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Higher conversion rates for products that promise increased website traffic?

by David Braybrooke
4 replies
In the IM world, do products that promise to increase traffic volume tend to appeal to a wider audience and convert at a higher rate than others?

I understand about quality of product, niche relevancy, target markets, whether traffic sources are well-focused etc. The question is a general one. To put it another way, if you had a selection of IM products to choose from to promote in a sales funnel, would you prefer traffic generation 'tips, secrets, strategies' e-products over most other categories?

Let's face it: Everybody wants more traffic, preferably targeted! And traffic generation is an online task that so many IM'ers obsess over.

An experienced online marketer, who runs a WSO, has advised me to promote the traffic niche. Looking for experienced opinion on this. All smart feedback will be greatly appreciated!
#conversion #higher #increased #products #promise #rates #traffic #website
  • Profile picture of the author WillR
    Originally Posted by David Braybrooke View Post

    I understand about quality of product, niche relevancy, target markets, whether traffic sources are well-focused etc. The question is a general one.
    You said it yourself. There are plenty of products that would convert better than traffic products. It's just one niche. Your success has much more to do with the product and how well you match it to your audience.
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    • Profile picture of the author David Braybrooke
      Originally Posted by WillR View Post

      You said it yourself. There are plenty of products that would convert better than traffic products. It's just one niche. Your success has much more to do with the product and how well you match it to your audience.
      Thank you WillR!,

      But do those 'plenty of products' that you claim will outsell traffic products, appeal to a broad-cross section when it comes to the 'sweet spot' of online buyers? It tends to be a numbers game on some level, and the whole process of 'audience matching' often has an element of approximation to it. Yes you can target, and refine that targeting countless times, yet the actual act of purchasing by a consumer will often be affected by other variables.

      The offered product has to meet a need, offer a solution, or be beneficial to the buyer at exactly the right time; the buying market can be incredibly fickle. In my case, I prefer Solo Ads, and as we know, there is only so much targeting or 'matching' one can attempt when utilising this method.
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  • Profile picture of the author FXdarling
    I would say that it all depends on how you market your product. If you can sell snow to Eskimos, than you can market any product.

    Traffic products work especially in these times when google plays around with its new algorithms and websites lost much quality and converting traffic.
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    • Profile picture of the author David Braybrooke
      Originally Posted by FXdarling View Post

      I would say that it all depends on how you market your product. If you can sell snow to Eskimos, than you can market any product.

      Traffic products work especially in these times when google plays around with its new algorithms and websites lost much quality and converting traffic.
      I can't sell snow to Eskimos .. (deadpans) Thank you for your thoughts FXdarling - I think you are right about the traffic product observation.
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