Selecting the right Niche

5 replies
Hey everyone,

I'm after opinions really in helping me confirm the niche I selected.

I am looking to create my own information product to sell. These last few days have been packed full of serious thinking and research. This will be my first ever product and in all honesty its my first ever real research.

I narrowed it down to a couple of niches which I have a passion for and real interest. I wanted to steer away from the Make Money Online niche and concentrate on Mixed Martial Arts.

So I opted to do my research on what people who train in MMA see as a problem so I could base my product as the solution to that problem.

I have managed to do this and gathered enough research that points to several topics which people struggle with or greatly need to improve to enhance their skills etc.

The thing is I am a bit of a uhm and ahher. And although I am really passionate about this and initially thought it was a great idea and would be a great product the "Question" popped up - What if it flops?

Although during my research I have visited many training sites and coaches sites and every single one has an opt in form with access to free info or paid so this clearly shows that there is competition meaning there must be a market.

However these are from established experts, so why would someone buy a product from me? I'm not an expert or a professional fighter, I just love the sport and used to train before an injury.

Also another question would be - How would I go about finding affiliates to willing to promote my product? Bare in mind they would have to have a targeted list in the niche. I initially began contacting all the sites i visited with opt in forms on but not a single person has got back to me as of yet. Just wondered what other ways of getting affiliates on board would be? I thought of forums and its probably one of the best options.

Appreciate any input or opinions.

Thanks
#niche #selecting
  • Profile picture of the author Rod Cortez
    Originally Posted by ThomasOwen View Post

    Hey everyone,

    I'm after opinions really in helping me confirm the niche I selected.

    I am looking to create my own information product to sell. These last few days have been packed full of serious thinking and research. This will be my first ever product and in all honesty its my first ever real research.
    You're off to a good start, most marketers barely give market research a second thought.

    I narrowed it down to a couple of niches which I have a passion for and real interest. I wanted to steer away from the Make Money Online niche and concentrate on Mixed Martial Arts.

    So I opted to do my research on what people who train in MMA see as a problem so I could base my product as the solution to that problem.
    Sounds good so far; also bear in mind that you can also market MMA gear, products, vitamins, supplements, you just aren't limited to just the training aspect of it.

    I have managed to do this and gathered enough research that points to several topics which people struggle with or greatly need to improve to enhance their skills etc.

    The thing is I am a bit of a uhm and ahher. And although I am really passionate about this and initially thought it was a great idea and would be a great product the "Question" popped up - What if it flops?
    Most entrepreneurs fail several times before they hit paydirt, but the smart ones focus on the lessons learned along the way.

    So what if it flops? You'll be that much smarter for your next endeavor. The way you lower the odds of failure is to do some DEEP market research. Find out what the competition is selling. What are they offering? Do they have an opt-in form? If they do go ahead and opt-in and find out what kind of information they are sending out.

    Make written notes on what you like about their process and what areas you can do better. Pick up Brian Tracy's book on paperback or Kindle called "Create Your Own Future" for some more insight on this often-neglected topic.

    Although during my research I have visited many training sites and coaches sites and every single one has an opt in form with access to free info or paid so this clearly shows that there is competition meaning there must be a market.
    Yep.

    However these are from established experts, so why would someone buy a product from me? I'm not an expert or a professional fighter, I just love the sport and used to train before an injury.
    This is question you have to answer. What is your unique selling proposition? You could be the "Regular MMA Dude" and set up a blog and blog about different topics. You could interiew an MMA expert once a month. You can supply content to people and then they can buy from you not because you are an MMA expert, but an average guy who has a love of the sport and can supply valuable content.

    That's just one approach you COULD take on the fly.

    Also another question would be - How would I go about finding affiliates to willing to promote my product? Bare in mind they would have to have a targeted list in the niche. I initially began contacting all the sites i visited with opt in forms on but not a single person has got back to me as of yet. Just wondered what other ways of getting affiliates on board would be? I thought of forums and its probably one of the best options.

    Appreciate any input or opinions.

    Thanks
    No one is going to give you the time of day until you can show them your conversion numbers. You're going to have to invest in paid advertising to do this. You're going to have to invest money and test and track and optimize your conversions so that you have some solid, proven numbers to give to affiliates.

    Get your marketing funnel sorted out first, then and only then should you begin contacting potential affiliates, jv partners, or strategic partners.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author travlinguy
    Originally Posted by ThomasOwen View Post

    I just love the sport and used to train before an injury.

    This. This is plenty. Now stop analyzing and just do it. The absolutely worst thing that could happen is that you'll learn a lot about yourself and business and marketing, which will pay major dividends in the future. The other side of that is, you might just be successful on this try.
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  • Profile picture of the author jessiewriter
    A journalist isn't expected to be an expert, just to interview them. Find some MMA experts to interview, and create products/reports/content from those interviews.
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    Caffeine Headaches: Author Blog

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  • Profile picture of the author ThomasOwen
    Thanks for the input! Thats exactly what I have been doing today, contacting experts asking for interviews. See what responses come over the next few days.
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