A Simple tip to get more clicks in your emails

21 replies
Hi all

Thought I would share something that has worked well for me and I know it will help you too.

If you are building any type of email list then you will know that email marketing is what you need to focus on if you want to sell any product or service via email.

Sending emails is just part of it though, the other part is actually getting people over to the actual page or destination that you want them to go to.


There are two things that really matter when it comes to email marketing.


Open rate and click through rate.


Your open rate is the number of people that actually open your email.


Your click through rate is the number of people that actually click a link within your email.


Getting people to open your email is fairly straight forward but getting people to actually click a link within your email is a lot harder.


What I'm now going to give you is a really cool tip on how to get more people clicking your links within your emails because the bottom line is the more clicks you can generate within your emails the more money you will make.


I will warn you this is very simple yet it works like gangbusters.


I have been using this tactic in a lot of my emails over the last few months and I have often doubled my click through rate.


Ok here goes.


Step #1

Create your email subject line as normal.


Step #2

When you create your link in your email that you want your readers to click on make the link a hyper link and name the hyper link exactly the same as your email subject line.


The reason why this works so well is because if somebody opened your email it was because they liked the sound of your email so if you then use the same text for the hyper link then you stand a much higher chance of getting that person to click as well.


Here's an example:

If your subject line was "7 new exercises that burn belly fat"
Your clickable hyper link would be:


===>> 7 new exercises that burn belly fat


Or


===>> Click here for 7 New Exercises that Burn Belly Fat

Next time you send out an email try it, it works really well and I have seen a 10, 20, even 50% increase sometimes in my click through rate when I do this.


Sometimes you may not be able to use the exact same text as your subject line but use it when you can because it certainly works and will help you to generate way more clicks in your emails.

Bonus Tip

I usually include a link 3 times within the email. (Not every time but a lot of the time). This gives all 3 types of your readers 3 options of clicking through.


You have your:


Instant clickers


Scanners and clickers


People that like to read every last word then click


I like to include a link in the middle, at the end and then one on the PS section.


I hope you liked this simple little email trick it certainly works
#clicks #emails #simple #tip
  • Profile picture of the author Raydal
    Great tip. I must try that one. Never heard that one before, but it does
    make a lot of sense.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[8784399].message }}
  • Profile picture of the author rmolina88
    Whoah, I'll try this soon!
    {{ DiscussionBoard.errors[8784404].message }}
  • Profile picture of the author Alex Blades
    Makes alot of sense, here's another question. I have some old list's that I have not interacted with in years. How do I interact with them to get them to open up emails again?
    Signature
    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

    {{ DiscussionBoard.errors[8784426].message }}
  • Profile picture of the author kevin timothy
    Paul,

    You've gotten my thanks for this information.
    I also think that using your method can give
    one a gauge of just how captivating the email
    subject line is.

    Do you try to duplicate this when sending out
    emails in plain text? Or do you strictly use
    HTML email?
    Signature
    Your Funnel is Waiting. Fill It With Unlimited Leads
    {{ DiscussionBoard.errors[8784561].message }}
  • Profile picture of the author blackli0n
    Beautiful tips, Paul! Thank you very much. I send emails out to a list of over 5k regularly and my open/click rates are something around 20%/5%. Not great stuff if you ask me.
    Signature
    wpjohnny.com - Make Money with Wordpress
    Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
    {{ DiscussionBoard.errors[8784567].message }}
  • Profile picture of the author techforce
    Great tips for increasing the click through rate but is there any tips for increasing the mail open rate ?
    Signature
    "Wherever You Go, There You Are"
    {{ DiscussionBoard.errors[8784600].message }}
    • Profile picture of the author paul nicholls
      Originally Posted by techforce View Post

      Great tips for increasing the click through rate but is there any tips for increasing the mail open rate ?
      It's something you really need to test yourself as every ones list reacts slightly different to different things

      It also depends on what niche you are in. Think about what the your niches biggest problems, these are how you identify their "hot buttons" so then you may see a better open rate.

      Another thing is some of it depends on you and how much your list / subscribers trust you and like your info. If you have built some good trust and credibility then you could send an average strength subject line and still get a good open rate.

      There really are a lot of variables to consider, you are best to test things yourself and make a note on the things that have worked for you and use them ideas for future subject lines :-)

      Hope this helps a bit
      {{ DiscussionBoard.errors[8788769].message }}
  • Profile picture of the author BethHewitt
    Great Tip Paul
    Signature

    Need help figuring out your niche? >>The Simple Blogging Network can Help

    {{ DiscussionBoard.errors[8784658].message }}
  • Profile picture of the author Stefan Shields
    Yes it sounds like something I'll try in the future.
    {{ DiscussionBoard.errors[8784802].message }}
  • Profile picture of the author laurencewins
    Sometimes the simplest things are the best...often because people don't think about them. Thanks for sharing.
    Signature

    Cheers, Laurence. Writer/Editor/Proofreader.
    Visit my site for more info

    {{ DiscussionBoard.errors[8784820].message }}
  • {{ DiscussionBoard.errors[8784896].message }}
    • Profile picture of the author JohnTheJock
      Thanks for that, I'll give it a go in my next email :rolleyes:
      {{ DiscussionBoard.errors[8785011].message }}
  • {{ DiscussionBoard.errors[8788782].message }}
  • Profile picture of the author Ripster
    This is a great method that I will definitely try out, thanks for sharing!
    {{ DiscussionBoard.errors[8788814].message }}
    • Profile picture of the author Daniel Evans
      Makes perfect sense! Great post.

      I'll be exercising a bit of this in my future campaigns.


      Daniel
      {{ DiscussionBoard.errors[8789380].message }}
  • Profile picture of the author azgold
    Ohhh, brilliant! I know that I, for one, would like immediately click on that link to save time. Mind you, I likely wouldn't read the email that you slaved over because I'd want to go check out those 7 tips right away.
    {{ DiscussionBoard.errors[8789391].message }}
  • Profile picture of the author ayoubcocoo
    Thanks Paul for this tips i like it and i will try it
    {{ DiscussionBoard.errors[8789403].message }}
  • Profile picture of the author x3xsolxdierx3x
    Great tips!

    On a side note, I'm a big fan of taking actions based on results from already conducted testing/research.

    That's why I LOVE it when I stumble across blog posts like THIS:
    8 effective email strategies backed by research

    Some may find that useful, as well.

    (...Some of the results may surprise you, as they did me....)
    {{ DiscussionBoard.errors[8789686].message }}
  • Profile picture of the author Cason
    Can confirm it works I do that myself :-)
    Signature
    |
    {{ DiscussionBoard.errors[8789709].message }}
  • Profile picture of the author Racquel_McFarlane07
    Banned
    Unique tip on list building, thank you for sharing your knowledge
    {{ DiscussionBoard.errors[8790101].message }}

Trending Topics