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What's the profile of people who click on ads?

by Eduard
13 replies
So I’m preparing a PPC campaign, and seeking to write good copy for the offer I will be sending paid traffic to, I got to thinking about this: what is the profile of people who click on ads online?

I mean, let’s say two people do a “how to” search on Google. One person completely ignores the ads and only clicks on the organic results, the other one clicks on the paid results as well. What are the differences between these two people that made them make these distinct choices?

The obvious one is that one person is only looking for free info, while the other is willing to spend some money. But going deeper? I’d appreciate your help in understanding this.
#ads #click #people #profile
  • Profile picture of the author Jeffery
    My comments apply to people and software.

    Most of the people who click on my ads are looking for a reliable solution. They tried the free solutions and found them unreliable or lacking features, so they decided to look for a solution that is reliable and not lacking any features. Example is I offer the same reliable applications, free and paid, wherein the free applications lack all of the feature of the paid application.

    Jeffery 100% :-)
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    • Profile picture of the author Eduard
      Great feedback Jeffery. Reliability. Cool. I believe that my product is much more reliable than most stuff out there, so I'm hoping I can leverage that in the way I promote it.
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    • Profile picture of the author Disruption
      Originally Posted by Jeffery View Post

      My comments apply to people and software.

      Most of the people who click on my ads are looking for a reliable solution. They tried the free solutions and found them unreliable or lacking features, so they decided to look for a solution that is reliable and not lacking any features. Example is I offer the same reliable applications, free and paid, wherein the free applications lack all of the feature of the paid application.

      Jeffery 100% :-)
      Can completely agree with Jeffery on this.
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  • Profile picture of the author cyberzolo
    The people who click on the ads are the ones who are considered "consumers", all they do is buy and there is more people than you think that would click on your ads.
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    • Profile picture of the author Eduard
      I certainly hope they are "consumers". Otherwise paying for traffic is gonna be a serious waste of money
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  • Profile picture of the author Matt31
    I'm still pretty new to all this stuff, but it seems like this would be a fantastic time to do some market research to determine who your audience is. What they care about and what makes them tick.

    Our customers are commonly male, have disposable income, usually take time to determine whether they make the purchase or not, are into robotics, technology, etc. So, when we're thinking about who is clicking on those ads, we're thinking about what's going to motivate them to do so.
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  • Profile picture of the author joaquin112
    It also depends on how internet-savvy they are. Less internet-savvy people tend to click on more ads. On the other hand, internet-savvy people click on less ads but are more likely to buy. I read that report a while ago. Good luck.
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    • Profile picture of the author Eduard
      Originally Posted by joaquin112 View Post

      It also depends on how internet-savvy they are. Less internet-savvy people tend to click on more ads. On the other hand, internet-savvy people click on less ads but are more likely to buy. I read that report a while ago. Good luck.
      I didn't know that. Thanks for sharing.
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      • Profile picture of the author JohnMcCabe
        It isn't quite as simple as "people who click ads are the buyers" or "people who click ads are less sophisticated". That may be true in some instances, but it doesn't tell the whole story.

        For example, I was looking for a specific piece of software, but I couldn't remember the name of the parent company. So I searched on the name of the program. The results came back with an ad for the software, followed by an organic listing for the software. Same URL.

        So I clicked the organic listing to save the seller a buck or two. I was a buyer, and I don't consider myself unsophisticated, nor do I consider myself all that unique in this respect.

        I also know people who always click the ad, whether they are buyers or not.

        Why?

        Their theory is that if advertising is expensive enough, there will be less of it as advertisers get discouraged and drop out. I don't believe they are all that unique, either.

        The best you can do is write ads to attract your ideal buyers, and keep testing different ads and keywords until you find profitable combinations.
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        • Profile picture of the author Eduard
          Originally Posted by JohnMcCabe View Post

          I also know people who always click the ad, whether they are buyers or not. Why?

          Their theory is that if advertising is expensive enough, there will be less of it as advertisers get discouraged and drop out. I don't believe they are all that unique, either.
          Wow, that's a group of people I didn't even think existed. And now that I think about it, I think you're right: it may not even be that small.
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  • Profile picture of the author clever7
    People who click on ads are curious. They want to see what they will find.

    Depending on your offer, you can pay for curious visitors, and not for buyers.

    If you are selling an unknown product, your chances to make a sale with one click are rare.






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  • Profile picture of the author Adie
    There is no specific profile of people who clicks ads. I sometimes click ads even if I have no plan to buy, especially those creative and eye-catching ads. Buying traffic is a thing that I've been staying away since I started doing business online.
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  • Profile picture of the author Jtraits
    they do exist. the consumers. they are after offers though. or very good prices. xD
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