Hey Bill, the subject of this email is "bad news", as
I'm sure you noticed. Well, in all actuality there really is no
"bad news". You should know me by now and know that I spread nothing
but good news and joy to the world... hehehe... :-)
Seriously though, the reason for the subject is to try out a
strategy I just learned by watching Frank Kern's "Mass Control 2.0"
DVDs. (He said that specific subject line had the highest open rate
of any email he'd written. Even higher than a subject line saying
"Great News", which I thought was very interesting. That goes to
show why FOX news is so popular. We all respond to negativity)
2) ... and I'm dying of curiosity to find out how many of you open this post! :-)
3) Hope those of us who write webpages, blogs, tweets, squids, articles or e-mails (that would be ALL of us wouldn't it?) can get some mileage from Frank's test!