How to handle a new email list?

I should also note that I do not have any products of my own. So the only way I can think of monetizing a list would be with affiliate products.

Find some success stories and tell them, people like stories.

Find some good PLR reports/e-books, and share whith them for free.

Then you can promote some affiliate programs, or your own products.

The simplest way to put it is to say: Email onto others as you would have them email onto you. Sit down, think about whom you are talking to (imagine you are sitting at the kitchen table with them) and then be interesting. As Dengkane said, tell some good stories. Be the digital watercooler.

Regards,
jim

Constantly research and keep on top of your niche so you always have inspiration of content to send to your list.

Communicate often with your list, and speak to your list like you having a conversation with them. Just be yourself and start building a relationship with the list. When you have something of value email them. When you have a product or other offer that is also of value, send that to them as well.

It might take a while to warm your list up, but if you are authentic you will make sales.

you might want to consider, optin on to a few top marketers in your particular niche to see how they do it. Feel free to opt on to my list. I have a a unique approach, because I'm a bit whacky! But it works.

Just find your authentic voice and you'll be fine

Like an open toasted sandwich.

The email should be about something helpful. A tip, a method, a cool free tool you spotted, an interesting article you read...anything as long as you're not selling anything in the reason for the email. If you see something cool, let them know. Talk about it, give them links to it, make a movie about it...anything but get them to like you and look forward to your emails.

So, how do you make money if you're never selling anything? I never said "don't sell". Just try not to sell in the main reason for the email. Give them value and then sell in the P.S. But make sure they know it's a sale and don't try to be cute about it. Treat you're subscribers with respect and they will buy stuff from you. It doesn't have to be related to the content of and reason for the email but it could be.

This works specifically well (in my experience) if you're selling the same thing in every PS. The email makes them like you and after 7-10 exposures of your product and after they see that you're stable and you provide value first before asking for a sale they will buy on familiarity, trust and dependability.

Remember, people like to spend money and they like referrals - especially if you've tried the product and it works and you like it and you're saving them time by suggesting it because it's awesome.

Like a yummy toasted open sandwich, all the goodies are on the top and underneath is the bread.

Let them know when you've posted new content to your blog, show advertising on the blog to monetize this traffic.

They don't unsubscribe because you aren't selling them anything and are instead providing them with quality content. You still get to make money off of your email list.

Win-Win.

You are probably on several lists. I know that I am. With that said there are 3 things to remember when it comes to running a list.

1. Contact Subscribers Regularly (and Often). Building a relationship with your subscribers really isn’t all that different than relationships you’ve built with people at work or in your community.

2. Be Honest and Trustworthy. You’re going to be recommending a lot of products and services over the life of your newsletter, so besure that you have had first hand knowledge with the product or service before recommending it.

Be sure that you’re 100% honest with your recommendations.

That is, recommend a product because you truly believe it will help your subscribers. NOT because it’s the product that will put the most commission in your pocket.

Sometimes this means you’ll be recommending free resources in place of paid resources without an affiliate program. Don't worry about not making a commission for these type of offers, it actually builds trust with your list.

3. Give Subscribers What They Want. Don’t give subscriber what you think they want or what you think they need. Instead, find out for sure what they want by asking them or do like Marlon Sanders does and send out surveys. Then give it to them.

One way to do this is by keeping track of the general trends in your niche (such as the most popular products and niche forum discussions) so that you know what your subscribers are already buying, .


Again think about your relationships in the real world and you’ll soon see that building a business relationship through email isn’t all that different.