Content is not king. Traffic is

by sidee
91 replies
If there is one consistent theme in all of my work in IM since 2001 it's that traffic is the be all end all. Good traffic, of course. Traffic that buys.

Content is good and all but virtually anything could be considered content so it's a bit of a over-encompassing term. That said, content can be beaten out by product quality (which can sell itself without much content), by memes (such as on social media), and so forth.

But traffic. Traffic makes all the difference. If you have 100,000 people on your list or FB page that are hungry to buy and/or really passionate about the niche you're in, then it destroys content in terms of value.

Traffic is what has driven advertising for decades. It's why ads are so expensive during the Super Bowl. It's why billboards on busy streets are prized. Yeah content is a part of everything but it's just no match for traffic. Take an article writer versus an affiliate who knows how to reach out and generate traffic. Who do you think is driving the Porsche out of those two?
#content #king #traffic
  • Profile picture of the author TeamBringIt
    Originally Posted by sidee View Post

    If there is one consistent theme in all of my work in IM since 2001 it's that traffic is the be all end all. Good traffic, of course. Traffic that buys.

    Content is good and all but virtually anything could be considered content so it's a bit of a over-encompassing term. That said, content can be beaten out by product quality (which can sell itself without much content), by memes (such as on social media), and so forth.

    But traffic. Traffic makes all the difference. If you have 100,000 people on your list or FB page that are hungry to buy and/or really passionate about the niche you're in, then it destroys content in terms of value.

    Traffic is what has driven advertising for decades. It's why ads are so expensive during the Super Bowl. It's why billboards on busy streets are prized. Yeah content is a part of everything but it's just no match for traffic. Take an article writer versus an affiliate who knows how to reach out and generate traffic. Who do you think is driving the Porsche out of those two?
    Without content/conversions..what good is traffic? No matter how targeted it is?
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    • Profile picture of the author AnniePot
      Traffic is all well and good, but what is the point of attracting hoards of visitors to a website with inferior content? They will click away again in a heartbeat.
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    • Profile picture of the author sethczerepak
      Originally Posted by TeamBringIt View Post

      Without content/conversions..what good is traffic? No matter how targeted it is?
      Agreed. Another moron trying to position themselves as an "expert."
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  • Profile picture of the author sethczerepak
    Originally Posted by TeamBringIt View Post

    Without content/conversions..what good is traffic? No matter how targeted it is?
    Agreed. Another moron trying to position themselves as an "expert."
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    • Profile picture of the author salegurus
      Originally Posted by sethczerepak View Post

      Agreed. Another moron trying to position themselves as an "expert."
      LOL, no holds barred. Good on you...
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    • Profile picture of the author satrap
      Originally Posted by sethczerepak View Post

      Agreed. Another moron trying to position themselves as an "expert."
      So anybody who states their opinion which happens to be different than your is a moron?...
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      • Profile picture of the author sprice
        Both are essential for conversions IMO.

        When it comes down to it conversions are "king" so to speak.

        Traffic + content = conversions.

        It's all dependent on converting traffic with content.
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  • ...but virtually anything could be considered content...
    That said, content can be beaten out by product quality...
    You are aware that a product, of any kind, is also content right? Sigh, they read one ebook and think they're the friggen IM messiah come to save everyone else from focusing on the wrong thing. Let's be real here: anyone who thinks that content and only content (or traffic and only traffic) matters is already dead in the water. Let's not perpetuate the idea that there is one simple trick/tactic that you need to focus on to run a business. It's rude to the newbies who don't know any better and is unbecoming to people like you who spout the stuff.

    /rant
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  • Profile picture of the author Joan Altz
    You need a good content setup for traffic to convert into anything. Everything begins with content, not traffic. Content is and always will be king. But next is traffic, no doubt about that.
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  • Profile picture of the author dewayneboyd
    Originally Posted by sidee View Post

    If there is one consistent theme in all of my work in IM since 2001 it's that traffic is the be all end all. Good traffic, of course. Traffic that buys.

    Content is good and all but virtually anything could be considered content so it's a bit of a over-encompassing term. That said, content can be beaten out by product quality (which can sell itself without much content), by memes (such as on social media), and so forth.

    But traffic. Traffic makes all the difference. If you have 100,000 people on your list or FB page that are hungry to buy and/or really passionate about the niche you're in, then it destroys content in terms of value.

    Traffic is what has driven advertising for decades. It's why ads are so expensive during the Super Bowl. It's why billboards on busy streets are prized. Yeah content is a part of everything but it's just no match for traffic. Take an article writer versus an affiliate who knows how to reach out and generate traffic. Who do you think is driving the Porsche out of those two?
    Have you ever earned a full-time income by creating content? I am doing it now, and that is how I get my traffic. Not sure what you are getting at, but content is just one way to get traffic. No one is saying content is better than traffic or vice versa. It doesn't make sense to compare them because content is just a method of getting traffic.

    And if you have the right niche, it's a lot easier to just create content and get free traffic. There really is no easy, replicatable way to get 100,000 quality Facebook fans. You're just hoping to get lucky there.
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  • Profile picture of the author cferfland247
    Without good content in my site what's the value of good traffic?
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  • Profile picture of the author Daniel Evans
    Originally Posted by sidee View Post

    Take an article writer versus an affiliate who knows how to reach out and generate traffic. Who do you think is driving the Porsche out of those two?
    What would they be reaching out with if it isn't content?
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  • Profile picture of the author adrianmanyathelo
    I get your point but I do not wholly agree with you because I do not do SEO but the value that I give has attracted lot's of traffic to me over the years. What does everyone think?
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  • Profile picture of the author Randall Magwood
    "Content is king" is a truth that holds many meanings and is full of many dimensions. If you didn't have the funds to do paid advertising.... how would you drive traffic to your site.

    If you have paid advertising to invest into traffic generation... how will you convert them into customers? How are you going to get backend sales? How are you going to make money from consulting/seminars/coaching/products/memberships/etc?

    Content is, and will remain to be king. Even the sales copy on your website is content.
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  • Profile picture of the author TommyJenkins
    Banned
    I have to totally agree , I'd rather have all the traffic with a lousy offer than a great offer and no traffic... but best to have both.
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  • Profile picture of the author ErinWalsh
    This has sparked some good conversation. I think it also depends on the product and price point. If you have tons of traffic and a low price point then content might not play a huge factor.
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  • Profile picture of the author BradVert2013
    I hate to break it to you, but without content, I won't be staying on your website or Facebook page very long. Probably less than 10 seconds. And I certainly won't be buying anything, or even signing up for a list.

    Content is, and will always be king. I don't visit websites to look at the pretty colors.
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    • Profile picture of the author Alex Blades
      Content is not king. Traffic is
      Content is king when it comes to search engines, don't think anybody ever said content was king to make money lol

      I think you have your sayings mixed up. Instead of stating the obvious, maybe you should school us on how to get that traffic
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  • Profile picture of the author Christopher Fox
    They are both accurate and intermingled. There is no money without either.

    Neither one is 'King'.

    They are both integral parts of successful IMers.
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    • Profile picture of the author ColdWritingLLC
      Originally Posted by Christopher Fox View Post

      They are both accurate and intermingled. There is no money without either.

      Neither one is 'King'.

      They are both integral parts of successful IMers.
      And this topic just got interesting.

      Perhaps content is king and marketing is queen? Or perhaps I know so little about monarchs that I should leave that point for the more knowledgeable.

      Still, the fact remains that both are of crucial importance in the equation of making money. You have to provide value to receive value and you have the make that value perceived as highly as possible if you expect an otherwise uninterested party to voluntarily exchange it.
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  • Profile picture of the author Dennis Gaskill
    There is no king. There are many parts that work together to create a successful whole. To not understand this is to make royalty of peasants.
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  • Profile picture of the author TeamBringIt
    Traffic plays a huge role, yes....but conversion/content should always come first. Why do you see, serious marketers getting so obsessed with split-testing and their numbers. These people know that numbers/conversions will win the battle each and everyday. This relates to their website, their email marketing, everything.

    Even if you have poor traffic and awesome conversions/content, you have a good to great chance at getting an optin, possibly a sale. Once the conversions are good and you have your numbers, then you scale up your traffic.

    JVs/Affiliates will never promote sites that have rubbish content/poor conversions. Improve your content/conversions and then aim to get tons of targeted traffic.
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  • Profile picture of the author Phillip McGough
    I say the quality of the content is going to determine the quality of your traffic.

    There is a big difference between freebie seeking traffic where you never make any sales and buyers traffic where people show up with money in hand.
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    • Profile picture of the author iAmNameLess
      Originally Posted by Phillip McGough View Post

      I say the quality of the content is going to determine the quality of your traffic.
      Traffic is traffic, how would quality traffic know that there was quality content before visiting?

      I think the traffic is king part is partially right, great content that goes unseen is useless. Anyone can drive traffic... that's easy. How can you convert that traffic into customers, is the most important question you can answer... and it has to do with your content.

      We're past the days of kings and queens.... Traffic, content, backlinks, marketing, advertising, they all have seats on the board of directors.
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      • Profile picture of the author THK
        Originally Posted by iAmNameLess View Post

        Traffic is traffic, how would quality traffic know that there was quality content before visiting?

        ...
        If you have exciting content on your site, your ads will be exciting, giving the potential visitor a hint that something exciting is waiting for them even before they visit your page. I am thinking paid traffic and basic ad writing skills.

        With poor content it is near impossible without misleading the potential visitor.

        We are not even talking about the viral effect of content, which can generate huge amount of free traffic. Easier said than done, I know, but it happens.

        My .02 cents
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  • Profile picture of the author Tim3
    Originally Posted by sidee View Post

    Take an article writer versus an affiliate who knows how to reach out and generate traffic. Who do you think is driving the Porsche out of those two?
    The product owner
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  • Profile picture of the author jvjoe
    I disagree with you, what's the need of traffic where
    there is no content. Without content how can you convince
    a potential buyer to click the order button.

    Be it a how-to video or article base content, "content is king".
    Like I read in a post "content information is money".
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  • Profile picture of the author Steve B
    Originally Posted by sidee View Post

    If there is one consistent theme in all of my work in IM since 2001 it's that traffic is the be all end all.
    Sidee,

    I respect your opinion . . . but I disagree.

    As others have said, traffic in and of itself is nothing more than window shoppers quickly passing by, giving a 3 second look at your offer and then moving on to something else.

    If it was true that "traffic is the be all end all," why are some online business owners absolutely killing it with 200 subscribers and no active marketing campaigns?

    I have a friend that runs a subscription web site and he only has 58 members (if I recall correctly). But he charges $799 per month.

    Do the math . . . that's over $46K every month. How does he run a cool half million dollar a year business without new traffic? It's his content, of course.

    His business is growing slowly, a few members a month, mostly by word of mouth. He has exactly what his members want.

    On-going traffic is important for some business models, especially those that are built around "one and done" sales or also many affiliate models.

    But to say that traffic is the "be all end all" is pretty ridiculous.

    Steve
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    • Profile picture of the author iAmNameLess
      Originally Posted by Steve B View Post

      But to say that traffic is the "be all end all" is pretty ridiculous.
      Your friend never would have had those members if there were no traffic. At some point, with the best content in the world, you still need traffic. Maybe you can focus less on traffic and more on content but they work together.

      This is not an either/or type of issue.
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      • Profile picture of the author Steve B
        Originally Posted by iAmNameLess View Post

        Your friend never would have had those members if there were no traffic. At some point, with the best content in the world, you still need traffic. Maybe you can focus less on traffic and more on content but they work together. This is not an either/or type of issue.
        IAmNameless,

        Read my post again.

        My point was not that you don't need traffic. My disagreement with what the OP said was that "traffic is the be all end all."

        I don't agree with his conclusion in the least.

        Steve
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  • I agree: Targeted traffic is king.

    And furthermore: Targeted traffic is necessary to make money online, whereas sizable content in optional.

    For example: you can drive targeted traffic to a squeeze page, build your mailing list, and promote related affiliate or CPA offers via email. There you have it: you're making money with hardly any content at all in your funnel.

    In the other hand, you could have a Wikipedia worth of information on your site, but you will make no money whatsoever until targeted traffic starts landing on your site.


    Without content/conversions..what good is traffic?
    You have your marketing concepts mixed up: Content has nothing to do with conversions. Conversion is about the "offer", not about the "content".

    how on Earth is someone going to attract hordes of people to a website without some sort of content?
    Uh?!?! how about a banner ad for example? or buying a solo mail ad? You don't need any type of sizable or meaningful content of any shape or form in order to generate traffic.
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    • Profile picture of the author TeamBringIt
      Originally Posted by Anonymous Affiliate View Post

      I agree: Targeted traffic is king.

      And furthermore: Targeted traffic is necessary to make money online, whereas sizable content in optional.

      For example: you can driving targeted traffic to a squeeze page, build your mailing list, and promote related affiliate or CPA offers via email. There you have it: you're making money with hardly any content at all in your funnel.

      In the other hand, you could have a Wikipedia worth of information on your site, but you will make no money whatsoever until targeted traffic starts landing on your site.


      You have your marketing concepts mixed up: Content has nothing to do with conversions. Conversion is about the "offer", not about the "content".

      Uh?!?! how about a banner ad for example? or buying a solo mail ad? You don't need any type of sizable or meaningful content of any shape or form in order to generate traffic.
      You are wrong, content is what keeps people on the page and motivates them to take action. A sales letter is content, landing pages have content. Hmmm the offer is made up of words or videos I call that content as well....

      Let me know, how conversions occur without content as well....
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      • Originally Posted by TeamBringIt View Post

        You are wrong, content is what keeps people on the page and motivates them to take action.

        Let me know, how conversions occur without content as well....
        You're building my case: you need people (traffic) to begin with. With no traffic in your site, there's ZERO conversions regardless of how good your content is.

        If you have the traffic, you can do whatever you want with it. You dont even need content to make money (you can simply iframe a CPA offer). In the other hand, if you don't have the traffic, you cannot do ANYTHING with your content, no matter how awesome it is.

        Like I said in my previous post: targeted traffic is necessary, sizable content is optional.
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        • Profile picture of the author TeamBringIt
          Originally Posted by Anonymous Affiliate View Post

          You're building my case: you need people (traffic) to begin with. With no traffic in your site, there's ZERO conversions regardless of how good your content is.

          If you have the traffic, you can do whatever you want with it. You dont even need content to make money (you can simply iframe a CPA offer). In the other hand, if you don't have the traffic, you cannot do ANYTHING with your content, no matter how awesome it is.

          Like I said in my previous post: targeted traffic is necessary, sizable content is optional.
          No one said, that traffic is not needed. Even that CPA offer has some material on it and some description(s) on it (AKA "content"). People will not land on an empty page and simply put their emails, or more information on a blank page.....

          I am not saying traffic is not important, but content is important....
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          • Originally Posted by TeamBringIt View Post

            No one said, that traffic is not needed. Even that CPA offer has some material on it and some description(s) on it (AKA "content"). People will not land on an empty page and simply put their emails, or more information on a blank page.....

            I am not saying traffic is not important, but content is important...
            Read the thread subject line: "Content is not king. Traffic is". We're not discussing what is "important". We're discussing what is "king". And, out of the two (content vs traffic), traffic is king because it's where everything starts: without it, nothing else happens.
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            • Profile picture of the author TeamBringIt
              Originally Posted by Anonymous Affiliate View Post

              Read the thread subject line: "Content is not king. Traffic is". We're not discussing what is "important". We're discussing what is "king". And, out of the two (content vs traffic), traffic is king because it's where everything starts: without it, nothing else happens.
              O............K
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            • Profile picture of the author iAmNameLess
              Originally Posted by Anonymous Affiliate View Post

              Read the thread subject line: "Content is not king. Traffic is". We're not discussing what is "important". We're discussing what is "king". And, out of the two (content vs traffic), traffic is king because it's where everything starts: without it, nothing else happens.
              Traffic being sent to a blank page... something with no content seems like a waste of money.
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              • Originally Posted by iAmNameLess View Post

                Traffic being sent to a blank page... something with no content seems like a waste of money.
                Now you're pushing a silly argument...

                Of course you don't send traffic to a blank page. Please, let's smarten up the conversation, otherwise this is a waste of time for both of us.

                Now, moving on... this thread is about whether Content is king or not when compared to Traffic, correct? So please, review the following 2 case scenarios:
                • Drive "tons of traffic" to a "frugal content page" (for example, a squeeze page)
                • Drive "frugal traffic" to a "page with tons of content" (for example, a blog)
                Which of the two scenarios is more likely to generate more revenue? Answer this question, and you will find the KING: traffic or content.


                I myself know for a fact that case scenario #1 is FAR more likely to out-profit case scenario #2. What do you reckon?
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                • Profile picture of the author iAmNameLess
                  Originally Posted by Anonymous Affiliate View Post

                  Now you're pushing a silly argument...

                  Of course you don't send traffic to a blank page. Please, let's smarten up the conversation, otherwise this is a waste of time for both of us.

                  Now, moving on... this thread is about whether Content is king or not when compared to Traffic, correct? So please, review the following 2 case scenarios:
                  • Drive "tons of traffic" to a "frugal content page" (for example, a squeeze page)
                  • Drive "frugal traffic" to a "page with tons of content" (for example, a blog)
                  Which of the two scenarios is more likely to generate more revenue? Answer this question, and you will find the KING: traffic or content.


                  I myself know for a fact that case scenario #1 is FAR more likely to out-profit case scenario #2. What do you reckon?
                  This is not an either or type of issue. It's stupid to even try to make it that way. In both of your scenarios, you still have content. You can not drive conversions without content, and you cannot have conversions without traffic. Neither one is king.
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                  • Originally Posted by iAmNameLess View Post

                    This is not an either or type of issue. It's stupid to even try to make it that way. In both of your scenarios, you still have content. You can not drive conversions without content, and you cannot have conversions without traffic. Neither one is king.
                    I see you decline to address the 2 case scenarios I pointed in my previous post. I will take that as a hint...

                    Originally Posted by iAmNameLess View Post

                    Neither one is king.
                    Incorrect. Neither of them is irrelevant, and this is not an either/or type of issue... we both agree on this... but what we're discussing today is which one of the two is the KING, and since one is simply a must-have and the other one is not, therefore I must crown it as "the king".
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                    • Profile picture of the author iAmNameLess
                      Originally Posted by Anonymous Affiliate View Post

                      Incorrect. Neither of them is non-important (both are important), but one is simply a must-have and the other one is not, therefore it's "the king".
                      You are quite dense, aren't you?

                      I'm done with this thread now, the readers can use logic when going through this thread, mixed with a little common sense, and they should be able to get the correct answer. I'm not sure if you're intentionally misleading people for some sort of positioning reason, or if you're really so misinformed and incapable of thinking logically that you really believe that crap.
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                      • Originally Posted by iAmNameLess View Post

                        You are quite dense, aren't you?

                        I'm done with this thread now, the readers can use logic when going through this thread, mixed with a little common sense, and they should be able to get the correct answer. I'm not sure if you're intentionally misleading people for some sort of positioning reason, or if you're really so misinformed and incapable of thinking logically that you really believe that crap.
                        Ooohhh I see... personal insults now? Yet you STILL fail to address the 2 case scenarios I presented a few posts above. As you said, readers can use their logic when going through this thread. The fact that you keep on dodging the question should hint them in the right direction...

                        In case you missed it, I re-post it here below:

                        Please, review the following 2 case scenarios:
                        • Drive "tons of traffic" to a "site with frugal content" (for example, a squeeze page)
                        • Drive "frugal traffic" to a "site with tons of content" (for example, a blog)
                        Which one is more likely to generate more revenue?
                        Let's see if I'm as dense as you claim me to be...
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                      • Profile picture of the author sidee
                        Anonymous Affiliate, you get it. And you're articulate as well.

                        As to the ones with their heads in the sand, no one is saying that content is wholly irrelevant.

                        I'm saying that it is not king. Traffic is. Good, quality traffic.

                        It's no contest.

                        The web is littered with millions or billions of pages of content from blogs and FB pages that have barely anyone reading the content. But the people who have access to and can generate good quality traffic, they're in a different and rare league. And they will trump that hordes of writers out there anyday. One group drives a Ford Fiesta, the other a BMW.
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                      • Profile picture of the author JohnTheJock
                        Yes and no!

                        You need traffic ..... quality content ATTRACTS traffic
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                • Originally Posted by Anonymous Affiliate View Post

                  • Drive "tons of traffic" to a "frugal content page" (for example, a squeeze page)
                  • Drive "frugal traffic" to a "page with tons of content" (for example, a blog)
                  Which of the two scenarios is more likely to generate more revenue? Answer this question, and you will find the KING: traffic or content.


                  I myself know for a fact that case scenario #1 is FAR more likely to out-profit case scenario #2. What do you reckon?
                  This assumes that there are only two possible scenarios though. Within the list that you have provided you're right: option #1 kicks the crap out of option #2. But what if you drive a ton of traffic to a page with tons of content. Might work, might not. I'm not in possession of evidence that would say one way or the other.

                  The point I'm trying to make though is that the "dominant" of the two factors is probably situational, and depends on what strategy a marketer is taking. Feel free to prove otherwise though if you can.
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    • Profile picture of the author iAmNameLess
      Originally Posted by Anonymous Affiliate View Post

      You have your marketing concepts mixed up: Content has nothing to do with conversions. Conversion is about the "offer", not about the "content".
      I don't have marketing concepts mixed up at all. Maybe you don't understand what content is, I've never seen any offer that had no content behind it.

      Furthermore, content, and traffic are not marketing concepts. You can have content that isn't marketed, and traffic is the result of other marketing. Neither one are concepts. Content can be used in marketing, and traffic is the result of some marketing.
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      • Profile picture of the author TeamBringIt
        Originally Posted by iAmNameLess View Post

        I don't have marketing concepts mixed up at all. Maybe you don't understand what content is, I've never seen any offer that had no content behind it.

        Furthermore, content, and traffic are not marketing concepts. You can have content that isn't marketed, and traffic is the result of other marketing. Neither one are concepts. Content can be used in marketing, and traffic is the result of some marketing.
        Exactly......
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      • Originally Posted by iAmNameLess View Post

        I don't have marketing concepts mixed up at all. Maybe you don't understand what content is, I've never seen any offer that had no content behind it.
        You did have your concepts mixed up, since you were equating content with conversion, and that's simply not correct. Conversions relate to the offer, meaning the frame of the content, not the content itself.

        Whatever, I'm bored of disusing theory.
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        • Profile picture of the author iAmNameLess
          Originally Posted by Anonymous Affiliate View Post

          You did have your concepts mixed up, since you were equating content with conversion, and that's simply not correct. Conversion relate to the offer, meaning the frame of the content, not the content itself.

          Whatever, I'm bored of disusing theory.
          Since you think both are concepts, I don't see how we're going to get anywhere with this...

          And since you think an offer, contains no content, this is pretty much a waste of my time.

          This is a first, hearing that the frame of the content effects conversions, not the content itself... but using your logic, however flawed it may be, defeats everything you've said anyway. If conversions are affected by the offer, which you define as the frame of the content, then you would need content to have a conversion.

          Your argument is weak.. no offense.
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          • Profile picture of the author TeamBringIt
            Originally Posted by iAmNameLess View Post

            Since you think both are concepts, I don't see how we're going to get anywhere with this...

            And since you think an offer, contains no content, this is pretty much a waste of my time.

            This is a first, hearing that the frame of the content effects conversions, not the content itself... but using your logic, however flawed it may be, defeats everything you've said anyway. If conversions are affected by the offer, which you define as the frame of the content, then you would need content to have a conversion.

            Your argument is weak.. no offense.
            .......Thank You
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  • Profile picture of the author mojojuju
    Content and traffic are both parts of the kingdom.
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    :)

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  • Profile picture of the author Alex Blades
    You have your marketing concepts mixed up: Content has nothing to do with conversions. Conversion is about the "offer", not about the "content".
    I think the OP has his concepts mixed up. Content is king when it comes to organic traffic, this is the first time I heard content being king of making money

    Content is the king of getting free traffic, either way, free or paid traffic is king when it comes to making money.
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  • Profile picture of the author Content Commando
    In every niche you will see the most successful marketers are also the authorities i.e. the most educated in that specific niche.

    Unless they are continuously putting out great information, then they will fade away into obscurity with the rest of the broke Joe Schmoe's within their niche. Content engages. Engagement keeps people coming back for more and builds trust. Trust builds relationships. Relationships drive revenue.
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  • Profile picture of the author Clyde Dennis
    This is always a fun, and spirited debate but it's kind of a wasted exercise. Why wasted? Because BOTH are absolutely useless without the other. Which I believe makes them BOTH equally important.

    If you have the world's best content and traffic that trickles you've got squat.

    If you have server melting, laser targeted traffic, and content that doesn't pass muster then you've got the same squat.

    I say develop a reasonable level of proficiency at producing both and you'll find yourself in pretty good shape.

    Now, if you want to focus specifically on one or the other and make THAT your business then for YOU the one you focus on is king, or queen, or what ever.

    For those entering the field be aware BOTH are absolutely essential to the revenue generating process.

    My two cents...
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  • Profile picture of the author Alex Blades
    This is a never ending debate, you say potato, I say potato, blah blah blah....

    Content is important, make no mistake about it, but you can make a video of yourself taking a crap behind a bush and that would be content. Traffic is the main factor when it comes to making money.

    Content alone cannot make a sale without traffic, it takes convincing(ability to write good copy) the traffic to buy, to make the sale. Sure a sales page is considered content, but so is a video of a dog licking his own balls
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  • Profile picture of the author Jrivera680
    Both traffic and content need each other. You need quality traffic to send to your ad, article, video etc. You need quality content, but here's the thing quality content is relative to the individual creating it. Some people consider quality content a good informative video or article, others might consider a very convincing sales ad or short that get the traffic to purchase or optin as quality content. We have to remember when we give advice in this forum thats its usually relative to what some of these guys have experienced. But it definitely doesn't mean its set in stone
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  • Profile picture of the author Alex Blades
    [Ooohhh I see... personal insults now?
    I had a feeling it would come to that, some people will fight tooth and nail to try and get their point across.

    What people should really ask themselves is what would they rather have, content or traffic?

    You can make money without content, you can't make money without traffic. Here is an example.... If someone comes online to buy home phone service, they already know what they want. They are not looking for content, they are looking for affordable phone service, at a good price.

    They are not looking for "why home phone service is important" they are looking for prices. You can buy traffic and direct or redirect them straight to the service company, without any content needed, but of course some will say the prices is content :p
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    • Originally Posted by Alex Blades View Post

      You can make money without content, you can't make money without traffic.
      Interesting point.
      Signature

      While you spend time reading people's signatures on a forum someone else is working to make the money you could have made.

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    • Profile picture of the author dougp
      Originally Posted by Alex Blades View Post

      I had a feeling it would come to that, some people will fight tooth and nail to try and get their point across.

      What people should really ask themselves is what would they rather have, content or traffic?

      You can make money without content, you can't make money without traffic. Here is an example.... If someone comes online to buy home phone service, they already know what they want. They are not looking for content, they are looking for affordable phone service, at a good price.

      They are not looking for "why home phone service is important" they are looking for prices. You can buy traffic and direct or redirect them straight to the service company, without any content needed, but of course some will say the prices is content :p[
      Well content is not just text. I classify content as text, images, audio, videos, etc. Its pretty much any type of media that you can add to a website which is many.
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      • Profile picture of the author Alex Blades
        Originally Posted by dougp View Post

        Well content is not just text. I classify content as text, images, audio, videos, etc. Its pretty much any type of media that you can add to a website which is many.
        You are right, content can be anything. One factor that is highly underrated and not mentioned here, is the ability to write good sales copy. Without good sales copy, content is just that, content.

        I read an ad years ago that said " is the only traffic your website gets, is you updating your site? "

        I think all 3 are very important and go hand in hand, but if I had to rank them, I'd go Traffic, good copy skills, then content. If the only eyes on your content is yours, then you won't make any money. Traffic can be sold as is, and people make thousands everyday selling only traffic.

        Content is king when it comes to SEO, but when it comes to making money, Traffic should be your main ingredient.

        There's such huge disagreement in this thread because people are using "content" in different ways. Ever since I have been studying marketing, "content is king" refers to having a lot of content to get search engine traffic, NOT the quality of a sales letter.
        I thought the same thing
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        But I knew the one thing I might regret is not ever having tried. "

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  • Profile picture of the author thedanbrown
    What good is traffic if you can't convert it...??

    Three ways to increase your profits are:
    -Bring in more leads
    -Convert more prospects to buyers
    -Convert more first time buyers to repeat customers

    With that said, ya I think content and traffic are both important. Content is simply a vehicle to attract traffic, however it is not necessary. But, I think having high quality content is always useful even if it's not necessary.
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  • Profile picture of the author Rod Cortez
    I don't see why it has to be one versus the other as far as what's "king". Look, if someone gets most of their traffic FROM content, well then....to them content IS king because traffic is their side effect.

    I have one business model that requires ZERO content. I buy the traffic, I send it to offers and it converts. So in that specific scenario traffic IS king.

    We're missing the context in the original OP and granted, I haven't read the entire thread, but one or other is king depending on your business model.

    RoD
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  • Profile picture of the author dewayneboyd
    There's such huge disagreement in this thread because people are using "content" in different ways. Ever since I have been studying marketing, "content is king" refers to having a lot of content to get search engine traffic, NOT the quality of a sales letter.

    Since I came back to this forum, I am pretty shocked that all people seem to talk about is selling products with relatively small websites having very little content. People are focusing on things like building a list, which is fine. But if you don't get the traffic to begin with, you aren't going to build a list, anyway. The way you get a lot of traffic for free is by creating mountains of relevant content. In this sense, content is king because it gives you the traffic you need. In this sense, it's not that one is better than the other. It's that traffic is the ultimate goal, and content is the royal way to reach that goal.

    But if the OP meant that the best content in the world will do nothing if you don't get traffic, then of course he is right. But the same is true for having tons of traffic and no content (or effective content). All the traffic in the world won't make money unless you know how to use the content on that page to get people to opt in, purchase, or whatever other response you are trying to elicit.

    In the end, it's kind of a pointless argument if you mean content in general instead of content to get search engine traffic. If you don't have both, you are doomed.

    Targeted Traffic:

    Someone said you need targeted traffic. This is true in product sales, but it is not always true when you are going for advertising revenue with programs like AdSense. I make my money off of generic news traffic that doesn't really have any corresponding ads or products. AdSense takes care of this through "interest-based advertising." The ad a person in New Jersey sees is not that the ad someone in Japan sees. The ad the old lady sees is not the same ad that a teenager sees.

    I see one person after another coming in this forum, trying to sell products with a 30-page website or whatever. This is the HARD way to make money. No wonder so many are failing. That little of content is usually not going to give you the traffic you need to be successful beyond the lucky sale from time to time.
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  • Profile picture of the author znan
    Who cares who's the King or the Queen?

    Get great traffic.
    Get great content.
    Promote a great product.
    Make great money.
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    10 UNIQUE Articles For The Price of ONE:

    -----------► CLICK HERE ◄-----------

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  • Profile picture of the author Michael Ten
    Which is more important, water or food? I think questioning the difference in importance between traffic and content is sort of like this perhaps.
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  • Profile picture of the author AdamJ85
    What do you think the point of content is?

    To get traffic.

    Nobody creates content without the intention of having an audience view that content.

    Equally, traffic does not flow to a location without content to drive it.

    Even in your own original post, you use the example of the Super Bowl. Apparently without realising that the Super Bowl is the content. No Super Bowl. No traffic. No ads.

    You're presenting two things as conflicting when they're not at all. It's not a matter of which is "king", it's about appreciating how each relates to the other and how you can use that to your advantage.
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  • Profile picture of the author mojojuju
    This topic went straight to hell, as it usually does.
    Signature

    :)

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  • Profile picture of the author Slin
    Well I decided to join in the fun

    Content isn't king, traffic isn't king:

    I am king! Content is my kingdom and traffic are my people, why would I want a kingdom without people, and what good do people do if I can't put them on my kingdom and tax them?
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  • Profile picture of the author CharlesL
    I actually had this exact same thought the other day. Traffic is king. Not content. You can have the best content in your niche, but if you don't have the traffic, what's the point?
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  • Profile picture of the author sarah23
    It doesn't matter which one is king as long as it bring money
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    Never be afraid of failures and success will follow you"

    By My Unsung Guru and Mentor
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  • Profile picture of the author AmandaJane
    You cannot build traffic without good content! Enough said.
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    • Profile picture of the author KohPhiPhi
      Originally Posted by AmandaJane View Post

      You cannot build traffic without good content! Enough said.
      Uh? So a banner ad does not generate traffic, regardless of the content I might or might not have in the destination page?

      No offence, but there arr many more ways to get traffic than stupid SEO, which after so many Pandas, Pinguins and Chimpancees, it has become the most unreliable source of consistent traffic.
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      • Originally Posted by KohPhiPhi View Post

        Uh? So a banner ad does not generate traffic, regardless of the content I might or might not have in the destination page?

        No offence, but there arr many more ways to get traffic than stupid SEO, which after so many Pandas, Pinguins and Chimpancees, it has become the most unreliable source of consistent traffic.
        A banner ad is content.
        Signature

        While you spend time reading people's signatures on a forum someone else is working to make the money you could have made.

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    • Profile picture of the author CharlesL
      Originally Posted by AmandaJane View Post

      You cannot build traffic without good content! Enough said.
      That's not true. There are plenty of crummy sites that pull in masses of traffic. And guess what, they make a truckload in the process.
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  • Profile picture of the author netlexis
    The traffic wants and is expecting something and that something is content. It doesn't have to be words, but must be something that feeds the need.
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  • Profile picture of the author BradVert2013
    What comes first: the chicken or the egg?
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    • Originally Posted by BradVert2013 View Post

      What comes first: the chicken or the egg?
      Chicken vs. Egg is not like Traffic vs. Content, but rather like Traffic vs. Conversions.

      If this discussion was Traffic vs. Conversions, I'd agree that it's a 50/50 call. But Traffic vs. Content? no way.

      Originally Posted by TheRockstarWriter

      A banner ad is content.
      Eerrr no, it's not, unless you want to turn this discussion into a pointless exercise of semantics.
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  • Profile picture of the author dengkane
    I agree. Content is for traffic too, so target traffic is the ultimate goal to our offers.

    Now I don't focus on content any more, and I am looking for target traffic and would like to pay for them.
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  • Profile picture of the author DubDubDubDot
    Content vs Traffic is an argument for fools. You need both.


    Originally Posted by sidee View Post

    If you have 100,000 people on your list or FB page that are hungry to buy and/or really passionate about the niche you're in, then it destroys content in terms of value.
    How exactly are you going to build 100,000 subs/likes without providing good content in the first place?
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    • Profile picture of the author sidee
      Originally Posted by DubDubDubDot View Post

      Content vs Traffic is an argument for fools. You need both.



      How exactly are you going to build 100,000 subs/likes without providing good content in the first place?
      LOL

      Hint: PPC
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      • Profile picture of the author TeamBringIt
        Originally Posted by sidee View Post

        LOL

        Hint: PPC
        Oh yes, simply run a facebook PPC/google adwords campaign and people will flock, to a page with little or no content and join a list :rolleyes:
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      • Profile picture of the author sidee
        The concept most here are missing is they are seeing this as either/or.

        I'm not saying content is unnecessary. I'm saying it is trumped - and by magnitudes - by the ability to generate good quality traffic.

        Getting good quality traffic in sufficient amounts takes skill. It's a prized commodity.

        Getting good content is not hard. It's available in droves. I could run a FB page 24/7 with minimal efforts at finding content because there is so much of it out there.

        But getting a FB page with 100,000 good quality fans at a profitable price (hint: be skilled with PPC at the very least) is quite a bit harder and much more prized. When i have that traffic, I have power to make money for me and other sites quickly.

        It's the difference between a burger flipper and the executive at McDonalds. Yeah, you can't have a McDonalds without a burger flipper, but those guys are a dime a dozen. A good exec is not.
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        • Originally Posted by sidee View Post

          Getting good quality traffic in sufficient amounts takes skill. It's a prized commodity.

          Getting good content is not hard. It's available in droves.
          This whole debate boils down to the above quote.

          Targeted traffic is a prized commodity and it's paid dearly (PPC, solo ads, 50% affiliate commissions, etc), whereas quality content is abundant and free everywhere on the net (YouTube, Wikipedia, PLR material, discussion forums, blogs, etc).

          Which would you rather master: the prized commodity, or the abundant and free?
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        • Profile picture of the author DubDubDubDot
          Originally Posted by sidee View Post

          Getting good quality traffic in sufficient amounts takes skill. It's a prized commodity.

          Getting good content is not hard. It's available in droves. I could run a FB page 24/7 with minimal efforts at finding content because there is so much of it out there.
          You seem to be arguing from the perspective of getting FB likes so that you can run a business out of FB pages.

          The content production standards for FB pages are significantly lower than a rich content website, but the upside is also much lower. A proper FB page is a satellite of something much larger (where the higher end content production comes in).
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  • Profile picture of the author Sarevok
    I knew personal insults were going to fly, so I deleted my (in depth) analysis and posted it elsewhere.

    But I really can't resist putting in my two cents here.

    At the same time, I don't want to agitate the people in here that will result to name calling because their marketing ideologies are erroneous.

    (If you can't discuss this in a rationale matter, does that make you correct? Does the louder and most aggressive poster win? If you shout louder, is your logic superior?).

    Anyway...

    I leave you guys with an analogy.

    Imagine you have two vehicles.

    Vehicle A is superior to Vehicle B. (Content).

    Vehicle A has 0 fuel. Vehicle B has fuel. (Traffic).

    Which vehicle will go further?

    That is all.
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  • Profile picture of the author FXdarling
    Both content and traffic are very important. You cannot do without each of them.
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  • Profile picture of the author IneedProfit
    I didn't read all of the post, so I am sorry if this is already posted -- yes, the Superbowl has a lot of traffic, but those are the best ads of the year. The content is top notch, and if it's not, it's forgotten.

    Content drives traffic. Content converts traffic. If traffic were king, we could all go to Fiverr, buy some fake traffic, and be rich.
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  • Profile picture of the author aurettemag
    Good unique contents get you traffic because SE love you. That's all. To me contents is King.

    Regards,
    Aurette
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  • Profile picture of the author clever7
    Who said that you don't need content to promote CPA offers?

    How will you convince your potential customers to care about this offer?

    I don't promote CPA offers, but whenever I click on a link that promotes a CPA offer, I find long articles explaining the advantages of using the product promoted by the offer.

    Content, traffic, and conversions are part of the system. You need everything.

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