How To Market A College

9 replies
Hello,

I have been doing internet marketing for a while now but I have only just recently started consulting and one of my first clients is an acupuncture college.

I have already prepared and started to implement a marketing strategy for them. It includes:
Email marketing
Blogging
YouTube videos
Social media (in particular FB & Twitter but also LinkedIn & G+)
Article & Video directories (I have already negotiated a deal with one)

The college want to focus on attracting new students, the clinic side of the college is ticking over nicely at the moment in regards to new patients.

They also want to target specific areas in Europe, all of UK and also specific cities in UK. The college is UK based.

I am mainly focusing on internet marketing for the college but I am also considering offline marketing also.

Does anyone have experience in marketing a college or anything similar?

I would really appreciate any tips and advice you can offer that may help.

Many thanks in advance!

Best Regards,

Steve
#college #email #internet #market #marketing
  • Profile picture of the author Neromancer
    I have done content for someone marketing a college; they were chiropractors. We actually created a magazine for this and provided tips for new students. Eventually they moved to upscale their magazine in their niche which explained to students how the new lifestyle (before student and after success story) was worth the time and dedication for becoming involved in the education process. This helped students see the transformation they were all looking for by selling the glamour.
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    • Profile picture of the author ColdWritingLLC
      Originally Posted by Neromancer View Post

      This helped students see the transformation they were all looking for by selling the glamour.
      This is a really big point for your potential audience - people choosing a college are going to choose someone, so the trick is to convince them that you have what they want (and to that extent, that the other colleges don't).

      Neromancer (the above poster) also had a good point about creating a sort of contact method (newsletter, magazine, brochure) outside the advertising method. Yes you'll find a lot of interested and appropriate aged people online and in digital realms (YouTube, Facebook (or the UK/Europe equivalent)) but very few of them are going to be in the interested mood to think about their educational future when you reach them there. You may, however, be able to catch enough interest to get them on your list and that's when you can really exploit their desires.
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      • Profile picture of the author Michael Shook
        It might be good to try marketing in a specific area to see what methods worked well there. It could help you keep from having too many irons in the fire all at once.

        I've done some marketing for teacher recruitment for online schools, and truthfully it wasn't that hard because most of the competition weren't all that good. i don't know how it is in your market but it didn't take much for my client to look the best. (In truth, they were the best, but it doesn't hurt to look that way too.)
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  • Profile picture of the author MouseandMice
    Originally Posted by Steve West View Post

    Hello,

    I have been doing internet marketing for a while now but I have only just recently started consulting and one of my first clients is an acupuncture college.

    I have already prepared and started to implement a marketing strategy for them. It includes:
    Email marketing
    Blogging
    YouTube videos
    Social media (in particular FB & Twitter but also LinkedIn & G+)
    Article & Video directories (I have already negotiated a deal with one)

    The college want to focus on attracting new students, the clinic side of the college is ticking over nicely at the moment in regards to new patients.

    They also want to target specific areas in Europe, all of UK and also specific cities in UK. The college is UK based.

    I am mainly focusing on internet marketing for the college but I am also considering offline marketing also.

    Does anyone have experience in marketing a college or anything similar?

    I would really appreciate any tips and advice you can offer that may help.

    Many thanks in advance!

    Best Regards,

    Steve
    This just doesn't seem ethical at all, unless I'm reading it wrong.

    It seems like you aren't really sure how to help this college out but you took their money anyway... and now that you have taken their money you're trying to get help from others about how to help them out.
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    • Profile picture of the author Steve West
      Originally Posted by MouseandMice View Post

      This just doesn't seem ethical at all, unless I'm reading it wrong.

      It seems like you aren't really sure how to help this college out but you took their money anyway... and now that you have taken their money you're trying to get help from others about how to help them out.

      Hi MouseandMice,

      Thanks for your comment.

      Please let me clarify...

      I know the college and they know I have been involved with internet marketing but they also know I haven't done consulting before. So they asked me if I would help and I said I would and we would talk about payment upon seeing results.

      They have offered to pay me something quite small for my time (and it is very modest but I'm ok with that as it's my first client and good experience for me). If we see some good results then they will consider a more permanent position for their marketing etc...

      So all cards are on the table here and I am approaching this in an ethical way.

      I personally see the best ways to help them through email marketing, running their blog, social media and local events. However, as I am new to consulting work I wanted to ask some of you more experienced marketers if I am missing something and if there is anything else I can be doing to help them.

      Many Thanks,

      Steve
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  • Profile picture of the author Tenisvy
    I think that every college has to have a Website. If i was u, i will create a simple advertising website, new and inovative, with a lot of interesting information about college with will attract all the college students and make them share it and tell others about it. Just my opinion. Website in my opinion is a great way.
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    • Profile picture of the author Steve West
      Originally Posted by Tenisvy View Post

      I think that every college has to have a Website. If i was u, i will create a simple advertising website, new and inovative, with a lot of interesting information about college with will attract all the college students and make them share it and tell others about it. Just my opinion. Website in my opinion is a great way.
      Hi Tenisvy,

      Yes the college already has a great website fortunately. I am currently working on strategies to improve their seo and also get it circulated more through social media platforms.

      Thanks for posting
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      • Profile picture of the author Neromancer
        Steve;
        There is nothing unethical with how you set this all up. Nice going landing a client without any real experience and being honest to them about all of this. Mouse brings up a good point though, ethics and IM do not always go hand in hand. Really trying to deliver for people is important if you take their money. Good thread you have started here and I know you will have lots of success with this attitude
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        • Profile picture of the author Steve West
          Originally Posted by Neromancer View Post

          Steve;
          There is nothing unethical with how you set this all up. Nice going landing a client without any real experience and being honest to them about all of this. Mouse brings up a good point though, ethics and IM do not always go hand in hand. Really trying to deliver for people is important if you take their money. Good thread you have started here and I know you will have lots of success with this attitude
          Hi Mike,

          Thanks for your post, I really appreciate that.

          Yes Mouse's point is valid about being ethical. I know only too well that there are some rather unscrupulous people out there in IM as in any niche I guess, as I was also burned myself back in 2006.

          I'm a believer that the only way to do business is to be honest and transparent so you can build long term relationships with people. Besides, I couldn't sleep any other way!

          The Warrior forum is a great resource with many experienced marketers so why not draw upon that resource if possible to help you along the way.

          I checked out some of your posts by the way, really great material I will be heading back there when I have more time to absorb!

          Thanks again for your encouragement Mike.

          Best Regards, Steve
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