On one hand, one give everything for free. Coaching, consulting, talks...everything. The goal is to build a rep as a biz consultant.
He believes that the more you give away, the easier it's to get clients. (I call this the 'numbers game' effect)
On the other hand, the other guru does'nt believe in giving his best secrets for free. He will charge a small amount for everything, but rarely give it for free.
He believes that by giving things away for free, you are actually nurturing freeloaders. And that's precisely what he doesn't want.
He rather have a smaller group of committed people than a truckload filled with freeloaders.
So, which strategy do you think is the better approach?