How often do you sell to your list in your emails?

In answer to your questions:

1. I never "slip in" a sales letter. I try to provide valuable content every time I send to my lists. When you do that, you make no distinction between a regular email and a "selling" email. You merely recommend a product (yours or an affiliates) related to the problem / challenge / obstacle / issue that you are reporting on.

2. It's best not to use PLR in your mailings. Your customers want to hear from you and they expect something original. It works best if you don't "hard sell" and don't use "promotional jargon" as you call it. Speak to your audience as you would to a friend. When you make a valuable recommendation to your customers, they see it as you being helpful and concerned about them. "Hard selling" raises prospect's defenses so I prefer to identify the problem, talk about the solutions available, then I recommend what I feel is the very best solution based on my personal experience - and yes, it's best if you have used the product to get the results you're talking about.

Good luck to you,

Steve

I would have to agree with Steve B who always provides valuable knowledge. However, I would have to slightly disagree about using PLR. Although I would never use PLR "straight out the box", I would definitely use it to get some ideas and make it more personal to your list. Many people have awesome ideas but can't quite put them in writing, that is where PLR comes in handy. Using PLR "as is" without tweaking it to your list would spell nothing but disaster and plenty of unsubcribes.

Thank you for your responses!

Steve;

I guess I didn't really explain what I mean by "hard sell" email..what I meant was how and when do you sell your affiliate offers? Is the email laden with great content and then at the end a simple suggestion for a product that helps solve their problem?

How often would you include an offer? Every couple emails? Or as much as possible within reason?

wesawu;

Thanks for you help. Have you had experience with using PLR right outta the box?

Can you give me some insight in your emails to your list?

Does anyone else have some insight into the frequency that you sell in your emails to your list?

Please, any advice would be much appreciated!

I run my promotions from Monday to Friday...it goes this way:

Day 1:I send them contents,at the end of the email, I'll offer either a product of mine or an affiliate product.

Day 2:It's 100% hard sell, Buy Me...NOW, I include social proofs .

Day 3:Buy ME Now or you'll mess the opportunity ...SCARCITY

Day 4:The final offer, last chance to BUY , if it's not for you thank you anyway here is some contents.(at this point sometimes I run a survey)

Obviously if someone buys , they go into a different funnel.

Day 5:Only bad-ass content, no selling at all, why because most people won't buy on Friday, they are busy thinking about the weekend .

I know it's aggressive marketing but it works, my opt outs is the same as when I was selling once a week, even if your unsubscribe rate increase, just think that people who opt out weren't buying from you anyway.

As frequently as possible.

Every piece of content that I write contains something I'm selling.

Even if the content I'm sending doesn't directly sell something?

I'll throw in a PS at the end, and at the very least my footer has content that leads back to my product listing.

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How often to email sell to your list? As often as you can find something good to sell.

Every email along with providing value. The first 7 days are the most important in my experience.

Like others have said as long as you are providing high-quality and valuable content, you can sell whenever to your list...MAke sure they are getting what they need and they will be more than happy to buy from you

Thank you guys for your advice!!

I was asking about PLR because it seems to me for a small niche affiliate site writing emails every week seems time consuming. With a decent PLR series I can set it and forget it and include affiliate links in each message. Does that sounds like a reasonable plan?

Hi D,

Agreed with Steve. I provide value in every email. I sell at the end of each. Provide value, become valuable.

You can work in a value-packed sales letter if you wish but never stop giving helpful content away. Teach people how to prosper or improve their lives through your niche-specific, practical content.

Follow up with a sell at the end of the email, and/or your PS field, which stops being a sell and more of a suggestion when you share value for a long, long time.

All the best!

For me personally, I prefer a series of 7 emails. All 7 are broken up into lessons. Out of those, email 3 and 7 are hard sells, while email 4 and 6 are soft. The most important thing is to give something of value in my opinion.

Thanks ryan!

May I ask how big your total number of subscribers is across your niches?

Does anybody else have some advice?

Every single email I send out has a light pitch in the PS or somewhere near the end. The rest of the email is full of content. Sales drip in slowly from these. Every so often I will send out a full blown sales pitch and when I do that I generally rake in tons of sales.

You should check out Ben Settles email players club. Tons of good info.

EmailPlayers.com

I do a product review so IM selling in pretty much every email. But there is always a free way of doing it. Often more time demanding however

I create my own products so I do a sales email every time I have a new software come out. In between I give them lots of freebies / gifts etc. Also I always give a discount off the normal price to my list. Sometimes I just give the entire software away to the list for free. For example my last launch, I have away over 800 copies just for the heck of it.

I do content, content, pitch. So every third email I will send out some type of offer my list can purchase. Other than that I am providing massive value. When you provide value people are more open to your recommendations.

I do it very rarely. Like once every 6 months or so. Though maybe that's why my List is my least profitable source despite it having almost 5000 active subs.

But then again, I was never a big List guy, plus I kind of don't like to hit them too much with buys. I send them blog posts and useful free info often, but not many sales letters.

Take a look at your inbox, especially in the IM niche, and you'll find that many list owners send one demand for cash after another. Not a hint of valuable content. It's off putting and people tend to leave lists like that.

On the other side, you also need to make a living via your lists so it'a about striking the right balance between providing enough good content so that your list members stay around and actually respond when you offer them a good deal.

Ultimately, if you provide A++ content on a regular basis, your list members will stay around.

about two weeks, I give out some useful information to my subscribers.

Here are my favorite free resources on crafting killer AR sequences:

How to Improve Sales with a Killer Autoresponder Series
4 Types of AutoResponder Series and The One You Should Absolutely Avoid
The 5-Step System for a Perfect Autoresponder | The Daily Egg

That being said....

When I first starting in the info product game (which I have since left for good) I was advised to mail a new offer everyday.

I busted my backside building a list only to kill it with offers within the first 3 months.

It seems the more common thing to do now (at least in the IM space) is to save up and push hard for 1 or 2 products a week (or even a month) and shoot for the big JV prizes.

I think you will find answers to both of your questions in the articles I have shared. Good luck to you!

Hello.

I mail my list an offer about two times a month.

Majority of the emails are about providing what's

valuable to them and helps in a practical way.

He asked how often you send e-mails to your list, and many replies are about email content.

I send to my list about 2 times per week, and provide some content first, then add an offer link at the bottom.

Every chance i get. I mail out to my leads every 3 days. There's a link to purchase my product if they choose to. Been going well for me so far.

Put yourself in your subscribers shoes. Would you buy from somebody who helps you and provides value to you on a regular basis as compared to selling, or would you buy from somebody who is always pitching you?

I pitch in every email. I structure in such a way that you probably dont think its a pitch but a valuable piece of content with recommendations.

I have subscribers telling me that they learn alot via my emails and love my content...then they will ask me for quotes.

Point is, pitch in every email while providing them valuable content at the same time.

Personally I don't have a science or a method to selling, I just provide value and then when I have some to sell I sell it. I think it's important to recognize that just because you are selling in an email doesn't make the email any less valuable.

Respect your list and don't have an agenda other then to help solve their problems, whether that's be providing great information or recommended a great product to help them.

B