Cold Traffic Straight To A Sales Page

Same experience. It's all about how you warm them up to your free offer, how you communicate with them in your emails, and the strength/relevance of your sales page.

I for one get fed up of reading all the hype in most IM sales pages, so why would making them read more stuff to WARM THEM UP help?

If the sales page can't convert them, isn't that a piss poor sales page?

If you go up to somebody and say "Do you want to buy a lasagna?". More then likely they will not buy, however, if you warm them up, by giving them a sample, they are probably more likely to buy the lasagna.

Yep same. But I sometimes make money. Few though.

I know it's possible. I've seen people do it very successfully - especially when the sales page is very targeted and has a big video as its main element.

I've had some success direct linking from facebook, but it's the exception rather than the rule. It takes a really good sales page. And you can warm people up a little with your ad copy.

ya I was wondering the same thing. I usually like to connect first, I think people buy from people they like know and trust.

A good sales page will convert people without any followup. Followup is designed not to give you sales but to increase the sales you are already making. If you are running traffic directly to a page and getting no conversions, then it's usually a sign something is wrong. Either your traffic is poorly targeted and don't want what you have to offer OR your sales page is doing a bad job of selling (ie: people don't want your product bad enough).

I very, VERY rarely direct traffic straight to a sales page.
Personally, I believe that it's a waste of time and resources.

Doing this puts you in a position to lose from the start.
You want to be able to follow up with potential customers.

NOT driving traffic to a lead capture page will leave
one with absolutely no way of following up with
those interested.

Sure, you can drive cold traffic to a sales page,
but it will require tons and tons of more traffic.
And this is only to have the law of averages
on your side.

Newbies will find it hard to grasp this concept,
as not every visitor will opt-in. But in the long
run I think that this is the efficient way to go.

You must be able to Follow Up!

When I first started online I would send traffic straight to a salespage. I actually did pretty good. I only started building a list as I started to realize I was leaving a lot of money on the table by doing it that way.

Why, in the world would you send any kind of traffic(hot/cold) to a sales page? It is much better to send them to a lead capture page. That traffic (hot/cold), sent to the sales page can result in zero conversions and you will not see that traffic/person again.

BTW, the only time I'd send a targeted traffic stream, to a sales page, it would be my own list members...who I have build a great relationship with. Building that trust and proving yourself to your list, can make it possible. So that is the only time, I'd send warm/targeted traffic to a sales page. The chances of sales are much higher because of the trust factor built. The sales page still needs to do the selling and motivate people to take action!

If you are buying traffic, send it to a lead capture page and build a relationship with them. No matter how great your targeting is, it is way better to build a solid relationship with the individual, than simply sending them to a sales page.

Cold traffic in general can have poor results, so relationships are key. I could be wrong, but I thought people...needed to see a message 5-7 times before they bought. Now, on the other hand...if you are on a list of a reputable marketer and they have build a great relationship with you, then you could simply click on their aff link, go to a salespage and buy by just seeing a sales page once.

This happens, because that reputable marketer has built a long and outstanding relationship with you and have proved that they only use/buy and refer quality products.

I tend to read sales pages, and then come back and eventually make a choice, never on the first time....

I tried that, In one month I lost much more then I made

Here is the reality.

We're in 2013. People are more sceptical than ever before - and they are bombarded with more offers in a day, than they would be in week, just a few years ago.

If you want to make money, go to your drawing board. Do your research. Find out out what your customer truly wants. Give that to him.

Find out how much it costs you to get a customer. See who you can JV with. Find out as many lead sources as you can.

Above all, develop a relationship with your customer so he keeps buying from you.

I know it doesn't sound as good as some of the WSOs we have here, but if a year from now you want to have a business, these are some of the things you need to do.

Otherwise, you'll be back here looking for the next thing that "works".

But really... it's all about the basics. They have never changed, and never will.

As I understood the question in the OP, it wasn't about follow-up, but pre-selling. Maybe I misunderstood, but those are two different topics.

Same experience here... zero sales, its worthless

Don't do it. There's two categories of people

1. People who are sort of new and don't understand that in order to make money online is to have a true business structure which means a great customer experience. From the ad to the sales page. I don't recommend selling to cold traffic especially if you're not making a sufficient amount of money already per month and have not built a brand.

Making a certain amount of money allows you to take a certain amount of risks, so some marketers run tests to see what is the best conversion method because some times taking them to an opt in page is a waste of time depending on your market and what niche of that market your "profession is". If it's cooking recipes... To the sales page it is and it is then the sales page's job to act as a buffer. Meaning to be the warmer and converter.

2. The second type of people are those that are more established and it's not really a risk to them because they've already calculate their roi and presume their loss. It's a balancing act and a "stage 2" as we call it in my office when you get to a point of saying"ok, how can we make faster sells without the opt in page"?

There comes a point where you need to record those metrics and see if you need to raise the price of what you're presenting to compensate the losses, think about the customer experience and how the conversation went from ad to sales page and did you answer it clearly. There are lots of small parameters to consider.

I'll say this as I always say, focus on the quality of the value you present your prospects. Giving stellar value reflects on your brand believe me on this because one hiccup can drive a customer that has the potential to spend thousands with you away.

Value is everything also, it's about how well your sales page converts to sells. Remember, they need to feel certainty and have a feeling that they know what you are presenting will work. Like I always say, "you're a marketer not a salesmen" present the benefits and turn their need to a desire... There's nothing stronger than desire, not even love.

You have no control over the quality of visitors but you have full control over the quality of your page which converts your prospects into buyers.

Hope this helps

Warm Regards,

Daniel

People like to buy things, but you need to warm them up a little first.

It can work, the first sale I ever made online was of 100$, it was from a CB product I promoted through chitika.

There are still guys who promote directly to sales pages through google adwords, the key is finding an offer that converts.

Of course in the long run it's always a better strategy to try to capture emails but that's not what your question is about.

If you are looking to waste your time, effort and money driving cold traffic to a sales page I recommend it.

I'd recommend if you're paying for clicks to not do this, unless your ad has a price point on it. This way you can at least qualify those that are most likely to pay vs not having a price on you ad and people clicking it just to see what it is (curiosity killed the wallet).

This is why Big Brands put pricing on some of their advertisements, they are trying to save money by weeding out the freebie seekers by saying "hey, this costs money so...".

When it all boils down though, if you want to play it safe then I'd highly suggest that you build a list.

Here's to your success...

when dealing with cold traffic they dont know you or trust you. You must know them better then they know themselves. Know there problems fears what they want in a solution etc.

Since they dont know you making an outrageous claim like $1million in two days" they wont believe it but if you approach them indirectly and leave some mystery like "Discover the 1 'little known' trick to a million business of your dreams.."

It tells them what they get out of it and still feel interested in knowing more. you can pull them in from that point if you are collecting leads its a great tactic

just done facebook ads trying to promote services to cold traffic.
reach 1148 but only 12 clicks.
that's why I don't like cold traffic.

It's not the best because your not generating leads. That's like dating a girl going straight for the intimacy. Customers don't buy until usually the 3rd or 4th try. Your getting direct sales yes, but losing a lot of potential money by not capturing leads and warm marketing with them.

This is what Dan Kennedy's "Trust Based Marketing" is about. Along with Jay Abraham's "Strategy of Preeminence".

It's easier to capture the lead because some people respond to different products. That sales page could have on product that they're not interested it, but if you came out with another product a couple weeks down the line that they love you can't promote it to them because you don't have the lead.

So do it if your desperate for money, but don't leave the money on the table.

And I would recommend using direct ads for cold sales pages only if you need money for advertising spend. Or just doing it with email marketing.

Quite frankly it does NOT make good business sense in today's environment to spend money on un-targeted ('cold') traffic.

It is more prudent to spend your time (your most valuable asset) and money targeting precisely individuals that are representative of your particular customer for your offer.

This thread is representative of just how far down the toilet this forum has gone. And I suspect it will continue to get worse.

In one of my niches I send cold traffic to a landing page on my website where I advertise deals that are too good to pass up. I have an opt-in box at the top of the page and I make enough sales to pay for my traffic and then some while building my list.

This technique definitely won't work in all markets, but when you've got a group of customers who love great deals on great products and are ready to jump on a great deal, it works well.

Depends on the audience you are targeting. There are many factor involved.
Which product, if the campaign is correctly set up and if the page convert enough for the audience you are targeting.

I've done it and still do direct link to offers from paid traffic.

While it's not the best business model, it's a pretty straight forward one soley based on ROI.

I wouldn't recommend it as your only way of making money but it does work if you put the right offer in front of the right people.

I use paid traffic sources a lot of times to test offers for my funnels.
yeah you'll make sales if the product converts. The whole idea with the funnel is to yes warm up your prospects but also to really leverage your marketing efforts. Before the opt in page came along thats all there was was direct linking. Worked back then, still works today...

Thats where investing 5 dollars in traffic and make 20 dollars plus in return is good. Your even better if you can send that traffic to a squeeze page capture the email which is usually much easier but then collect the sale on either your thank your page or in your first message. This is talking on a digital level of course...

If you bring physical products into the picture it's a whole different world. I'm learning that physical products are much easier to sell. It's easier to put an emotion on something you can touch and feel!

Either way, ultimatly your right, the thing we want to do is build a list of prospects. The magic happens in optimizing your email campaigns. Just be yourself and express your personality as best as you can. Again, its all about testing, testing and testing...

I am not sure what you mean by cold traffic. The best way to sell things Is to direct your advertising to targeted traffic. People who need and are looking for what you are selling

I would definitely send the traffic through a squeeze page, preferably pre pop that way you can have a relationship with the leads even if they don't buy...