How can you tell if a niche is saturated?

7 replies
I'm a newbie thinking of starting a blog/website in the acne niche.

Now I know this is an oversaturated niche, but I have found a subniche or 'phrase' that has search traffic and the .com domain name hasn't been taken.

Is there any other way to tell if your sub-niche has been done a thousand times apart from searching in Google or go daddy?

Cheers.
#niche #saturated
  • Profile picture of the author Rod Cortez
    Originally Posted by danp142 View Post

    I'm a newbie thinking of starting a blog/website in the acne niche.

    Now I know this is an oversaturated niche, but I have found a subniche or 'phrase' that has search traffic and the .com domain name hasn't been taken.

    Is there any other way to tell if your sub-niche has been done a thousand times apart from searching in Google or go daddy?

    Cheers.
    For 99% of all the niches out there, market saturation is a myth. Many marketers mistake market saturation with competition and they are not the same thing. Market saturation really only happens when the supply far exceeds the demand and there aren't enough buyers to sustain the supply that is out there. An oversimplification, but that's it in a nutshell.

    Sub-niches (or micro-niches) are very rarely just one keyword or one keyword phrase; even micro-niches usually have hundreds, if not thousands of keywords and phrases.

    If you're going to build a business that relies SOLELY on Google, then I can understand your approach; even so, realize that saturation doesn't really exist, especially in the acne market.

    EDIT: If you only go after one phrase, then yes, the niche will appear to be saturated, but that's only because it's a self-made problem, not a market saturation one.

    There are thousands of new customers created in that niche and it's VERY lucrative if you know how to market to that crowd.

    How to cure acne is a niche under the acne market. Yes, there is a lot of competition in that niche. Yes, there are a TON of products AND services that serve that niche.

    A lot of people are making money in that specific niche because they know what their target audience is looking for and they know how to reach them.

    How to cure acne, skin blemishes, etc. are very lucrative niches. I wouldn't worry about saturation, I would focus on how many products and services there are, check and see if there is advertising that already exists, and run some test campaigns to see how the traffic converts.

    RoD
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    • Profile picture of the author danp142
      Many thanks.

      I know that no market is really 'saturated' meaning no money can be made, perhaps the word 'difficult' would be more accurate.

      I do know a lot about the niche, however I'm new to list building, affiliate marketing and all of the other stuff that comes with IM. Hopefully I'll pick it up quickly.

      The first hurdle I'm struggling with is whether to go for a domain name that is a searched phrase, full of key words but might come across as untrustworthy, something like teenageacnescars.com.... or a domain name that could come across as more personal and trustworthy but isn't a searched phrase, such as theacnefight.com

      Which is better in the long run?
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    • Profile picture of the author Adam Short
      Originally Posted by Rod Cortez View Post

      For 99% of all the niches out there, market saturation is a myth. Many marketers mistake market saturation with competition and they are not the same thing. Market saturation really only happens when the supply far exceeds the demand and there aren't enough buyers to sustain the supply that is out there. An oversimplification, but that's it in a nutshell.

      Sub-niches (or micro-niches) are very rarely just one keyword or one keyword phrase; even micro-niches usually have hundreds, if not thousands of keywords and phrases.

      If you're going to build a business that relies SOLELY on Google, then I can understand your approach; even so, realize that saturation doesn't really exist, especially in the acne market.

      EDIT: If you only go after one phrase, then yes, the niche will appear to be saturated, but that's only because it's a self-made problem, not a market saturation one.

      There are thousands of new customers created in that niche and it's VERY lucrative if you know how to market to that crowd.

      How to cure acne is a niche under the acne market. Yes, there is a lot of competition in that niche. Yes, there are a TON of products AND services that serve that niche.

      A lot of people are making money in that specific niche because they know what their target audience is looking for and they know how to reach them.

      How to cure acne, skin blemishes, etc. are very lucrative niches. I wouldn't worry about saturation, I would focus on how many products and services there are, check and see if there is advertising that already exists, and run some test campaigns to see how the traffic converts.

      RoD
      Excellent advice!!
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  • Profile picture of the author Adie
    I think there is no such thing as "market saturation". For instance, the weight loss niche is labeled as one of these niches but let us remind ourselves that there are hundreds and thousands of people getting fat everyday. There is no market saturation if your have a good marketing strategy.
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  • Profile picture of the author Sarevok
    All niches that make money are saturated.



    Believe in abundance.

    If it's not saturated, your odds of making any money aren't in your favor.
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  • Profile picture of the author Stefan Shields
    Certain software can help you find out if a niche is saturated but I just know when something is saturated.

    People generally understand what's been done a thousand times before. If something seems obscure to you then it probably won't be saturated.
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  • Profile picture of the author TheUser
    I don't like the word "market saturation", I prefer to say "worth my time". Fact is, some niches are not worth your time as the costs of entering the market, outweigh the rewards.

    My personal way of determining of a niche is "worth my time" is gauge (or atleast get a good idea) of how many people are doing it and sucking at it. I'd look at google/bing ads, how many ads there are, click on their websites, check out their merchandise etc,.

    The supply of producers/competitors in a given market has no bearing whatsoever on the profitability of a field. If you have a better mousetrap/idea and can execute and market decently, you win.
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