As I'm going through my 2013 numbers, I see that....
the number of buyers (that subscribed before they bought)
= 4% x the number of total subscribers.
Some people buy my book right away; but these 4% subscribed to the newsletter, then bought the product. Which means that this is a critique of my newsletter conversion rate; and not overall conversion rate.
What do you think? Is this good? Average?
PS: the product is a book in the self improvement niche.
THANKS A MILLION