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What Can I do With This Massive Cold Email List?

by webmonopoly
16 replies
I have an email list I've been building for ages in the loans/grants/debt niche. The list is absolutely massive. But problem is I've never sent out an email and the list is cold.

Any ideas how I can warm up this list and start sending offers?
#cold #email #list #massive
  • Profile picture of the author mattpaul2000
    I would create a product or get a really good PLR with another free product as a giveaway all in the niche.

    Create a squeeze page with the free giveaway, then a upsell with paid product. Connecting this via Aweber and paypal.

    Then I would put the emails into mailchimp via importing them on, which takes minutes.

    Then I would write an email send it to the cold list via mailchimp asking them to subscribe with your free gift.

    Then you can turn the cold emails into hot subscribers.

    I would keep asking from time to time the cold emails to subscribe via mailchimp.
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    • Profile picture of the author webmonopoly
      Originally Posted by mattpaul2000 View Post

      I would create a product or get a really good PLR with another free product as a giveaway all in the niche.

      Create a squeeze page with the free giveaway, then a upsell with paid product. Connecting this via Aweber and paypal.

      Then I would put the emails into mailchimp via importing them on, which takes minutes.

      Then I would write an email send it to the cold list via mailchimp asking them to subscribe with your free gift.

      Then you can turn the cold emails into hot subscribers.

      I would keep asking from time to time the cold emails to subscribe via mailchimp.
      But can't I just plug the entire cold list into mailchimp? Why would I ask them to subscribe? I like your idea about warming them up with a free offer.
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      • Profile picture of the author mattpaul2000
        Originally Posted by webmonopoly View Post

        But can't I just plug the entire cold list into mailchimp? Why would I ask them to subscribe? I like your idea about warming them up with a free offer.
        You could depending upon what you want to do...

        If you use mailchimp they are still cold...response rate might not be great and its spammy.

        Plus, you can't send affiliate links on mailchimp.

        If the list becomes big and responsive on Aweber you may even be able to start a solo business...5000 responsive subscribers.
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  • Profile picture of the author ryanbiddulph
    Hi WM,

    Agreed with Matt!

    Why ask them to subscribe? Because you are a stranger and hence spammer, and when people forget you - and depending on the cold/down time, they have - and forget signing up. your address is going into the spam folder.

    Spoken from personal experience which is why I share. Even after 3 or 4 weeks a fair number of folks might forget you. Once you move into the months territory, or if you have never emailed your list, you need to get permission again so your subscribers become familiar with you.

    Before you do anything, save yourself time, headaches, and a slew of nasty emails, and avoid the spam folder too. Ask them to subscribe/re-subscribe, get their permission, build a relationship, and then you can begin the warm up process, after the thawing process completes itself.

    Hope this helps!
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  • Profile picture of the author webmonopoly
    Ok I see. Makes sense now to have them resubscribe.
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  • Profile picture of the author Rory Singh
    I wouldn't ask them to resubscribe, because most of them probably won't. Just start sending them emails slowly that are filled with a little content/value. Maybe one per week since you never sent them emails before.

    Then pick up the pace after the first month.

    Then start sending them to 'matching' offers.
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  • Profile picture of the author Matthew Trujillo
    When a list goes "cold" I recommend always sending a free gift, or something giving out value reminding them they are still on there list, eventually they remember you and they see you are helping them and that turns them from cold to warm, from giving them help and value you then turn them from warm leads to hot leads. Hope this helps.
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  • Profile picture of the author djhickory
    scrape cl with craigsflagger, endless amounts of emails
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    • Profile picture of the author iAmNameLess
      Originally Posted by webmonopoly View Post

      But can't I just plug the entire cold list into mailchimp? Why would I ask them to subscribe? I like your idea about warming them up with a free offer.
      You can, but if you ever want to offer an affiliate product, then you'll lose your account. I love mailchimp, I'm not an affiliate marketer though.

      Also... the cold list could probably get you suspended. Too high of a hard bounce rate, too many unsubscribes, too many spam complaints, can all cause you to get suspended.
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    • Profile picture of the author Steve B
      Originally Posted by djhickory View Post

      scrape cl with craigsflagger, endless amounts of emails

      Are you serious? You're career in IM is on life support.

      Steve
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  • Profile picture of the author Moneymaker2012
    Just send them the offer straight away, but if you have any doubts you can send them free guides or something that they will like, depends on the niche it can be an ebook or a short informational video.
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  • Profile picture of the author mgsmith
    If you already have a good offer to send, then send them emails now and let's see how it goes first before you make another step.
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  • Profile picture of the author Raydal
    Whatever you choose to do in that first contact email you should
    use a subject line that reminds them right away about who you
    are. Perhaps your "from" title should also jog their memories.
    In this way they would not likely think it was spam.

    Then you should start with how you obtained their contact
    information as a head note. In fact, that is the note placed
    at the top of all the emails I receive from some marketers,
    such as "You are receiving this email because ......."

    You're real challenge then is to get your emails not identified
    as spam--so also send your message from a service (your own?)
    that wouldn't penalize you.

    -Ray Edwards
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  • Profile picture of the author Maria Jimenez
    What do you mean by ages..months or years ?
    If you are not interacting with your list they may forget about you ..the first thing you have to do is to write an awesome email and see what are your numbers (open rate, bounce..etc) after that you can promote CPA for example ( debt niche is very lucrative you can find ton of offers) .
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  • Profile picture of the author Steve B
    Originally Posted by webmonopoly View Post

    Any ideas how I can warm up this list and start sending offers?
    Whatever you decide to do, begin by emailing ten names at a time. If you get some spam complaints or nasty responses, write those people off your list and try a different approach. When you have found something that yields no negative replies, then ramp it up a little more. The idea is to be as non-abrasive as possible; otherwise, you will quickly get a reputation and be labeled something you don't want.

    Good luck,

    Steve
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  • Profile picture of the author thedanbrown
    Send them out a series of content emails, warming them up to the problem that you can solve (usually in the form of a product).

    As long as you send them valuable content they will have no reason to unsubscribe even if the traffic is completely cold and have no clue who you are.
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