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Prices like 47 or 97 bucks...

by cup243
8 replies
Do prices ending in the number 7, like 47 or 97 dollars, really produce higher conversions than other numbers, or this is just the industry's culture???

Has anyone actually done the testing?
#bucks #dollars #prices
  • Profile picture of the author rmolina88
    They don't call 7 the lucky number for nothing!
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  • Profile picture of the author seobro
    I seem to have really bad luck if the price ends in a seven. Most items end up being scams. Not sure why that is. Fact is, most turn out to be over price at any price. Retail stores have a lot more experience. They typically will have prices like $9.99 that is almost $10, but just under by a penny. Hey, that seems to work for em. Like they have been playing the price game many years.
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  • Profile picture of the author BlairDesigns
    Everyone seems to think it works and really you won't know until you split test it for yourself. IMers like to see everything in sevens and claims it sells better then the others. The retail world on the other hand uses every variation under the sun so really I think it more depends on the audience who's purchasing.
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  • Profile picture of the author zimzalabim
    I believe it's supposed to be some sort of psychological trigger making people think something appears cheaper and thus more (potentially) attractive.
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    • Profile picture of the author fmolina2010
      Interesting. I've already wondered about this as to why the big seo softwares are sold at $47, $67, $147, $167.
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  • Profile picture of the author DanielCart
    yeah it depends on which market it is, and what is the thinking of the buyers - are they impulse buyers, and how much do they think about price when buying something (as this various from market to market).
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  • Profile picture of the author Rory Singh
    It does make the company higher conversions. What they are really after is a $50 sale or a $100 sale. But buyers are more prone to buy just under those amounts.

    The big retail stores do the same all the time.
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    • Profile picture of the author savidge4
      7 7 come on 7 - oh wait a Vegas flash back sorry... Interestingly enough 7's in big chain stores have nothing to do with sales, but actually when an item sells. Walmart, target, and K-mart use this strategy. Walmart being the most noted for it with their "Rollback" commercials. They will "rollback" some grocery items, but the higher ticket items are what they are watching. At Walmart and Target the ending in 7 price is an indication the product is on the way out from the warehouse, and is close to closeout pricing. Target in particular you might find an Item marked an even dollar amount (identifying at closeout no refund) and if you can peel the sticker away you will generally find a price ending in 7 right underneath.
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