I have been sending frequent emails to my subscribers and besides open and click rates (which is not the most accurate way of tracking the effectiveness of your campaign) I got some leads.
Nothing unusual since sales is the main reason you write those emails anyway.
But what I got besides sales is the response from my subscribers.
Some told me how much they enjoyed my emails while others just want to give me their piece of mind (in a nice way).
I realize that these response and the emails that they response to are goldmine because I got a glimpse of what topics made them tick (response) and how I can write follow up emails with similar angle.
If you are not saving emails that your subscribers are sending you, you are missing out on an opportunity to get into the mind of your subscribers.
Does it make sense?