Thought I would share something that has worked well for me and I know it will help you too.
If you are building any type of email list then you will know that email marketing is what you need to focus on if you want to sell any product or service via email.
Sending emails is just part of it though, the other part is actually getting people over to the actual page or destination that you want them to go to.
There are two things that really matter when it comes to email marketing.
Open rate and click through rate.
Your open rate is the number of people that actually open your email.
Your click through rate is the number of people that actually click a link within your email.
Getting people to open your email is fairly straight forward but getting people to actually click a link within your email is a lot harder.
What I'm now going to give you is a really cool tip on how to get more people clicking your links within your emails because the bottom line is the more clicks you can generate within your emails the more money you will make.
I will warn you this is very simple yet it works like gangbusters.
I have been using this tactic in a lot of my emails over the last few months and I have often doubled my click through rate.
Ok here goes.
Create your email subject line as normal.
When you create your link in your email that you want your readers to click on make the link a hyper link and name the hyper link exactly the same as your email subject line.
The reason why this works so well is because if somebody opened your email it was because they liked the sound of your email so if you then use the same text for the hyper link then you stand a much higher chance of getting that person to click as well.
Here's an example:
If your subject line was "7 new exercises that burn belly fat"
Your clickable hyper link would be:
===>> 7 new exercises that burn belly fat
===>> Click here for 7 New Exercises that Burn Belly Fat
Next time you send out an email try it, it works really well and I have seen a 10, 20, even 50% increase sometimes in my click through rate when I do this.
Sometimes you may not be able to use the exact same text as your subject line but use it when you can because it certainly works and will help you to generate way more clicks in your emails.
I usually include a link 3 times within the email. (Not every time but a lot of the time). This gives all 3 types of your readers 3 options of clicking through.
You have your:
Scanners and clickers
People that like to read every last word then click
I like to include a link in the middle, at the end and then one on the PS section.
I hope you liked this simple little email trick it certainly works