter exactly how you get paid (CPA, CPM, CPC, CPL, Per sale), as long as whatever you're using does make you money
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  • Profile picture of the author JLatham
    Adding tons of fresh leads and making sure I am getting solid CTR.
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  • Profile picture of the author xpesos
    Well i spend like 90% time in studying demands and creating quality content

    for all th rest i have 10%
    Originally Posted by tdanz View Post

    On what do you spend most of your time in email marketing? (you could write percentages)

    -content creation
    -technical issues - linking forms to databases, setting up autoresponders
    -analysing, segmenting the database
    -creating landing pages
    -lead capture
    -planning the flow
    -what else?

    Which of these activities has the highest value for you?
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    Daily 15+ Winning Products and 500+ Trending Products for Dropshipping/Ecommerce/Amazon FBA - Start free Today
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  • Profile picture of the author tdanz
    Thanks for the responses guys!
    Do you see a need to automate any activity or perhaps a combination of activities?
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  • Profile picture of the author lambykins
    As an email marketer/template coder - I spend most of my time thinking/problem solving!
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    • Profile picture of the author tdanz
      Originally Posted by lambykins View Post

      As an email marketer/template coder - I spend most of my time thinking/problem solving!
      What is the usual problem that needs to be solved?
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      • Profile picture of the author lambykins
        Originally Posted by tdanz View Post

        What is the usual problem that needs to be solved?
        Usually formatting issues or data handling. For example - at the moment I'm trying to figure out why Apple Mail is resizing my text to look much bigger than other email clients - sigh!
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  • Profile picture of the author kevin timothy
    I spend the most of my time tweaking the verbiage
    of my lead capture pages to reach optimal opt in rates.
    I also spend a great deal of time on driving traffic so
    that I can market via email.

    Early on in the campaign a lot of my time was spent on
    setting up my follow up series. But that was done on the
    front end. Now its about traffic and delivering value.
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