Creating a credible brand

6 replies
Hi all,

I've been reading up on credibility, and there's some great information out there about establishing credibility to your name (such as publishing articles or doing lectures etc.) but for the life of me i can't figure out how you give credibility to a brand name.

I mean let's take Rosetta stone, the language learning software. It's dominant in it's market and as far as i can tell, they don't have a language professor behind them, yet they charge hundreds of dollars for their product and people will gladly pay.

How do companies like Rosetta stone appear credible without having that personal element?
#brand #creating #credible
  • When Rosetta stone premiered they lent credibility to their brand by naming government and military offices that had used the software before it was released to the public. It's right there in the commercials.
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    While you spend time reading people's signatures on a forum someone else is working to make the money you could have made.

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  • Profile picture of the author agmccall
    Originally Posted by Seiryuu View Post


    How do companies like Rosetta stone appear credible without having that personal element?
    The product works as advertised

    al
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    The Flu? Not worthy of a mention here???
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  • Profile picture of the author John J M
    I think a lot of it just comes down to time. The more people exposed to the product, the more people use it/benefit from it, the more the name gets out there. But getting a physical product into a major store requires a whole different level of authority.

    That's why the internet is so beautiful - it let's you build your own credibility over time without HAVING to worry about getting big names behind you or any of that. You, instead, can become the big name.
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  • Profile picture of the author Brandgineering
    I wrote a best-selling book on building brands.

    #1 - Everyone here seems to be searching for a get rich quick formula. Brands are built over time. Rosetta Stone didn't just have instant credibility.

    Its a fact. The best marketing is word of mouth. the system I teach actually shows you how to leverage word of mouth effectively to build credibility quickly. We have a mentoring program that shows you how to go beyond cheesy testimonials, step-by-step.

    Gotta tie everything to perceived relationships. 70-80% of all sales is based on relationships. You have to generate that same emotion with your marketing.
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    Carl Hartman, CEO Brandgineering | Leaders in Video Marketing and Strategy | Best-Selling Author of Brand.gineering (a workbook & guide to brand strategy in the digital age) | www.brandgineering.org

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  • Profile picture of the author travlinguy
    How did Anthony Robbins get to be the top personal development guy in the world with just a high school education? Simple. He provided massive value.
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  • Profile picture of the author Ripster
    The best way to build a credible brand starting from nothing is to build a blog in your specialized niche.
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