I have been doing internet marketing for a while now but I have only just recently started consulting and one of my first clients is an acupuncture college.
I have already prepared and started to implement a marketing strategy for them. It includes:
Social media (in particular FB & Twitter but also LinkedIn & G+)
Article & Video directories (I have already negotiated a deal with one)
The college want to focus on attracting new students, the clinic side of the college is ticking over nicely at the moment in regards to new patients.
They also want to target specific areas in Europe, all of UK and also specific cities in UK. The college is UK based.
I am mainly focusing on internet marketing for the college but I am also considering offline marketing also.
Does anyone have experience in marketing a college or anything similar?
I would really appreciate any tips and advice you can offer that may help.
Many thanks in advance!