What do you think is more effective, you tube marketing or article marketing?

40 replies
Guys, what do you think is more effective, you tube marketing or article marketing, at the moment I am doing both but not getting any result.
So I want to concentrate on only one of them
#article #effective #marketing #tube
  • Profile picture of the author DBMEDIALLC
    Depends on what you mean by article marketing. Guest posting is a form of article marketing and it can be really effective for SEO and traffic. Submitting to article directories rarely brings a return unless your articles get picked up by relevant blogs that like your content. Youtube is very effective if you take full advantage of it and provide good video content and beef it up with views, comments, etc. I'd say they could be about equal, it just depends on your ability to promote them.
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    • Profile picture of the author whysoserious
      Originally Posted by DBMEDIALLC View Post

      Depends on what you mean by article marketing. Guest posting is a form of article marketing and it can be really effective for SEO and traffic. Submitting to article directories rarely brings a return unless your articles get picked up by relevant blogs that like your content. Youtube is very effective if you take full advantage of it and provide good video content and beef it up with views, comments, etc. I'd say they could be about equal, it just depends on your ability to promote them.
      You are right..Guest posts are now the best way to get more exposure and traffic to your website. Youtube works like a charm because it owns by big Google.
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  • Profile picture of the author Zayne
    Originally Posted by WarTiger View Post

    Guys, what do you think is more effective, you tube marketing or article marketing, at the moment I am doing both but not getting any result.
    So I want to concentrate on only one of them
    Hey Wartiger,

    I would say Youtube is definitely a better bet for focusing your efforts on.

    A good way to check is to Google "Make Money Online" and see what pops up first. Its a video on page 1.

    In my opinion Article Marketing is more for SEO and doesnt work as well as it did back in 2010/2011.

    Plus videos are way cooler!

    Zayne
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    • Profile picture of the author WarTiger
      Originally Posted by Zayne View Post

      Hey Wartiger,

      I would say Youtube is definitely a better bet for focusing your efforts on.

      A good way to check is to Google "Make Money Online" and see what pops up first. Its a video on page 1.

      In my opinion Article Marketing is more for SEO and doesnt work as well as it did back in 2010/2011.

      Plus videos are way cooler!

      Zayne

      Thats also what I think, I will focus more on videos :-)
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      • Profile picture of the author Zayne
        Also make sure to monetize strategically if you are using videos.

        If you use PLR videos make sure to have squeeze pages in the description, and an annotations part way through the video to direct people to the description.

        If you are making your own videos, even better, but yet again monetize strategically and you will get some good traction.

        I am still getting traffic from videos I posted 2 years ago!

        Zayne
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  • Profile picture of the author dewayneboyd
    Originally Posted by WarTiger View Post

    Guys, what do you think is more effective, you tube marketing or article marketing, at the moment I am doing both but not getting any result.
    So I want to concentrate on only one of them
    These types of posts just never end. Why do you want to keep trying the same old thing when it's already not working? Sure, it can work for somebody, but these techniques are hit and miss.

    Stop trying to take shortcuts and make as much content (articles) as possible and keep that content on your own website. That is what gets traffic.
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    1,574,810 unique visitors and counting. And that's just one of my websites.

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    • Profile picture of the author Zayne
      Originally Posted by dewayneboyd View Post

      These types of posts just never end. Why do you want to keep trying the same old thing when it's already not working? Sure, it can work for somebody, but these techniques are hit and miss.

      Stop trying to take shortcuts and make as much content (articles) as possible and keep that content on your own website. That is what gets traffic.
      There are a million ways to make a million dollars, just stick to one!

      Zayne
      Signature

      "Being Successful is A State of Mind - Thinking Successful = Being Successful"

      www.newageonlinebusiness.com - Who Else Wants to Make $1000 a week online?

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      • Profile picture of the author Content Commando
        Originally Posted by Zayne View Post

        There are a million ways to make a million dollars, just stick to one!

        Zayne
        I agree. I hate seeing threads about is "X" better than "Y"? They both work. What matters is how you approach each method.
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        • Profile picture of the author JRJWrites
          Originally Posted by Content Commando View Post

          I agree. I hate seeing threads about is "X" better than "Y"? They both work. What matters is how you approach each method.
          And what type of service/product you're marketing. If you're selling an SEO service vs. a health supplement - your marketing strategies/mediums WILL differ.

          When you're marketing, always ask yourself whether the marketing you're doing FITS the service/product you're marketing.
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  • Profile picture of the author AmandaJane
    YouTube works great for me when I am aiming for traffic (think of the billion viewers they have each month). But article marketing is STILL necessary, when it comes to SEO.

    a lot of people prefer 'watching' than reading

    so if you'll ask me, I prefer YouTube.
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  • Profile picture of the author Christopher Fox
    Someone has to do this:

    Why bother with article or video marketing at all as according to your signature you know a method that will:

    7-Figure Earner Shares How $100 Turned Into $238,928 In Less Than 8 Weeks Without A List Or Paid Advertising

    Forget about wasting an time doing with article or video marketing. You can be a multi-multi-multi-millionaire within 12 months just using the system you are trying to sell people in your sig.

    Not trying to be a total d-bag. There is a bit of a point to that.

    You want to do a 'versus' type comparison. First, what are your goals? What exactly are you thinking you want to achieve with articles or video?

    What specific task? Branding, lead generation, squeeze page driving, list building, or ...?

    I think the answer is specific to what you are trying to do.

    I also think article marketing is overrated and over-hyped on this forum. You can dig around here and find some fantastical claims about article marketing, like one long time member claiming to be making over one million dollars PER DAY. I don't believe any such outlandish claims, and wonder why they are made. Perhaps to prop something up???

    Not saying there are not people making money off of article marketing, maybe even some real good money, but the only things you will find here from the article marketing 'experts' is a whole bunch of talk without any real proof. Only claims, which may be entirely accurate, mostly accurate, mostly inaccurate, or complete BS.

    After Panda, Penguin, etc., we all saw what happened to places like Ezine Articles. Article Marketing, as described by the AMing 'experts' here is best thought of as syndication. There seems to be some evidence to support the idea that Google either considers flat out (or has difficulties making full determinations between 'syndication' and duplicating spam) article syndication to be duplicate content.

    Someone mentioned PLR videos. Be careful for longterm use with those. Google has an army of PhD's and otherwise very smart and clever folks. Right now it is pretty easy to trick Google with duplicate videos, but how long until their algo, programmed by some of the sharpest software minds in the world, does the same thing to PLR video that it does to spun crap and PLR spam?

    To give a general answer to your question, and it is only an opinion, not humble but potentially wrong as hell, in 2013 the smart money is on investing in video for the future. It will be much more necessary in the not too distant future than it is today. Meanwhile duplicate content articles, excuse me ... I mean syndicated articles, will probably continue along its current path.

    What path is that? Look at all the Google slaps in the last few years dealing with duplicate content, article directories, spun articles, etc.

    But, judging from your sig, you are a money chaser, not a business builder. You can find plenty of threads here from money chasers that find themselves back to square one, with 6 figure incomes disappearing overnight, when their system, method, spam, etc., dries up from a change in Google or some other influencing third party. Again, not trying to be a d-bag, just trying to get you to think ...

    I would suggest that for people building long term, web based businesses, video will be ultimately necessary.

    Basically, nobody can really answer that question for you. You are not having luck with either one, so you just want to focus on making one work. Before you figure out which one you want to focus on, before you throw more good time and money after bad,

    You need to analyze why you are not having any results with your current methods.

    One last bit in an overly long post, is that is just isn't that simple - at all. Having a video that doesn't convert doesn't mean it isn't a lucrative marketing channel. It could mean there were problems with the video, not the method. Video is a little bit understood by a lot of IMers, from what I have seen.

    It is easy for many to judge a good article. Video ups the ante. Tremendously. The level of technical experience required, the sophistication and technicalities of software (MS-Word for articles compared to potentially needing three or four different pieces of software totaling into the thousands of dollars), etc. Add to that the fact that with video, you are delving into the visual arts.

    The point of that is that you can convey much, much more information in one minute of video than you can in one minute of text - including flaws, failures and mistakes. Need to be very thorough, detail oriented and creative to put together a qualtiy video, in addition to being proficient on complicated and expensive software.

    I'll shut-up now. The point is, nobody can give you an answer because nobody here, aside from you, has enough information to determine why neither artices nor videos are putting money in your pocket right now.

    Not trying to be jerk, just blunt. And I am not trying to belittle or insult you, just compel you to analyze what is not working with what you are currently doing. Before you figure out which direction to go from here, you first need to figure out why neither one is working in your case.
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    • Profile picture of the author WarTiger
      Originally Posted by Christopher Fox View Post

      Someone has to do this:

      Why bother with article or video marketing at all as according to your signature you know a method that will:

      7-Figure Earner Shares How $100 Turned Into $238,928 In Less Than 8 Weeks Without A List Or Paid Advertising

      Forget about wasting an time doing with article or video marketing. You can be a multi-multi-multi-millionaire within 12 months just using the system you are trying to sell people in your sig.

      Not trying to be a total d-bag. There is a bit of a point to that.

      You want to do a 'versus' type comparison. First, what are your goals? What exactly are you thinking you want to achieve with articles or video?

      What specific task? Branding, lead generation, squeeze page driving, list building, or ...?

      I think the answer is specific to what you are trying to do.

      I also think article marketing is overrated and over-hyped on this forum. You can dig around here and find some fantastical claims about article marketing, like one long time member claiming to be making over one million dollars PER DAY. I don't believe any such outlandish claims, and wonder why they are made. Perhaps to prop something up???

      Not saying there are not people making money off of article marketing, maybe even some real good money, but the only things you will find here from the article marketing 'experts' is a whole bunch of talk without any real proof. Only claims, which may be entirely accurate, mostly accurate, mostly inaccurate, or complete BS.

      After Panda, Penguin, etc., we all saw what happened to places like Ezine Articles. Article Marketing, as described by the AMing 'experts' here is best thought of as syndication. There seems to be some evidence to support the idea that Google either considers flat out (or has difficulties making full determinations between 'syndication' and duplicating spam) article syndication to be duplicate content.

      Someone mentioned PLR videos. Be careful for longterm use with those. Google has an army of PhD's and otherwise very smart and clever folks. Right now it is pretty easy to trick Google with duplicate videos, but how long until their algo, programmed by some of the sharpest software minds in the world, does the same thing to PLR video that it does to spun crap and PLR spam?

      To give a general answer to your question, and it is only an opinion, not humble but potentially wrong as hell, in 2013 the smart money is on investing in video for the future. It will be much more necessary in the not too distant future than it is today. Meanwhile duplicate content articles, excuse me ... I mean syndicated articles, will probably continue along its current path.

      What path is that? Look at all the Google slaps in the last few years dealing with duplicate content, article directories, spun articles, etc.

      But, judging from your sig, you are a money chaser, not a business builder. You can find plenty of threads here from money chasers that find themselves back to square one, with 6 figure incomes disappearing overnight, when their system, method, spam, etc., dries up from a change in Google or some other influencing third party. Again, not trying to be a d-bag, just trying to get you to think ...

      I would suggest that for people building long term, web based businesses, video will be ultimately necessary.

      Basically, nobody can really answer that question for you. You are not having luck with either one, so you just want to focus on making one work. Before you figure out which one you want to focus on, before you throw more good time and money after bad,

      You need to analyze why you are not having any results with your current methods.

      One last bit in an overly long post, is that is just isn't that simple - at all. Having a video that doesn't convert doesn't mean it isn't a lucrative marketing channel. It could mean there were problems with the video, not the method. Video is a little bit understood by a lot of IMers, from what I have seen.

      It is easy for many to judge a good article. Video ups the ante. Tremendously. The level of technical experience required, the sophistication and technicalities of software (MS-Word for articles compared to potentially needing three or four different pieces of software totaling into the thousands of dollars), etc. Add to that the fact that with video, you are delving into the visual arts.

      The point of that is that you can convey much, much more information in one minute of video than you can in one minute of text - including flaws, failures and mistakes. Need to be very thorough, detail oriented and creative to put together a qualtiy video, in addition to being proficient on complicated and expensive software.

      I'll shut-up now. The point is, nobody can give you an answer because nobody here, aside from you, has enough information to determine why neither artices nor videos are putting money in your pocket right now.

      Not trying to be jerk, just blunt. And I am not trying to belittle or insult you, just compel you to analyze what is not working with what you are currently doing. Before you figure out which direction to go from here, you first need to figure out why neither one is working in your case.
      Thank you very much for your post, I am following this system with 7 figuere earner, so far very happy with it, it takes time to make big money but I already made some and I am hoping the best. I need to improve my video and article marketing... with everything else I m very happy.
      Thank you very much guys, All the best
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  • Profile picture of the author Brandgineering
    In the long term video is the best tool. However, too many people are just cranking out content which is them just sitting in front of a video camera droning out what is essentially a blog on tape. Bad idea.

    The reality is that you need to generate high quality content (not necessarily a sexy video) that connects with the audience properly.

    We have been doing video marketing for more than 20 years and I developed a system of video marketing recently for one of the TV networks that actually gets us traction on YouTube naturally. In fact, it worked so well that I started selling the system to select customers - which includes a marketing mentoring component.

    I am curious. Would you sit in front of your TV for many hours watching bad programming. Just like regular TV, you need to provide value and some entertainment.

    My business partner and I produce TV shows for networks and I think part of our advantage is that we do understand the psychology behind creating video content. Can you buy a camera and crank out videos. Yes. I can also buy a scalpel, it does't make me a surgeon. There is actually a reason why I have degrees in both Cinema and Business as well as a best selling book on the subject; I spent years researching the most effective methods of using video to sell stuff.

    People do respond differently to different types of content. I produce a long series of blogs on the subject and its not something you learn by reading an ebook. Be prepared to dig deep into how to create effective content.

    I do run a training course called Brangineering: Content Marketing School, but only for a very limited audience because doing it right takes some resources and training. I really object to those schools that promise riches overnight. That does not work. I will guarantee close to #1 video rankings if our system is used, but I am careful to mentor the person because it is a long term activity.

    Bottom line, blogs only go so far. There is great power in the auditory and visual experience done correctly. Text on the page rarely achieves the same impact as video.
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    Carl Hartman, CEO Brandgineering | Leaders in Video Marketing and Strategy | Best-Selling Author of Brand.gineering (a workbook & guide to brand strategy in the digital age) | www.brandgineering.org

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    • Profile picture of the author Mormo
      I got resentment against google so I am using facebook for video marketing.

      I upload my videos to facebook and ask people to share.
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    • Profile picture of the author Christopher Fox
      Originally Posted by Brandgineering View Post

      In the long term video is the best tool. However, too many people are just cranking out content which is them just sitting in front of a video camera droning out what is essentially a blog on tape. Bad idea.

      The reality is that you need to generate high quality content (not necessarily a sexy video) that connects with the audience properly.
      I have been harping on this in a few different threads. Like you, I am biased, being involved with video creation myself. But I think it is an accurate bias. In addition to the points you brought up, the continuing rise and use of smart phones and tablets contribute to an additional demand for video marketing.

      Reading sales pages, or pretty much anything other than an ebook, sucks on a smart phone. Watching video on a phone, however is pretty sweet and you do not really lose that much effect, like you do when viewing a sales page designed for a PC monitor.

      As far as the bolded part, well, shhhhhh. Don't tell 'em, the $15 Sparkol whiteboard animators and Power Point video makers - the more of them there are, the more unique and distinct my work is and the easier it is to sell it at a respectable price.

      Okay, I'm not that concerned, we can tell 'em. It still takes thousands of dollars worth of software plus a higher level of creativity and artistic skill. Another awesome advantage of video - capturing people's attention not just with information and product descriptions, but with elements of visual/auditory creativity and art.

      My prediction is that quality video is going to become much less of an option in the not too distant future ...
      Signature
      One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

      - Seldom Seen Smith
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    • Profile picture of the author aurettemag
      Originally Posted by Brandgineering View Post

      In the long term video is the best tool. However, too many people are just cranking out content which is them just sitting in front of a video camera droning out what is essentially a blog on tape. Bad idea.

      The reality is that you need to generate high quality content (not necessarily a sexy video) that connects with the audience properly.

      We have been doing video marketing for more than 20 years and I developed a system of video marketing recently for one of the TV networks that actually gets us traction on YouTube naturally. In fact, it worked so well that I started selling the system to select customers - which includes a marketing mentoring component.

      I am curious. Would you sit in front of your TV for many hours watching bad programming. Just like regular TV, you need to provide value and some entertainment.

      My business partner and I produce TV shows for networks and I think part of our advantage is that we do understand the psychology behind creating video content. Can you buy a camera and crank out videos. Yes. I can also buy a scalpel, it does't make me a surgeon. There is actually a reason why I have degrees in both Cinema and Business as well as a best selling book on the subject; I spent years researching the most effective methods of using video to sell stuff.

      People do respond differently to different types of content. I produce a long series of blogs on the subject and its not something you learn by reading an ebook. Be prepared to dig deep into how to create effective content.

      I do run a training course called Brangineering: Content Marketing School, but only for a very limited audience because doing it right takes some resources and training. I really object to those schools that promise riches overnight. That does not work. I will guarantee close to #1 video rankings if our system is used, but I am careful to mentor the person because it is a long term activity.

      Bottom line, blogs only go so far. There is great power in the auditory and visual experience done correctly. Text on the page rarely achieves the same impact as video.
      I agree with you. Thanks for awesome post
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  • Profile picture of the author DavidLowes
    Short answer = YouTube (current)
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  • Profile picture of the author AdAstra
    Why not combining this two methods for better results?
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  • Profile picture of the author Ricardo Furtado
    Sorry to hear that you are not getting any results.

    The truth is that it is the way this kind of marketing works – unless you use some kind of Black Hat techniques, you will get little or no hits to your websites from these methods.

    Think about it, there are thousands of videos and articles online – how are people even going to find what you have posted?

    Forget about that hype of getting your videos on page 1 of Google and getting your articles noticed – these are just sales gimmicks that are being done.

    The simple truth is that you will get very little or no traffic from article writing and making videos.

    All the best. Regards.
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    Ricardo Furtado

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    • Profile picture of the author CarlosFarfan2012
      Forgive me fellow warriors but i do believe content is not important as it was before so i go with Video Marketing.

      First of all it is easier than writing tons of articles and submitting to directories for indexing, SEO is easier for videos and it has faster exposure.

      Now the problem is the majority thinks is easier as just recording something and uploading it to Youtube while it is not so in this case you'll have to make a little bit more research on that.

      Anyway, what matters is to dominate just one strategy.

      Cheers!!
      Signature

      .

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  • Profile picture of the author sal64
    Article marketing is a waste of time unless you have great content they are targeted to your audience. Most seem to submit them to directories and they tend to get lost amongst the millions of spun BS articles out there.

    It also comes down to what sort of business you have. If you are just selling how to stuff to internet marketers then good luck with that. If you are selling real products then you should submit them to offline sources that will actually publish them.

    Sorry but people kid themselves if they think that mass prouced articles will get the right attention... these are probably only good for SEO.

    Whichever way you choose, be intersting and have real value to offer your audience. If you are not interested in building that relationship, then stick to paid ads IMO.

    Cheers,

    Sal
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    • Profile picture of the author Ricardo Furtado
      Originally Posted by sal64 View Post

      Article marketing is a waste of time unless you have great content they are targeted to your audience. Most seem to submit them to directories and they tend to get lost amongst the millions of spun BS articles out there.

      It also comes down to what sort of business you have. If you are just selling how to stuff to internet marketers then good luck with that. If you are selling real products then you should submit them to offline sources that will actually publish them.

      Sorry but people kid themselves if they think that mass prouced articles will get the right attention... these are probably only good for SEO.

      Whichever way you choose, be intersting and have real value to offer your audience. If you are not interested in building that relationship, then stick to paid ads IMO.

      Cheers,

      Sal
      How very true Sal, how very true.
      Signature

      Ricardo Furtado

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  • Profile picture of the author brettb
    Videos are the way to go. I always get a lot more persuaded by listening to somebody on a YouTube than by reading a 1000 word squeeze page.

    Just keep the video short and to the point.
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  • Profile picture of the author asuran
    I blieve it is definitely YouTube.

    I have been doing YouTube marketing for 6 years now and I found nothing more powerful i terms of constant steady free traffic than what my videos are producing.
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  • Profile picture of the author Paul Dilley
    Video searches has been witnessing a great rise recently. If you are going to concentrate on one traffic source only then I surely recommend that you concentrate on videos.

    If you need assistance in this field then I advise you to check James Wedmore. He has an excellent video marketing course.
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    • Profile picture of the author Brandgineering
      Those mass market courses rarely work. I get a lot of people coming to us after they have blown their money on one of those courses because we guarantee success. Others don't do that. Most of those mass market courses are just another scam.

      In fact, one of those mass market courses approached us to buy our methods. So many people are desperate to make money that those courses play on their desire to get any kinds of results.

      We guarantee results, but only if we are fully involved in their marketing. I won't sell a package to just anyone.
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      Carl Hartman, CEO Brandgineering | Leaders in Video Marketing and Strategy | Best-Selling Author of Brand.gineering (a workbook & guide to brand strategy in the digital age) | www.brandgineering.org

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  • Profile picture of the author kennethchooks
    Banned
    I will say that no one in particular is better especially if article marketing includes writing on your blog.

    With that said, you can rank a youtube video way faster than an article. Thats my own observation and experiment
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  • Profile picture of the author Evan H
    It really depends....I personally enjoy youtube marketing more...and people seem to really want to watch videos now a days...Youtube continues to gain more popularity
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  • Profile picture of the author Moneymaker2012
    Both youtube marketing and article marketing are effective for getting targetted traffic, the results depend on how you target the keywords in your videos you submit and also in articles.
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  • Profile picture of the author danix7
    Both are real good although i think youtube is even better especially if your good at creating videos, you can do reviews on other peoples or your own products but again it involves how well you target those keywords and how well you use social media to share those videos!
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  • Profile picture of the author Randall Magwood
    Originally Posted by WarTiger View Post

    ...at the moment I am doing both but not getting any result.
    If that's the case, then none is more effective for you. Find a different marketing strategy to promote your business with so that you can get more immediate traffic and sales.
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  • Profile picture of the author Ripster
    I would say that YouTube is more effective than article marketing. YouTube is one of the top 3 most popular sites on the internet. Nuff' said.
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  • Profile picture of the author seobro
    I would say you tube is the better one. However, you will need an HDR camera. Also, get a video editing program. I use video studio pro with the anti shake, that is important and also use a tripod to make your movies more pro. There is a lot to learn, but you can find out for free on you tube which has a lot of lessons on video editing and how to create great movies. Specialize in one area. That way people will hear about you.
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  • Profile picture of the author sprice
    YouTube is hot right now. But guest blogging can also be a great way to drive a lot of traffic.
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  • Profile picture of the author aduttonater
    Youtube is better for personal branding. People can see your face and therefore can decide from there whether or not they are going to trust you or not.

    Articles are a traditional way to Internet market your business. It may take a little longer to see results with Articles then Youtube because not many people want to sit down and read.
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  • Profile picture of the author luane
    I have done both, but prefer the instant gratification of seeing my Youtube videos on the 1st page of Google most of the time. They rank so well and if the keywords are WSOs that you are promoting, the title of the video is a Buyer keyword, so you can make sales with only a few clicks : ).
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  • Profile picture of the author infoway
    You tube marketing is more effective. There is possibility of duplicate article production and time taking. Article must has to be very interesting and eye catchy to stand out of the crowd. Thus concentrate on video marketing which can be profitable for attracting traffic to your site.
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  • Profile picture of the author smith5
    Both has got its on features....if your keywords are highly competitive and from SEO perspective optimizing a youtube video may get you a top ranking as the SERP's has become universal...
    When it comes to content SEO, article marketing is one among the best options because if your content is fresh and interesting then your genuine audience will help you get sharing, bookmarking, likes, comments which is the most wanted backlinks ....
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  • Profile picture of the author sal64
    Ask any of the big players and I bet they all use paid, targeted ads. Not sure why people still invest heavily in trying to get free traffic. It still costs you one way or another.

    I'd be interested to hear if some of the replies on here are based on theory or actually testing and measuring.

    Whilst on the face of it, paid ads may seem expensive, they reach people who are in buying mode so conversions are usually higher than organic traffic.

    When deciding what method of traffic gen you are going to use, then be clear on what your primary objective is and what you want the reader / viewer to do next.

    Otherwise it's all a waste.
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    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
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