300k Opt-In Email Subs, 2mill site views, Monetize? JV?

15 replies
I run a site in the female/maternity vertical. The core feature is an ovulation calendar. Women input their menstrual cycle (yes, yes, I know) and it shows them their days of prime fertility, astrological sign of the potential child, and other information on how to get pregnant/avoid pregnancy.

There's also a bunch of articles about fertility, baby names, etc.

We get 250k uniques to the site a year, 2million+ paigeviews.

To access the calendar, users must sign up. We have a total of 300k active subscribers and have email addresses.

Adsense is peppered on the site, but performs poorly (~100-200 per month)

So far there has been NO communication with the email list. Obviously its very targeted- female, 91% english speaking, 25-40, pregnant/seeking to become pregnant .

open to JV/ideas on how to monetize.
#2mill #300k #email #monetize #optin #site #subs #views
  • Profile picture of the author SoloSalinas
    I would suggest you learn how to build relationships with your list & start selling feminine products whether it be how to eBooks or Amazon stuff.
    {{ DiscussionBoard.errors[8795564].message }}
  • Profile picture of the author Zayne
    Originally Posted by oejamesoe View Post

    I run a site in the female/maternity vertical. The core feature is an ovulation calendar. Women input their menstrual cycle (yes, yes, I know) and it shows them their days of prime fertility, astrological sign of the potential child, and other information on how to get pregnant/avoid pregnancy.

    There's also a bunch of articles about fertility, baby names, etc.

    We get 250k uniques to the site a year, 2million+ paigeviews.

    To access the calendar, users must sign up. We have a total of 300k active subscribers and have email addresses.

    Adsense is peppered on the site, but performs poorly (~100-200 per month)

    So far there has been NO communication with the email list. Obviously its very targeted- female, 91% english speaking, 25-40, pregnant/seeking to become pregnant .

    open to JV/ideas on how to monetize.
    If you havnt ever emailed them before this may be a good time to start!

    Remember nobody likes being hit with promos all day every day.

    Give them something of value, and they will start looking out for you!

    Zayne
    Signature

    "Being Successful is A State of Mind - Thinking Successful = Being Successful"

    www.newageonlinebusiness.com - Who Else Wants to Make $1000 a week online?

    www.dollarzayne.com/free-offer - 43 Businesses You can Own Today - FREE!

    {{ DiscussionBoard.errors[8795625].message }}
  • Profile picture of the author Ryan Thomas
    So many possibilities here...a good start might be paid versions of what you already have. There are tons of info-products about fertility, baby names, health for expectant mothers, first-time parents, etc. I would bet with some work you can locate good affiliate offers for physical fertility-related physical products.

    How do you define "active" subscribers? Is that how many login to the calendar on a regular basis? If so, you're sitting on a potential goldmine.

    And how long have you been building this list? If it's been a couple years, likely many of those women have had children by now...that opens up another world of possibilities. I get excited thinking of all the options.
    {{ DiscussionBoard.errors[8795634].message }}
  • Profile picture of the author Joan Altz
    It's just as easy to create an info product for pregnant women as it is for anything else. We have a whole package of pregnant-related plr ebooks that includes topics of motherhood and infertility, so it's a hot niche and evergreen. I don't see baby-making disappearing anytime soon.
    {{ DiscussionBoard.errors[8795643].message }}
    • Profile picture of the author Zayne
      Originally Posted by Joan Altz View Post

      I don't see baby-making disappearing anytime soon.
      Not with How fun baby making is anyways...

      Signature

      "Being Successful is A State of Mind - Thinking Successful = Being Successful"

      www.newageonlinebusiness.com - Who Else Wants to Make $1000 a week online?

      www.dollarzayne.com/free-offer - 43 Businesses You can Own Today - FREE!

      {{ DiscussionBoard.errors[8795670].message }}
      • Profile picture of the author agmccall
        If you have 300k women on your list having their menstrual cycle

        I would probably be very nice in any email I sent them

        al
        Signature

        A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

        {{ DiscussionBoard.errors[8795779].message }}
        • Profile picture of the author oejamesoe
          Originally Posted by agmccall View Post

          If you have 300k women on your list having their menstrual cycle

          I would probably be very nice in any email I sent them

          al
          you win everything
          {{ DiscussionBoard.errors[8796040].message }}
          • Profile picture of the author cup243
            Originally Posted by oejamesoe View Post

            you win everything
            Hi, I sent you a PM, please check it out. Thanks man
            {{ DiscussionBoard.errors[8801052].message }}
  • Profile picture of the author TeamBringIt
    Originally Posted by oejamesoe View Post

    I run a site in the female/maternity vertical. The core feature is an ovulation calendar. Women input their menstrual cycle (yes, yes, I know) and it shows them their days of prime fertility, astrological sign of the potential child, and other information on how to get pregnant/avoid pregnancy.

    There's also a bunch of articles about fertility, baby names, etc.

    We get 250k uniques to the site a year, 2million+ paigeviews.

    To access the calendar, users must sign up. We have a total of 300k active subscribers and have email addresses.

    Adsense is peppered on the site, but performs poorly (~100-200 per month)

    So far there has been NO communication with the email list. Obviously its very targeted- female, 91% english speaking, 25-40, pregnant/seeking to become pregnant .

    open to JV/ideas on how to monetize.
    No communication with the list = No relationship

    No matter, how targeted that list....if there is no communication/trust, then people simply will not buy (most will not). Build a relationship with these people, have them trust you. By doing this, it opens many possibilities for you....
    {{ DiscussionBoard.errors[8795657].message }}
  • Profile picture of the author andynathan
    I agree with the other posters here about how you need to email your list. Create about a month's worth of valuable content that encourages them to open your emails on a regular basis.

    Then after a month, add 10% promotional value to the information you send over to your clients. What you promote is up to you, and your research on what your viewers are interested in, based on your site. Maybe a survey of what readers want from you in the future will give you the answers you need.

    If you have further questions, feel free to PM me.
    Signature

    Delighfully Inexpensive: The Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.
    Scientific Formula For Profitable Blogging Link

    {{ DiscussionBoard.errors[8795870].message }}
  • Profile picture of the author igrowyourbiz
    Start training your list, then start selling to it. Encourage community and interaction, you can actually have the list sell to itself on your behalf.
    Signature
    Get LEGIT! Make 6, 7 or 8 FIGURES Per MONTH
    Just Like The Other Students I Mentor Do!

    {{ DiscussionBoard.errors[8795963].message }}
  • Profile picture of the author Content Commando
    It sounds like you have a goldmine on your hands!
    Signature
    One article received 10,519 social shares! Become a true authority within any niche INSTANTLY by investing in a proven content writer.

    Don't believe me? Click
    HERE
    {{ DiscussionBoard.errors[8796625].message }}
  • Profile picture of the author guitarizma
    Banned
    Originally Posted by oejamesoe View Post

    I run a site in the female/maternity vertical. The core feature is an ovulation calendar. Women input their menstrual cycle (yes, yes, I know) and it shows them their days of prime fertility, astrological sign of the potential child, and other information on how to get pregnant/avoid pregnancy.

    There's also a bunch of articles about fertility, baby names, etc.

    We get 250k uniques to the site a year, 2million+ paigeviews.

    To access the calendar, users must sign up. We have a total of 300k active subscribers and have email addresses.

    Adsense is peppered on the site, but performs poorly (~100-200 per month)

    So far there has been NO communication with the email list. Obviously its very targeted- female, 91% english speaking, 25-40, pregnant/seeking to become pregnant .

    open to JV/ideas on how to monetize.
    Christmas is coming. Offer a free (but, high quality) product to your list and build up trust. Once that happens, you can start promoting paid stuff and your conversion rates would be high.
    {{ DiscussionBoard.errors[8796872].message }}
  • Profile picture of the author lotsofsnow
    Originally Posted by oejamesoe View Post

    To access the calendar, users must sign up. We have a total of 300k active subscribers and have email addresses.


    So far there has been NO communication with the email list. Obviously its very targeted- female, 91% english speaking, 25-40, pregnant/seeking to become pregnant .

    Your email list is (almost) worthless. At least the ones that are older than 6 months are completely worthless.

    What you should do from now on:

    Send them something. Anything.

    The value of an email list increases when they receive email.
    Signature

    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

    {{ DiscussionBoard.errors[8801073].message }}

Trending Topics