Buying Existing Money Making Websites On Flippa?

31 replies
I have a question or two about buying established websites on flippa, or anywhere..

Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks.. a lot of sellers claim traffic stats and monthly revenue for websites and claim it takes nothing except paying for hosting and changing the affiliate id's to whatever networks they currently use to monetize the site. for example, They will sell a site for lets say $400 bucks but say its earning $650 a month.... why wouldnt they just hang on to it and pay the $10/mo hosting and collect the monthly income if theyre saying its that easy to keep the site going?

Im just curious...hopefully not confusing....

I want to own a few different websites and learn about SEO

Let me know what you think
#buying #existing #flippa #making #money #websites
  • Profile picture of the author stuzilla
    They are really not making that much. And if they were they would be selling for 6500-10000.

    Check the traffic stats most the traffic comes from listing it on flippa and people looking at it.

    I would never buy one of those sites listed there. You can just build a similar one for nothing (hosting and domain) and drive some traffic and you will save yourself $400.
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    • Profile picture of the author dmarseller
      Don't check more answers

      Originally Posted by stuzilla View Post

      They are really not making that much. And if they were they would be selling for 6500-10000.

      Check the traffic stats most the traffic comes from listing it on flippa and people looking at it.

      I would never buy one of those sites listed there. You can just build a similar one for nothing (hosting and domain) and drive some traffic and you will save yourself $400.
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  • Profile picture of the author Ron Killian
    Obviously one benefit of buying a a pre-made site is the time savings. Of course you could build your own, but for many people they would rather buy something ready to go. Either they are new and don't know how to build sites, or for many, they would rather spend that time promoting and marketing.

    And there are flippers that enjoy building and selling sites, they dread actually running and marketing them. I think it's even the thrill for some folks, the selling and the flipping that is.

    But I agree with stuzilla, they might not be making what they claim.
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  • Profile picture of the author ColdWritingLLC
    Originally Posted by RichBarile View Post


    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks..
    I think you know the answer already.

    I have sold over 10 full running and profitable websites and been involved with selling half as many offline businesses over the last decade and I think the most obvious lesson I've learned is that if someone is selling their business it's probably not worth buying, unless you're buying it for the assets.

    As far as the internet goes (and the last 4 times I've been on Flippa) my auctions have always been bid out for 8-12 months of the current monthly profit. So, as an example, a website that makes $1,000 a month but has $500 of monthly expenses will typically sell for a $4,000 to $6,000 closing bid price. To compare, offline businesses, depending on their liabilities, usually fetch 3-5 years of the currently annual profit.
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  • Profile picture of the author Slin
    Be careful with those websites.

    Check their rankings in google, every once in awhile you can find something good. But otherwise just beware
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    • Profile picture of the author iVlog
      Yep, just due your due diligence, don't jump into a purchase without being absolutely sure it's a good buy.

      Originally Posted by Slin View Post

      Be careful with those websites.

      Check their rankings in google, every once in awhile you can find something good. But otherwise just beware
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  • Profile picture of the author domainarama
    Buying other people's established websites is a great way to start a business. Whether it's an equally great way to continue a business is another story. Sometimes yes, sometimes no.

    Some people are not good at the first few steps in business, but are good at taking the ball and running with it. The guy who started McDonald's sold his young, established business to Ray Croc, who turned it into the humongous thing it is today.
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  • Profile picture of the author CharlesL
    Originally Posted by RichBarile View Post

    I have a question or two about buying established websites on flippa, or anywhere..

    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks.. a lot of sellers claim traffic stats and monthly revenue for websites and claim it takes nothing except paying for hosting and changing the affiliate id's to whatever networks they currently use to monetize the site. for example, They will sell a site for lets say $400 bucks but say its earning $650 a month.... why wouldnt they just hang on to it and pay the $10/mo hosting and collect the monthly income if theyre saying its that easy to keep the site going?

    Im just curious...hopefully not confusing....

    I want to own a few different websites and learn about SEO

    Let me know what you think
    Simples. Those sites aren't making as much as they claim. If a site was really making $650 a month profit, you'd be looking at paying somewhere around the $7800 mark (12x monthly profit). Just a ballpark figure, mind. Many factors come into play when valuing sites.
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    • Profile picture of the author Teravel
      Originally Posted by stuzilla View Post

      They are really not making that much. And if they were they would be selling for 6500-10000.
      Originally Posted by ColdWritingLLC View Post

      As far as the internet goes (and the last 4 times I've been on Flippa) my auctions have always been bid out for 8-12 months of the current monthly profit. So, as an example, a website that makes $1,000 a month but has $500 of monthly expenses will typically sell for a $4,000 to $6,000 closing bid price. To compare, offline businesses, depending on their liabilities, usually fetch 3-5 years of the currently annual profit.
      Originally Posted by CharlesL View Post

      If a site was really making $650 a month profit, you'd be looking at paying somewhere around the $7800 mark (12x monthly profit). Just a ballpark figure, mind. Many factors come into play when valuing sites.
      It's amazing how many people quickly jump at the word "Profit". A websites income is not the only factor, nor is it the most important factor, when determining the value of a website.

      I have sold 20 page Amazon websites for 20-24x Monthly Income. The same is true for Adsense and CPA sites.

      I have also sold 3 page List Building sites with NO INCOME and sold each for thousands.

      Just like every other product in the world, it's about Perceived Value.
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    • Profile picture of the author Steve B
      Rich,

      Over my years of Internet business I have learned to be very cautious about sales claims, earnings claims, traffic claims, and everything else that comes from someone trying to sell you something. Screen shots are easily doctored in PhotoShop, testimonials are easily manufactured, and there is no way of really being sure of anything unless you know the person making the claims to be honest and upright. That's not to say that there aren't many honest people selling online . . . there really are. But the trouble is, you don't know who is honest and who is fabricating in order to make a sale.

      You are right in asking the question why someone would give up an income stream for a few hundred bucks. As others have said - most wouldn't do that if the income was really there.

      Yes, some folks like to build websites but they will usually sell them with no income claims. To build a site and get it earning $650/ is no small accomplishment. Anyone that truly did this and claims that the income will continue with the new owner is hoisting a huge red flag, in my opinion.

      The very best to you,

      Steve
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  • Profile picture of the author Content Commando
    Beware of Flippa. I've heard a lot of horror stories.
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  • Profile picture of the author drr
    You need to do a lot of due diligence before investing in one of those "income earning" sites. Many are more or less fraudulent, and even the traffic they claim to attract is often of horrendous quality.

    Seasoned site owners will know that. Rosy cheeked newbies wont.
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  • Profile picture of the author Moneymaker2012
    Before buying such sites alwyas check if they had been ever penalized by search engienes, check the pr, age, and backlinks profile and also check the domain worth to calculate if the site is worth to buy.
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  • Profile picture of the author dewayneboyd
    Originally Posted by RichBarile View Post

    I have a question or two about buying established websites on flippa, or anywhere..

    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks.. a lot of sellers claim traffic stats and monthly revenue for websites and claim it takes nothing except paying for hosting and changing the affiliate id's to whatever networks they currently use to monetize the site. for example, They will sell a site for lets say $400 bucks but say its earning $650 a month.... why wouldnt they just hang on to it and pay the $10/mo hosting and collect the monthly income if theyre saying its that easy to keep the site going?

    Im just curious...hopefully not confusing....

    I want to own a few different websites and learn about SEO

    Let me know what you think
    You are correct, and this is why most of those people obviously can't be trusted. Also be careful about the "I'm too busy to run the website" excuse. If a site is already making money as they claim, then it requires no extra work.

    It's not that there aren't sites that may be worth it, but I'd have a game plan for how to use the site once I got it. I'd never expect to just sit back and rake in the money.
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  • Profile picture of the author Alex Greene
    Originally Posted by RichBarile View Post

    I have a question or two about buying established websites on flippa, or anywhere..

    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks.. a lot of sellers claim traffic stats and monthly revenue for websites and claim it takes nothing except paying for hosting and changing the affiliate id's to whatever networks they currently use to monetize the site. for example, They will sell a site for lets say $400 bucks but say its earning $650 a month.... why wouldnt they just hang on to it and pay the $10/mo hosting and collect the monthly income if theyre saying its that easy to keep the site going?

    Im just curious...hopefully not confusing....

    I want to own a few different websites and learn about SEO

    Let me know what you think
    You are absolutely spot on. The example you have stated there of a site which is making $650 per month is getting sold for $400 at flippa whereas the price should be at least "Monthly Earning x 12". So it is better to stay away from them.
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    • Profile picture of the author RichBarile
      WOW! Cant thank everyone enough for all the input and advice! I am definitely being very very cautious about it. I wont be buying any sites soon anyway. But gotta formulate a plan for 2014.

      I will have to learn how to research websites better, for things like traffic, page rank, age, backlinks, alexa ranking, etc...

      I'm am sure there are decent/good people on flippa giving true claims. I am gonna have to figure out how to sift through the bogus ones..

      I've read all the replys on this and every little bit of info helps, so THANKS!!
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      • Profile picture of the author Content Commando
        Originally Posted by RichBarile View Post

        WOW! Cant thank everyone enough for all the input and advice! I am definitely being very very cautious about it. I wont be buying any sites soon anyway. But gotta formulate a plan for 2014.

        I will have to learn how to research websites better, for things like traffic, page rank, age, backlinks, alexa ranking, etc...

        I'm am sure there are decent/good people on flippa giving true claims. I am gonna have to figure out how to sift through the bogus ones..

        I've read all the replys on this and every little bit of info helps, so THANKS!!
        There are plenty of good sites. Heck, I saw the Warrior Forum being sold on there (asking price 3 mil) several years ago, but there are also ALOT of bad eggs out there. Flippa does a very poor job of regulating and even they would like to, much of it is out of their hands after the money has been exchanged. Things to look for:

        - The site is making "X" amount on autopilot or with little to no work involved.
        - Check all rankings, age, and backlinks
        - Use compete.com to get a general idea of traffic.
        - If it's been penalized by Google
        - If the seller is asking for less than 6-12 months income
        - If it seems too good to be true, then it usually is.
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  • Profile picture of the author Content Commando
    Good lord, i just looked and found this site for sale. https://flippa.com/3004162-lead-gen-...n-show-you-how

    This is one of the most obvious fraudulent listings that I've ever seen. It's stuff like this that gives legit sellers a bad name.
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  • Profile picture of the author wolfmmiii
    Originally Posted by RichBarile View Post

    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks
    They wouldn't. They are lying to you.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by RichBarile View Post

    I have a question or two about buying established websites on flippa, or anywhere..

    Why would someone sell a website that is already established and/or earning a good monthly income for only a few hundred bucks.. a lot of sellers claim traffic stats and monthly revenue for websites and claim it takes nothing except paying for hosting and changing the affiliate id's to whatever networks they currently use to monetize the site. for example, They will sell a site for lets say $400 bucks but say its earning $650 a month....
    If they're selling a site that claims $650/mnth for $400, either they're lying about the income or they've been hit/penalized by Google and the revenue and traffic are in steep decline.
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  • Profile picture of the author RichBarile
    well i cant say it enough times.. THANKS for all the advice and education. As a new guy at internet marketing its people like all you that give hope to actually earn a legit income online.

    I am looking into wordpress to possibly create my own site or sites.. I dont have any type of coding experience but I hear its not all that hard with a little research, youtube vids and some practice. Im no computer wiz either, but im teachable and have a desire to learn..

    I started to try to learn to use kompozer like a year ago to build my own LP's.. but it was pretty much a fail.. then i lost all my money($1700) trying to do banner advertisements (i created) by tryin to promote an adult offer with an adult traffic source that screwed me, since i was brandnew and probably had no business doing what I was doing... but anyway. So i quit IM.

    Now im back working a 9-5 and starting to get a few hundred bucks to play with.. not much, but a starting point..... and anything i can do for FREE, helps of couse

    Although I will keep my eye out on flippa for some legit deals, i figure i might as well have a plan B and learn to make my own stuff..

    I have accounts with peerfly, amazon, clickbank, adsense, adwords.. but im not really sure where i should start......what niche....build LP's....direct link offers......or..build a website...buy a website....do CPA....clickbank.....hahah just not sure and need to make up my mind!! 2014 needs to be my year for showing my associates its possible to make money at home from the computer!!
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    • Profile picture of the author Ron Killian
      Originally Posted by RichBarile View Post

      well i cant say it enough times.. THANKS for all the advice and education. As a new guy at internet marketing its people like all you that give hope to actually earn a legit income online.

      I am looking into wordpress to possibly create my own site or sites.. I dont have any type of coding experience but I hear its not all that hard with a little research, youtube vids and some practice. Im no computer wiz either, but im teachable and have a desire to learn..

      I started to try to learn to use kompozer like a year ago to build my own LP's.. but it was pretty much a fail.. then i lost all my money($1700) trying to do banner advertisements (i created) by tryin to promote an adult offer with an adult traffic source that screwed me, since i was brandnew and probably had no business doing what I was doing... but anyway. So i quit IM.

      Now im back working a 9-5 and starting to get a few hundred bucks to play with.. not much, but a starting point..... and anything i can do for FREE, helps of couse

      Although I will keep my eye out on flippa for some legit deals, i figure i might as well have a plan B and learn to make my own stuff..

      I have accounts with peerfly, amazon, clickbank, adsense, adwords.. but im not really sure where i should start......what niche....build LP's....direct link offers......or..build a website...buy a website....do CPA....clickbank.....hahah just not sure and need to make up my mind!! 2014 needs to be my year for showing my associates its possible to make money at home from the computer!!
      Wordpress may not be perfect for every situation, but for an affiliate type website they work very well. These days, there is little need to code or create your own websites, unless you need something very specific.

      I've spent so much time creating web pages and "trying to code" in years past, time that I could have used for more important aspects such as marketing, promotion, ect.

      Course, just my opinion.

      As for what niche, it is often good to go with something you might know about, a hobby, a passion, something your at least interested in, then it wont' be such a chore, you won't a dread working it. just a thought
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  • Profile picture of the author PalmTreeJack
    Flippa definitely does have some good deals but you have to be very careful and do your research before you buy. I've bought and sold dozens of sites there and 90% of the deals have turned out well.

    Since it sounds like you're just starting out, pick a site in a niche you know something about. Make sure it's built on Wordpress so it's easy to manage. If possible, get a site that already has some traffic and, preferably, search engine rankings. Obviously it's great if it's already making money but be careful not to overpay. It's a good idea to start off with a cheaper site (under $500) that you can build up over time, rather than risking a bunch of money on an expensive site that may or may not be legit.

    Another option is to have someone build a custom site for you from scratch. Just make sure it has quality original content and comes with a step-by-step guide on how to continue developing it!
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  • Profile picture of the author TryBPO
    There's no way a seller would take the deal as the OP mentioned if it were in any way legitimate.

    It seems somewhat similar to all of the jobs posted on oDesk I've seen:

    "Please create me a niche website. I want it to earn $500 per month with AdSense. Once you've proven to me it's ranked and has earned $500 in 30 days (with my AdSense account attached for proof) I'll pay you $300. Cash money, baby!

    Bleh...
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  • Profile picture of the author RichBarile
    Once I have downloaded wordpress to my computer, do i need to put it on hosting before i can begin to use it to practice developing a site?
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  • Profile picture of the author Joan Altz
    I've sold websites earning $200 to $300 a month for around $1200-$1800. A few of those turned into repeat business for services, ranging from $800 to $12,000 in additional income from those buyers.

    Too many people sell websites on Flippa and just stop with the customer right there. A decent percentage are open to doing much more business with you after they buy - no different than selling an offline client on a service.

    Give them a really smooth and professional transaction experience after they buy the websites from you and you've won both their trust and created an open door for yourself with some of them.

    But the key is to have a site worth buying for $1000 or more on Flippa. Only people with some money to burn are going to buy those (for the most part).

    It also helps if the winner of the auction is a newbie.
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  • Profile picture of the author floxtero
    Get a starter website with a decent price, promote it and make money.
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  • Profile picture of the author timl88wf
    Stay away from these "too-good-to-be-true" sites. I have bought a couple of them before and found them to be a complete crap! I remember I earned little to no money at all! There are always hidden risks associated with these sites and the sellers won't tell you of course.

    You already know the answer. Ask yourself: Will you sell your $1200 per month site for $600?
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  • Profile picture of the author Brad Gosse
    Many people forget Flippa is an auction.

    So when you see a site for $400 that's just the top bid. It may not have broken reserve or reached it's top bid potential. Often this happens in the final hour.

    I sell lots of sites on Flippa and it's the #1 noob question I get when the bids are4 still rolling. People think the current high bid is close to the selling price.

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