Reciprocal linking: Puts your site at risk

by Allen Williams 14 replies
... maybe

I've not seen discussed here, at least not much, and not lately: reciprocal linking

I saw a tweet by Matt Cutts where he asked at the end of a reply to someone talking of indexing issues with G something along the lines of "You still using Reciprocal Manager on your sites?"

I have heard recently that links, and how you get them, are being scrutinized more and more by at least G.

Anyone else?

Be well, live well, die last.
Allen
#main internet marketing discussion forum #linking #puts #reciprocal #risk #site
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  • Profile picture of the author Michael Dominic
    Linking back to link farms, free for all pages, etc... can be detrimental to your pagerank.

    Them linking to your sites won't affect you, as long as you don't have reciprocal inks.
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    • Profile picture of the author Allen Williams
      Originally Posted by Michael Dominic View Post

      Linking back to link farms, free for all pages, etc... can be detrimental to your pagerank.

      Them linking to your sites won't affect you, as long as you don't have reciprocal inks.
      Exactly, which is why the more automated your linking is, the more likely you are to link out to a bad neighborhood.

      --Allen
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      • Profile picture of the author Ryan79
        I think reciprocal link still does work as long as you link to related websites.
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        • Profile picture of the author JMartin
          I don't do recip links ever. Stopped doing them a couple years back. I just link out to relevant stuff (like CNN article, Web site I'm talking about, etc).
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    • Profile picture of the author Tirmizi
      I hate reciprocal linking , and am 110 % sure that " G " doesn't like it a bit too .... go for 3 way linking ..... that still goes un detected ....
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      • Profile picture of the author John Taylor
        Here we go again, people "mind reading" what Google does or does
        not like.

        How about some facts?

        I use reciprocal linking on a number of sites and it continues to be a
        successful link building strategy.

        How you manage it is up to you. There is no problem with automating
        it with the right script, I happen to use a script that I had developed
        for my own use, it does a lot more than automate reciprocal links.

        John
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        • Profile picture of the author Michael Dominic
          Originally Posted by John Taylor View Post

          Here we go again, people "mind reading" what Google does or does
          not like.

          How about some facts?

          I use reciprocal linking on a number of sites and it continues to be a
          successful link building strategy.

          How you manage it is up to you. There is no problem with automating
          it with the right script, I happen to use a script that I had developed
          for my own use, it does a lot more than automate reciprocal links.

          John
          Reciprocal linking to relevant and reputable sites is a different story. It's still an open book though.
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          • Profile picture of the author bluesguy
            Reciprocal link is and has always been a good strategy. The key is understanding how to use it.

            Relevancy in king. Find out who are the authority sites in your niche and sites who rank above you in your search term.

            A reciprocal link from those sites will help in your rankings. Google loves that. There is a huge difference between relevant reciprocal linking and mass linking to tons of irrelevant sites.
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        • Profile picture of the author Thomas
          Originally Posted by John Taylor View Post

          I use reciprocal linking on a number of sites and it continues to be a
          successful link building strategy.
          I use reciprocal linking for local sites and it works wonders. I ALWAYS end up being indexed for relevant keywords within a few days.

          Easy peasy...
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          • Profile picture of the author mindvalley
            Whenever possible, I try to avoid reciprocal linking. Linking from one website to another related website does work but you have to be very careful. In other words, related blogs link to each other all the time.

            To find good sites to get links from check out my free tool below.
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            • Profile picture of the author dancaraya
              Google puts a huge pressure on you if you have a lot of outbound links. So that's why reciprocal linking can bring down your pr,etc. This is why I recommend getting one way links.
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        • Profile picture of the author Allen Williams
          Originally Posted by John Taylor View Post

          Here we go again, people "mind reading" what Google does or does
          not like.

          How about some facts?

          I use reciprocal linking on a number of sites and it continues to be a
          successful link building strategy.

          How you manage it is up to you. There is no problem with automating
          it with the right script, I happen to use a script that I had developed
          for my own use, it does a lot more than automate reciprocal links.

          John
          This was the point, John, not looking for mind reading (be a short read at my house) but a post I saw asking for a free script to do it prompted me to bring the topic up.

          I have several sites that use RM even, that rank well. One that I used a paid service for continued to rank well even after several years.

          That said, after seeing that comment from Cutts (the only actual fact I have to offer up here and not mind reading though I may have read something into it that wasn't there), and some other things I've heard discussed behind closed doors, it is becoming clear that G is out to stop automated (by which I really mean those scripts that just let anyone link to you and you link to them without any management) reciprocal linking.

          I call on the spirit of the late Ken Giddens... "if it occurs in nature..."

          My advice is to link wisely. In the long term (which most of us are in it for) that will serve you best.

          --Allen
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  • Profile picture of the author Colin Evans
    When it comes to reciprocal linking, Google's point of view was revealed when Eric Enge interviewed Matt Cutts on the topic of link building in June this year.

    Here are the reciprocal linking highlights:
    • Avoid excessive reciprocal links.

    • When deciding on a reciprocal link arangement, do so with this point of view: If you weren’t worried about search engines, would you make that link arrangement? You have to ask yourself what’s good for your users? If it’s good for your users, then go ahead and do it.

    • Don’t focus too much on trading with authoritative websites and never the smaller websites.

    You can read the full article here: Matt Cutts and Eric Enge Discuss Link Building
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    • Profile picture of the author Jelasco
      I agree with John. It's silly that just swapping links with another site is going to get your site in trouble.

      If your site and the other are on the same topic, isn't it pretty natural for you to link to each other?

      I hope some of these SEO myths will die.

      I would also take many of the public comments from folks like Matt Cutts with a big grain of salt. Some of it is disinformation.
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